A stock keeping unit (SKU) is an alphanumeric code that identifies a product and helps you track inventory for your retail business. You can create SKU numbers manually or using inventory management or point-of-sale (POS) software. SKU numbers print on your product label along with the product’s universal product code (UPC) and other product information.
In this article we’ll provide information on the importance of SKUs, as well as how to create and
manage your own using Vend POS. Vend is one of our recommended POS systems for brick and mortar retailers with large inventories because it has tools to help manage stock with great detail. Visit Vend to start a free 14-day trial.
Why SKU Numbers Are Important for Store Owners
SKUs help you track products in an inventory management system, but that’s not all. SKUs improve the shopping experience by streamlining checkout. They can also help boost profits by eliminating human inventory errors and providing data to make informed merchandise purchases.
A well-thought-out SKU system helps you better plan and manage three primary areas of your business.
1. Store Appearance & Shopping Experience
SKU numbers help you map and organize your store so shoppers and staff alike can easily find needed products. A SKU number system lets you categorize products in a number of ways as shown in our SKU number examples below. You can track products by item type, department, collection, or vendor, so you can organize and easily find products on your sales floor and in storage areas.
The SKUs improve store merchandising and present an inviting, ordered experience to shoppers, which leads to more sales. Without SKU numbers, you can lose track of where products are in your space and end up with confused staff, frustrated shoppers, and worst of all, lost sales.
2. Customer Checkout & Service
A streamlined SKU system makes customer service and checkout tasks smooth and error-free. Tracking products using SKU numbers in a point-of-sale system like Vend POS ensures that your inventory and pricing is always spot on.
When customers check out, purchases ring up with the correct pricing, and your on-hand quantity is reduced automatically for sold items. Plus, when a customer can’t find an item, a quick SKU number lookup in your POS reports stock status and helps staff locate it quickly and close the sale.
3. Inventory Management & Profits
Inventory management errors are the third major cause of profit losses in most retail businesses, just behind shoplifting and employee theft. These losses are caused by any number of administration and data entry errors which, over time, can add up and seriously impact your bottom line. Tracking inventory with a SKU number system prevents many of these lost profit situations.
For example, if you don’t organize your storeroom stock using SKU numbers, it’s easy to lose track of overstock. If you can’t locate your overstock to refill shelves, then you’ll reorder more stock than you need. If you don’t properly check in inventory shipments, you won’t catch supplier mistakes, like shorted shipments. When this happens, you pay for stock that you didn’t receive plus end up with inventory shortages down the line. Both situations equal money lost.
Using SKU numbers together with a POS like Vend minimizes your inventory management errors and costly losses.
“SKU numbers are unique identifiers that help retailers drill down to the product level. It also ensures specificity when dealing with inquiries from customers as well as efficiency at the cash wrap (scanning). When created and used correctly, SKUs can take the physical items you have in your store and turn them into pieces of data that you can monitor through your inventory management system. This makes life immensely easier because it allows you to track inventory movements accurately and measure the performance of your stock. That, in turn, leads to a better understanding of your business so that you can make smarter decisions when it comes to stock orders as well as product marketing and merchandising.”
―Francesca Nicasio, Retail Expert and Content Marketing Manager, Vend
How to Set Up SKU Numbers in 3 Steps
Now that you understand what SKU is, and why SKU numbers are important, let’s look at a basic three-step framework for creating them. Whether you’re using a manual system or POS to track inventory, the framework is the same. You can mix numbers and letters in your SKU numbers system. Use whatever logic works for your organization.
1. Start SKU Numbers With a Top-level Identifier
The first two or three digits/characters of each SKU number should represent a top-level identifier. This can be a department, store category, or even a supplier. With this, a glance at a SKU number identifies the top-level merchandising group and location of any product in your store. You can even use this section to identify store locations if you run more than one store.
2. Use the Middle Numbers to Assign Unique Identifiers
It’s helpful to use the middle section of SKU numbers to assign unique features, such as size, color, item type, or subcategory, to your product; whatever makes sense when organizing the products you sell.
3. Finish SKU With a Sequential Number
Using sequential numbering―such as 001, 002, and 003―for the final series of a SKU number makes setup easy and also helps you identify older vs newer items in a product line. In some cases, tying the final series of a SKU number to a supplier product number can be helpful too. Again, use whatever makes logical sense for the products you sell.
Now that you know how to create SKU numbers, let’s look at some examples of this SKU number framework strategy in action. Or you can skip down to How to Use SKU Data and How to Set up SKU Numbers in a POS.
SKU Number Example 1: Simple Top-level Identifier
Here’s a simple numeric SKU number system that uses one top-level identifier in a six-digit SKU.
SKU Number Example for a Convenience Store
In the sample above, notice that the first two numbers represent each category of goods in the convenience store. The next four numbers are a sequential numbering system. As long as you don’t have more than 99 departments, or more than 9999 products in a given department, this system works and is simple to enter and maintain in any POS system.
However, if you want a SKU number to convey more information about each item, a different system with more identifiers is needed.
SKU Number Example 2: Versatile 2-Identifier System
Here’s an eight-digit SKU number system that uses two identifiers to represent a top-level category plus an item type for each product.
SKU Number Example for a Fashion Boutique
Category+Item Type+Sequential #
In this sample, the first two numbers represent the top-level category for this fashion boutique, such as jeans, blouses, dress pants, and so on. Then, the next two numbers identify different item types such as straight-leg; flare-leg, sleeveless, short-sleeve, and so on. The last four numbers are sequential numbers.
Note that with this system, your item types don’t have to be category-specific. For example:
01120000 = Jeans (01), Flare-leg (12)
09120000 = Dress Pants (09), Flare-leg (12)
Here, flare-leg (12) applies to more than one category since it’s a style common in both Jeans and Dress Pants. This is a very handy SKU number system for stores that have item types, like styles or material, that cross multiple categories. This type of SKU system helps staff recognize key details of any product at a glance.
SKU Number Example 3: Include a Supplier Identifier
Sometimes it’s helpful to have supplier information tied to your SKU number. If you display or store products based on brands or suppliers, this two-identifier, 10-digit SKU number system can cover all the bases.
SKU Number Example for an Ecommerce Business
Supplier+Item Type+Sequential #
In this type of alphanumeric SKU number system, staff can easily determine the supplier and item type of any product SKU number they encounter. Plus, being alphanumeric, it’s easy for new and seasonal staff to understand and remember. As in example number two, this system uses item types that cross multiple suppliers, for example:
BP063-0001 = Bentley plastics (BP), Large tumbler (063)
TT063-0001 = Tervis tumbler (TT), Large tumbler (063)
This is an especially helpful SKU number system in fulfillment warehouses where goods are stocked and tracked by supplier rather than merchandised in a mix, as in a retail store.
Other SKU Number Identifiers to Consider
Above we explored how common top-level identifiers such as category and supplier can pair with item type codes to create versatile SKU number systems. However, those are just a few of the many identifiers you can use. Here are some other identifiers that may be useful for your operation.
Store or Location Identifier
If you run more than one store or sell some items solely online or via fairs or markets, you can also use a store identifier to group items by sales outlet. Even if you don’t sell in multiple locations yet, if you think that’s in your future, leave a placeholder for this identifier in your SKU framework. This is helpful for tracking sales by location or outlet and for tracking inventory quantities per store.
Departments are broad top-level identifiers that help you track merchandising and store location. You can use a department identifier to tell where an item will be located or displayed on the sales floor quickly. If you use a department identifier in your SKU number, you can also segment sales reports by department. This is helpful in spotting troubled areas of your store. If you have a department with overall lackluster sales, you might need to move that section, adjust your store’s traffic flow, or boost your featured displays in that area.
If you sell products that come in different colors or sizes, a variation identifier can be a great help to both your customers and staff on the sales floor. Plus, it lets you track which colors and/or sizes are most popular easily. Here’s a look at how easy it is to add a variation identifier to our sample SKUs:
01120001M = Jeans (01), Flare-leg (12), Medium (M)
09120001L = Dress pants (09), Flare-leg (12), Large (L)
For small retailers, this level can be a bit fussy, But if you wish to track inventory and sales at a very granular level, you can add a subcategory Identifier to your SKU. For example, if you have a Candy category, you can assign a numerical code for subcategories such as candy bars, lollipops, boxed chocolates, and so on.
Using the Data—Put SKU Numbers to Work for You
However you design your SKU number system, a POS system like Vend gives you a lot of options. As shown below, you have a guided yet detailed field to assign a custom SKU in the product tab, plus additional fields to help organize and track your product data however you wish.
Once products are entered into your POS, you can pull an array of sales, inventory, and reorder reports. Vend has tools to view sales by item, stock levels, and more. Visit Vend to start a free trial.
- Use your supplier code to pull inventory counts for just one supplier for an inventory spot-check
- Pull a sales report based on one item type code, such as flare-leg, to see all sales for flare-leg products over a period of time
- Pull a restock order report for one department within one store
Along with SKU-based data, systems with advanced inventory management like Vend POS let you further organize products using built-in Category, Manufacturer, and Custom tags. Tracking stock and sales data using both SKU numbers and built-in tags give you the reporting you need to make informed decisions every step of the way.
Setting up a SKU number system is worthwhile if you want to track products and sales data in an organized fashion. However, if you’re asking yourself if SKUs are worth the trouble when your products already arrive with scannable barcodes, here’s the answer before we move on.
SKU Numbers vs UPCs
UPCs are 12-digit codes assigned by the Global Standard Organization, known as GS-1. GS-1 works with manufacturers and retailers to assign and oversee the global use of UPCs. UPCs are placed on products by your manufacturer. SKU numbers, by contrast, are an ordered stock numbering system designed to fit your unique business needs.
You certainly can use your manufacturer’s UPCs in lieu of SKU numbers to track products in your system. But you’ll miss out on the many benefits of having a SKU number system tailored to your specific operation. SKU numbers that you create feature identifiers that are meaningful to you and your staff. With them, you can sort, report, and view product data and statistics based on your needs. Randomly generated UPCs don’t contain unique or consistent identifiers that mean anything to your operation.
UPCs are helpful in other ways, though. You can use them to maintain current manufactured suggested retail price (MSRP) listing and even check out the local or online competition. You can also use UPCs to research products online or to use your cellphone to scan UPCs and scout for new products when shopping.
Add SKUs to Your POS or Inventory System
The framework we covered above should give you a head-start on creating a SKU number system for your business. You can create your SKUs and track inventory by hand in notebooks or by using spreadsheets, but it is far easier and more efficient to use a retail POS with inventory tracking.
One of our recommended POS for small and growing businesses is Vend. It’s affordable, starting at $99/month for one station, and includes advanced inventory management features and comprehensive reports. You can add more features as you grow too.
Here’s a look at Vend’s inventory reporting screen:
As shown above, you can enter as much product data as you wish to track. But you don’t need to spend too much time entering data if you don’t need to track every detail. Most small stores generally need to enter just the following to get started:
- Item name
- Item brand
- Product description
- Item tags (for easy search and filtering)
- Product type
- Custom or automatically generated SKU
- Wholesale cost
- Retail markup and price
With this data in place in a POS system like Vend, you can easily manage your sales and track inventory in one streamlined system. Plus every transaction automatically updates your inventory so that you always know what you have on hand for every SKU number in your system.
SKU numbers help you organize, track, find, and identify inventory using a system that’s meaningful to you and your staff. Done right, your SKU numbers help you merchandise your sales floor, better serve customers, and maximize sales. Essentially, having a thoughtful and well-maintained inventory management system can make your business more efficient and more profitable.
Pairing a meaningful SKU number system with a feature-rich POS like Vend gives you every tool you need to maintain your inventory and sales floor efficiently. Vend provides robust inventory management and reporting tools so retailers can put SKU numbers and their data to work. Visit Vend for a free 14-day trial to test for yourself.