VistaPrint is a design and print provider ideal for real estate agents, teams, and brokerages. We rated it as one of the top real estate direct mail services with an overall score of 4.05 out of 5, but that capability is just one of many VistaPrint real estate products. In this review, it earned a high score for its wide variety of materials, custom design options, and digital marketing services. Ultimately, I would recommend VistaPrint for printing, marketing, and growing a successful real estate business.
Pros
- Custom design services
- Extremely large variety of products
- Affordable prices
Cons
- Limited mailing services for real estate
- High shipping costs
- Limited number of predesigned templates
Recommended For
- Individual agents who want to leverage predesigned print materials
- Agents who want to build their brand through real estate marketing materials like signs, mailers, and landing pages
- Agents and teams who want to promote their brand through custom products like clothing, decor, bags, and packaging
Not Recommended For
- Real estate professionals who want a mailing service for their direct mail campaigns
- Agents who want a large library of predesigned print templates
- Real estate professionals seeking low shipping costs or one- to two-day deliveries
- Logo maker: Free
- Essential logo package: $149
- Signs: Starting at $13.99
- Postcards: Starting at $25.99 for 100
- Flyers: Starting at $19.99 for 100
- Brochures: $78.99 for 100
- Door hangers: $54.99 for 100
- Business cards: Starting at $17.99 for 100
- Website builder: Starting at $16 per month
VistaPrint Reviews: What Users Think of VistaPrint
VistaPrint reviews say that the platform is easy to use and the designs are professional and highly appealing. Multiple reviewers described making a mistake in their order but working with customer support to rectify the situation easily. Users also note that they’ve been thrilled with their business cards and other print materials from VistaPrint.
- Trustpilot: 4.4 out of 5 based on 1,608 reviews
- Site Jabber: 3 out of 5 based on 481 reviews
- Consumer Affairs: 1.9 out of 5 based on 2,149 reviews
Unfortunately, not all the users with mistakes in their orders were able to fix the problem. Some reviewers report issues with their printed materials and difficulty getting a solution from customer service. In addition, a few users noted frustration with slow shipping times. If you’d prefer to remove shipping from the equation, I recommend Canva. Instead of ordering products, you can create or customize a design and get them printed at a physical store.
When using VistaPrint, I first noticed the massive number of products available to be printed with a custom design or brand. In addition to high-quality prints like VistaPrint real estate business cards, flyers, and signs, there are unique options like calendars, mugs, tote bags, stickers, labels, and notebooks. Plus, the website and design platform are user-friendly, making it easy to navigate all the different products and templates or to upload my custom design.
I particularly love the custom design services from professionals. This makes it easy for agents to establish a strong and cohesive real estate brand even without marketing or design experience. However, we did find that the shipping costs, delivery times, and lack of mailing services can create some challenges for real estate professionals. If you plan on creating VistaPrint real estate flyers, letters, or brochures, you have to manually package and address them. Because of this limitation, we recommend ProspectsPLUS! for agents who want to invest in direct mail since it offers mailing listings and Every Door Direct Mail (EDDM).
VistaPrint Alternatives
VistaPrint uniquely offers custom design services, real estate templates, and a variety of customizable products all in one platform. However, other software options exist to create custom designs, cohesive branding materials, and send real estate mail. Consider these alternatives to VistaPrint:
Software | ||||
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Best For | Agents or teams wanting to create or adjust designs for digital and print materials | Professionals wanting the help of a professional designer for each material or product | Agents wanting real estate-specific mail templates and services | Real estate professionals wanting to combine online and print advertising |
Key Features |
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Pricing | Free | Starting at $169 for custom design | Starting at $0.80 for 1,000 postcards | Starting at $0.05 per postcard |
Learn More |
All VistaPrint products are individually priced, with variations based on product specifications and quantities. For example, the price of VistaPrint real estate signs depends on the type, size, and number of signs. Typically, larger sizes or premium materials increase the price, while bulk orders decrease the price per unit.
Another example is VistaPrint real estate postcards, which can be 80 cents per card for only 25 premium postcards or as little as 4 cents per unit for 5,000 or more. Custom design services are also priced individually but range between $5 and $20.
Plans | Products |
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Pricing | Free to browse; pricing dependent on style and quantity |
Custom Design Services |
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Logo |
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Print Products |
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Business Cards |
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Signs, Banners & Posters |
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Website |
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Shipping (Score: 1.88 Out of 5) |
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- Custom design services
- Premade real estate templates
- Upload custom designs
- Wide variety of customizable products
- Websites and landing pages
Although VistaPrint was originally a printing service, it has expanded to provide valuable features for real estate professionals. In addition to printing important branding and marketing materials, it provides premade templates, custom designs, digital marketing tools, and the widest variety of products available on the market. Whether you’re simply looking for real estate business cards from VistaPrint or for products to create unique real estate marketing ideas, this platform has a solution.
VistaPrint features enable real estate agents to stand out from the competition with unique advertising elements and tools. Learn more about each feature by clicking on the tabs below:
- Free and automatic
- Customizable QR code with colors and shapes
- Customize print products with the QR code
- Four file formats: PNG, JPG, TIFF, SVG
VistaPrint offers a free QR code generator that creates a code in less than one minute. This tool stands out by offering a QR code with a variety of functions, like visiting a website, opening a social media page, leaving a review, or downloading a file. Users can customize the QR code with specific colors and shapes and automatically download the code to distribute on any print material. Customizing VistaPrint real estate door hangers, business cards, or signs can seamlessly blend your physical and digital marketing efforts and increase engagement.
- Free logo maker automatically generates a variety of customizable choices
- Professional logo design packages with revisions included
VistaPrint’s free logo maker tool is extremely user-friendly. It asks a few questions, like your business name and industry, and then automatically generates various potential logo designs. You can then choose a logo design and customize it further with different colors and layouts. This logo design can then be transferred directly to VistaPrint real estate signs, business cards, postcards, or any other print material.
Alternatively, VistaPrint also offers the “Essential Logo Package,” which allows you to work with a professional to get a customized logo. This package has a turnaround time of only three to five days, multiple file formats, and up to three rounds of revision. This option is ideal for real estate agents and teams who want a professional’s expertise when establishing their real estate brand.
- Multiple shapes
- Ultra-thick card material
- Painted edges
- Plastic business cards
- VistaConnect cards with smart technology
- Water and tear-resistant cards
- Foil accents
- Embossed gloss
- Raised foil
- Linen texture
- Recycled paper
There are many places for agents to purchase print materials, but VistaPrint business cards for real estate professionals stand out. They offer a variety of unique business card options that will undoubtedly grab the attention of new leads and connections.
- Branded candy
- Gourmet gifts
- Fitness accessories (e.g., pedometer, fanny packs, headbands)
- Household products (e.g., potted plants, lip balm, blankets)
- USB drives
- Water bottles and glassware
- No minimum order quantity
One of the standout features of VistaPrint is its incredibly large selection of customizable products. From home decor, office supplies, and tools to electronics, VistaPrint’s promotional products offer agents a unique way to build brand recognition and provide value to leads and clients. These promotional products can also be paired with VistaPrint real estate cards to create easy and effective pop-by client gifts.
- Websites through a partnership with Wix
- Mobile-optimized websites
- Search engine optimization (SEO) tools
- Custom domains
- Professionally designed website templates
By partnering with Wix, VistaPrint offers real estate agents the ability to easily create a website to further blend their online and offline lead generation strategies. These websites have over 500 predesigned templates and a drag-and-drop editor to easily customize the content. By combining physical advertising, like real estate postcards from VistaPrint, the QR code generator, a cohesive logo and brand, and a user-friendly website, agents can build a successful brand.
VistaPrint is extremely easy to use, whether you are browsing the website and product options, customizing a template, or ordering a custom design. There are plenty of menus with clear categories to find all the different types of each category, like VistaPrint real estate signs, banners, decals, or posters.
When you are uploading or editing a design, the customization options are easy to view and edit. For custom design services, turnaround times are quick, and the entire process is clearly outlined before you even begin. However, VistaPrint’s customer support options are fairly limited, so it can be challenging to get personalized assistance.
How We Evaluated VistaPrint
We evaluated VistaPrint for real estate agents based on the most important factors for direct mail companies, like price, features, types of delivery and time frames, and mailing options. While VistaPrint stands out for its remarkable product range, its limited range of mailing options and customer support responsiveness slightly decreased its overall score.
The following criteria used to evaluate VistaPrint’s real estate offerings include:
30% of Overall Score
If all direct mail were the same, it wouldn’t get responses. We looked for platforms that offered additional features like custom designs, tracking, bulk discounts, and satisfaction guarantees.
25% of Overall Score
The best real estate direct mail marketing companies should be affordable and effective. We looked for solutions with a measurable tracking system to determine the return on investment (ROI) to help real estate agents gauge results.
20% of Overall Score
The ability to purchase and send direct mail fast is critical, as is the option to have the company send your mail directly to your contacts. In addition, some agents need a mailing list for their direct mail campaigns, so we favored platforms with EDDM and options for creating mailing lists.
10% of Overall Score
Customer support should handle every question or concern, whether you need help uploading your mailing list or creating direct mail postcards. We sought the best real estate direct mail companies offering support across various channels.
15% of Overall Score
I looked at this product from an expert perspective to evaluate standout features, value for money, and ease of use.
Frequently Asked Questions (FAQs)
VistaPrint is well-known for its printing services, specifically its range of unique and premium business card types. Its primary offering is a wide range of customizable products, from real estate postcards and flyers to unique items like T-shirts, mugs, and fitness accessories.
There are an unlimited number of ways that real estate professionals can use postcards to promote their businesses. A few common strategies are to send introductions, open house invitations, or just sold postcards. However, there are many different and unique strategies that you can learn more about in our guide to the Top 27 Real Estate Postcard Templates & Examples.
Recent real estate marketing statistics show that direct mail has the highest return on investment (ROI) of all advertising campaigns, with an average of about 43%. Plus, direct mail is a cost-effective way to reach a high number of potential clients in your farm area. However, in order to successfully use direct mail to grow your business, you must have a strategic marketing plan and distribution strategy.
Bottom Line
There are an incredible number of VistaPrint real estate resources, tools, and products. My review revealed that VistaPrint is a versatile and easy-to-use platform that’s ideal for real estate agents and teams who want to invest in direct mail in their real estate marketing business plan.