14 Free Real Estate Prospecting Letter Templates That Work

Hello Mr./Ms. [Family Name],

My name is [your name] with [real estate agency or brokerage name]. I would like to introduce you to your new neighbors at [street address].

[Buyers names] are moving to your neighborhood from [city, state]. They are excited about joining our community and starting a new life as your neighbors. Starting [month, date], please stop by and welcome them to our neighborhood.

If I can be of any assistance with your realty needs, then please do not hesitate to contact me.

Best Regards,

*hand signature*

[Headshot]
[Full Name]
[Brokerage]
[Address]
[Email/Phone]
[Social Media Handles]

Hello [Business Owner],

[Realty office name] often sends welcome gifts to clients who have achieved their goal of buying the perfect home in our community. From a nice dinner to celebrate a new property to a potted plant to warm their new home, these gifts make our clients feel appreciated.

As part of our gift giving, we collect and share discount offers or special promotions. We would love to work with you to offer discounts on some of your products and services as part of our gift giving. Would you be interested in a potential partnership? With this simple collaboration, we could work together to make new homeowners feel welcome in our community.

Please connect with me at [phone number] or [email address] if interested.

Best Regards,

*hand signature*

[Headshot]
[Name]
[Brokerage]
[Address]
[Email/Phone]
[Social Media Handles]

Hello [Lawyer’s Name],

At [real estate agency name], we know our community well. Part of that is knowing the best services for our clients, and we are well aware that [firm name] is the prominent legal firm for couples seeking a divorce in our area. As part of that specialty, I know you offer services is the dissolution of joint assets, including properties.

Our real estate office sees many couples who are starting down the road to separation and need legal advice. I would appreciate the opportunity to share more about our services and find out if we could be good business referrals for each other.

With this in mind, would you be available to discuss ways we could form a strong partnership?

Please connect with me at [insert phone number] or [email address] if you are interested. We would love to connect.

Best Regards,

*hand signature*

[Headshot]
[Name]
[Brokerage]
[Address]
[Email/Phone]
[Social Media Handles]

Hello Mr./Ms. [Family Name],

Are you excited about buying your first home? It’s truly a one-of-a-kind experience. A new home offers you indescribable freedom, a place to call your own, and a fresh start in a community where you will build lifelong friendships.

However, it can also be scary. Such a huge purchase often means loads of paperwork, questions, and juggling unfamiliar real estate technical terms that probably feel overwhelming. Many first-time homebuyers wish they had a friend in real estate to answer all of their questions and guide them through the process.

Good news! [Firm name] is here to help. My name is [your name], and I am ready to help you find the perfect home. With [years of experience] years of experience helping first-time buyers find the right place to call home, I can give you the guidance and advice you need to make the process as smooth as possible.

Let’s talk about your new home goals and discuss the buying process over a cup of coffee. No commitment — just an opportunity to share information. Call me at [phone number] or email me at [email] to set up a time.

I look forward to chatting with you!

Best Regards,

*hand signature*

[Headshot]
[Name]
[Brokerage]
[Address]
[Email/Phone]
[Social Media Handles]

Dear [First Name],

It’s never been a better time to sell in [your area]! It’s a hot market now with homes selling quickly for top dollar.

In fact, I recently sold a home in your neighborhood at [address] and wanted you to know there are more buyers than inventory. I currently have buyers looking, and there are not enough homes to show them. People want to live in this area right now!

May I give you a quick five-minute price assessment to see what you could get for your home? There’s no obligation — just a few minutes of your time so that I can make you aware of the opportunities.

Call my phone at [phone number], and we’ll set up a meeting!

Best Regards,

*hand signature*

[Headshot]
[Name]
[Brokerage]
[Address]
[Email/Phone]
[Social Media Handles]

Hello Mr./Ms. [Family Name],

Are you tired of watching your rent increase every year with nothing to show for it? Have you been wondering if you could own your own home in the neighborhood?

Good news! Interest rates are still low, and you might have the opportunity to stay and build a life in the neighborhood you love at a good price — if you get in quickly. As a matter of fact, I just helped former renters buy the property at [address].

One thing that I know is that renters who want to buy a home often have many questions. May I answer those questions at no charge to you?

Call or text me at [phone number], and we’ll set up a time to walk through the process and get you on your way to owning your first home!

Best Regards,

*hand signature*

[Headshot]
[Name]
[Brokerage]
[Address]
[Email/Phone]
[Social Media Handles]

Hi [First Name],

I hope you have been enjoying your home. It’s been a busy year in [neighborhood name]! Since you purchased your home in [year], the market has exploded. The average [# bedroom] home is selling for about [price]. Amazing!

I just wanted to check in because there are more buyers than homes available right now — and sellers are surprised by how much they can get for their homes. If you’ve been thinking about selling your home, I would love to work with you again.

May I drop by and give you a five-minute price consultation so that you can see how much your home is worth? It might be enough for you to purchase your dream home!

Please reach out at [phone number] or [email address] to set up a meeting. I’m looking forward to it!

Best Regards,

*hand signature*

[Headshot]
[Name]
[Brokerage]
[Address]
[Email/Phone]
[Social Media Handles]

Hello Mr./Ms. [Family Name],

I noticed that you put your home up for sale yourself [number] weeks ago and was wondering if I could be of any assistance. I recently sold homes in the neighborhood at [addresses] and have active buyers looking in the area.

I understand saving on the commission is probably very important to you. But let me assure you: Homes that sell with a real estate agent get a higher overall price than those that sell without one, which often makes up for the commission you pay.

Would it be possible to schedule a time to meet and discuss how I can help?

Call or text me at [phone number]. We’ll set up time for me to share a marketing strategy that I’m sure will get your home sold quickly.

Best Regards,

*hand signature*

[Headshot]
[Name]
[Brokerage]
[Address]
[Email/Phone]
[Social Media Handles]

Hello Mr./Ms. [Family Name],

As I was looking over listings in our neighborhood, I noticed that your home is no longer for sale. I was surprised that it went for [number] days without selling! There are buyers out there who would appreciate all of the property features and amenities.

I recently sold a home in the neighborhood at [address], so I thought you might be interested in re-listing your home. I would love to come by, take a look at your home, and share some marketing strategies that will attract new buyers.

Call or text me at [phone number]. We’ll set up time when I can share my ideas with you. I think this is a fantastic opportunity — and I’m confident we can get your home sold.

Best Regards,

*hand signature*

[Headshot]
[Name]
[Brokerage]
[Address]
[Email/Phone]
[Social Media Handles]

Dear Mr./Ms. [Family Name],

I’m [name] with [agency/brokerage], and I specialize in vacation homes, second homes, and investment properties in [name of town]. It’s such a beautiful place — a sought-after escape with amazing [features] and unbelievable [more features]. Have you ever thought about buying a property here?

These homes can change the way you spend your holidays. They’re also a solid investment opportunity and serve as a safe retirement location. I am happy to show you properties currently on the market, plus some “pocket listings” we keep only for some of our best clients. I think you’ll enjoy some of the newly listed ones — especially the ones with [amenity or feature] and [amenityfeature]!

We understand that finding a second home is a unique process for each buyer, which is why I’m here to make sure you find the property that you want while making the purchase as seamless as possible.

Call or text me at [phone number]. We’ll set up a time to talk, and I’ll share my best properties with you.

Best Regards,

*hand signature*

[Headshot]
[Name]
[Brokerage]
[Address]
[Email/Phone]
[Social Media Handles]

Dear [Head of HR for the targeted company],

My name is [name] with [brokerage], and I have helped many individuals moving to the area for work find their perfect home. I would love to help [name of company] with its corporate relocation program and talk to you about your employee relocation needs.

Note – If you have an example of an employee you’ve helped from this company, use it here. For example: “I was so pleased to work with [employee name] from the [division name] division find their perfect home in [city/neighborhood], and I’d be honored to help others as well.”

If you do not have this specific example, mention relocation assistance you provided to other companies, in general. For example, “In fact, a few years ago, I worked with [company name] when it opened a new branch in [city/neighborhood]. I helped more than [number] employees find homes in [list of neighborhoods].”

I would love to talk with you more about how I can help you make your employee transition a more seamless process. Call me at [phone number] or email me at [email address], and we’ll set up a time to talk at your convenience.

Best Regards,

*hand signature*

[Headshot]
[Name]
[Brokerage]
[Address]
[Email/Phone]
[Social Media Handles]

Hi [First Name of Recent Client],

I hope you and [spouse, children, family, pets] have been doing well! It was so wonderful to work with you. I’m happy to say it’s been such a busy year in [neighborhood name].

One of the ways I’ve been able to work with so many fantastic people is through referrals from former clients. It’s such an honor to be able to find the perfect home for many of them and help others move on to new locations.

If you have any friends, family, or co-workers who are thinking about buying or selling in our area, I’d be honored if you’d consider referring them to me.

Feel free to reach out via text or call on my phone at [phone number] or send an email to me at [email address], and I would be happy to follow up with them to offer the same level of service I offered to you. You can also forward my contact information along to them directly.

Best Regards,

*hand signature*

[Headshot]
[Name]
[Brokerage]
[Address]
[Email/Phone]
[Social Media Handles]

Dear Mr./Ms. [Family Name of Lead],

I was happy to see that you recently showed interest in a property I listed on [name website ― Zillow, realtor.com, and so on.], and wanted to be sure to follow up with you.

I noticed that you were looking at properties with/in [insert special features like the number of bedrooms or neighborhood]. I have a number of homes on the market that you might be very interested in — plus some new ones that aren’t even listed. I can get clients in early to see the ones about to list so that you have the best opportunity to get offers in before anyone else. Would you be interested in seeing some of them?

Let’s have a chat about what your needs are and how I can help you meet them. Call or text me at [phone number] or email me at [email address]. I’d love to help!

Best Regards,

*hand signature*

[Headshot]
[Name]
[Brokerage]
[Address]
[Email/Phone]
[Social Media Handles]

Hello, [First Name],

My name is [name] with [brokerage], and I’ve recently been working with many individuals in [insert area or neighborhood] who are ready to downsize.

Large homes can be great for families, but they also come with more maintenance — not to mention higher utility bills and taxes. That’s money that I’m sure you’d rather spend on luxuries like travel and vacations. In fact, I talked about this very thing with a seller recently, and he told me he appreciated walking through the benefits of downsizing together:

[insert testimonial here about downsizing and your services]

Of course, I want to make sure that if you consider downsizing, you’re doing so for the right reasons. Can we talk in person to see if that’s an option for you? I’ve been proud to help many people through that process and am happy to say they all enjoy more freedom than they used to.

If you’ve thought about downsizing now or in the near future, call me at [phone number], and we’ll set up a meeting. I’d love to chat with you about the process and what I can do to help.

Best Regards,

*hand signature*

[Headshot]
[Name]
[Brokerage]
[Address]
[Email/Phone]
[Social Media Handles]

1. Keep It Short

Daniela Andreevska, Marketing Director, Mashvisor

Write your prospecting letters in a concise manner and get to the point straightaway. Introduce yourself and immediately tell your potential client why you are contacting him/her. There’s no need for fluff. People nowadays are too busy to read a multiple-page letter which does not deliver the message right away.

2. Handwrite Your Letters

Avery Carl, Affiliate Broker, Village Real Estate

Direct mail prospecting is difficult. People open their mail over the trash can for a reason. To get your letter read and not trashed, you have to separate it from the junk mail. Try handwriting it on a cute touristy postcard that is relevant to your city. It will make people stop and read rather than trash it with the junk mail.

3. Create a Follow-up Plan

Jill Hussar, Broker Owner, Hussar Real Estate

Be consistent and have a good follow-up plan. Combine the letter with another effective way to reach out to the prospect, such as door knock, phone call, or text message. Reach out to the prospect at least 10 times. Many agents stop after three. Keep going, and your hard work will be rewarded. Once you reach the prospect, set the appointment and win the listing.

4. Make Sure Your Letter Is Relevant

Johnny Lynum, Owner, Operation Restore LLC

A way for your letter to stand out is by ensuring your message is relevant to their situation. Double-check your mailing list and your letter. You don’t want to mail a letter discussing a probate challenge when someone is in foreclosure on their primary residence. Your letter should always be limited to one page and properly convey the value provided by your company, how they can benefit, and detail how they can find more information about your company.

5. Make Your Letter Engaging & Interactive

Eseosa Eke, Founder, Sosa Design & Branding

On the design side, alternating font sizes and playing with line spacing is also a great way to grab attention. Try doing so within the body of the letter as opposed to just the heading. If you are sending a digital letter, you have a lot of flexibility with design and content. Give your prospects an interactive reading experience by turning your letter into a video, using GIFs, or adding backlinks to giveaways or free gifts.

6. Target Your Mailings

Chris Siamof, Broker Associate MBA, Keller Williams

Target your mailings. If I am looking for multifamily listings, I contact local the municipality to get a list of owners. They often will give it to you or charge a nominal fee for the list. I use handwritten envelopes and, often, smaller envelopes or colored envelopes to encourage a better open rate.