Client relationship management (CRM) software is built to support a real estate agent’s lead generation and nurturing efforts, making the process more efficient and effective. Many free real estate CRMs provide sales management, marketing, and automation features that allow agents to focus on developing deeper client relationships. My team and I evaluated dozens of options to narrow it down to the six best free CRMs for real estate agents based on features, ease of use, customer reviews, and support.
- Best for a free realtor CRM with contact management and tracking: Freshsales
- Best for a customizable CRM with artificial intelligence (AI) assistant: Zoho CRM
- Best for teams wanting built-in lead generation tools: Insightly
- Best for lead scoring and sales gamification: Agile CRM
- Best for teams wanting project management tools: ClickUp
- Most in-depth reporting features: HubSpot CRM
Best Free Real Estate CRM Software at a Glance
Freshsales | |||
Overall Score: 4.97 out of 5 | Free; paid plans start at $9 per user |
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Zoho CRM | |||
Overall Score: 4.95 out of 5 | Free; paid plans start at $14 per user |
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Insightly | |||
Overall Score: 4.74 out of 5 | Free; paid plans start at $29 per user |
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Agile CRM | |||
Overall Score: 4.72 out of 5 | Free; paid plans start at $8.99 per user |
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ClickUp | |||
Overall Score: 4.52 out of 5 | Free; paid plans start at $7 per user |
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HubSpot CRM | |||
Overall Score: 4.43 out of 5 | Free; paid plans start at $20 per month |
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Freshsales: Best Free CRM With Contact Management & Tracking
Zoho CRM: Best Customizable CRM With AI Assistant
Insightly: Best for Lead Generation Functionality
Agile CRM: Best for Lead Scoring & Sales Gamification
ClickUp: Best for Team & Project Management
HubSpot: Most In-depth Reporting Features
How We Evaluated Best Free Real Estate CRM Software
Choosing the right real estate software is vital for every stage of business, whether you’ve just become a real estate agent or lead a large team. You must have a CRM for real estate agents that is free, intuitive, easy to use, and grows with your business. By leveraging free real estate CRM software, you get to test what works for your sales process by testing each tool’s capacity for technology and discovering which features are most important for your business and team. When deciding on the best real estate CRM, consider pricing, features, ease of use, and available customer support.
Based on these criteria, we determined that Freshsales is the best overall free CRM for real estate. It can include up to three free users, customer service through phone, email, and live chat, and a robust mobile application that supports an agent’s lead generation and conversion. Its rating of 4.5 out of 5 and 24-hour customer support five days a week solidified our conclusion of being an exceptional free real estate CRM.
The following criteria were considered when determining the best free CRM for real estate:
25% of Overall Score
All of the CRM providers evaluated offered free plans with the option of paid plans for additional access to platform features. We considered how many subscription plans were offered, along with whether the platform allowed monthly billing or if agents had to pay the full annual amount upfront.
25% of Overall Score
The free real estate CRMs evaluated provided all the general features to support real estate lead generation and nurturing. We assessed whether reporting and analytics, customizable pipelines, integrations, contact management, drip campaigns, and task assignments and reminders were provided to users.
15% of Overall Score
To further evaluate the CRMs, we rated whether the platform provided features to make the experience more robust. Features like mobile app, lead rotation automation, marketing tools, email marketing, data tracking, website and landing page creator, team collaboration tools, deal management, and segmented lists added to the benefits of using that particular CRM.
10% of Overall Score
In our consideration of the best CRM, we wanted to understand whether there was any technical skill required to set up and operate the CRM. Additionally, having drag-and-drop features and an intuitive interface increased our rating of the software.
10% of Overall Score
Based on customer feedback for each software, with particular attention given to reviews of the product and popularity of the provider, to certify the CRM meets user satisfaction.
10% of Overall Score
Expertise in the field and firsthand experience with the software allow us to evaluate the standout features, value for the money, and ease of use for each CRM.
5% of Overall Score
When agents are focused on converting leads, it is essential that they are supported with available customer service hours with phone, email, and live chat support.
Frequently Asked Questions (FAQs)
The cheapest CRM for real estate is free, and there are many excellent options. A few CRMs with free plans include Freshsales, Insightly, Agile CRM, Zoho CRM, and ClickUp. Other real estate CRMs offer a free trial of their paid plans.
While all the real estate CRMs in this article offer free plans, it’s important to know that CRMs can have a wide range of functionality, so most CRM software require payment. As your real estate business grows, there are additional tiers that provide more in-depth features.
The best real estate CRM is dependent on each individual’s needs and budget. Our top choice is Freshsales CRM because of its ease of use, sales pipelines, and affordable plans for growing agents and teams. However, other CRMs provide different features, so it’s important to evaluate your real estate business plan and determine which tools and features you need most.
Bottom Line
Evaluating the top free real estate CRMs is important for all agents to get an idea of the best tools for their business as it grows. As you explore your options, consider the specific demands of your real estate business, from the scale of operations to the desired functionalities like lead generation, marketing, contact management, and team collaboration. By thoroughly researching the best free or low-cost options, you’ll set yourself up for long-term support and success.