If you are thinking about starting an online business, one of the first decisions you need to make is figuring out what to sell. In this article, we give you 24 trending products to sell online this year.
We chose these products based on findings from Google Trends (focusing on terms that are rising or breaking out, indicating rapid growth), keyword search volume, and social media insights (both data-driven and news-driven). We also limited our research to trending products in the US and chose items that do not take too much volume or space to store (inventory) and ship (fulfillment).
Apparel
Apparel or clothing is one of the easiest products to sell online. It’s lightweight (thus, easy to ship), low cost (bigger profits), and a popular item for online shoppers. You can sell these items anywhere, too, such as in your own online store, social channels like TikTok, and marketplaces like Etsy, if you plan on selling custom merchandise.
1. Bodysuit
Search growth status: Breakout
Search volume: 54K (US), 166K (Global)
Price range: $30–$100
Top countries: US, UK, Australia, India, Canada
TikTok: 3.5B views
Shapewear has always been a trending product, but much more so now with the popularity of Kardashian shapewear line SKIMS. Consumers are, more often than not, using shapewear on a daily basis and no longer on just special occasions. Underwear and clothing are essential needs, and we don’t expect the demand for underwear, specifically bodysuits, to go away or not “trend” anytime soon.
2. Bamboo Pajamas
Search growth status: Breakout
Search volume: 8.5K (US), 11K (Global)
Price range: $28–$60
Top countries: US, UK, Australia, Canada, India
TikTok: Variations of the products have reached millions of views—bamboo pajamas amazon: 74.4M views, best bamboo pajamas: 69.8M views, bamboo pajama set womens: 9.3M views
These pajamas are famous for their sustainability, comfort, and softness. Bamboo is known to be durable and long-lasting, hence, these pajama sets appeal to consumers. Retail sustainability is important to shoppers these days.
(Source: Woman and Home Magazine)
Beauty
Beauty and skincare products are huge profit earners on social platforms, particularly TikTok. As you will see below, most of these products have billions of views on TikTok, with most of the content coming for real-world users. You can easily set up a TikTok Shop and leverage user-generated content (UGC) in your marketing strategy.
3. Snail Mucin
Search growth status: Breakout
Search volume: 88K (US), 178K(Global)
Price range: $17–$25
Top countries: US, India, UK, Canada, Australia
TikTok: 1.1B views
In the past 12 months, searches for “snail slime” have been slowly increasing. Snail mucin is a known beauty skincare product that helps collagen production. TikTok is full of product reviews that contain a healthy mix of good and bad user experiences, complete with before and after videos.
4. Pimple Patch
Search growth status: Breakout
Search volume: 6.7K (US), 107K (Global)
Price range: $8–$15
Top countries: India, Australia, Philippines, US, Canada
TikTok: 2.2B views
Pimple patches are small stickers that contain on-the-spot treatment for pimples. As you can from the Google Trends report above, it has always been a trending product, maintaining high search volume throughout the years. Even TikTok Insights has seen a 110% change in popularity for the keyword.
What makes it one of the great things to sell online is that it is small so it is easy to order by volume and ship. You can even offer free shipping for multiple items.
5. Lip Stain
Search growth status: Breakout
Search volume: 18K (US), 47K (Global)
Price range: $8–$24
Top countries: US, UK, India, Australia, Canada
TikTok: 1.3B views
Lip stains have an upward-downward search trend but have been steadily rising since 2023. Beauty trends lean toward long-wear and natural looks, and women have been gravitating toward this beauty product for quite a while. Even targeted keywords on TikTok are related to the natural lips trend.
6. Under Eye Patches
Search growth status: Breakout
Search volume: 18K (US), 36K(Global)
Price range: $7–$20
Top countries: US, UK, India, Canada, Australia
TikTok: 41.8M views
Under eye patches have always been a regular beauty product, but beauty influencers have been featuring the product to relieve dark circles, eye puffiness, and hydration. The spikes in Google Trends and TikTok Insights clearly indicate this beauty item is trending, and the product’s small size makes it easy to transport and store—making it one of the best things to sell online.
7. Barrier Cream
Search growth status: Breakout
Search volume: 9.8K (US), 27K (Global)
Price range: $8–$38
Top countries: US, UK, Australia, Canada, India
TikTok: 33.3M views
Barrier creams, or barrier repair creams, protect the skin from outside irritants and prevents it from drying out. Beauty products have always been popular items to sell online, and this product is trending mainly thanks to TikTok, with barrier creams, ceramides, and moisture barrier creams amassing millions of views. The hashtag #skinbarrier has 6.2B views—amazing!
Even Amazon has it at the top of its suggested product when you enter the word “barrier.”
8. Bakuchiol Serum
Search growth status: Rising or Breakout
Search volume: 4.7K (US), 22K (Global)
Price range: $8–$40
Top countries: US, Germany, UK, India, France
TikTok: 275.3 million views, with most of the videos reaching over 100,000 in page views
Bakuchiol is a phytochemical long used in Ayurvedic and traditional Chinese medicine and has retinol-like effects on skin, boosting collagen production for a more youthful look.
(Source: Elle.com)
This plant-based retinol alternative has been making waves in beauty websites and TikTok, with the tag #bakuchiol racking up more than 275 million views, with most of the videos being user-generated content (UGC) from satisfied users.
Food
You can’t go wrong with selling food items as it’s a consumable commodity, and with the right demand, you are assured profits from impulse purchases. The best foods, snacks, and drinks to sell have long shelf lives and don’t require refrigeration or temperature control, so they are easier to store and ship.
9. Matcha
Search growth status: Breakout
Search volume: 179K (US), 830K (Global)
Price range: $10–$50
Top countries: US, Poland, Germany, Mexico, UK
TikTok: Matcha: 159.8M views, Matcha Tea: 102.9M views, Matcha Latte: 151.9M views, Best Matcha: 32.4M views, Matcha Green Tea: 26M views
Matcha has sustained its popularity over the years even after its initial spike, as seen above in the Google Trends report. It continues to have millions of views across different hashtags and stays relevant among things to sell online.
10. Mushroom Coffee
Search growth status: Breakout
Search volume: 86K (US), 101K (Global)
Price range: $10–$35
Top countries: US, UK, Canada, Australia, Netherlands
TikTok: 64.6M views
Searches for mushroom coffee started rising in 2022, with subsequent videos on TikTok about the product and its effect on certain diseases hitting millions of views. Mushroom coffee is a blend of lion’s mane, chaga, and rhodiola (all mushrooms) with instant coffee, and it claims to help with immune support and mental focus. Even sellers are targeting the keyword according to TikTok insights, as shown below.
11. Mushroom Chocolate
Search growth status: Breakout
Search volume: 11K (US), 17K (Global)
Price range: $15–$40
Top countries: US, UK, Canada, Australia, India
TikTok: The search terms “mushroom chocolate” and “mushroom chocolate bars” have 95 million views on TikTok.
As you can see from the Google Trends graph above, mushroom chocolate has been rapidly ascending in search volume since 2022, with the pairing of functional mushrooms + cacao (dark chocolate) showing cognitive, immune system, and longevity benefits. We also saw the product being used in creative campaigns in TikTok, proving its popularity—hence, businesses are already targeting the keyword.
Home & Tech
While this is a category where most Amazon sellers sell their wares (35%), home and tech is an easy market to penetrate into because most marketplaces don’t have stringent requirements. Amazon, for example, does not restrict this category to new sellers.
12. Wedge Pillow
Search growth status: Breakout
Search volume: 38K (US), 60K (Global)
Price range: $30–$100
Top countries: US, UK, Canada, Australia, India
TikTok: 17.7M views
A wedge pillow elevates a part of the body when sleeping and its rise to fame is that it helps people with health conditions like acid reflux, snoring, and sinus problems.
(Source: Amazon)
13. Spin Mop
Search growth status: Breakout
Search volume: 31K (US), 58K (Global)
Price range: $130–$35
Top countries: US, UK, India, Australia, Canada
TikTok: 22.3M views
Google Trends show the search volume for “spin mop” has gradually increased over the past years, reaching an all-time high in February 2022. It is predicted to remain high throughout 2024 as shown by the upward dots.
14. Mushroom Lamp
Search growth status: Breakout
Search volume: 21K (US), 49K (Global)
Price range: $20–$80
Top countries: US, UK, Australia, Canada, Netherlands
TikTok: 77.4M views
Mushroom motifs are the latest home design trend, so popular mushroom-themed home decor is to be expected. The mushroom lamp, in particular, is going viral on TikTok and Instagram, and Amazon products are gaining traction, too, with the top sellers selling 1,000 to 3,000 products a month. The mushroom lamp is also #28 in the Amazon bestsellers’ list under table lamps.
15. Boucle Chair
Search growth status: Breakout
Search volume: 11K (US), 36K (Global)
Price range: $100–$1,000
Top countries: UK, US, Australia, Canada, New Zealand
TikTok: 64.6M views
Boucle chairs are made with boucle fabric, known for its softness. These chairs are usually in cream and white and have a characteristic rounded appearance. They are typically known as luxurious products but have found their way to virality thanks to TikTok.
16. Gaming Earbuds
Search growth status: Breakout
Search volume: 9.2K (US), 23K (Global)
Price range: $15–$2,000
Top countries: US, India, UK, Canada, Australia
TikTok: 135.7M views
Gaming earbuds are noise-canceling wireless earbuds with high-quality audio specifically designed for video games. TikTok is filled with UGC about which brands are worth buying.
Here’s an example of a UGC review:
@ideoshop M28 Gaming Earbuds with cool breathing light #readystock #gamingearbuds #earbuds #gaming #breathinglight #twsearbuds #viralvideo #viraltiktok #viralproducts #fyp #fypă‚·ă‚šviral #ideoshop #ledlights #headset #earbudswireless #bluetoothearbuds
17. Wavy Mirror
Search growth status: Breakout
Search volume: 5.7K (US), 15K (Global)
Price range: $10–$100
Top countries: US, UK, Australia, Canada, India
TikTok: 47.3M views
Unusual mirrors, such as the wavy, squiggly, and asymmetrical, are popular trending products to sell. DIY videos abound on TikTok since they make a room appear larger than it actually is creating the illusion of depth and space—we can totally see why TikTok users would want one.
18. Crochet Kits
Search growth status: Breakout
Search volume: 7.3K (US), 13K (Global)
Price range: $10–$30
Top countries: US, UK, Canada, Australia, New Zealand
TikTok: 148.9M views
Arts and crafts saw a rise in searches during the COVID-19 pandemic and fell once it was over, but is now rising again. Crochet kits in particular are seeing a surge in search volume thanks to how-to videos on the internet.
(Source: Etsy.com)
Wellness
Wellness products are all the rage now, especially after consumers are prioritizing their well-being after the pandemic. The products below are novelty items that are either relatively new to the market or improved/enhanced versions of their original forms.
19. Ice Roller
Search growth status: Breakout
Search volume: 17K (US), 49K (Global)
Price range: $7–$20
Top countries: US, India, UK, Australia, Canada
TikTok: 516M views
The ice roller is one of the most viral products on TikTok, and several variations of it have been produced. This skincare find is not showing any signs of losing its trendiness, though, even with an initial drop in late 2023. This Amazon-find ice roller has 18,000 5-star reviews—and thousands more ice rollers sell each month on this ecommerce giant’s platform alone.
20. Nicotine Pouches
Search growth status: Breakout
Search volume: 25K (US), 48K (Global)
Price range: $20–$85
Top countries: US, UK, Canada, Germany, Finland
TikTok: 63.8M views (#nicopods)
Nicotine pouches are tobacco-free alternatives to smoking. Nicotine pouches spiked up in Google Trends in late 2023, owing to the viral nicotine pouch, ZYN, which has 580.9M views as of this writing on TikTok. The rise in popularity can be traced to Gen Z reviewers and influencers, with #zyninfluencer garnering 11.5M views.
(Source: Getty Images)
21. Scalp Massager
Search growth status: Breakout
Search volume: 31K (US), 90K (Global)
Price range: $5–$50
Top countries: US, India, UK, Australia, Canada
TikTok: 2.2B views
Scalp massagers are lightweight products used to rub the head gently to relieve tension. TikTok is full of how-tos, ASMRs, results, and progress videos of people using the product. Keyword insights from TikTok show more than 1,000% increase in the phrase “massage it into your scalp.”
22. Toe Spacers
Search growth status: Rising or Breakout
Search volume: 18K (US), 36K (Global)
Price range: $1–$25
Top countries: US, UK, Australia, Canada, India
TikTok: Toe spacers-related videos recorded over 2.5 billion views on TikTok.
Toe spacers are all the rage right now, with the product claiming to help toes to go back to their natural toe splay—the way they naturally space out and lay when not confined by tight shoes or socks. UGC from TikTok shows progress videos of feet using toe spacers, reaching more than 87 million views.
23. Menstrual Disc
Search growth status: Breakout
Search volume: 15K (US), 32K (Global)
Price range: $10–$40
Top countries: US, India, UK, Canada, Australia
TikTok: Cup vs Menstrual disc: 332.2M views, How does a menstrual disc work: 201.2M views
Riding on the sustainability trend, menstrual discs are insertable and reusable products used by women during their periods or menstrual cycles. The tampon shortage has also accelerated this product’s popularity, and direct-to-consumer (DTC) startups have helped sustain its widespread use.
24. Weighted Sleep Sack
Search growth status: Breakout
Search volume: 8.8K (US), 11K (Global)
Price range: $20–$85
Top countries: US, UK, Canada, Australia, Ireland
TikTok: Weighted sleep sack: 5.4M views ; weighted sleep sacks: 262.4K views
This product is the only item in our list of trending products to sell that is related to babies. Weighted sleep sacks weigh more than the traditional blankets, and differ from the usual weighted blankets. It has been suggested that heavy sleep sacks may help soothe infants who struggle to go to sleep.
And it seems the product is working, based on the growing campaigns around the keywords related to weighted sleep sacks on TikTok.
Where to Source Products for Selling
Once you have decided which product(s) to sell, the next step is to find where to source them. There are a lot of retail suppliers you can buy products from. For the lowest prices, source products straight from manufacturers or wholesale distributors.
Here’s what you can do:
- Read through our picks for best wholesale suppliers. Alibaba and AliExpress are popular options, since importing items straight from China is way less expensive.
- Attend trade shows if you want to see products in person before deciding.
Frequently Asked Questions (FAQs)
Click through the sections below to get answers to your frequently asked questions about things to sell online.
According to trends seen in Google and TikTok, beauty and skincare products remain to be the ones that sell the most online.
The trending products for 2024 are mostly beauty and skincare products. Bakuchiol serum, lip stain, under-eye patches, pimple patches, ice rollers, scalp massagers, and barrier creams are all trending products to sell online.
The most profitable things to sell online are those that are lightweight, sturdy, popular, or trending. Generally, your overhead costs won’t be huge when it comes to inventory and fulfillment, so you can get a bigger share of the revenue.
Bottom Line
Staying on top of trends is crucial especially when you are in the retail business. You need to spot a trending product before it becomes too popular to sell (because competition is tough or the market is saturated) and also know how to market the items.
Regularly check search demand tools like Google Trends and bestseller lists on Amazon, Etsy, TikTok, and other marketplaces. Follow consumer news, subscribe to related newsletters, keep an eye out on social media to “listen” to what people are talking (and posting) about.
