Retail

Open-to-buy (OTB) is an inventory management strategy and formula businesses use to create buying budgets for specific periods of time. It takes into account expected beginning-of-month and end-of-month inventory, planned sales, and planned markdowns. Basically, an open-to-buy budget tells retailers how much they can spend

Product descriptions are key to building customer trust and successfully selling your products. To be effective, product descriptions need to go beyond simply describing the product. They should also inform your customers, convey your brand, and get your store visited by searchers—bringing in sales and

A retail associate job description is a document that outlines the skills, duties, and responsibilities of the retail associate position. Retail associate job descriptions can be used both for internal HR purposes as well as for a job ad if you need to fill an

A retail marketing calendar is an annual calendar that includes all major events, holidays, and seasons that businesses plan to market around for the year, plus timelines to complete their corresponding marketing initiatives on time. You can download our free 2024 retail marketing calendar template above,