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All Marketing Articles - Page 16

6 Fastest Web Hosting Services

By Alana Rudder on September 13, 2019 | Business Website, Buyer's Guide, Marketing

The fastest web hosting providers offer plans with features to boost website speed, including solid-state-drive (SSD) storage, website caching, content delivery networks (CDNs), and data center choices. We reviewed 20+ fast web hosting providers to find the top six—including the best overall—based on price, add-ons, speed-boosting features, ease of use, and reviews. Top 6 Fastest…

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Best Cities for Journalists 2019: Newspaper, TV & Radio

By Diana Bourgeois on September 11, 2019 | Listicle, Marketing, Public Relations

Recently, the United States Bureau of Labor Statistics predicted a 9% decline in journalism jobs between 2016 to 2026. At the same time, interest in journalism as a major is booming. Universities across the country are reporting a 10% to 25% increase in applicants. With this discrepancy, we wanted to uncover where journalism majors would…

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HostGator vs GoDaddy: Price, Features & What’s Best 2019

By Diana Bourgeois on September 10, 2019 | Business Website, Marketing, Versus

HostGator and GoDaddy are acclaimed domain hosting providers with integrated templates and website builders. HostGator is more affordable and easier to use for beginners with single-site hosting starting at $3.84 per month. GoDaddy, however, provides affordable ecommerce website options for advanced online stores at $5.99 per month. When to Use HostGator Nontech-savvy business owners should…

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Top 18 Best Business Slogans & Taglines

By Alana Rudder on September 6, 2019 | Marketing, Tip List, Traditional Marketing

A slogan promotes a product by telling customers how it’s different from those of competitors. A tagline, on the other hand, represents a company’s entire identity and branding. The best slogans and taglines are memorable, benefit-focused, catchy, emotion-inducing, and tell a story. Below, we’ve highlighted the best slogans and taglines of the last 50 years….

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Best & Worst Tourism Cities for Hotels and Airbnbs

By Kelly Main on September 3, 2019 | Data-Driven Reports, Marketing, Real Estate Trends

Now more than ever, travelers have an abundance of accommodation options—from traditional hotel chains to a variety of Airbnb properties. Airbnbs have grown so much since the company’s inception in 2008 that it now accounts for 20% of the United States consumer lodging market. Hotels are thriving; the average revenue per available hotel room grew…

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39 Top Construction Marketing Ideas From the Pros

By Alana Rudder on August 30, 2019 | Marketing, Marketing Strategies, Tip List

31 Best Construction Marketing Ideas from the Pros

Construction marketing involves online and offline relationship-building. In many cases, finding construction clients requires maintaining a solid network of customers from past builds whom you can tap for referrals. You can also source clients using online ads targeted to industry associations. For help with these and other strategies, we reached out to construction marketing pros….

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Radio Advertising Costs & How to Negotiate Lower Rates

By Diana Bourgeois on August 23, 2019 | Marketing, Traditional Marketing, What is

Radio advertising costs range from $200 to $5,000 per week depending on location and the size of the listening audience. The cost of producing the commercial is $1,000 to $2,500 depending on what is included like music, voice actors, and editing. Some stations have their own advertising production teams to save costs. How Much Does…

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Newspaper Ad Costs, Benefits & How To Create One

By Diana Bourgeois on August 23, 2019 | Marketing, Traditional Marketing, What is

Newspaper advertising costs

Newspaper advertising is best for businesses that want to reach customers aged 35-45 on a local, regional, or national scale. The average newspaper ad cost depends on the circulation of the paper, the size, day, and ink. A full-page ad can start at $2,700 and increase to $163,000 depending on these factors. Print Newspaper Ad…

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6 Best WordPress IDX Plugins

By Diana Bourgeois on August 23, 2019 | Business Website, Buyer's Guide, Real Estate

Wordpress IDX featured image

WordPress IDX (internet data exchange) is a connection between a website and the multiple listing service (MLS) that allows agents to display MLS for-sale properties on their website, typically using a plugin. We compared 12 IDX WordPress plugins to find the best according to price, features, customization, marketing, usability, and service. Before you can use…

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Relationship Marketing: Definition, Cost & Examples

By Kelly Main on August 20, 2019 | Marketing, Marketing Strategies, Ultimate Guide

Relationship marketing is a method of building a customer’s trust and loyalty with a brand, resulting in ongoing sales that increase their lifetime value. Businesses employ this strategy as a way to create repeat customers, not single-purchase customers. As this results in repeat sales, all companies should consider using relationship marketing. In order for relationship…

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What Is a Sitemap & How to Use One to Get Found on Google

By Alana Rudder on August 19, 2019 | Business Website, Marketing, What is

A sitemap is a digital index of all content and pages on your site, delivered to search engines to ensure your content appears in search results for relevant keywords searches. All businesses should create sitemaps — which can be done for free using plugins — to get increase search engine visibility. That’s right, sitemaps are…

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Marketing Plan: The Ultimate Guide [+ 4 Free Templates]

By Alana Rudder on August 19, 2019 | Marketing, Marketing Strategies, Templates

A marketing plan is a document outlining high-level marketing goals and the step-by-step strategy for achieving them. These marketing plans typically include sections like buyer personas, a unique value proposition, and distribution channels. Marketing plans help businesses in all industries ensure they have a path to achieving clear goals and measuring marketing success. Both the…

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