14 Real Estate Facebook Cover Photos, Tips & Examples
Gina is a licensed real estate salesperson, experienced trainer, and former high school educator of 1,000+ learners. She writes for Fit Small Business with a focus on real estate content.
Melanie Patterson is a subject matter expert at Fit Small Business focusing on real estate. She has over 30 years of combined experience in real estate sales, marketing, property management, and real estate investing. She is a licensed active real estate salesperson in both New Hampshire and Massachusetts and received her Luxury Homes certification through the Residential Real Estate Council (RRC). She is also a certified business advisor.
This article is part of a larger series on Real Estate Lead Generation and Marketing.
Facebook real estate cover photos are an effective and strategic way to showcase your services, draw visitors to your online community, define your brand, and generate leads. To do this, your cover photo needs to express your personality and showcase your expertise to visitors. We’ve identified 14 tips for real estate Facebook cover photos with examples to help you choose the best photo for your profile. We’ve also included downloadable design templates to get you started.
For assistance in creating realtor Facebook cover photos, real estate agents can outsource to graphic designers through Fiverr, an online marketplace for freelance services, for as little as $5. The site’s social media design category connects you to graphic designers with various experience levels.
1. Use Your Logo & Brand Colors
It’s critical to consistently use your branding as the focal point of all your marketing materials, including logos and company colors, to create long-term brand recognition. Matching the design to your other marketing materials and social platforms increases the overall success of your marketing strategy. Visitors instantly recognize you as a leader in your field and know how to find you to discover more about your services. Boldly display your contact information to encourage followers to call instead of sending Facebook messages or leaving comments on your posts.
Example from Ashton Real Estate Group (Source: REMAX Advantage)
Key takeaway: Branding must be consistent in all your marketing, including your Facebook cover image, so prospects can quickly identify you on all platforms and learn more about your offer.
Market Leader’s marketing automation is accessible on all devices. (Source: Market Leader)
Automate your marketing so that lead information automatically goes into a customer relationship management (CRM) system like Market Leader. Leverage those leads in automated workflows that send newsletters, direct mail, and emails—promoting lead engagement. The platform also has listing marketing tools to create lead generating Facebook posts.
2. Present Your Service Area
If you work in a large, recognizable metropolitan area, like New York City, a real estate Facebook cover of the Manhattan skyline shows your page visitors your location and the territory you cover. It’s useful for a local audience or those planning to relocate because the image automatically tells them where you work. Include brokerage branding, your name, and contact information so visitors know who you are and how to contact you. This curved “fisheye” image in black and white contrasts with the text and logo so that the contact information pops out from the busy background.
Anna DeLuca’s cover photo (Source: Douglas Elliman New York City)
Key takeaway: Use a cover photo of a recognizable territory, immediately showing page visitors where you work and where they will live. This strategy attracts local leads and buyers planning to relocate.
3. Include a Short Biography
Including a short biography on your cover provides a preview of your expertise without having to read the entire profile. In the example below, the mini-bio displays the company’s over 30 years of experience in a specific market.
Real estate agents and brokerage firms can add a snippet from their biography on their realtor Facebook cover photo to introduce the value they provide to prospective Facebook leads. This also includes a logo that identifies the company and creates brand recognition. The phone number stands out for greater visibility with its contrasting green font and ample white space.
Facebook cover example with a short bio (Source: Progressive Urban Real Estate)
Key takeaway: Promote your expertise on your cover with a short biography to help visitors recognize you as a leader in the field.
Facebook cover showing a powerful mini-bio. (Source: 99Designs)
99designs is a platform that connects agents with creative graphic designers to build custom logos as well as other design options like web design and real estate flyers. The designers can assist with creating your logo and provide you with art for future marketing materials and social posts.
4. Emphasize Your Unique Selling Proposition
Highlighting your unique selling proposition (USP) with a short value statement immediately tells page visitors your value. This cover photo is fun and relevant, using a home’s interior and the company’s USP on the chalkboard. “Montana is our lifestyle” and the company name, Lifestyle Real Estate, are easy to remember and show that the USP is more than selling houses. It says that these professionals live and breathe Montana real estate services.
Example Facebook cover photo (Source: LifeStyle Real Estate Firm)
Key takeaway: Uniquely display your selling proposition on your cover image to tell people what you’re about and why they must hire you. You are making it a living, breathing message to differentiate yourself from other firms in your territory.
5. Write a Personalized Message
Adding a personal message helps your visitors feel appreciated, seen, and included, improving their experience on your page. It speaks directly to visitors and builds your trustworthiness. To do this effectively, you must fully understand your customer’s mindset so that you can tailor your message as a solution to their challenges. The agent’s photo also adds a personal touch. Her posture while sitting down at the computer and bright smile unspokenly tell page guests she is approachable and ready to work on their behalf.
A personalized Facebook cover (Source: Lorgia Harry Valerio, Realtor)
Key takeaway: Provide a personalized message on your page to make visitors feel connected. To do this effectively, it is vital that you fully understand the solutions you can provide to their pain points.
6. Feature Your Properties
Using your listed and sold properties as your realtor Facebook cover photo helps visitors understand your niche. This example displays a large suburban home with ample yard space near Raleigh/Durham, North Carolina.
Visitors attracted to the property in the photo and the designated service area will search for other available listings on your Facebook page or website. Denise Fowler includes her brokerage name, headshot, and under her name, her 1,000 likes and followers, which provides social proof she is an expert.
Featured listing Facebook cover (Source: Denise Fowler, Realtor)
Key takeaway: Showcase listings on your cover image to let page visitors know which types of properties you sell and where. If you have a large following, displaying your likes and followers provides social proof that you’re the go-to expert in your niche.
A Zillow Facebook ad campaign (Source: Zillow)
In addition to marketing your listings directly on your Facebook page, include links from other sites to your Facebook profile. Add the link to your Zillow profile in your “About” section so buyers can see your listings in one place. When you claim your listings on Zillow, your profile is advertised with your listings to attract interested buyers who are ready to purchase a home.
7. Have a Strong Call to Action
This Facebook cover is for recruiting new agents, with its call to action (CTA) standing out above everything else and asking a compelling question. Its message appeals to page visitors who may be just starting their careers or considering a career in real estate.
The company logo is on the left, and some new agent benefits are below. The benefits are repeated below the CTA, with 100% commission, monthly fees, training and support, and the website link. The CTA touches on many pain points of new agents, such as large commission splits with additional brokerage fees and lack of training and support, leading them to the website to learn more.
Facebook cover with CTA (Source: HomeSmart Realty Group)
Key takeaway: A solid and compelling call to action gets site visitors to reach out, so include solutions to your visitor’s pain points on your CTA cover photo.
8. Express Your Personality With a Headshot
It’s easier to recognize a face than remember a name, so using your headshot in your social media marketing strategy, on your pages, and in your posts helps people remember you and enhances trust.
This example uses the agent’s headshot, contact information, and mini-bio to draw attention to his Facebook profile. His headshot highlights the agent’s personality by standing, looking directly at the audience, and wearing a confident and approachable smile.
Cover photo with personality (Source: Thomas MacDonald)
Key takeaway: Take advantage of a great headshot in your realtor Facebook cover photos and all of your marketing materials.
The Constant Contact Facebook post scheduler (Source: Constant Contact)
If you’re too busy to manage your social media, consider using a resource like Constant Contact. The service can respond to your social media comments, mentions, and messages directly from your account. It helps drive sales, engage your audience, and analyze and track the most effective activities.
9. Incorporate Your Business Tagline
This tagline from a real estate agent in San Francisco indicates she covers a large territory, from “city to sea,” and it is carried over into her cleverly branded logo of a city, her initials, and the sea. She also uses this tagline on her website, Facebook posts, and as a watermark. Unique taglines are memorable and help differentiate you from your competitors. They become part of your recognized brand since they’re easy to remember.
An example of effectively using a headline (Source: Cynthia Pagán – Pacific Edge Real Estate)
Key takeaway: Create a unique tagline that says something relevant about you, your company, or your services, and incorporate it on all your branded materials.
SmartTagging with predictive seller analytics (Source: Smartzip)
Agents with a location-based niche can generate seller leads in their service area with a platform like Smartzip. Using predictive analytics, the Smart Targeting tool locates seller leads with a high probability of selling. Smartzip will launch specialized marketing campaigns through real estate landing pages, online ads, email, and direct mail to convert leads into clients and help you increase brand authority within a demographic area.
10. Call Attention to Your Team Name
Team names contribute to brand awareness, so use them in your social media marketing strategies. Feature the team name with a tagline and contact information on your cover image to showcase the team’s expertise. Also, include your brokerage affiliation if you’re a member of a renowned company. When people visit your Facebook page, they will see they’re not just getting a single agent but have an entire team within a widely known franchise backing them in their transaction.
Cover photo displaying team name (Source: Justin Havre & Associates)
Key takeaway: Leverage your team name and company brand to show prospective customers they have an entire team of experts ready to serve their needs.
11. Target a Niche Property Type
Include your real estate niche or niches on your realtor cover photos so page viewers know they landed in the right place with a professional company that can meet their real estate needs. This example offers minimal information except for the company logo and the commercial and luxury niche displayed through images. With its sports motif, the firm’s logo conveys that they are team players, experts, and dedicated to its clients.
Luxury and commercial niche photo cover (Source: Pro Players Realty USA)
Key takeaway: Include your niche on your cover so page visitors understand which types of properties you buy, rent, and sell.
12. Highlight Your Size & Reach
Nest Seekers is an international brokerage serving multiple cities in America, Europe, Asia, Latin America, and the Middle East. Listing the locations on the cover photo attracts an international audience. It caters to a high-end market, and its international presence and strong reputation draw luxury clientele to the page. They currently have over a quarter of a million followers, indicative of a strong presence, which leads visitors to explore the company further.
Facebook cover with international reach (Source: Nest Seekers International)
Key takeaway: To attract a wider audience, leverage the size of your organization and its reach by listing the locations on your cover image.
Real Geeks landing page and lead capture (Source: Real Geeks)
Capture visitor information with landing pages when you drive traffic to your website. Website builders like Real Geeks provide customizable landing pages for listings, market reports, and home valuations. These pages collect contact information in exchange for the reports and automatically put contact information into the customer relationship manager (CRM).
13. Showcase Your Entire Team
In addition to marketing the team name, stand out from individual agent pages by posting your entire team on your Facebook page. Include each team member’s role on your page bio, and create posts about a featured team member. This helps visitors understand that when they hire a real estate team, they have the powerful support of multiple professionals working together to assist them with buying or selling. Periodically featuring team members in posts personalizes viewers’ experience and helps build trust.
Whole team on a Facebook cover (Source: The Oppenheim Group)
Key takeaway: Post an image of the whole team and feature various team members regularly to show visitors that they have an entire crew ready to assist them in their transactions.
Facebook cover template and dashboard for a team (Source: Canva)
There are services to help agents create real estate Facebook cover photos. Platforms like Canva offer customizable drag-and-drop cover photo templates where you can add your text and images with your company branding. There is also a stock photo library with images, graphics, and illustrations to make it stand out. With its design tools, you can change or update your real estate cover photos for Facebook to keep them fresh and relevant.
14. Take Advantage of Eye-catching Imagery
Cover with imagery (Source: Jade Mills Estates)
People like to look at houses, so having well-curated cover photos attracts prospective clients and helps convert them to leads. This high-resolution Facebook cover features the exterior of a contemporary-style home at dusk with interior lighting, which provides a sneak peek into some of its interior rooms. You can also embed a clickable link into your Facebook cover to direct visitors to the full listing details. The prominent “Send Message” button invites inquiries on the listing, your services, and other listed properties.
Key takeaway: Use high-resolution images of your listings and embed a link to listing details or your website with available properties.
Tips for Choosing Your Real Estate Cover Photo for Facebook
The image and strategy you deploy with your Facebook cover for real estate ensure that prospective clients know who you are, what you do, and how to contact you. After analyzing multiple Facebook cover photos, we discovered these best practices to ensure you stay relevant and increase visitor engagement.
- Optimize photo size: Ideal cover photos are 851×315 pixels at a minimum. If your image doesn’t fit right, use a minimum of 400×150 pixels, and Facebook will size it to fit the cover photo slot. Agents can use various social tools to create this exact size of the cover photo.
- Photo quality: To make your cover photo stand out, use high-quality PNG images with your logo, copy, and photos.
- Update frequency: Update your Facebook cover photo every three to four weeks to keep it exciting and show that you’re active on your page and your visitors receive information in various ways. Consider using it for announcements, awards, recognition, and listings.
- Incorporate your brand: Your real estate branding, such as your logo, colors, and headshots, are an essential piece of your marketing, making your business easily recognizable.
- Consider using photo slideshows: Instead of a static cover photo, Facebook allows you to create slideshows to help engage your customers and provide more information without scanning the rest of your page.
How to Create Real Estate Facebook Covers
Creating Facebook cover images is easy: Ensure the images are clear, the text is easy to read and of the right size, and use your brand colors and graphics. Hire a company to make them for you, or use a free design tool like Canva. It includes Facebook cover templates where you simply drag and drop your content to replace the existing images and write your text in the template text boxes.
Create Facebook covers (Source: Canva)
Here are the steps to create a Facebook cover using a design tool like Canva:
- Sign up for a free Canva account.
- Use the search box to find “real estate FB cover.”
- Choose a cover design template.
- Upload your chosen logos and images.
- Click on the images in the template you want to replace and click the trash can to delete them.
- Drag and drop your images into the same places or reorganize them to your liking.
- Change fonts and colors by clicking on the sections in the template you wish to change, and use the toolbar at the top of the page to select your choices.
- When finished, click the “Share” button to download your creation.
- Upload your Facebook cover photo.
Bottom Line
Real estate Facebook cover photos promote you and your services to page visitors. Keeping the photos fresh and inviting allows you to showcase your brand and help you increase lead generation. These cover photos can be changed as often as you’d like, and you can see what works best for your business. Agents should leverage these cover photo strategies to help generate leads from Facebook, drive visitors to your website, and highlight your social media platforms.
