There are two ways to add functionality to your Squarespace website: via plugins or integrations. Plugins are third-party tools added by pasting a code into your webpage. Integrations are built by Squarespace and are accessible via your Squarespace menu. We’ve included the top 17 of both below to help you make your site more dynamic….
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6 Best Online Business Card Providers 2019
Providers of the best business cards online make it easy for you to create and print your own business cards, either using your own design or with predesigned templates. We looked at a variety of online providers and narrowed it down to these six best options in terms of price, available designs, and turnaround time….
Direct Mail Marketing: The Ultimate Guide for 2019
Direct mail marketing campaigns deliver physical advertising materials to the mailboxes of targeted customers. It’s more affordable than magazine ads, and generally enjoys higher response rates than email. It’s best for businesses with a mailing list looking to promote a new product or service, an event, or seasonal offering. Types of Direct Mail Marketing The…
How to Get a Free Facebook Ad Coupon & Avoid Scams in 2019
Facebook ad coupons provide free credits that businesses can redeem for use on its social advertising platform. It’s a great way for those new to Facebook advertising to try the platform without a financial investment. Free Facebook ad coupons are not easy to find, but can be acquired through Facebook promotions, events, and partnerships. Before…
Website Design Inspiration: 25 Top Sites 2019
Website design is critical to business success; it serves as a first impression for new customers and encourages user engagement, resulting in sales. However, it can be difficult to design a site well; to help, we scoured the internet for website examples to inspire you as you build your own professional, user-friendly business website. For…
Local & National TV Advertising Costs & How to Advertise 2019
A TV ad is a 15 to 60-second video that’s aired during television show breaks to market a business’ products or services or to build brand awareness. Businesses pay $5 to $34 per 1,000 viewers for a local TV ad and an average of $115,000 for national 30-second ad airings. TV Advertising Costs For local…
Facebook Advertising: The Ultimate Guide with Examples
Facebook advertising targets Facebook users with various ad types and placements based on interests, web activity, psychographics, and demographics. Effective ads deliver eye-catching photos, valuable content, and calls to action (CTAs) aimed at converting your target audience into customers. To optimize ads, use content that captures Facebook users’ attention, trust, and loyalty. Most small businesses…
Facebook Ads vs Google Ads: Which Is Best in 2019
Facebook Ads and Google Ads are the two top pay-per-click advertising platforms. Google Ads target specific keywords and appear as the top results in Google searches, whereas Facebook Ads display in social feeds and are targeted using demographic and behavioral information. Each platform is used to do anything from build brand awareness to drive sales….
6 Best Email Finders for 2019
Email finders search for and identify email addresses by scraping addresses from websites or finding them based on known emails with a similar domain. We looked at 20 email address finders on the market and compared them based on accuracy, price, and additional features and narrowed it down to six and the best overall systems….
How to Design a Facebook Business Page in 6 Steps [+ 10 Examples]
A Facebook business page is a Facebook account used for professional promotion and customer engagement. It can be a great tool for increasing brand awareness, improving SEO, and building a community around your product or service. To create a business page with an engaging design, use compelling imagery, enticing copy, and custom tabs and buttons….
19 Crazy Publicity Stunts That Actually Worked
A publicity stunt is a planned event created to capture public awareness and generate free media coverage. Companies know PR stunts are a gamble, but offer the potential of increased brand attention. To help you create an effective PR stunt that is likely to increase positive brand awareness, we’ve assembled examples of the best ones…
How Much Does a Billboard Cost? Pricing & Advertising Tips
The cost of billboard advertising depends on format, circulation, demographics, and impressions. Physical billboard costs average $250 per month in rural areas, $1,500-$4,000 in small to midsize cities, and $14,000 and up in larger markets. Digital billboards can cost over $15,000, depending on the location. For businesses looking to advertise on digital billboards and not…