Every business website needs a domain name, such as yourbusiness.com, and a savvy business knows there are ways to save money and get a free domain. There are several black hat ways to do this, though there are only two ways a credible business should go about getting a free domain: through a web hosting…
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Best Website Performance Tools to Test Your Site Speed
Your website has only about two seconds to load before site visitors lose patience and exit your site. When the average website conversion rate is around just 5%, every visitor lost is a missed opportunity. On top of that, search engines like Google consider how quickly your site loads when determining its rank. Learning how…
What Is Information Architecture in UX: A Beginner’s Guide for Small Businesses
Every visitor who exits your site is a potential customer lost. Therefore, your web design is vital to keeping people on your page—and even more critical to the success of your business. However, when the average bounce rate is over 50%, you only have a few seconds to make a good impression and keep people…
How Much Does WordPress Cost: How Much You’ll Really Pay
WordPress is the world’s largest open-source CMS with over 455 million websites worldwide. While it’s free, that doesn’t mean you’ll be able to build a WordPress site without any costs. You’ll at least need a domain name (~$12/year) and a web hosting plan (~$3 to $20/month), but you may also opt for a premium theme…
How to Make a Forum Website in 6 Simple Steps
Forums are a great way to build an engaged community. Whether you’re looking to make a forum site like Reddit or Tripadvisor, or simply add a forum to an existing website, the good news is that it’s easy to learn how to make a forum website. To start, get web hosting and a domain, then…
How Much Does a Website Cost: DIY vs Professional
Websites have become a vital component to small business success. Nearly half, or 46% to be exact, of all Google searches are local searches (meaning people are looking to find businesses and service providers near them), and nearly one-third of local searches lead to purchases. And yet, 36% of small businesses don’t have a website,…
The 18 Website Basics Every Site Needs (+ Checklist for Website Building)
When learning how to design a website, you’ll likely keep hearing about all the different elements your site needs. Website basics are the foundational, or required, components of a website. From a content management system to a sitemap and lead magnets, there’s a lot involved. So to help, we’re here to make it easy by…
5 Best Page Builders for WordPress to Easily Design a Website
WordPress website builders make it easy to build websites without code using drag-and-drop or point-and-click editors. We reviewed over 20 of the top WordPress website builders and chose the six best—including the best overall—based on price, ease of use, customization options, integrations, the use of clean code, and customer support. New to WordPress? Easily build…
5 Best Forum Plugins for WordPress
It’s easier than ever to build a forum thanks to the abundance of quality forum plugins for WordPress. With so many to choose from, it can be more difficult to find the right plugin than it is to build out your new forum. We’ve reviewed the top forum plugins to find the best options; whether…
5 Best WordPress SEO Plugins to Get Your Site to Rank in Google
One of the best ways to get traffic to your website is by getting found in search engines, such as Google. Granted, ranking highly in Google, then you’ll know this takes time (and a lot of work). Luckily, there are search engine optimization (SEO) plugins to help make it easy for you to build your…
What Are WordPress Widgets: The Beginner’s Guide
WordPress widgets are blocks of content you can use to add extra features to areas of your site such as the sidebar, header, and footer. While they may sound technical to web design beginners, widgets make it very easy to customize a site’s design without any coding skills. To find your widgets, go to “Appearance”…
Facebook Ads Cost by Industry
Facebook Ads continues to grow as a popular digital advertising platform, and now has around 7 million advertisers worldwide. With a low average cost-per-click (CPC) of $1.86 and an average cost-per-thousand-views (CPM) of $11.19, it’s easy to see why businesses are looking to Facebook Ads. It not only offers sophisticated audience targeting options, but it…