Virtual onboarding is introducing new remote hires to your company, their role, and their colleagues. Onboarding remote employees presents unique challenges for small businesses, but it doesn’t have to be a struggle. There are simple strategies you can take to ensure your virtual onboarding puts your new employees first, making them feel connected and part…
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20 Best Business Email Examples to Use
Every small business needs an email marketing plan to stay in touch with and update customers about new products, customer purchases, upcoming promotions, business changes, and more. You don’t have to be a marketing expert to create effective email campaigns. Get inspiration for your email marketing campaigns with the 20 best business email examples from…
Top 18 Creative Business Sign Ideas to Inspire You
Even in a digital world, signage remains an effective marketing tool for businesses with a physical location. For your business to stand out, having distinctive signage is essential. Plus, there are plenty of ways you can use signs to capture attention, increase foot traffic to your store, or advertise your products and services. We’ve compiled…
31 Creative Digital Marketing Tips for Small Businesses
Having digital marketing strategies in place to grow your small business is more necessary than ever, as buyers have a computer in their pocket and shop online. From building your brand presence and boosting engagement to acquiring new leads and increasing conversions, there are digital marketing tactics that can benefit every stage of your marketing…
12 Sales Metrics You Should Measure to Improve Sales Performance
Measuring key sales metrics enables you to identify and improve total sales activity, sales forecasts, conversion rates, and the all-around process and cost-efficiency. In this article, we offer 12 examples of sales metrics you can compare to industry standards, previous periods, or internally between individual reps or teams. This helps you find and fix flaws…
21 Local SEO Tools to Boost Website Rankings & Sales
Using search engine optimization (SEO) tools to rank higher in turn boosts web traffic, brand awareness, leads, and sales with customers in your area. The best local SEO tools are free or affordable and easy to use. They offer a broad range of features from websites and analytics to site audits, keyword research, social media…
Top 23 Postcard Examples for Design Inspiration & Marketing Ideas
Postcards are a visual-heavy marketing tool for advertising offers, events, promotions, and news in an affordable, direct mailer. Because they don’t have a ton of space, you must be discerning about the content you put in your postcard—and you also have to ensure it’s eye-catching. From the dozens of postcard examples below, discover various design…
6 Essential Customer Service Reports for Support Teams
Customer service reports provide businesses with an overview of a support team’s activity summary, individual agent performance, and quality of customer interactions, which can help identify best practices and areas for improvement. No single report can provide a holistic and all-encompassing view of a customer service team’s performance, so businesses often need to generate various…