7 Best Facebook Advertising Services for Small Business in 2023

Pricing for pay-per-click (PPC) ad management on Straight North is straightforward: $500 or 15% of your monthly media budget, whichever is greater. This does not include your ad spend. In addition, there’s a one-time setup fee for Facebook advertising. While the amount is not published, our assumption is that it largely depends on factors such as whether your business has multiple locations.

Ultimately, Straight North will create a custom plan for your business’ Facebook advertising strategy based on your goals and budget.

Straight North is a highly rated digital marketing agency offering a wide range of services, including Facebook ad management. Facebook advertising includes a thorough audit of your business’ goals, budget, and audience, to prioritize campaigns and determine which will be launched first to produce a return on investment (ROI)

After your campaign goes live, Straight North continually monitors and optimizes your ads using artificial intelligence (AI) in addition to the real-world experience of the agency’s team. Using data to adjust your strategy, targeting, ads, and budget, the team will drive more leads and sales to your company and maximize your brand’s visibility with your target audience.

This makes Straight North our top pick overall for Facebook advertising services, but they have even more to offer. Here are some of the services offered by Straight North:

• Search engine optimization (SEO): as well as local SEO (see why it’s on our list of the best local SEO services)
• PPC: Search, shopping, display, and social media advertising
• Web design: Website design and development, content creation, asset creation, such as infographics for link building, and more
• Marketing and branding: Brand development, brochures, marketing materials, portfolios, and more

Client reviews of Straight North include a high 4.7 out of 5 rating with over 122 reviews. While some of the average project costs may seem a bit above the comfort level for startups and small businesses, they tailor each plan so businesses of any size and nearly any budget can get started with managed services that move the needle with more sales and revenue. Get started today by requesting a free consultation.

Lyfe Marketing’s monthly Facebook Ads management fees start at $650 and include both Facebook and Instagram ads. The minimum monthly ad spend is $500, and there is a one-time setup fee of $300; however, you can ask to waive the setup fee. Learn more about the scalable plans in the tabs below.

Starter

Growth

Scale

Lyfe Marketing is a leading social media agency for both paid and non-paid marketing. Regarding paid social, in addition to Facebook Ads management, they offer support with remarketing banner ads and product-centric shopping ads, including on Instagram. These help your brand stay top of mind for recent visitors to your website. Plus, pricing is transparent and affordable.

Lyfe Marketing offers the following services and features:

• Social media marketing: Save even more time by outsourcing organic social media marketing for your Facebook page and other social platforms as an affordable way to build a social presence and generate social proof.
• Additional marketing services: Besides paid social, Lyfe Marketing offers paid search ad management, email marketing, and online reputation management services.
• Account management: You’ll get a dedicated account manager who works with you to create strategic campaigns and initiatives to reach your advertising goals.
• Reporting: Your account manager will send detailed monthly reports and set monthly consultations.
• Customer support: Schedule calls at your convenience using a ticketing system on the Lyfe Marketing website.

The industry average management fee is around 20% of ad spend. So with management fees starting at $650, Lyfe Marketing won’t make much sense if you plan to spend under $2,500 on Facebook Ads each month. If you have a lower budget for ads, go with Straight North, which offers a lower management fee, or with a Fiverr freelancer for full control over your budget.

Lyfe Marketing enjoys a high customer satisfaction rating of 4.5 out of 5 on sites like Clutch. It offers a free, obligation consultation, so there’s no risk in learning more about its Facebook advertising services. Plus, you may save money by combining additional services into one plan. Reach out for your free proposal today.

WebFX’s Facebook ad management services fall under their social media advertising management plans. Two plans are available: Pro and Enterprise, and both require an upfront investment to get started. After this initial payment, the monthly expense starts from $975 or 15% of ad spend, whichever is higher.

Pro

Enterprise

In addition, with either plan, you can add on social media comment monitoring for $300 (Pro) or $600 (Enterprise) per month. The breakeven point for the $975 monthly payment is an ad spend of at least $4,875 monthly. For businesses with lower ad spend, consider Lyfe Marketing, One 10 Media, or Fiverr for Facebook advertising management services.

WebFX tops our list of the best digital marketing agencies for small businesses. It offers an extensive range of digital marketing solutions, such as UX design, development, social media marketing, and ecommerce management, in addition to PPC and paid social. WebFX is best for businesses with flexible budgets that want a full suite of marketing experts.

What truly sets WebFX services apart is AI-powered and proprietary in-house technology. For Facebook advertising services, this enables conversion-based smart bidding and automated custom audience targeting. While not the most budget-friendly option, WebFX’s premium services, deep subject matter expertise, in-depth reporting and dashboards, and AI-drive custom approach can guarantee results.

WebFX social media advertising offers the following services and features:

• AdTechFX programmatic advertising: The essence of WebFX’s advanced targeting on Facebook advertising comes from their very own AdTechFX. This enables third-party audience targeting, account-based retargeting, and customer relationship management (CRM) pipeline retargeting for advertising services on Facebook.
• Account management: You’ll get a dedicated account manager to develop a custom initial campaign strategy, audience analysis, and monthly consultations.
• Performance reporting: Your account manager will send detailed monthly reports for monthly ad performance and analysis. You’ll also get a separate report for website conversion analysis.
• Ad copy and creatives production: In WebFX’s base social media advertising plan, you get two sets of social ad creatives, 16 display ads, one 15-second rapid ConnectedTV ad, and a landing page template setup.
• Complete set of digital services: Aside from paid social, WebFX offers organic search marketing, extensive e-commerce solutions, content marketing, PPC campaigns, user experience (UX), and development.

WebFX enjoys a high rating of 4.9 out of 5 from more than 300 customer reviews. To learn more about WebFX’s broad range of marketing services, visit their website today and request a free, no-risk proposal tailored to your business needs.

One 10 Media’s prices vary based on your goals and budget, but reviews suggest you can expect to pay at least $1000 per month for combined ad spend and management. Contract length also varies, depending on your project and agreement, but it will begin with an audit and analysis of your existing account. From there, a campaign strategy will be created, ads will be launched, and ongoing monitoring and reoptimization will occur.

One 10 Media is a digital marketing agency with services geared specifically to meet the needs of ecommerce businesses looking to build brand presence. Its services revolve around conversational marketing. One 10 Media understands the power of dialogue to engage consumers and build a more personalized purchasing journey.

Its services walk your potential customers through the sales funnel, from creating and optimizing social media ads to conversions. This translates into well-written ads and better customer retention—making it ideal for ecommerce businesses looking to increase conversions or small businesses with a longer customer buying cycle.

One 10 Media offers the following digital marketing services:

• Paid advertising: One 10 Media can create and optimize your Facebook, Instagram, and Pinterest ads, plus ads for Google.
• Email and chatbot marketing: Using conversational marketing, One 10 Media crafts automated emails and uses chatbots to create a more personal relationship with prospects.
• SMS marketing: One 10 Media works to create personalized text marketing messages to send to clients on your messaging list.

The multichannel approach of One 10 Media has earned it a 4.9 out of 5 customer satisfaction rating. Get in touch to learn more about what this company can do for you by requesting a free quote.

Disruptive Advertising pricing is customized to meet each business’s unique needs. It doesn’t offer pre-packaged pricing, so we can’t explicitly say how much it costs. But after speaking to a sales representative, it’s safe to say you can expect monthly management fees to be around $1,000 per month. Contract length also varies but starts at six months.

Disruptive Advertising is a top-rated agency offering Facebook Ads campaign management services. It is highly regarded and stands out for its aggressive approach to digital advertising that consistently yields a high return on ad spend for clients. It’s best for businesses that use paid social as a primary marketing channel and are keen to build brand presence in their industry.

Alongside Facebook ad management services, Disruptive Advertising offers:

• Paid social: Expert Facebook advertising services customized to reach your goals and achieve a higher ROAS through strategic campaign creation (including landing page design) and optimization. Or bundle services for ads on Facebook, Instagram, Snapchat, LinkedIn, and Twitter.
• Paid search: Get found in search results using paid search ad management for Google, Bing, or Yahoo.
• LinkedIn advertising: Advertise on LinkedIn to reach industry professionals and to better market a business-to-business (B2B) business.
• Ecommerce management: Set up shopping ads on Amazon, Google, Bing, and Yahoo, get better data and analytics to improve marketing, and decrease cart abandonment.
• Google Ads suspension assistance: Businesses that have suspended Google Ads in the past can get assistance reviving their accounts and get back to generating leads and sales through Google.
• Ad management: As a client, you’ll have an account manager as a contact person for the dedicated team assigned to your account. Accounts are constantly monitored, and campaigns are updated weekly. This is unique in an industry that often takes a “set it and forget it” approach.
• Reporting: Clients are kept in the loop on account performance with a monthly report, and depending on the contract you choose, some also receive monthly calls to review their accounts.
• Customer service: Disruptive Advertising is available by phone.

Looking to get more out of your investment and great results with a higher-than-average return on ad spend? Learn more about Disruptive Advertising, which has a 4.8 out of 5 average customer rating, with a free proposal.

Fiverr pricing starts at just $5 but varies by seller, expertise or success rates, and services offered. A new Facebook Ads account costs around $95 to $250 for highly rated sellers while account optimization services range from $25 to $250 but go as high as $2500.

Fiverr is the leading online marketplace for professional freelance services for small businesses. Fiverr freelancers offer various Facebook Ads-related services, from account setup to ad creation and optimization. It’s the best option for businesses seeking commitment-free social media advertising services at the most affordable price.

Through Fiverr, you can find freelancers offering a wide range of services, such as:

• Paid social: Get expert help creating accounts, advertising assets, ad copy, and managing campaigns for Facebook and any other social channel.
• Social media management: Outsourcing social media account management to low-cost social media freelancers on Fiverr is an affordable way to grow your brand’s social presence and save time.
• Graphic design and video production: Great ad copy will fall flat without striking imagery. Fiverr has pros to source, adjust, and produce the graphics and videos to make great Facebook Ads.
• Paid search management: On top of paid social, businesses can also find professional paid search ad management, from building new Google Ads campaigns to A/B testing landing pages.
• Landing page design: Landing pages are essential for increasing social ad conversions. Fiverr pros can build ad landing pages on your website or platforms like Mailchimp and HubSpot to increase the return on your investment.
• Web design: Fiverr has all your website building needs covered, whether that involves building an entirely new site on platforms from WordPress to Squarespace or building a custom plugin or app for your site.
• Account management: Your account will be managed by the gig you choose. While individual freelancers will handle some services, there are also marketing agencies that use Fiverr. So your account may be managed by an agency employee just like if you chose any other Facebook Ad management services.
• Reporting: This will vary based on the gig you purchase and what’s included. However, at a minimum, most services provide clients with a monthly report (typically sent via email).
• Customer support: A unique feature of Fiverr is that, as the customer, you get support from both the provider you choose and, if you have any issues with the service you receive, you can also get support directly from Fiverr.

Get exactly the services you’re looking for—whether you want to hire a pro to build out your new Facebook Ads account, need help creating high-converting landing pages, or have been using Facebook Ads for a while and want to offload your ads to the experts. Find the exact service you want by heading over to Fiverr.

Choose your own adventure with HubSpot’s ad management tools in either the Marketing or CRM Hub, including in the free versions. Paid plans start at $18 to $30 a month, which gives access to custom reports, up to 50 connected accounts, scheduling 10,000 posts per month, and post scheduling up to three years in advance. This also includes all available ad types on Facebook and five audiences.

Free

Marketing Starter

CRM Starter

HubSpot provides virtually all the tools needed by any modern-day marketer under one roof. The HubSpot CRM platform comprises five hubs: marketing, sales, customer service, content management system (CMS), and operations, and each offers a free plan option. Ad management tools fall under the Marketing Hub, which allows users to manage ads themselves, access performance reports, and sync with CRM data to develop targeted ad campaigns.

On top of ad management tools, HubSpot also offers the following features:

• Website CMS: Build a search-friendly website for free on your domain with 25 web pages, 20 landing pages (ideal for Facebook advertising campaigns), and 100 blog articles, or upgrade for $25 per month for higher limits.
• Email marketing: Streamline your email marketing process with unlimited actions and a plus omnichannel marketing automation tool that can save up to 300 workflows.
• Workflow automations: HubSpot tools enable task management and automatic lead routing, assignment, and nurturing.
• Live chat: A fully integrated chatbot builder for your website available for free with no coding required. This tool helps users create bots that can be used to qualify leads, book meetings, and respond to common customer support questions. Conversational bots are available with only limited features on the free plan.
• Sales software: Manage your pipeline with a full-featured sales CRM system on HubSpot, including tools for sales enablement, quotes, cost-per-quote functionality, and analytics.
• Operations software: Automating your business processes will empower customer experience and allow you to focus on other efforts, such as marketing. HubSpot offers programmable automation, data sync, data curation, and data quality tools all on one platform.
• Customer support: HubSpot is readily available by phone, but clients on paid plans also enjoy email and in-app chat support.

Would you prefer managing Facebook Ads on your own with the help of first-rate marketing tools, high-converting ad landing pages, and automations? Instead of going through Facebook ad agencies for managed services, get started for free on HubSpot, no credit card required.

The first step for marketing on Facebook is to create a Facebook business page. From here, you can create ads to increase brand awareness and drive traffic to your website, add a signup form to build your email marketing contact list, and engage with your followers using organic posts. As a business owner, it’s also a good idea to join Facebook groups geared toward your location or industry and build relationships and authority with your audience.

Facebook Ads are a good option for small businesses whose audiences are active on Facebook and engage with brands on the platform. They are best for creating brand awareness with your audience based on their interests and demographics, but they can also help you connect with prospects who are ready to make a purchase.

The average cost-per-click (CPC) for Facebook Ads is 97 cents, though this varies widely from business to business, from as little as 50 cents to more than $20 per click. Generally, it is considered an affordable advertising channel for businesses of any size, as there is no set minimum ad spend.

The best paid social ad platforms for any business depend, first and foremost, on their audience. For example, LinkedIn ads are best for business-to-business (B2B) sales, whereas consumer-facing retailers would better leverage Facebook and Instagram ads. Or use platforms like Snapchat and TikTok ads to reach younger audiences.