Having digital marketing strategies in place to grow your small business is more necessary than ever, as buyers have a computer in their pocket and shop online. From building your brand presence and boosting engagement to acquiring new leads and increasing conversions, there are digital marketing tactics that can benefit every stage of your marketing…
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12 Sales Metrics You Should Measure to Improve Sales Performance
Measuring key sales metrics enables you to identify and improve total sales activity, sales forecasts, conversion rates, and the all-around process and cost-efficiency. In this article, we offer 12 examples of sales metrics you can compare to industry standards, previous periods, or internally between individual reps or teams. This helps you find and fix flaws…
21 Local SEO Tools to Boost Website Rankings & Sales
Using search engine optimization (SEO) tools to rank higher in turn boosts web traffic, brand awareness, leads, and sales with customers in your area. The best local SEO tools are free or affordable and easy to use. They offer a broad range of features from websites and analytics to site audits, keyword research, social media…
Top 23 Postcard Examples for Design Inspiration & Marketing Ideas
Postcards are a visual-heavy marketing tool for advertising offers, events, promotions, and news in an affordable, direct mailer. Because they don’t have a ton of space, you must be discerning about the content you put in your postcard—and you also have to ensure it’s eye-catching. From the dozens of postcard examples below, discover various design…
6 Essential Customer Service Reports for Support Teams
Customer service reports provide businesses with an overview of a support team’s activity summary, individual agent performance, and quality of customer interactions, which can help identify best practices and areas for improvement. No single report can provide a holistic and all-encompassing view of a customer service team’s performance, so businesses often need to generate various…
20 Ideas for Holiday Gifts for Employees
Giving employee holiday gifts is one of the best ways to keep your employees engaged—it shows your team you care about them and value their contributions to your company. Although certainly not required, holiday gifts for employees can be part of building a loyal and effective team. The gifts don’t always have to be pricey…
The Simple Guide to Understanding CRM Pricing Models
Customer relationship management (CRM) pricing models—or how an organization’s cost of using a CRM is structured—can be complex. However, the most common pricing factors include the number of users, set of features, billing frequency, and optional add-ons. The average pricing of CRM systems ranges from $12 to $300 per user, per month, depending on the…
20 Crazy Publicity Stunts That Actually Worked
By definition, publicity stunts are designed to capture public awareness, generate viral sharing, and earn media coverage. While these events can be notoriously high risk, the potential payoff in the form of massive amounts of press makes the gamble worth it. To get ideas for a public relations (PR) stunt to increase positive brand awareness…