All Marketing Articles - Page 6

While Wix and Squarespace offer similar all-in-one hosting and website builder plans, Wix offers extensive creative freedom in their drag-and-drop editor and over 500 templates, while Squarespace offers a structured drag-and-drop builder and ecommerce functionality. Wix is best for creatives while Squarespace is best for building a clean, professional website for ecommerce purposes. Who Wix…

Google My Business is a free online platform for listing business information like your address, contact information, and reviews. When people search for your business, products, or services on Google Search or Google Maps, Google will display the information from your My Business account. This helps businesses increase visibility among local Google users. For businesses…

Think those telemarketers are bad? Turns out robocallers are much more devious than ever before. Last year, the Federal Trade Commission (FTC) received more than 3.7 million complaints of fake calls, millions of which were from robots. But, it gets worse: According to the FTC, robocall scams cost the public over $226 million in the…

WordPress contact form plugins are third-party webpage add-ons that make it easy to create custom contact forms for sites built using WordPress CMS. We reviewed dozens of leading contact form plugins and chose the top six—including the best overall—based on price, ease of use, versatility, reliability, reviews, and features such as design and plugin compatibility….

Bing is a search engine people use to find content around topics, companies, or products that interest them. Bing Ads (recently rebranded as Microsoft Ads) are display or text advertisements that appear on Bing search results pages. Any company can create and launch a Microsoft ad; the average cost is $1.54 per click. Paid Microsoft…

With 500 million daily active Instagram users who are 70% more likely to purchase a product on a mobile device than non-Instagrammers, brands can’t afford to miss out on Instagram’s marketing opportunities. In this article, we offer statistics surrounding why and how small businesses should use Instagram for marketing, including the results they can expect….

.Org and .com domain extensions appear at the end of your website’s URL as a means of categorizing your website. .Com is primarily used by for-profit businesses, while .org is largely used by nonprofit websites. The right domain extension adds credibility and memorability to your website by aligning it with a specific brand purpose. Once…

Return on advertising spend (ROAS) is a measure of money earned from digital advertising. Tracking ROAS is critical to ensuring advertisers are seeing profits and not losses; if losses are observed, ads can be quickly improved to increase returns. To find your own ROAS, simply divide your ad revenue by your ad costs. Many businesses…

Web banners are digital advertisements displayed in the header, footer, or sidebars of websites. They’re generally considered to be an affordable type of online advertising with an average cost-per-click (CPC) of 72 cents. Businesses looking to increase brand awareness or customer engagement with ads outside of their existing network should consider using web banners. For…

Squarespace templates (also known as “themes”) are pre-designed website designs you can install on your Squarespace website, then customize via a drag-and-drop editor. The best Squarespace templates for business offer ample customization, clean design, and well-rounded functionality. To help you build your professional website, we identified the 19 best Squarespace templates for specific industries/niches. Before…