This article is part of a larger series on Business Email.
Every small business needs an email marketing plan to stay in touch with customers about new products, customer purchases, upcoming promotions, and business changes—to name just a few reasons. You don’t have to be a marketing expert to create effective email campaigns. Get inspiration for your email marketing campaigns with the 25 best business email examples from the past year.
1. Welcome New Subscribers With a Business Email
Arguably, one of the most important business emails you can send to a new customer or subscriber is a welcome email. As soon as someone opts in to receive emails from you or makes a purchase, it’s vital to send them a note to say thanks and welcome them to your brand.
It’s a good opportunity to offer your new subscriber or customer a better understanding of your brand, a promo code for their next purchase, or information to make them want to do business with you. Plus, welcome emails have an average open rate of 86% vs the average open rate of other types of business emails at around 25%, according to GetResponse.
Try this: Sending an automatic welcome message that makes them look forward to your follow-up email drip campaigns is easy when you use Constant Contact. Constant contact enables you to automate tasks, like a welcome offer for new subscribers, so you can set it up and then get back to managing your business. Take advantage of the generous 60-day free trial to see how this email marketing platform helps you never miss a chance to say “thank you.”
2. Increase Conversions With Effective Cart Abandonment Emails
When a customer abandons their cart, it can feel like a missed opportunity, but it doesn’t have to be. Sometimes a customer is just doing a bit of comparison shopping or they forgot they were doing online shopping when they closed their browser. A gentle reminder that they’ve left something in their cart is a great way to close the sale.
Try this: Nudge a customer to complete a purchase by using an app that monitors customers’ abandoned carts. WooCommerce users can use Abandoned Cart Pro to incentivize a purchase, send multiple reminders, and track even guest users’ abandoned carts to analyze why customers are leaving items behind.
3. Use a Professional Business Email Address
This is a different kind of business email example because it has little to do with the body of your email. First, it’s important to use a professional business email address because free email service providers can look suspicious. For example, would you trust an email from email@example.com? Probably not. Plus, using generic email service providers (ESPs) might land your promotional emails in customers’ spam folders.
Try this: Professional business email addresses are easy to get and affordable. To get one, you’ll need email hosting, and Google Workspace can cost as low as $6 per month. It’s worth it to ensure your email gets through spam filters and customers trust your email is legitimate.
4. Send a Thank-you Email to Customers
A “thank-you” email is an easy way for a business to show gratitude to its customers, and there are so many opportunities to send these types of business emails. You can send one as a part of a welcome email, after a customer makes a purchase, following a customer support call, to request feedback, or when a customer hits a milestone (e.g., subscription anniversary, $100 spent, or 100 loyalty points accrued).
Try this: Use an email marketing tool, like Keap, to automate thank-you emails when customers hit certain triggers, like milestones.
5. Set Up Automated Re-engagement Emails
One of the most popular marketing statistics that remains constant (and still not yet updated) is from the creators of the Net Promoter Score (NPS): Acquisition costs up to 5x more than retention. This is why re-engagement emails are so important. If a customer hasn’t booked with you or ordered in a while, a friendly reminder that your business exists could help.
Try this: Even better than just a simple reminder email is one with a discount or a promo code to entice repeat business. Use a tool like OptinMonster on your WordPress site to automatically create one-time codes for your customers.
6. Invite Your Contacts to an Event
From webinars to open houses, classes, company meetings, and VIP gatherings, regardless of what type of business you run, you may hold events from time to time and you need to let customers or subscribers know about it. When you send an invite, make sure you include a prominent call to action (CTA) to get readers to sign up or book the event.
Try this: You don’t have to create a graphic-heavy email to get readers’ attention, and you don’t have to be a professional graphic designer to make an effective business email. Use a free graphic design tool, like Canva, to create an email invitation.
7. Decrease No-shows With Business Email Appointment Reminders
Whether you’re sending customers an email about their upcoming itinerary, a rental, or an appointment they booked, it’s a good idea to send a reminder. Not only can this decrease no-shows, but reminder emails also give you an opportunity to reinforce brand awareness and create anticipation or excitement.
Try this: Pick a set time to send reminders (such as sending one a few days before and a second reminder the day before the appointment or reservation) in your email marketing software and schedule an email at that time. Mailchimp lets you send scheduled emails based on a variety of parameters.
8. Send a Business Email to Request Reviews
One of the most valuable marketing methods is word-of-mouth advertising, and the internet equivalent of this is a positive customer review. Send a request to customers after they’ve purchased a product or service from you asking for a review. Incentivizing participation can further increase your chances of getting a good online review, which in turn helps others find your business and choose it over your competitors.
Try this: Complete your Google My Business (GMB) profile and then send customers a link to it asking for a review. Having lots of positive reviews on your GMB profile can move your business up to the top of results, which is especially helpful for local businesses. But be sure to give customers enough time to enjoy their product before asking for a review, or they may not have much to say.
9. Announce New Products or Services to Your Customers
Sometimes one of the best ways to increase sales is to just inform customers of new items or services—even if you aren’t selling them yet. Retailers, software companies, and service-based businesses can all use this business email example to inspire them.
Send business emails to create a buzz around a new feature or product that’s coming soon, or maybe even a seasonal item. This type of email also reminds customers about your brand and shows that you’re always working to improve and give customers what they want.
Try this: Send customers to your site to learn more about a product (not only to inform them but also to gauge interest in your new offering). But first, make sure you’re sending your customers to a great-looking site. One of the easiest ways to ensure your site looks great, works well, and offers a great customer experience is to use Squarespace—plus, you don’t need any expertise in design or coding to create a professional, sleek website.
10. Use Business Emails to Ask for Referrals
Growing your customer base doesn’t always feel like an easy task, but you might find that your existing customers are the best source of new leads. Asking your customers for referrals is an effective way to get new customers. And when tied to rewards or incentives, it’s also a proven way to generate leads and increase customer loyalty.
Try this: Giving a customer a reward for suggesting your business to a friend can be effective, especially if you target your most loyal customers and advocates. Consider using a tool like ReferralCandy, which lets you create custom rewards for your referral program—and then connect it to your email marketing software to make it easy to send referral emails.
11. Invite Customers to Sign Up for a Rewards or Loyalty Program
One of the best ways to earn repeat business from customers is to offer a loyalty program. The more a customer shops with your business, the more rewards they earn, so they’re more likely to keep coming back. Whether you’re just starting one or want to remind customers your business offers a loyalty program, an email inviting people to sign up can be effective.
Try this: Constant Contact not only offers an easy way to manage all your business emails and marketing campaigns, but it also integrates with multiple loyalty programs. These seamless integrations make it easy for you to craft emails to get more sign-ups for your rewards program.
12. Stimulate Sales by Sending Coupons or Special Offer Emails
One of the most popular business email examples is a promotional email since the top reason consumers sign up for brand emails is to receive special offers or discounts. Every promotional email should include something of value (percentage or dollar amount off), a limited time (to capitalize on the fear of missing out, aka FOMO), and a clear call to action (CTA)—a button “above the fold,” or toward the top of the email, works best.
Try this: If you don’t have a marketing or graphic design department to create marketing and advertising emails, consider hiring a freelance professional from Fiverr to create email designs for you. Fiverr is an affordable freelance marketplace where you see examples of their work and rates before hiring a professional for your project.
13. Follow Up After Networking
Here’s a completely different business email example that doesn’t rely on graphics or email drip campaigns. If you network regularly, you meet people in or related to your industry often and you want to nurture that relationship soon after an event.
Jot down a few notes about those who might fit your customer or referral partner profiles and exchange business cards to get their email address. Then send a follow-up email after the networking event to keep the conversation going.
Try this: Use a customer relationship management (CRM) tool that offers a mobile app to take notes during a networking event, such as Zoho CRM. You’ll be able to capture information about a person you meet, including email address, name, and details about a conversation you have with them. It’ll make it so much easier to reach out with a follow-up email later.
14. Create Lead Magnet Emails That Convert
A lead magnet email is similar to a promotional email, but it’s less sales-forward. Instead, this business email example is meant to nurture a lead. Lead magnet emails are best for a segmented mailing list of contacts who haven’t purchased from your business yet. The goal is to send them something valuable that fosters trust with your brand and creates intrigue about your business’ products or services.
Try this: Use lead magnet emails to send links to downloadable e-books, whitepapers, landing pages, or blog articles with valuable information. Using a tool like Leadpages makes it easy for you to create unique landing pages for lead magnets or nurturing, and then track the clicks to see if you’re offering the right content for your segmented audience.
15. Use Surveys to Create Segmented Lists
Segmenting your mailing list is important for targeting the right group with the right information. If you run a software company that caters to small, medium, and large businesses, for example, you wouldn’t send all three groups the same messaging, because they all have different needs and budgets. The same rule applies to retailers and service-based businesses.
Try this: Send a survey to your customers to find out what they’re most interested in. You can easily create surveys with SurveyMonkey and integrate them with Mailchimp. Then just send an email with a link to your survey to find out about each of your customers (and then segment based on their responses).
16. Send Email Newsletters
Once you know what type of content your subscribers want, send periodic email newsletters with content curated based on their preferences. Email newsletters don’t have to be very long, and if you’re already creating content for your blog or social media, you can repurpose that content here. Use teaser paragraphs to get readers to visit your website to learn more, and keep the design simple to make it easy for readers to know where to click to read more.
Try this: Consistency in timing and design is important so subscribers know what to expect and can recognize your brand. Constant Contact makes it easy for you to create and save a newsletter template to save time. Simply pull up your template, change the content (but not the layout), and schedule your next newsletter. You can also then easily create variants of your newsletter for different contact list segments.
17. Combination Content Emails
We’ve already covered promotional emails and thank-you emails, but you can also combine any type of email with another for greater impact. For example, combining a thank you after a recent purchase with a limited-time promo code can inspire additional purchases right away. Likewise, sending an incentive along with a cart abandonment email can be the catalyst to get your customer to finish the transaction.
Try this: If you run an online store, use the Smart Coupons for WooCommerce plugin to generate promo codes, which costs $69 annually for one site. You can create a variety of coupon types, including percentage and fixed amounts. There are also options to customize codes, create bulk coupons, and create an abandoned cart coupon to inspire those customers to come back.
18. Follow-up Email After Sending Content to Users
When you send leads e-books, whitepapers, or other types of content to help prospects learn more about your business, it’s important to follow up. This type of business email doesn’t have to be overly complicated. Simply reference the previous content sent, thank them for their interest, and then include a call to action (CTA) of some kind.
Try this: Follow-up emails work best when you don’t leave an open-ended question via email. Consider using an appointment or meeting booking app like Chili Piper, which offers your recipient a couple of meeting time options and makes it easy for them to set up a time to meet with you.
19. Request a Link or Share From Another Blog’s Link
When you’re reaching out to request a backlink to your content or help with sharing it online, avoid cookie-cutter form emails. Take time to research the other site and find relevant content where it would make sense for them to add a link to your content. Tell them why their readers would appreciate your content whether they link to it online or share it on their social networks.
Try this: Use a social media tool like Buffer to track your own social media accounts and content creators. You can quickly respond to comments and build relationships on various social channels.
20. Send Informational Business Emails When Things Change
Not all business emails are meant to sell or promote—some are meant to only inform. For example, if you make any changes to your business, such as opening a new location or moving, hours of operation, terms of service, pricing, and so on, your customers need to know. Informational emails can be simple, text-based, and include a link for more information.
Try this: Although this business email example is usually text-based and for informational purposes only, it’s still a good opportunity to increase brand recognition. Simply include your logo at the top and in your email signature. If you need a new logo or help with business emails, use Fiverr to find freelancers who can help at an affordable rate.
21. Ask for Specific Feedback After a Purchase
This email example is similar to requesting a review but is more specific. For example, when launching a new product or service, request feedback about the specific item from customers who purchase it in early stages or who are given free samples or a free trial period. This provides social proof you can include in future marketing campaigns, product descriptions, and advertising, and may identify important features or benefits you hadn’t used in marketing before.
Try this: In addition to sending emails with a request for topic, service, or product-specific feedback, use reputation management software, such as Podium. You’ll be able to manage all those customer reviews you get so you can quickly and easily respond to reviews, which also increases the value of that hard-earned feedback.
22. Request Feedback After Customer Support Interaction
Most businesses offer customer service or support of some kind, and it’s a good idea to get feedback about the quality of service your customers are experiencing. Sending a follow-up email after a support ticket closes is the best time to ask for feedback. The customer’s problem was solved, but it’s still fresh in their mind, so they can offer helpful feedback.
Try this: The best email marketing tools let you connect to support software and set up triggers for different types of business emails, including post-customer service emails. This can help you spot small problems with the customer experience before they become bigger issues, and give you a better understanding of how your support team is contributing to customer satisfaction and retention.
23. Send a Customer Satisfaction Survey Email
Periodically sending your customers a quick and easy customer satisfaction score (CSAT) survey offers an objective way to find out if they’re satisfied with the particular products or services they purchase. A Net Promoter Score (NPS) survey is similar but is more about measuring brand loyalty and overall satisfaction. Either type is easy to capture through an email marketing campaign.
Try this: Use survey software like SurveyMonkey to create short customer satisfaction surveys to gauge customer sentiment. Follow the business email example below by simply adding a link in the body of your email. Alternatively, consider adding an NPS survey embedded in the email, which makes it clear that it’s a short survey.
24. Celebrate Your Customers’ Business Anniversary
You say love your customers—why not celebrate that love with a special anniversary email to remind them that you appreciate their business? You can include a special discount code, such as 10% off to celebrate a year as their customer (or 20% off for two years). This could encourage customers to stick with you even longer for a sweeter deal as the years go by.
Try this: Stay on top of important dates with a customer relationship manager (CRM) that integrates with your email marketing software. Then use automation to set up triggers to send an email on their anniversary day or month with a limited-time offer coupon to show your gratitude (and encourage customer retention).
25. Send Birthday & Holiday Email Greetings
When a customer’s birthday or a holiday draws near, they’re likely looking for those email greetings since they may contain free gifts with purchase offers, one-day-only discounts, extra loyalty rewards, or some other incentive. Likewise, sending holiday greetings enables you to stimulate seasonal purchases or remind customers about important changes, such as holiday closures or special hours.
Try this: Use Mailchimp to automate the sending of birthday and anniversary emails to individual customers or to your whole contact list for holiday greetings. Plus, personalizing a subject line can increase open rates by 10% to 14%, regardless of industry, according to OptinMonster, and you can do that with Mailchimp as well.
Frequently Asked Questions (FAQs)
How do you write a business email?
Writing a business email is similar to writing a personal email (though more professional) when writing to another individual. In email marketing, though, you’re often writing promotional campaigns, which may include graphics, your business logo, and calls to action (CTAs). Every business email should include a compelling subject line, a polite greeting, concise body text, and a professional email signature.
Is Gmail free for business?
Google offers Gmail for personal email, and it is a free service. However, the business email version of Gmail, which comes with Google Workspace, is not free. But since pricing starts at $6 per user, per month, it is affordable for most small businesses. For businesses on a super-tight budget, here are some ways to get a free business email address.
What is a business professional email?
When your email comes from an address that has your business’ domain name in it, email recipients are more likely to trust it. Typically, a business professional email address includes some version of the user’s name, department, or role as well as your custom domain, such as “firstname.lastname@example.org” or “email@example.com.” You can easily create a custom email address using multiple methods.
Business email, and more specifically email marketing is used for many reasons, from keeping your brand top of mind to nurturing leads and stimulating sales. Get the most out of your next email marketing campaign by using an all-in-one email marketing tool, such as Constant Contact. It not only makes building email campaigns easy, but it helps you create more effective emails to help you drive more conversions and sales.
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- Make sure your website is in good shape before sending traffic from your email campaign. Learn more about how to design your small business website.