10 Best CRM for Freelancers | Fit Small Business

10 Best CRM for Freelancers

Whether you’re a freelancer who works as an independent contractor or a one-person business owner, you need a way to generate business and oversee clients. A customer relationship management (CRM) software offers lead monitoring, deal tracking, invoicing, marketing, and project management tools in one platform. Based on affordability, features, and user experience, we’ve identified the…

Oct 23, 2024
21 minute read

Whether you’re a freelancer who works as an independent contractor or a one-person business owner, you need a way to generate business and oversee clients. A customer relationship management (CRM) software offers lead monitoring, deal tracking, invoicing, marketing, and project management tools in one platform. Based on affordability, features, and user experience, we’ve identified the top providers of the best CRMs for freelancers.

 

Best CRM for Freelancers Compared

ProviderFree PlanFree TrialStarting Monthly Price Per UserBased on annual billing on a per-month basis; monthly billing option is available for a higher cost, unless otherwise specified.Our Rating Out of 5
The Hubspot logo.✓2 users$15 per user4.72
Visit HubSpot CRM
The Bitrix24 logo.✓Unlimited users30 days$49 for five users4.61
Visit Bitrix24
Bigin by Zoho CRM logo.✓1 user15 days$7 per user4.6
Visit Bigin by Zoho CRM
Honeybook Logo7 days$16 per user4.59
Visit HoneyBook
Capsule logo.✓2 users14 days$18 per user4.58
Visit Capsule CRM
The ClickUp logo.✓Unlimited users14 days$7 per user4.55
Visit ClickUp
Pipedrive logo.14 days$14 per user4.47
Visit Pipedrive
Indy Logo✓1 user7 days$18.75 per user4.34
Visit Indy
Insightly logo14 days$29 per user4.18
Visit Insightly CRM
Streak logo.✔1 user14 days$49 per user4.08
Visit Streak CRM

HubSpot CRM: (Overall) Best for Deploying Marketing Campaigns

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HubSpot CRM Pricing Plans*

Cost: $0 for two users

Key Features:

  • Contact management with document storage and meeting scheduling
  • Deal management for one sales pipeline
  • One ticket pipeline for managing customer requests and inquiries
  • Reporting tools with sales dashboard metrics tracking
  • Mass email with template storage and automated deployments
  • Live chat engagement
  • App marketplace for third-party integrations to the CRM
  • One blog with AI-assisted content generation
  • Web traffic analytics with search engine optimization (SEO) recommendations

*Pricing is based on annual billing on a per-user monthly breakdown of HubSpot Customer Platform. Monthly billing and an Enterprise plan are also available for a higher cost. We update pricing information regularly but encourage readers to check current pricing.

**Customer Platform includes sales, marketing, customer service, a content management system, and operations software. Individual modules can be purchased for lower monthly costs.

HubSpot CRM's drag-and-drop email editor featuring an email template for marketing campaigns.

HubSpot CRM drag-and-drop email editor makes it easy to build and launch professional email marketing campaigns. (Source: HubSpot)

Our Expert Opinion

We consider HubSpot CRM one of the best CRMs for small business teams and freelancers because of its robust free-forever plan and easy-to-use features. The best use case for this CRM is developing a personal and business brand.

Its marketing and content tools enable solo-operated businesses to promote themselves and present thought leadership, particularly through its mass email, digital ads, and content management features for creating and hosting blogs, video libraries, and landing pages.

Visit HubSpot CRM

Bitrix24: Best for Streamlining Client Communications

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Bitrix24 Pricing Plans*

Cost: $0 for unlimited users

Key Features:

  • Contact Center with social media messaging, live chat, and video call
  • Real-time sync with external calendars
  • 5GB online storage with Google Docs, Office365, and Microsoft Office integration
  • CoPilot AI in chat, feed, CRM, tasks, email, and sites
  • Client management module with activity planning, automatic dialer, and journey tracking
  • Bitrix24.Sign for electronic signatures
  • Unlimited tasks with checklists, file attachments, communications, and Gantt charts
  • Unlimited deals, contacts, and products
  • Sales automation and intelligence
  • Modules for ecommerce, site building, and human resource management

*Pricing is based on annual billing on a per-month breakdown of the plans. Monthly billing and enterprise-level options are available for a higher cost. While we update pricing information regularly, we encourage our readers to check current pricing.

Bitrix24's Contact Center dashboard with several widgets for communication channels, including email, telephony, live chat, and social media messaging.

Bitrix24 houses your communication methods in a Contact Center so you can pick your channels in one place. (Source: Bitrix24)

Our Expert Opinion

Bitrix24’s omnichannel Contact Center helps freelancers and solopreneurs streamline their client communications. It provides a single platform to access live chat, telephony, CRM forms, video calling, and social media messaging capabilities. In addition, its CoPilot AI tool can generate content for tasks, emails, and CRM fields. Plus, this provider offers niche-specific modules for managing clients, ecommerce stores, human resources, and projects.

Visit Bitrix24

Bigin by Zoho CRM: Best Free CRM for Freelancers

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Bigin Pricing Plans*

Cost: $0 for one user

Key Features:

  • Up to 500 data records plus product management
  • One sales pipeline and a subpipeline
  • Kanban pipeline view and custom list views
  • Customizable CRM tabs
  • Instant action workflow automation
  • Web form-to-CRM data collection
  • Built-in telephone
  • Free Bigin Gmail add-on
  • Native integrations with Zoho Desk, Campaigns, Forms, and Analytics
  • Dashboard reporting with standard analytics

Bigin Add-ons for Paid Plans:

  • Additional File Storage: $4 for 5GB per month
  • Mass Email: $3 per 100 daily emails
  • Workflows: $1 per month per additional workflow
  • Records: $1 per month for additional 10,000 records
  • Team Pipelines: $5 per month per additional Team Pipeline

*Pricing is based on annual billing on a per-month breakdown of the plans. Monthly billing and enterprise-level options are available for a higher cost. While we update pricing information regularly, we encourage our readers to check current pricing.

Bigin's task management and automation feature with task details, tags, and notes.

Bigin’s free task management features help you track due dates and priorities associated with contacts. (Source: Bigin)

Our Expert Opinion

Bigin is Zoho CRM’s scaled-down platform specifically built with freelancers and small teams in mind. Its free plan for solo users includes basic tools for contact management and automating recurring tasks. You can also customize pipeline stages and data fields according to your specific business needs. Aside from that, its built-in telephony comes in handy for freelancers who use the phone to keep in touch with their clients.

Visit Bigin by Zoho CRM

HoneyBook: Best Specialty Freelancer CRM for Client Management

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HoneyBook Pricing Plans*

Cost: $16 per user

Key Features:

  • Unlimited clients and projects with a project pipeline
  • Contact forms
  • Invoices and payments
  • Brochures, pricing guides, and proposals with service selection
  • Client portal
  • Email and calendar integrations
  • Meeting scheduler
  • Tasks and time tracking
  • Templates and automatic follow-up
  • Custom branding

*Pricing is based on annual billing on a per-month breakdown of the plans. Monthly billing and enterprise-level options are available for a higher cost. All plans come with a 7-day free trial. While we update pricing information regularly, we encourage our readers to check current pricing.

HoneyBook's home dashboard with shortcut button for adding a new client to the user's account.

With HoneyBook, you can add a new client to an account from the home dashboard. (Source: HoneyBook)

Our Expert Opinion

HoneyBook has the best tools for client management for freelancers. This stems from its specialty-built system designed for solo businesses to manage clients, track projects, generate proposals, and collect payments. If it weren’t for the usability ratings and lack of a freemium plan, HoneyBook would rank higher on our list. Nevertheless, the product is a great option for overseeing the day-to-day activities and business growth.

Visit HoneyBook

Capsule CRM: Best for Autogenerating Sales Emails

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Capsule CRM Pricing Plans*

Cost: $0 for two users

Key Features:

  • 10 AI content assists
  • 250 contacts
  • Task and project management
  • One sales pipeline with a Kanban view
  • Social profile enrichment
  • Customer milestone tracking
  • Opportunity management with highlighted stale and lost opportunities
  • Unlimited task sequences

Capsule CRM Add-on:

  • Marketing: Starting at $11 per month

*Pricing is based on annual billing on a per-month breakdown of the plans, though monthly billing is available for a higher cost. Paid plans come with a 14-day free trial. While we update pricing information regularly, we encourage our readers to check current pricing.

Capsule CRM AI content assistant generates emails

Capsule CRM’s AI assistant generates emails based on the user’s desired length and tone. (Source: Capsule CRM)

Our Expert Opinion

Capsule CRM is our top recommendation for freelancers needing a user-friendly AI-powered CRM for creating and optimizing sales emails. Its AI Content Assist tool is conveniently available with its free plan. Aside from that, you can access its built-in project and task management features at no cost. Bonus: Its basic email marketing campaign designer comes with email templates, automation, and analytics.

Visit Capsule CRM

ClickUp: Best for Multiview Work Management

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ClickUp Pricing Plans*

Cost: $0 for unlimited users

Key Features:

  • 100MB file storage
  • Custom workspaces for data storage, workflow management, and task management
  • Workspace templates
  • List, board, calendar, Gantt, activity, timeline, workload, table, and mind map views for workspace
  • Whiteboard collaboration
  • Custom data fields
  • Workflow automation on boards
  • Email integration
  • Reporting and dashboards for goals, milestones, time tracking, scheduling, and workload profiles
  • 24/7 support via the Help Center and ticket submission

ClickUp Add-ons:

  • ClickUp AI: $5 per user monthly
  • Automation: Starts at $19.99 per month for 1,000 monthly automation workflows
  • Email Account: $2 per user or $24 per year for each additional email account

*Pricing is based on annual billing on a per-month breakdown of the plans. Monthly billing and enterprise-level options are available for a higher cost. Paid plans come with a 14-day free trial. While we update pricing information regularly, we encourage our readers to check current pricing.

ClickUp's board view of core tasks with options for list and calendar views.

Organize the ClickUp board view with core tasks, or change the layout to a list or calendar view. (Source: ClickUp)

Our Expert Opinion

ClickUp is a solid CRM alternative for freelancers needing a highly customizable system for managing their sales processes, workflows, customer data and interactions, and account data. This platform offers a lot of useful tools for freelancers, such as Workspaces for managing freelance gigs, Spaces for managing goals and tasks, Folders for project categories, and task management. You can also use its guest access to collaborate with clients.

Visit ClickUp

Pipedrive: Best for Lead Generation

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Pipedrive Pricing Plans*

Cost: $14 per user

Key Features:

  • Lead and contact management with activity tracking and stored documents
  • Product catalog
  • Deal management with rotting deal indicator
  • Apps marketplace for third-party integrations
  • Duplicate detection and merge
  • Custom data fields and pipelines
  • AI sales assistant for task updates, progress notifications, performance tips, and forecast insights

Pipedrive Add-ons:

  • ProjectsProject management tools; free with Power and Enterprise plans : Starts at $6.70 per user monthly
  • CampaignsCustomizable email campaigns : Starts at $13.33 per company monthly
  • LeadBoosterLead generation tool set (chatbot, live chat, prospector, web forms, and appointment scheduler) : Starts at $32.50 per company monthly
  • Smart DocsTrackable quotes, proposals, and contracts; free with Professional, Power, and Enterprise plans : Starts at $32.50 per company monthly
  • Web VisitorsWeb tracking and lead ranking : Starts at $41 per company monthly

*Pricing is based on annual billing on a per-month breakdown of the plans, though monthly billing is available for a higher cost. All plans come with a 14-day free trial. While we update pricing information regularly, we encourage our readers to check current pricing.

Pipedrive's leads inbox with the option to customize columns.

The Pipedrive leads inbox lets users customize columns to include contacts, labels, sources, and more. (Source: Pipedrive)

Our Expert Opinion

Pipedrive is the ultimate solution for freelancers to optimize the sales process and automate lead management activities. Solo-run businesses can use the CRM solution as a client-generation tool for all sales pipeline stages. We are also pleased with the project management update—adding even more use cases for the software even after a deal closes.

Visit Pipedrive

Indy: Best for Contract & Invoice Management

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Indy Pricing Plans*

Cost: $0 for one user

Key Features:

  • Three proposals, contracts, and invoices per month
  • 10GB file storage
  • Projects
  • Calendar
  • Forms
  • Tasks

*Pricing is based on annual billing on a per-month breakdown of the plans, though monthly billing is available for a higher cost. Indy offers a 7-day free trial for its paid plan. While we update pricing information regularly, we encourage our readers to check current pricing.

Indy's Contract Maker tool showing a sample contract with e-signature.

Indy’s Contract Maker tool has a click-to-sign feature to simplify the proposal-to-contract process. (Source: Indy)

Our Expert Opinion

Indy is a niche CRM that enables freelancers and independent businesses to quickly generate contracts, proposals, and invoices based on stored templates. It also helps users bill their clients more accurately with a built-in time task-tracking system.

The white labeling feature on the paid plan allows you to remove Indy branding on forms, proposals, invoices, and contracts. Plus, you can create a branded client portal to make it easier to share information with your clients.

Visit Indy

Insightly CRM: Best for Project Management & Delivery

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Insightly CRM Pricing Plans*

Cost: $29 per user

Key Features:

  • Project management with the ability to convert won opportunities into projects
  • Configurable automated workflows
  • Lead management with web-to-lead capture
  • Contact, organization, opportunity, and task management
  • Email templates, mass email, and email automation
  • Customizable sales processes
  • Relationship linking for contacts and organizations
  • Business intelligence dashboards with customizable reports
  • Integration with Google, PandaDocs, QuickBooks, and Xero
  • Mobile app with business card scanning

Insightly CRM Add-ons:

  • Premier Support and SuccessIncludes personalized support, proactive insights, and one-on-one technical guidance : Contact provider for a quote
  • Guided OnboardingIncludes guided CRM implementation, training, adoption, and consultation : $1,500 one-time fee
  • Insightly VoiceFor U.S. and Canada subscribers to Professional and Enterprise plans only : $35 per user monthly for 500 minutes of talk time

*Pricing is based on annual billing on a per-month breakdown of the plans, though monthly billing is available for a higher cost. All plans come with a 14-day free trial. While we update pricing information regularly, we encourage our readers to check current pricing.

An example of Inightly CRM's project management system with project list and pipeline.

Insightly CRM’s project management system uses an implementation pipeline and organizes related tasks. (Source: Insightly)

Our Expert Opinion

Insightly CRM’s free plan for up to two users is perfect for freelancers or solopreneurs managing project-based businesses. It offers tools for managing projects and automating tasks and milestones. After closing a deal, you can seamlessly convert the opportunity into a project, automatically copying relevant details and tasks into the post-sale record. You can also customize your pipeline stages according to the nature of your project.

Visit Insightly CRM

Streak CRM: Best for Google Chrome Users

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Streak CRM Pricing Plans*

Cost: $0 for one user

Key Features:

  • Email tracking
  • Personalized mass emails
  • Email template library
  • Conversation thread splitter

*Pricing is based on annual billing on a per-month breakdown of the plans. Monthly billing and enterprise-level options are available for a higher cost. Paid plans come with a 14-day free trial. While we update pricing information regularly, we encourage our readers to check current pricing.

An example of Streak CRM's pipeline management system inside Gmail.

Access the Streak CRM deal pipeline from inside Gmail thanks to its Google Chrome browser extension. (Source: Streak CRM)

Our Expert Opinion

Streak CRM is the best CRM for freelancers who use Google Workspace, especially those who love Gmail’s interface since you can access it directly from within your Gmail inbox. It’s free, while the Solo plan ($15 per user monthly) for single users includes a basic CRM compatible with Google apps. Aside from that, it offers robust mass emailing and email tracking capabilities.

Visit Streak CRM

How We Evaluated the Best CRM for Freelancers

We evaluated the specific features relevant to an independent contractor or solopreneur to determine the best CRM software for freelancers. For instance, project management tools allow freelancers to oversee client services and deliverables, while invoicing lets them bill clients. We also examined other critical software attributes, including customer support, product affordability, and user experience ratings. Review our evaluation process of the best freelance CRM software.

Methodology weights
General Features 25%
Advanced/Niche Features 20%
Pricing 15%
Ease of Use 15%
Support 15%
Expert Score 10%

Starting at the top, general features are capabilities that are must-haves in CRM systems, regardless of the use case or the size of the business. System customization, for instance, lets freelancers design pipelines and data fields to satisfy their unique operations. We also wanted a solid mobile app for on-the-go work and a wide range of third-party integration options.

Separated from the general features, niche CRM features are the tools and capabilities specifically useful for freelancers. These include pre-deal tools, such as appointment scheduling and proposal generation, as well as productivity features like calendar tracking. We also looked at features for handling clients after a deal is closed, like project management and invoicing.

Affordability is vital to solo-operated businesses on a tight budget. We wanted each provider to offer a free-forever option and cost-friendly paid plans that are scalable for when users are ready to add team members. We also considered billing flexibility in terms of offering monthly and annual pricing as well as the cost specifically for niche CRM features like project management or proposal generation tools.

When we evaluated the best simple CRM systems, we used this metric to describe how easily users can navigate and operate features such as contact management and automation tools. We assessed the ease of use for the above CRM platforms, considering built-in templates, onboarding or learning curve, ease of setup, and scalability.

Extensive help and support ensure a solid user experience while operating the software products. This was evaluated in terms of availability, such as offering 24/7 helplines for billing or technical support. We also looked at the range of channels offered, including phone, email, live chat, and self-service resources like a knowledge base and user forum.

In addition to first-hand experience with these freelance CRMs, we wanted to gauge what actual users say about the products based on online reviews. This helped us understand how subscribers felt about the value for the price and which features they liked the most. It also substantiated our analysis of the product’s ease of use for setting up, operating, and navigating each CRM.

Frequently Asked Questions (FAQs)

Yes, even freelancers should have a CRM system or an alternative solution to manage opportunities and client relationships. Despite not having team members to collaborate and share data with, a CRM built for freelance businesses allows individuals to automate tasks and manage leads, client projects, and documents, like invoices and proposals, all on one interface. They also come with communication tools to engage clients via email, phone, or live chat.

If you’re not ready to commit to a CRM solution, you can use tags to organize your emails based on the type of audience or customers you have. Another trick is to use Google Sheets as a CRM. Use column headers like email address, contact name, stage, company name, and job title. You can also integrate your existing tools with other apps via Zapier or Automate.io to build automated workflows for data importation.

Some of the best platforms freelancers can use to find projects or jobs are Upwork, LinkedIn, SimplyHired, Freelancer.com, and Fiverr. These websites allow you to apply for work in various fields, including accounting, web design, and copywriting. Toptal is best for highly qualified freelancers in software development and business consulting. Meanwhile, Designhill and 99designs are great options for freelance artists and designers.

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Bottom Line

A CRM for freelancers is software built specifically for individually owned and managed businesses. Rather than focusing on team collaboration features, a CRM for freelancers will have tools that let solopreneurs generate and maintain clientele. While HubSpot CRM scored the highest for its marketing capabilities, ease of use, and robust free plan, other CRMs may be a better fit depending on your feature needs, usability requirements, and budget.

Visit HubSpot CRM

Bianca Caballero

Bianca Caballero

Sales & Marketing Analyst

Bianca Caballero is a sales and customer experience writer with a background in B2B and B2C growth across the health, pharmaceutical, and insurance space. She brings a practical perspective on how go-to-market teams are adopting AI tools and automation to improve prospecting and pipeline development. Her work explores how emerging technologies are reshaping sales and marketing workflows

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