Point-of-sale (POS) marketing is a promotional strategy where products are placed right before check out to motivate customers for a last-minute purchase. In ecommerce, POS marketing includes cross-selling and upselling at the shopping cart or checkout stage online. In this article, we’ll cover point-of-sale marketing ideas along with insights and tips to improve your POS…
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28 Home-Based Business Ideas for 2021
Home business ideas are on the minds of many people trying to start a full-time or side business during COVID-19. Fortunately, with new technology and software, the opportunities to create a low-cost at home business has never been easier. Online platforms such as , , and help connect people looking for products and services with…
25 Creative Christmas Display Ideas & Examples
Despite the current COVID-19 health crisis, research shows just 63% of US consumers moved their shopping online, while the rest still prefer brick-and-mortar shops. And for retailers who look forward to the holiday season for a much-needed revenue boost, a joyful and eye-catching Christmas display will convince more shoppers to buy from their store. With…
115 Real Estate Words to Spice Up Your Property Listings
Adding descriptive real estate words to your listings can help them stand out and generate more inquiries, leads, and make the sale faster. Use these words in both the interior and exterior listing description. To engage potential buyers with well-written listings, try using some of the best descriptive real estate words suggested below. Here are…
11 Best Websites To Find Franchises
Numerous websites help you find franchises—but they are not all the same. Some websites have in-depth reviews, list international franchises, and provide direct support. Other websites may specialize in franchise resales such as BizBuySale and BusinessBroker.net. Here are the 11 best websites to find franchises: 1. Franchise Business Review Locations: USA-only Offer franchise resales: No…
Top 9 Bookkeeping and Accounting Tips for Small Business Owners
As a small business owner, it is critical that you are involved in the financial management of your business. Here are my top nine bookkeeping and accounting tips to keep things simple and to help you understand how accounting information can increase the success of your business. Why Bookkeeping Is Important Bookkeeping is more than…
14 Strategies To Increase Profits
How to increase profits is on the mind of most business owners. There are only two ways to do it: increase prices or cut costs. The question is, what are the best and most affordable options for each, particularly during COVID-19? Consider the following 14 strategies to make you and your business more money in…
17 Vision Statement Examples To Spark Your Imagination
A vision statement presents an inspirational vision of a company to guide growth, motivate employees, and connect with consumers. Aside from expressing your company’s goals and aspirations, the vision statement also provides a strategic planning framework to follow as a business. It instructs how you and employees should move forward and ultimately tells you where…
12 Small Business Cybersecurity Tips
Cybersecurity is often not top of mind for small business owners. However, it should be. 43% of cyber-attacks target small businesses—since COVID-19, cyber-attacks are up 300%. For very small businesses, protecting your business is often straightforward—avoid phishing scams and change passwords frequently. However, as your business grows, so does the complexity and need for quality…
10 Tips for Lowering Workers’ Comp Premiums
Workers’ compensation insurance is one of the most expensive policies small business owners can buy. Depending on their state, industry, and other factors, some business owners may pay as much as $80 per $100 of payroll for coverage. However, you can take steps to reduce your costs. Here are 10 tips for lowering your workers’…
10 Workers’ Compensation Safety Tips for Employers
Keeping your employees safe is good for business. Not only does it have a positive impact on morale, but it almost always improves your financial situation by boosting productivity and lowering workers’ compensation insurance costs. Following workers’ compensation safety tips, like the 10 listed below, can reduce on-the-job accidents. 1. Assess Your Hazards While there…
6 Best Softphone Apps
A softphone is software that gives users the ability to make calls, send texts, and check voicemail on a computer or mobile device via an app. These software-based phones are connected to voice-over-internet-protocol (VoIP) services that transmit calls as data over the internet instead of relying on copper wires. We looked at the best softphone…