Bluehost and DreamHost are leading web hosting providers that give businesses the tools to build and maintain a professional website. Bluehost is best known for its low-cost, all-inclusive plans that come with everything you need to build a new website from scratch, whereas DreamHost stands out for its fast and reliable hosting with contract-free plans….
20 Best Web Design Tools for Beginners
Web design doesn’t have to be complicated thanks to the array of tools available that can help those new to web design do anything from logically map out your site to reflect your user journey to build a site that is designed to get found in search and create landing pages that convert visitors. With…
PR Newswire vs Business Wire: Price, Features & What’s Best in 2020
Business Wire’s strengths lie in its robust targeting, outlet-type choices, and multimedia options, as well as its ability to distribute to 100,000 premium outlets across broadcast, digital, and print. Its weakness lies in its price. It is better suited for large businesses with large PR and marketing budgets. PR Newswire, on the other hand, is…
10 Ways to Use Multimedia to Make Your Press Release More Interactive
An interactive multimedia press release includes elements like videos, audio files, hashtags, hover-box tours, infographics, and free demos or trials. It takes readers on a journey of their choosing, allowing them to find the most interesting angle for them or their audiences and then continue on that journey to learn more. It benefits businesses by…
Social Media Press Release Ultimate Guide: What It Is & How to Use It
A social media press release is a post that introduces a full press release that is used on social media channels like Facebook and Instagram. Its key elements include images, videos, links, hashtags, and social media handles. An effective social media press release offers businesses affordable and targeted press release distribution, free multimedia inclusions, more…
What Is Domain Privacy & Why You Might Want It
Domain privacy (which is also known as domain privacy protection or WHOIS privacy) is a service that domain registrars offer that replaces your contact information with their information in the public WHOIS directory. This protects all businesses by ensuring contact information is less accessible to spammers, hackers, and solicitors. The good news is that domain…
15 Easy Tips to Quickly Improve Website User Experience
Websites hold the power to work as a marketing machine for business, but only if they’re well-designed. The web design practice of building and optimizing sites for user experience, or UX web design, may sound like an advanced technique, but there’s a surprisingly large number of things you can do to improve the user experience…
Top 17 Hair Salon Marketing Ideas (& How to Implement Them)
As many states are now allowing stores and services to reopen, there’s never been a more important time to have a marketing plan for your salon. Fortunately, no matter your budget, there are plenty of ways to market to previous clients while attracting new ones, including using social media, print, email, video, online directory, and…
15 Professional Email Signature Examples (& Why They Work)
Professional email signatures can do a lot more than simply provide your name and basic contact information. A well-designed signature works as an effective marketing tool for businesses that can serve nearly any business goal, from building brand awareness to generating sales. With the help of signature tools, creating a great signature for your business…
11 Press Release Writing & Distribution Mistakes (& How to Avoid Them)
Many businesses issue press releases to earn positive media coverage for their businesses. However, they often fail to receive that coverage because they make common mistakes, like not focusing on a truly newsworthy angle or being overly promotional. Businesses also regularly send out releases that don’t include resources for media contacts and target audience members…
How to Easily Create a Great Professional Email Signature in 4 Simple Steps
Professional email signatures aren’t just useful for providing your basic information. Now, signatures can actually serve as a marketing tool for businesses. What’s more, just about anyone can create a well-design email signature thanks to email signature generators tools. In just a few simple steps, you can create a signature that uses your own photo…
15 Best Email Apps for Business
Keep up with business on the go with email apps designed to help businesses be more efficient. Whether you’re looking for a way to streamline how you manage multiple email accounts and inboxes, schedule emails to send later, track open rates, connect to other third-party apps, or pause incoming emails to avoid distractions and increase…