Owning a rental property takes extensive research and decision-making to determine if it’s a viable investment for you. To prepare for getting your first rental property, start by writing a business plan, conducting a rental market analysis (RMA), and reviewing landlord-tenant laws. Additionally, you will need to learn how to fund your investment and use…
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15 Effective Marketing Strategies for Startups
Startup marketing is challenging. You have to educate people on your products or services, compete with established players, and build brand awareness to give your startup a foothold in the market. Fortunately, you can use many startup marketing strategies to get your new company in front of your audience—from building your website and brand kit…
How to Create a Local Marketing Strategy (+ Plan Template)
Creating a local marketing strategy is a critical step to helping your business grow and flourish. With an effective marketing plan, you’ll be able to identify and connect with potential customers, build a strong brand, and convert leads into sales. Download the marketing plan template below and use it as you walk through the steps…
6 Ways to Get the Best Payroll Training
To determine which payroll training options are best for you, it’s important that you first evaluate what you need to learn. As a business owner, if you run payroll for employees, you can spend little to no money learning with online resources. If you have a payroll clerk who needs to level up their skills,…
Ultimate Guide to Email Marketing for Retailers
Although email marketing for retailers has been practiced for decades, it is still one of the most effective retail marketing methods for building and nurturing customer relationships. In fact, 87% of marketers say email is critical to success and 41% consider it the most effective channel. This guide discusses how to use email marketing to…
12 Abandoned Cart Email Examples to Inspire Your Own
The average cart abandonment rate is just over 71%. That’s a lot of missed opportunities. And while you can adjust your website, product pages, and checkout process to capture some of those lost sales, you can also recuperate those shoppers after they’ve left your website with abandoned cart emails. An abandoned cart email is an…
10 Best Startup Hiring Tips for Finding Top Candidates
In the startup world, hiring the right employees can make all the difference between success and failure. The wrong hire can be costly—from lost productivity to damaged company culture. Therefore, it’s essential to have a solid startup hiring process in place for attracting and retaining top talent. Whether you’re just getting started or looking to…
15 Marketing Strategies for Facebook Pages
Facebook remains one of the most popular channels for raising brand awareness, and with good reason—it’s one of the most effective. To build brand visibility on Facebook successfully, you need to understand your audience, use the right tools at the right time, and consistently learn and improve your campaign as you go. To help, here…