6 Best Facebook Advertising Services for Small Business in 2023
Elizabeth Kraus has more than a decade of first-hand experience building and growing a boutique digital marketing agency and double that in small and mid-size business marketing management. She provides expert answers to marketing questions related to branding, content marketing, web development, email, social media, and SEO.
Hazel Emnace writes content for small businesses in the USA, Australia, South East Asia, and New Zealand, from engaging copy to marketing tips for business owners.
Professional Facebook advertising services provide expertise and tools that generate brand awareness, drive sales, and increase your return on ad spend (ROAS). With many providers to choose from, finding the best agency can be challenging. To help, we ranked the best Facebook Ads services for small businesses to help you maximize your advertising budget and results.
- Best Facebook advertising services for small businesses overall: Lyfe Marketing
- Best for advanced audience targeting: WebFX
- Top choice for integrated ecommerce marketing campaigns: One 10 Media
- Known for aggressively pursuing a high return on spend: Disruptive Advertising
- Most affordable Facebook ad management services: Fiverr
- Best for self-managed Facebook advertising: HubSpot
Best Facebook Advertising Services at a Glance
Facebook Ad Services | Minimum Contract | Minimum Ad Spend | Starting Fees |
|---|---|---|---|
 | Three months | $500 | $650 / month |
 | Unknown | $1,000 | $1,975 upfront |
 | Unknown | Custom* | Custom* |
 | Six months | Unknown | Custom* |
 | Project-based | Any budget | Starting from $5 |
 | Annual or monthly | Any budget | $30 / month |
*Reviews suggest a total minimum budget should be around $1,000 per month
Lyfe Marketing: Best Facebook Ad Management Services Overall
Pros
- Transparent pricing and plans
- Add more channels for $100 each
- Great account performance
- High customer satisfaction
- Also offers online reputation management services
Cons
- $300 setup fee
- Bundling organic social marketing will cost more
Lyfe Marketing is a leading social media agency for both paid and non-paid marketing. Regarding paid social, in addition to Facebook Ads management, they offer support with remarketing banner ads and product-centric shopping ads. These help your brand stay top of mind for recent visitors to your website. Pricing is transparent and affordable, making Lyfe Marketing our overall top pick for the best Facebook advertising services for small businesses.
Lyfe Marketing offers the following services and features:
- Social media marketing: Save even more time by outsourcing organic social media marketing for your Facebook page and other social platforms as an affordable way to build a social presence and generate social proof.
- Additional marketing services: Besides paid social, Lyfe Marketing offers paid search ad management, email marketing, and online reputation management services.
- Account management: You’ll get a dedicated account manager who works with you to create strategic campaigns and initiatives to reach your advertising goals.
- Reporting: Your account manager will send detailed monthly reports and set monthly consultations.
- Customer support: Schedule calls at your convenience using a ticketing system on the Lyfe Marketing website.
Lyfe Marketing Pricing
Lyfe Marketing’s monthly Facebook ad management fees start at $650 and include both Facebook and Instagram ads. The minimum monthly ad spend is $500, and there is a one-time setup fee of $300; however, you can ask to waive the setup fee. Learn more about the scalable plans in the tabs below.
The industry average management fee is around 20% of ad spend. So with management fees starting at $650, Lyfe Marketing won’t make much sense if you plan to spend under $2,500 on Facebook ads each month. If you have a lower budget for ads, go with a freelance professional from Fiverr for complete control over both ad spend and fees.
Lyfe Marketing enjoys a high customer satisfaction rating of 4.5 out of 5 on sites like Clutch. It offers a free, no-obligation consultation, so there’s no risk in learning more about its Facebook advertising services. Plus, you may save money by combining additional services into one plan. Reach out for your free proposal today.
WebFX: Best for Advanced Audience Targeting
Pros
- Up to eight campaigns in basic plan
- Access to AdTechFX Programmatic Advertising for advanced targeting
- Free video and audio ads (all plans)
- Multi-channel ads: Facebook, Instagram, LinkedIn, TikTok, or Pinterest
Cons
- More expensive than other managed services (also more full-featured)
- Upfront investment required from $1,950 to $4,250
WebFX tops our list of the best digital marketing agencies for small businesses. It offers an extensive range of digital marketing solutions such as UX design, development, social media marketing, and ecommerce management, in addition to pay-per-click (PPC) and paid social. WebFX is best for businesses with flexible budgets that want a full suite of marketing experts.
What truly sets WebFX services apart is artificial intelligence (AI)-powered and proprietary in-house technology. For Facebook advertising services, this enables conversion-based smart bidding and automated custom audience targeting. While not the most budget-friendly option, WebFX’s premium services, deep subject matter expertise, in-depth reporting and dashboards, and AI-driven custom approach can guarantee results.
WebFX social media advertising offers the following services and features:
- AdTechFX programmatic advertising: The essence of WebFX’s advanced targeting on Facebook advertising comes from their very own AdTechFX. This enables third-party audience targeting, account-based retargeting, and customer relationship management (CRM) pipeline retargeting for advertising services on Facebook.
- Account management: You’ll get a dedicated account manager to develop a custom initial campaign strategy, audience analysis, and monthly consultations.
- Performance reporting: Your account manager will send detailed monthly reports for monthly ad performance and analysis. You’ll also get a separate report for website conversion analysis.
- Ad copy and creatives production: In WebFX’s base social media advertising plan, you get two sets of social ad creatives, 16 display ads, one 15-second rapid ConnectedTV ad, and a landing page template setup.
- Complete set of digital services: Aside from paid social, WebFX offers organic search marketing, extensive ecommerce solutions, content marketing, PPC campaigns, and user experience (UX) and development.
WebFX Pricing
WebFX’s Facebook ad management services fall under their social media advertising management plans. Two plans are available, Pro and Enterprise, and both require an upfront investment to get started. After this initial payment, the monthly expense starts from $975 or 15% of ad spend, whichever is higher.
In addition, with either plan you can add on social media comment monitoring for $300 (Pro) or $600 (Enterprise) per month. The breakeven point for the $975 monthly payment is an ad spend of at least $4,875 monthly. For businesses with lower ad spend, consider Lyfe Marketing, One 10 Media, or Fiverr for Facebook advertising management services.
WebFX enjoys a high rating of 4.9 out of 5 from more than 300 customer reviews. To learn more about WebFX’s broad range of marketing services, visit their website today and request a free, no-risk proposal tailored to your business needs.
One 10 Media 360: Best for Integrated Ecommerce Marketing
Pros
- Integrated marketing (ads, chatbots, email, and text marketing)
- Designed for ecommerce businesses
- Conversation-driven marketing makes it great for longer buying cycles
Cons
- Pricing isn’t transparent, unlike Lyfe
- Not a one-stop digital marketing agency, unlike WebFX
- Small businesses outside of ecommerce may find Lyfe a better fit
One 10 Media is a digital marketing agency with services geared specifically to meet the needs of ecommerce businesses. Its services revolve around conversational marketing. One 10 Media understands the power of dialogue to engage consumers and build a more personalized purchasing journey.
Its services walk your potential customers through the sales funnel, from creating and optimizing social media ads to conversions. This translates into well-written ads and better customer retention—making it perfect for ecommerce businesses looking to increase conversions or small businesses with a longer customer buying cycle.
One 10 Media offers the following digital marketing services:
- Paid advertising: One 10 Media can create and optimize your Facebook, Instagram, and Pinterest ads, plus ads for Google.
- Email and chatbot marketing: Using conversational marketing, One 10 Media crafts automated emails and uses chatbots to create a more personal relationship with prospects.
- SMS marketing: One 10 Media works to create personalized text marketing messages to send to clients on your messaging list.
One 10 Media Pricing
One 10 Media’s prices vary based on your goals and budget, but reviews suggest you can expect to pay at least $1,000 per month for combined ad spend and management. Contract length also varies, depending on your project and agreement, but it will begin with an audit and analysis of your existing account. From there, a campaign strategy will be created, ads will be launched, and ongoing monitoring and re-optimization will occur.
The multi-channel approach of One 10 Media has earned it a 4.9 out of 5 customer satisfaction rating. Get in touch to learn more about what this company can do for you by requesting a free quote.
Disruptive Advertising: Known for Producing High Return on Spend
Pros
- High client satisfaction
- Full-service digital ad agency with a wide range of services and expertise
- Clients consistently see a high return on ad spend (ROAS)
Cons
- Pricing is not transparent, unlike Lyfe Marketing and WebFX
- With a more aggressive approach comes an increased risk of not seeing the desired return
Disruptive Advertising is a top-rated agency offering Facebook ads campaign management services. It is highly regarded and stands out for its aggressive approach to digital advertising that consistently yields a high return on ad spend for clients. It’s best for businesses that use paid social as a primary marketing channel and are keen to build brand presence in their industry.
Alongside Facebook ad management services, Disruptive Advertising offers:
- Paid social: Expert Facebook advertising services customized to reach your goals and achieve a higher return on ad spend (ROAS) through strategic campaign creation (including landing page design) and optimization.
- Paid search: Get found in search results using paid search ad management for Google, Bing, or Yahoo.
- LinkedIn advertising: Advertise on LinkedIn to reach industry professionals and to better market a business-to-business (B2B) business.
- Ecommerce management: Set up shopping ads on Amazon, Google, Bing, and Yahoo, get better data and analytics to improve marketing, and decrease cart abandonment.
- Google Ads suspension assistance: Businesses that have suspended Google Ads in the past can get assistance reviving their accounts and get back to generating leads and sales through Google.
- Ad management: As a client, you’ll have an account manager as a contact person for the dedicated team assigned to your account. Accounts are constantly monitored, and campaigns are updated weekly. This is unique in an industry that often takes a “set it and forget it” approach.
- Reporting: Clients are kept in the loop on account performance with a monthly report, and depending on the contract you choose, some also receive monthly calls to review their accounts.
- Customer service: Disruptive Advertising is available by phone.
Disruptive Advertising Pricing
Disruptive Advertising pricing is customized to meet each business’ unique needs. It doesn’t offer prepackaged pricing, so we can’t explicitly say how much it costs. But after speaking to a sales representative, it’s safe to say you can expect monthly management fees to minimally be around $1,000 per month. Contract length also varies but starts at six months.
Looking to get more out of your investment and great results with a higher than average return on ad spend? Learn more about Disruptive Advertising, which has a 4.8 out of 5 average customer rating, with a free proposal.
Fiverr: Cheapest Option & Best for Commitment-free Services
Pros
- Cheapest Facebook advertising services
- No contracts and no ad spend minimums, depending on which expert you work with
- Transparency of management fees and ad spend requirements
Cons
- Takes time to vet individual providers
- Quality varies by the freelancer, unlike high client confidence in Disruptive Advertising
Fiverr is the leading online marketplace for professional freelance services for small businesses. Fiverr freelancers offer various Facebook Ads-related services, from account setup to ad creation and optimization. It’s the best option for businesses seeking commitment-free services at the most affordable price.
Through Fiverr, you can find freelancers offering a wide range of services, such as:
- Paid social: Get expert help creating accounts, advertising assets, ad copy, and managing campaigns for Facebook and any other social channel.
- Social media management: Outsourcing social media account management to low-cost social media freelancers on Fiverr is an affordable way to grow your brand’s social presence and save time.
- Graphic design and video production: Great ad copy will fall flat without striking imagery. Fiverr has pros to source, adjust, and produce the graphics and videos to make great Facebook ads.
- Paid search management: On top of paid social, businesses can also find professional paid search ad management, from building new Google Ads campaigns to A/B testing landing pages.
- Landing page design: Landing pages are essential for increasing social ad conversions. Fiverr pros can build ad landing pages on your website or platforms like Mailchimp and HubSpot to increase the return on your investment.
- Web design: Fiverr has all your website building needs covered, whether that involves building an entirely new site on platforms from WordPress to Squarespace or building a custom plugin or app for your site.
- Account management: Your account will be managed by the gig you choose. While individual freelancers will handle some services, there are also marketing agencies that use Fiverr. So your account may be managed by an agency employee just like if you chose any other Facebook Ad management services.
- Reporting: This will vary based on the gig you purchase and what’s included. However, at a minimum, most services provide clients with a monthly report (typically sent via email).
- Customer support: A unique feature of Fiverr is that as the customer, you get support from both the provider you choose and if you have any issues with the service you receive, you can also get support directly from Fiverr.
Fiverr Pricing
Fiverr pricing starts at just $5 but varies by seller, expertise or success rates, and services offered. A new Facebook Ads account costs around $95 to $250 for highly rated sellers, while account optimization services range from $25 to $250, but go as high as $2,500.
Get exactly the services you’re looking for—whether you want to hire a pro to build out your new Facebook Ads account, need help creating high-converting landing pages, or have been using Facebook Ads for a while and want to offload your ads to the experts. Find the exact service you want by heading over to Fiverr.
HubSpot: Best for Self-managed Facebook Advertising Services
Pros
- Connect Facebook Ads starting with the free plan
- Free CRM to manage and nurture leads generated from ads
- Pay monthly or save with an annual contract
- Loads of additional marketing tools included
Cons
- No managed services
- Plans get expensive after the base tier
HubSpot provides virtually all the tools needed by any modern day marketer under one roof. The HubSpot CRM platform comprises five hubs: Marketing, Sales, Customer Service, Content Management System (CMS), and Operations, and each offers a free plan option. Ad management tools fall under the Marketing Hub, which allows users to manage ads themselves, access performance reports, and sync with CRM data to develop targeted ad campaigns.
On top of ad management tools, HubSpot also offers the following features:
- Website CMS: Build a search-friendly website for free on your domain with 25 web pages, 20 landing pages (perfect for Facebook advertising campaigns), and 100 blog articles, or upgrade for $25 per month for higher limits.
- Email marketing: Streamline your email marketing process with unlimited actions plus an omnichannel marketing automation tool that can save up to 300 workflows.
- Workflow automations: HubSpot tools enable task management and automatic lead routing, assignment, and nurturing.
- Live chat: A fully integrated chatbot builder for your website available for free with no coding required. This tool helps users create bots that can be used to qualify leads, book meetings, and respond to common customer support questions. Conversational bots are available with only limited features on the free plan.
- Sales software: Manage your pipeline with a full-featured sales CRM system on HubSpot, including tools for sales enablement, quotes, cost-per-quote functionality, and analytics.
- Operations software: Automating your business processes will empower customer experience and allow you to focus on other efforts such as marketing. HubSpot offers programmable automation, data sync, data curation, and data quality tools all on one platform.
- Customer support: HubSpot is readily available by phone, but clients on paid plans also enjoy email and in-app chat support.
HubSpot Pricing
HubSpot’s ad management tool is free in the Marketing Hub. Paid plans start at $30 a month, which gives access to custom reports, up to 50 connected accounts, scheduling 10,000 posts per month, and post scheduling up to three years in advance. This also includes all available ad types on Facebook and five audiences.
Would you prefer managing Facebook ads on your own with the help of first-rate marketing tools, high-converting ad landing pages, and automations? Instead of going through Facebook ad agencies for managed services, get started for free on HubSpot, no credit card required.
How We Evaluated Top Facebook Advertising Services
The Facebook marketing companies ranked among the best for Facebook advertising build, design, manage, and optimize your campaigns, saving you time while increasing your return on ad spend. They make your social advertising dollar go farther with top-level performance, competitive pricing, quality support, and additional marketing services. Based on the needs of most small businesses, the criteria used to compare providers included:
- Pricing
- Contracts and terms
- Performance
- Account management and reporting
- Customer support
- Customer reviews
- Firsthand expertise
- Features and additional services
Frequently Asked Questions (FAQs)
How can businesses market on Facebook?
The first step for promoting your business on Facebook is to create a Facebook business page. From here, you can create ads to increase brand awareness and drive traffic to your website, add a signup form to build your email marketing contact list, and engage with your followers using organic posts. As a business owner, it’s also a good idea to join Facebook groups geared toward your location or industry and build relationships and authority with your audience.
Who should use Facebook ads?
Facebook Ads are a good option for small businesses whose audiences are active on Facebook and engage with brands on the platform. They are best for creating brand awareness with your audience based on their interests and demographics, but can also help you connect with prospects who are ready to make a purchase. Get the complete details on how to advertise on Facebook to increase leads and sales.
How much do Facebook ads cost?
The average cost-per-click (CPC) for Facebook Ads is 97 cents, though this varies widely from business to business, ranging from as little as 50 cents to over $20 per click. It is generally considered an affordable advertising channel for businesses of any size, as there is no set minimum ad spend. Learn more about Facebook advertising costs.
What are the best social ad platforms for small businesses?
The best social ad platforms for any business depend, first and foremost, on their audience. For example, LinkedIn ads are best for business-to-business (B2B) sales, whereas consumer-facing retailers would better leverage Facebook and Instagram ads. Or use platforms like Snapchat and TikTok ads to reach younger audiences. Get more insights from our social media advertising guide, which shows the best use cases for the 10 most popular social ad platforms.
Bottom Line
Finding the right Facebook advertising services comes down to a few factors, like your industry, goals, and budget. Based on our criteria, the best service overall for small businesses is Lyfe Marketing. It offers expert services with professionally built and optimized ads at an affordable cost.
