Pop-up shops are an increasingly important and prevalent retail strategy that provide unique opportunities to drive sales and brand awareness. They are an experiential marketing strategy that can act as an extension of your physical store, provide customers a chance to interact with your online brand, or launch an exclusive product feature. Here, we will…
Top 9 Ways to Generate Real Estate Seller Leads in 2021
Real estate seller leads are individuals who may hire you to represent them when listing their homes for sale. It can be difficult for inexperienced agents to generate this type of lead. But by employing techniques such as using social media marketing strategies, investing in lead generation tools, and accessing your referral networks, you can…
40 Best and Coolest Office Gadgets
To maintain office productivity and gain a competitive edge, small businesses often invest in must-have new technology and top-rated office equipment. Home offices can benefit from tech optimization, too. The good news is that you can get many of the top office gadgets without breaking the bank. Looking for simple, fun office gadgets you can…
14 Effective POS Marketing Tips for Driving Sales
Point-of-sale or POS marketing refers to the merchandising and promotional efforts around the register or the online cart and checkout pages. It seeks to influence customers by positioning small, low-cost items around the checkout area to drive impulse buys. This marketing strategy not only catches customers when they are poised to make a purchase, but…
How to Start a Vending Machine Business in 9 Steps
Vending machine businesses are a unique combination of product and service-based operations. They’ve stood the test of time and are marked by rapidly progressive and innovative technology. You will need to evaluate vending product options, location, investment and profit margins, and sales channels before you get started. Having a clear business plan and understanding the…
What Is a Business Philosophy + 19 Key Examples
A business philosophy is a set of guiding principles that a business strives towards to reach its ultimate goal. It encompasses the business’s values, grounding it through ups and downs. It should align with the brand’s personality, mission, and vision. It underscores the actions, decisions, and culture within the business. You want to make your…
32 Best Free Job Posting Sites for 2021
Free job posting sites give similar posting exposure to your job listings as paid ones. Some even allow you to view resumes that are currently in their database while others filter potential candidates for you at no cost. We found 32 sites offering entirely free job postings across industries and job types and organized them…
21 Crazy Publicity Stunts That Actually Worked
Publicity stunts are planned events created to capture public awareness and generate free media coverage. While PR stunts are notoriously high risk, the reward for potentially landing thousands—even millions—worth of free press makes the gamble worth it. To help you create an effective PR stunt that is likely to increase positive brand awareness, we’ve assembled…
16 Common General Liability Insurance Exclusions
General liability insurance covers accidents and mishaps that can happen during the course of business operations. While most accidents are covered, there are exclusions to general liability policies that you should be aware of so that you can try to avoid instances not covered or get additional insurance to protect your business. It’s important to…
Types of Employee Benefits
When employers think of offering benefits, health insurance is typically at the top of the list. Next in line are insurance policies and retirement, but there are many other potential benefits. They generally fall into four categories, some of which are required by law; others provide you a tax credit. The ones you choose should…
Top 15 Ways to Generate Real Estate Leads
A real estate lead is someone looking to buy, sell, or lease a property and who has expressed interest in working with you, whether it was in person, online, over the phone, or through email. The more leads you have, the more opportunities you’ll have to close a deal and gain new clients. Therefore, your…
15 Retail Store Design Ideas to Increase Sales
Retail store design is how retailers set up product displays, decorations, and merchandise throughout their store as a means to enhance their brand, drive sales, and foster a great customer experience. Store design is powerful, and, if implemented well, can help grow your business. Done poorly, on the other hand, it can be a real…