7 Best CRMs for Lawyers | Fit Small Business

7 Best CRMs for Lawyers

If you’re looking for an easy-to-use customer relationship management (CRM) system with client intake, case management, data security, and workflow automation for your law firm, you’ve come to the right place. The best CRM for lawyers is equipped with contact storage, appointment scheduling, and document management features like e-signature capture. We have evaluated dozens of…

Nov 6, 2024
19 minute read

If you’re looking for an easy-to-use customer relationship management (CRM) system with client intake, case management, data security, and workflow automation for your law firm, you’ve come to the right place. The best CRM for lawyers is equipped with contact storage, appointment scheduling, and document management features like e-signature capture.

We have evaluated dozens of products for their features, pricing, ease of use, and client support. And we came up with the seven best CRMs for lawyers that you can use to streamline your independent legal practice or law firm operations.

  • HubSpot CRM: Best overall for law firm marketing
  • Zoho CRM: Best for automated case management
  • Pipedrive: Best customizable CRM
  • Clio: Best for easy payment processing
  • CASEpeer: Best for personal injury case management
  • Law Ruler: Best for streamlining client intake
  • Lawmatics: Best for task and document management

Best CRMs for Lawyers Compared

ProviderFree PlanFree TrialStarting Monthly PriceBased on annual billing on a per-month basis; monthly billing is available at slightly higher rates, unless otherwise specified.Our Rating out of 5
Hubspot CRM logo✓2 users
Free demo
$15 per user4.57
Visit HubSpot CRM
Zoho CRM logo.✓3 users✓15 days$14 per user4.53
Visit Zoho CRM
Pipedrive logo.✓14 days$14 per user4.47
Visit Pipedrive
Clio logo.✓7 days$39 per user4.44
Visit Clio
CASEpeer logo.
Demo only
$79 per user4.41
Visit CASEpeer
Law Ruler logo.
Demo only
Custom pricing4.38
Visit Law Ruler
Lawmatics logo.
Demo only
Custom pricing4.35
Visit Lawmatics

HubSpot CRM: Best CRM for Lawyers Overall With Robust Marketing Tools

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HubSpot Pricing Plans*

Cost: $0 for up to two users

Key Features:

  • Send 2,000 bulk emails per calendar month with HubSpot branding
  • Automated emails after pop-up and embedded form submissions and email reply tracking
  • Identify search engine optimization (SEO) issues (website pages, landing pages, and blogs)
  • Breeze Copilot (AI assistant) personalizes lead insights and recommendations
  • Retarget ads (on Google, Facebook, or LinkedIn) and Facebook Messenger integrationAutomatically capture contact information, engage in two-way conversations, create chatbots, use chatbots to book meetings, and report on chat volumes from Facebook Messenger.
  • Document management (up to five documents per account)
  • Marketing events object to store, track, and manage marketing event data
  • Create multilanguage versions of web pages and blog posts (up to three languages)
  • One blog on the same subdomain as your website (up to 100 posts) with an AI post generator
  • Create and manage cookie banners to capture tracking consent of website visitors

*Pricing is based on annual billing on a per-user monthly breakdown of HubSpot Customer Platform. Monthly billing and an Enterprise plan are also available for a higher cost. We update pricing information regularly but encourage readers to check current pricing.

**Customer Platform includes sales, marketing, customer service, a content management system (CMS), and operations software. Individual modules can be purchased for lower monthly costs.

Our Expert Opinion

HubSpot CRM is the best CRM for lawyers overall because of its marketing and document management features, which are included in both its free and paid plans. We love how attorneys can easily launch email and social media marketing campaigns, as well as create and share legal forms with clients. We highly recommend HubSpot CRM to new lawyers and small-scale firms looking to promote their legal practices and get admin tasks done efficiently.

Visit HubSpot CRM

Zoho CRM: Best for Automated Case Management

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Zoho CRM Pricing Plans*

Cost: $0 for three users

Key Features:

  • 2500 (maximum 2,000 active) workflow rules (10 rules per module) and five task actions
  • Marketing automation for campaigns and email opt-out
  • Lead, account, contact, and deal management
  • Add tasks, add meetings, schedule calls, and create records (1,000 executed on record action)
  • Zoho CRM Mobile Edition
  • Document library
  • Tasks, meetings, and calls
  • Standard reports such as contact mailing list and key legal client accounts
  • 10 custom email templates and customized home page components like tabs, views, and layout
  • Zoho CRM Mobile Edition (to access CRM data from a mobile app for iOS and Android devices)
  • 1GB file storage per organization and 10MB data storage (5,000 records)

Zoho CRM Add-ons:

  • Additional File Storage: $4 per month for 5GB (paid plans only)
  • Additional Data Storage (up to 200 users): $4 for 100MB per month (for Professional and up)
  • Additional Data Storage (over 200 users): $2 for 100MB per month (for Professional and up)
  • Data Backup: $12 per request

*Pricing is based on annual billing on a per-month breakdown of the plans. Monthly billing is available for a higher cost. While we update pricing information regularly, we encourage our readers to check current pricing.

Our Expert Opinion

Zoho CRM is the winner in automating case management, assisting legal professionals in generating new cases, and managing existing cases efficiently and effectively. Lawyers can greatly benefit from creating a module that contains all relevant legal information for seamless case tracking. We also love how this CRM for attorneys can set workflow rules for automated task reminders and email notifications to build a better lawyer-client relationship.

Visit Zoho CRM

Pipedrive: Best for Customizable CRM Features for Lawyers

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Pipedrive Pricing Plans*

Cost: $14 per user

Key Features:

  • Visualize legal processes and move deals with unlimited, customizable pipelines in a Kanban view
  • Custom data fields and contacts mapping to see where they are located in their record
  • Webhooks to push information to your endpoint of choice
  • Apps marketplace for third-party apps and integrations
  • Activity reporting with sales goal tracking
  • API access to develop custom features for free
  • Smart assistant to receive suggestions based on past performance and next best steps from AI
  • Lead and contact management with file attachments and activity tracking
  • Native mobile Android and iOS apps
  • 24/7 chatbot support

Pipedrive Add-ons:

  • ProjectsProject management tools, free with Power and Enterprise plans : Starts at $6.70 per user monthly
  • CampaignsCustomizable email campaigns : Starts at $13.33 per company monthly
  • LeadBoosterLead generation tool set (chatbot, live chat, prospector, web forms, and appointment scheduler) : Starts at $32.50 per company monthly
  • Smart DocsTrackable quotes, proposals, and contracts; free with Professional, Power, and Enterprise plans : Starts at $32.50 per company monthly
  • Web VisitorsWeb tracking and lead ranking : Starts at $41 per company monthly

*Pricing is based on annual billing on a per-month breakdown. Monthly billing is available for a higher cost. While we update pricing information regularly, we encourage our readers to check current pricing.

Pipedrive showing how to create a document using the Smart Docs feature.

Lawyers can use Pipedrive’s Smart Docs feature to create legal forms, track documents in real time, and request e-signatures to expedite and customize the client intake process. (Source: Pipedrive)

Our Expert Opinion

Pipedrive is one of the best customizable CRMs and customizable law practice management software. Its notable customizable pipelines, data fields, views, and workflows ensure lawyers have access to the right data whenever needed. We also love how its custom reports provide a clear view of a firm’s performance, which helps carry out legal services more efficiently and effectively.

Visit Pipedrive

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Clio Pricing Plans*

Cost: $39 per user

Key Features:

  • Hourly, flat rate, and contingency billingBill fees hourly, on contingency, or by using custom flat fees.
  • Bill customization and brandingCreate multiple bill themes with your firm's logo to customize the look and layout of your bills, reminders, trust requests, and more.
  • Automated bill reminders, UTBMS coding, and LEDES billing and invoicingCreate branded and personalized digital invoices. Send them to clients by email or through Clio's secure client portal.
  • Credit and debit card payments and eCheck paymentsAccept eCheck (ACH) payments at 1% per transaction. No hidden fees. US only.
  • Payment plansSimplify and automate credit card billing from within Clio to help collect receivables, reduce overhead, and deliver a better client experience.
  • Timekeeper and enhanced expense tracking
  • Case and contact management, scheduling, and task management
  • Store and upload an unlimited number of documents
  • Email and e-signature integrations for efficient work
  • Easy-to-use dashboard for tracking productivity and revenue

Clio Add-ons:

  • Clio GrowOrganize and simplify client intake to deliver a best-in-class client experience. : Starts at $59 per user monthly
  • Clio AccountingTake control of your legal accounting with confidence. : Contact the provider for pricing
  • Personal InjurySecurely manage confidential medical information, settlements, and more. : Contact the provider for pricing
  • Health Insurance Portability and Accountability Act (HIPAA) liability protectionMeet your firm’s compliance obligations for representing HIPAA-covered entities. : Contact the provider for pricing
  • Advanced document automationReduce the time you spend searching for and drafting routine legal documents. : Contact the provider for pricing

*Pricing is based on annual billing on a per-month breakdown of the plans. Monthly billing is available for a higher cost. While we update pricing information regularly, we encourage our readers to check current pricing.

Our Expert Opinion

Clio is your go-to platform for easy billing and faster payments to ensure the profitability of your legal practice or law firm. We like how Clio designed its CRM for lawyers in compliance with global standards when billing clients for legal services. We highly recommend Clio’s basic plan to new law firms and independently practicing attorneys to streamline billing and payment processes. Its higher plans suit growing and established law firms for sustained profitability.

Visit Clio

CASEpeer: Best for Personal Injury Case Management

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CASEpeer Pricing Plans*

Cost: $79 per user

Key Features:

  • Case and contact management
  • Automated statute alerts
  • Settlement negotiations
  • Medical treatment tracking
  • Case expense tracking
  • Client trust tracking
  • Task management
  • Client portal
  • Calendaring to manage deadlines like the statute of limitations with automated timelines
  • Unlimited document storage

CASEpeer Add-ons:

  • Outlook add-on: Contact the provider for pricing
  • e-Signatures: Contact the provider for pricing
  • e-Signature requests via text: Contact the provider for pricing

*Pricing is based on annual billing on a per-month breakdown of the plans. Monthly billing and enterprise-level options are available for a higher cost. While we update pricing information regularly, we encourage our readers to check current pricing.

CASEPeer case management dashboard showing features or menu options, different tasks with statuses, and other case details.

The CASEpeer case management dashboard shows task statuses for seamless case management. (Source: CASEpeer)

Our Expert Opinion

CASEpeer is a dedicated legal case management software specifically designed for personal injury lawyers who are usually paid on a contingency basis. We love how this CRM can help lawyers save time and effort tracking personal injury cases, especially those with high-value potential. We like how attorneys and legal assistants can easily monitor expenses, client trusts, medical treatments, and statute dates, streamlining operations and boosting overall revenue.

Visit CASEpeer

Law Ruler: Best for Streamlining Client Intake

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Law Ruler Pricing Plans

Cost: Contact provider for custom pricing (up to three users)

Key Features:

  • Custom intake forms available with file requests
  • Appointments, milestones, and task management
  • 10,000 contacts and three automations
  • Optional time and billing platform with payments (additional fees apply)
  • Client relationship management (CRM) platform
  • Two-way text and multimedia messaging and plain text email builder
  • One-click outbound referral management and tracking
  • Basic marketing dashboard and custom reports
  • Document automation for Word, PDF, and Excel
  • Open API access and customer-facing online forms
Law Ruler's client intake form on mobile view where you can find questions for creating automation when seeking consultation on a personal injury case.

Law Ruler’s mobile-friendly client intake form: where lawyers can create automations to streamline converting prospects to retained clients (Source: Law Ruler on YouTube)

Our Expert Opinion

Law Ruler is the best CRM for attorneys looking for a dedicated tool to streamline their client intake process to convert more prospects to new clients for greater profitability. We love how lawyers can customize intake forms, track appointments and case milestones, and manage tasks using this CRM. These tools facilitate faster case resolution because attorneys can focus more on creating more effective negotiation, defense, and other legal strategies for their clients.

Visit Law Ruler

Lawmatics: Best CRM for Lawyers With Task & Document Automation Tools

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Lawmatics Pricing Plans

Cost: Contact the provider for pricing (three users minimum)

Key Features:

  • Document automation for building custom documents like fee agreements
  • Task management
  • 50 e-signatures to quickly complete contracts, approvals, and other legal documents
  • File requests to collect and receive files from anyone
  • Client intake
  • Lead management
  • Calendaring
  • Custom forms
  • 50 e-signatures to complete contract approvals
  • 2,500 contacts and 250 text messages (additional contacts and texts sold separately)

Lawmatics Add-ons:

  • Billing and invoicing: Contact the provider for pricing
  • Time and expense tracking: Contact the provider for pricing
  • Online payments: Contact the provider for pricing
The Lawmatics documentation system showing intelligent automation of an attorney-client agreement template.

Lawmatics converts templated e-signature and PDF legal documents into automated workflows for seamless document management. (Source: Lawmatics)

Our Expert Opinion

Lawmatics streamlines the day-to-day activities of lawyers and legal assistants by automating manual, repetitive tasks like creating legal documents. We love how this legal CRM lets you build custom legal documents and request files and signatures from clients to efficiently process contracts and agreements. We recommend Lawmatics to large law firms because of its robust suite of features like client intake, calendaring, and lead management tools in its starting plan.

Visit Lawmatics

How We Evaluated the Best CRMs for Lawyers

To help lawyers choose the best CRM, we assessed the features relevant to legal practice management. For instance, client intake, calendaring, and document management capabilities are important in streamlining the day-to-day tasks of law firms. We ranked the best CRMs for lawyers based on the availability of these features and their extensiveness and user experience. Regardless if the legal CRM is industry-specific or general-use, we reviewed product attributes, like affordability, customer support availability, integration options, and user reviews. The criteria below offer insight into our evaluation process of the best CRM software for lawyers.

Methodology weights
General Features 25%
Advanced or Niche Features 25%
Pricing 10%
Ease of Use 15%
Support 15%
Expert Score 10%

We looked at general features crucial to any CRM system, regardless of its primary industry or use case. For instance, client intake and document automation can help streamline law firm operations. We also checked the reporting and analytics, payment gateways, and customization and integration options.

When determining the best legal CRM software, we considered the advanced or niched features around e-signatures that can help lawyers request signatures to approve and process legal documents quickly. We determined if the CRM provider offers marketing automation for law firm promotion and a client portal for establishing a stronger lawyer-client relationship, as well as security features to protect sensitive legal data.

Pricing considerations include the availability of a free plan and affordable and scalable paid plan options. We also determined the billing flexibility for a subscriber to either pay monthly or save by paying annually. Finally, we checked the costs specifically for the features applicable to lawyers like document management, client intake, calendaring, and client support.

To assess the ease of use of the best CRM software for law firms, we assessed if the provider has built-in templates or automation for processing legal documents and procedures. We also searched reputable review sites to determine general user sentiment on its ease of setup and learning curve using the features. Furthermore, we considered its plan options.

Extensive support helps prevent poor user experiences while investing in and adopting any of these law firm CRM systems. We evaluated this in terms of the availability of customer service hours and support channels such as phone, live chat, and email. We determined if the CRM provider offers a knowledge base or community forum that legal professionals can use for self-service support.

In addition to our first-hand experience with the best CRMs for law firms, we checked what actual users say about each product based on online reviews. These reviews helped us better understand the product’s ease of use and how users feel about the features of these CRMs for lawyers. It also enabled us to evaluate the perceived value that subscribers can obtain in terms of product ROI.

Frequently Asked Questions (FAQs)

ACRM for lawyers involves streamlining case management, legal documentation, and client scheduling. It aims to hasten the client intake process or convert leads into clients for profitability. CRM software facilitates this process and case coordination among legal associates, improving case accuracy and outcome.

The key features include client intake, data management, document automation and templates, a client portal, and data security. These streamline law firm operations, from client support to legal documentation and process management. Aside from rich, helpful features, the best CRM software for lawyers is easy to use, affordable, scalable, and reliable.

For general use, HubSpot CRM is the best legal management software because of its affordable and robust law firm marketing tools. Clio is the easiest-to-use CRM software for lawyers handling payments or setting up fee structures. CASEpeer is best for personal injury lawyers with its statute and claims tracking features.

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Bottom Line

The best CRM for lawyers streamlines the client intake process by providing helpful document management features like a client portal, time tracking, custom forms, and e-signatures. Law firms can rely on its collaboration and data security capabilities to ensure client privacy and case detail confidentiality. While HubSpot CRM is the top CRM for lawyers in this guide, consider other providers depending on your legal practice’s needs and requirements.

Visit HubSpot CRM

Lorraine Daisy Resuello

Lorraine Daisy Resuello is a specialist at Fit Small Business who focuses on Sales and Customer Service topics and she has experience in customer service in business process outsourcing (BPO). At present, she uses her decade-long writing experience to provide FSB readers with the best answers to their questions.

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