Top 15 Email Tools for Better Business Marketing Campaigns in 2022

Every business uses a standard email, but there are tools designed to more effectively launch and manage campaigns, capture leads, and reinforce your value. Aside from sending messages, the best email tools offer marketing automation and lead generation features, improve productivity and collaboration, and provide campaign insights. We’ve made a list of all of the email tools every business must have to lighten the load and potentially increase sales.

We’ve listed the 15 best email tools and their best use cases:

• Mailchimp: Best for overall email marketing automation, allowing you to create, customize, segregate a list, and blast your email campaign
• Constant Contact: Best for mass email marketing campaigns directed to a consistent number of consumers per month
• Drip: Best for ecommerce email marketing campaigns for small to large businesses
• HubSpot: Best for easy monitoring of emails and files you’ve sent to customers, colleagues, and prospects
• Boomerang for Gmail: Best for email scheduling to help you effectively carry out a time-conscious email campaign
• Streak: Best managerial email tool for getting a better overview of your email campaign performance
• Hunter: Best for finding the email addresses behind any website online
• GetProspect: Best email finder for LinkedIn to find out the team behind any company
• DeBounce: Best for finding validated email addresses to avoid wasting time and effort on messaging them
• Calendly: Best for setting up meetings and events integrated into your business email
• DocHub: Best for document signing through a secured in-email digital approach
• Grammarly: Best for proofreading emails and writing emails professionally without hiring a copyeditor or proofreader
• WiseStamp: Best for personalized email signatures for companies that are tired of typical text-only emails
• MailTrack: Best for knowing if emails were opened and which of them were effective
• Attach.io: Best for data tracking to know which emails work better and which emails don’t, and if they were forwarded

Best Email Tools for Marketing Automation

1. Mailchimp: Best Email Marketing Automation Tool

Mailchimp is a program that allows you to send emails, reminders, and promotional and advertising materials to leads and prospects. It not only offers an automated way to distribute and schedule emails, but it also offers a way for you to design them.

Mailchimp can also be used with other tools like Canva, giving you more control over email customizations and branding. Aside from sending emails, Mailchimp also helps you gather contacts through its integration with Bluehost and other hosting services.

Mailchimp Tiered Pricing & Key Features

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2. Constant Contact: Best for Mass Email Marketing

Constant Contact allows you to achieve one critical feat that would otherwise take you hours to accomplish: sending email campaigns to a massive customer database. Constant Contact allows you to import contacts from spreadsheets, Gmail, and Microsoft Outlook instead of having to manually input each one into their database. Unlike Mailchimp, Constant Contact doesn’t put a cap on the number of emails on its Email Plus plan.

Constant Contact Tiered Pricing & Key Features

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3. Drip: Best for Ecommerce Marketing

Drip is an email tool that stands out for offering multi-channel marketing campaigns through email, SMS, social, and even onsite pop-ups. It already has a default playbook for you to follow if you’re new to the ecommerce world. Its step-by-step approach to email marketing makes it much easier for beginners to launch an ecommerce email campaign.

Drip Tiered Pricing & Key Features

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Best Email Tools for Sales

4. HubSpot: Best for Easy Monitoring of Emails

HubSpot takes a more data-oriented approach to email marketing with search engine optimization (SEO) recommendations for its Professional and Enterprise plans. It allows you to read the analytics and apply changes to pick a more calculated approach to target customers. The larger your email marketing team is, the more it’s going to work best with an Enterprise plan as it has an option of up to 300 teams. Using HubSpot with other email apps allows you to do everything on mobile.

HubSpot Tiered Pricing & Key Features

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5. Boomerang for Gmail: Best for Email Scheduling

Unlike other email tools, Boomerang for Gmail is extremely easy to use since it can be added to your Gmail quickly. The main purpose of Boomerang for Gmail is more than just for sales and marketing—it is perfect for small business website owners who need to schedule emails, monitor from their phones, and help to construct new emails.

Boomerang for Gmail Tiered Pricing & Key Features

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6. Streak: Best Managerial Email Tool for Gmail

Streak is a great web browser extension that can be linked to your Gmail in order to keep track of sales, projects, and hiring, or fully customize it to fit your needs. It is an efficient way for businesses that don’t like complicated software to view, organize, and send personalized mass emails monitored through its mobile app. Streak also has a scheduling tool that allows you to plan out your day or week in one go and let the extension do the work for you.

Streak Tiered Pricing & Key Features

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Best Email Tools for Lead Generation

7. Hunter: Best for Email Address Search

Hunter is one of the email tools that serve two purposes: gathering information and sending information. For example, it allows you to find the business email addresses behind domains to connect with a potential customer while giving you the option to launch a cold email campaign without leaving the tool.

Hunter is a great option for a small business website with a smaller database, as it helps you grow your email list for potential clients and customers. However, it does limit the number of contacts you can find and verify for free, which is why you may also want to check out our guide on the best email finder tools for similar options with higher limits or additional value-added services.

Hunter Tiered Pricing & Key Features

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8. GetProspect: Best Email Finder for LinkedIn

GetProspect is the perfect tool for a business-to-business (B2B) small business website to get leads straight from LinkedIn. Starting without enough contacts is a problem most businesses go through during the early stages. GetProspect helps your business grow your contact list by collecting valid emails from LinkedIn in bulk.

GetProspect Tiered Pricing & Key Features

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9. DeBounce: Best for Accurate Email Lead Generation

DeBounce is a great bulk email verification tool that allows you to eliminate all of the useless leads and focus on the ones that are legitimate. It helps you effectively launch your email marketing campaigns by providing the right list of validated email addresses.

DeBounce Tiered Pricing & Key Features

DeBounce’s pricing is also very straightforward, allowing businesses to only pay for what they use. Should you only need to verify 5,000 contacts, you’ll only have to pay $10.

Visit DeBounce

Best Email Tools for Productivity & Collaboration

10. Calendly: Best for Setting Up Meetings & Events

Calendly is a great tool that helps you schedule meetings without having to go back and forth with emails. The tool helps you to set your schedule so that you won’t be bothered on your days off and coordinate everything to avoid conflicts. Instead of having to do things manually, you’ll be able to set schedules in one interface. Calendly helps you arrange your meetings with clients, staff, partners, and prospects integrated with your business email by giving you a link that can be incorporated directly into your professional email signature.

Calendly Tiered Pricing & Key Features

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11. DocHub: Best for Electronic Document Signing

After the pandemic highlighted the need for digitalization, signing digital documents became a necessity, and this is what DocHub allows you to do. Instead of going back and forth with clients or worse, mailing documents, you’ll be able to sign and have them sign through a safe and secure extension with DocHub. While other email tools like Mailchimp focus on reaching prospects, DocHub helps seal the deal without having to meet in person.

DocHub Tiered Pricing & Key Features

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12. Grammarly: Best for Proofreading Emails

Grammarly is a great tool to help you save time and effort on finding typos within your email. Although you might proofread your email a couple of times, there’s still a chance that a typo could come out, making it off-putting to the reader. Grammarly helps prevent these kinds of mistakes and even has a tool that helps you improve your writing through suggestions.

Grammarly Tiered Pricing & Key Features

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Best Email Tools for Improving User Experience

13. WiseStamp: Best for Personalized Email Signatures

WiseStamp lets your email stand out from the rest with a personalized header or footer, fonts, images, videos, or even buttons on the email. It transforms a boring cold email into a powerful, well-designed advertising or marketing campaign. Instead of sending plain and spammy all-text emails, WiseStamp lets you create your own output or pick through hundreds of professionally designed templates to fit your industry.

WiseStamp Tiered Pricing & Key Features

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14. MailTrack: Best for Tools for Tracking Emails

MailTrack is a very useful tool especially if you are sending important documents or messages to clients or coworkers. Knowing an email has been read is a critical feature since this would allow you to know when to send updates, if your email was effective, or if you need to tweak the title of your email to make it more effective.

MailTrack Tiered Pricing & Key Features

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15. Attach.io: Best for Data Tracking

Attach.io gives you data regarding whether or not your documents were opened, were they reviewed, or if they were sent to someone else. It allows you to make smarter decisions, targeting your customers through a more data-driven approach. Understanding the best way to reach your potential customers helps you choose the right practices and eliminate the ineffective ones.

Attach.io Tiered Pricing & Key Features

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Frequently Asked Questions (FAQs)

Why do we need email marketing tools?

Email marketing tools like Mailchimp allow you to scale your efforts by sending emails to hundreds at a time instead of one at a time, help your emails stand out, and give you the ability to reach customers easier. Check out our ultimate email marketing guide to learn everything you need to know about converting prospects into clients.

How much should you spend on email marketing?

Cost may vary depending on your niche, industry, and target audience. There are free email marketing tools that you can explore, like Mailchimp. You can upgrade to a paid plan as your business need grows. Social media marketing might be a better alternative for some industries like fashion, art, or in some cases, real estate, due to the target audience being more responsive to this marketing medium.

How do you start a marketing email?

Making a marketing email requires knowing what message you want to portray, what your target market is most likely to respond to, and what resources you have to achieve what they want. To successfully launch a marketing email, you’ll have to make sure you are using the right marketing medium, marketing materials, and approach. Check out our email marketing tips for retailers to get you started.

Bottom Line

Using the right combination of email tools will help you scale, manage, and understand your business much better. A combination of the right email tools, like Mailchimp, HubSpot, Hunter, Calendly, and WiseStamp, will help you launch the right email marketing campaign for your business.

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