Top 23 Facebook Real Estate Cover Photos from the Pros

Real estate cover photos are “hero” images that appear at the top of Facebook agent pages to increase brand awareness and promote engagement. To help you choose the best cover photo from your real estate business, we spoke with experts and identified key real estate cover photo examples to give you inspiration for your own.

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Here are 23 of the top real estate Facebook cover photos:

1. Asheville Real Estate – Team Browne

Asheville Real Estate - Team Browne - real estate cover photos - tips from the pros

Asheville Real Estate ― Team Browne Facebook cover photo

One of the best ways to connect with potential clients on a personal level is to use an image of your team for your Facebook cover photo. This example introduces Team Browne to their potential clients and provides helpful contact information all in one place. This Facebook cover photo also leaves room to share a quick sentence about why the team is the best in the area.

2. Florida Realty of Miami

Florida Realty of Miami - real estate cover photos - tips from the pros

Florida Realty of Miami Facebook cover photo

Florida Realty of Miami takes advantage of the Facebook cover video option to talk about why they’re the best brokerage for agents. In addition to using a cover video to highlight listings or local amenities, use this dedicated space to show interviews with you or your team that demonstrate your approachability and personalize the process of buying and selling real estate.

3. Aspen Snowmass Sotheby’s International Realty

Aspen Snowmass Sotheby’s International Realty - real estate cover photos - tips from the pros

Aspen Snomass Sotheby’s International Realty Facebook cover photo

If your real estate brokerage or team specializes in lifestyle properties like ski communities, use your Facebook cover photo to sell the lifestyle. Aspen Snomass Sotheby’s knows why people buy homes in Aspen and they use this knowledge in their marketing to capture the allure of winter sports and the mountain lifestyle. Use this approach if your agency focuses on a niche like golf course developments, ski chalets, or other lifestyle-based communities.

4. Windermere Real Estate

Windermere Real Estate - real estate cover photos - tips from the pros

Windermere Real Estate Facebook cover photo

Like some other examples on our list, Windermere Real Estate uses video on its Facebook page to highlight the agency’s role in the local community. Specifically, the cover video shares details about the agency’s charitable contributions, community relationships, and involvement at local events. This is a great option if your agency or team is extremely involved in the community and has a history of volunteer work or contributions.

5. Keller Williams Downtown Seattle

Keller Williams Downtown Seattle - real estate cover photos - tips from the pros

Keller Williams Downtown Seattle Facebook cover photo

This Facebook cover photo from Keller Williams Seattle stands out because of its bright colors and simple design. Rather than making the team’s logo front and center, it’s included in the lower right hand corner and the remainder of the cover photo highlights one of the team’s greatest assets — technology.

6. TOPP Chicago Real Estate

TOPP Chicago Real Estate - real estate cover photos - tips from the pros

TOPP Chicago Real Estate Facebook cover photo

If your team has earned a prestigious local or national award, use your Facebook cover photo to brag a little. This photo by TOPP Chicago Real Estate focuses purely on its accolades and keeps its most recent award front and center. To share your awards, include a high-quality photo of your trophy or have a graphic designer, like one from Fiverr, design an image listing your awards.

7. Miller Chicago Real Estate

Miller Chicago Real Estate - real estate cover photos - tips from the pros

Miller Chicago Real Estate Facebook cover photo

Changing your Facebook cover photo throughout the year is a great way to keep potential clients engaged. Miller Chicago Real Estate used its cover photo to share a holiday greeting with its followers. In addition to more common holidays, consider changing your Facebook cover photo to reflect local holidays, your brokerage’s anniversary, and other important dates.

8. United Real Estate Los Angeles

United Real Estate Los Angeles - real estate cover photos - tips from the pros

United Real Estate Los Angeles Facebook cover photo

In addition to celebrating holidays with your Facebook cover photo, you can use it to promote an event. In this cover photo, United Real Estate Los Angeles promotes an upcoming convention using bright colors and the event’s logo. The photo also features information like the event’s date, website, and related hashtag. If you choose this type of cover photo, just make sure you keep the colors and graphics consistent with event branding.

9. Curbside Real Estate

Curbside Real Estate - real estate cover photos - tips from the pros

Curbside Real Estate Facebook cover photo

This is a great cover photo because it clearly highlights the real estate team’s niche — helping physicians buy real estate. If you have a real estate niche, use your Facebook cover photo to show clients why you’re the best agent to fit their needs. Take your cover photo to the next level by tailoring the image to market your real estate niche, like this example that explicitly references the company’s dedication to simplifying home loans for physicians.

10. Keller Williams Realty Santa Fe

Keller Williams Realty Santa Fe - real estate cover photos - tips from the pros

Keller Williams Realty Santa Fe Facebook cover photo

One of the most obvious choices for real estate cover photos is a collection of high-quality images or videos that showcase your newest listings. This video from Keller Williams Realty Santa Fe highlights the best features of one of its listings, including the beautiful view, coy pond, and outdoor entertaining space.

11. The Figueroa Team – Orlando Real Estate

The Figueroa Team - Orlando Real Estate - real estate cover photos - tips from the pros

The Figueroa Team ― Orlando Real Estate Facebook cover photo

Real estate Facebook cover photos are also the perfect way to share positive reviews and recommendations with potential clients. This example from The Figueroa Team includes the team’s ratings, recommendations, and awards while leaving room for listing photos. The photo may seem busy, but it’s a great way to draw the eye of potential clients and share a large volume of information about your brokerage or team.

12. Select Santa Fe Real Estate

Select Santa Fe Real Estate - real estate cover photos - tips from the pros

Select Santa Fe Real Estate Facebook cover photo

Drone footage is an incredibly effective way to capture the attention of Facebook users while sharing information about your agency and images of your region or listings. This real estate Facebook cover photo from Select Santa Fe Real Estate includes high-quality drone footage overlaid with information about the agency’s specialization.

13. Boston City Properties

Boston City Properties - real estate cover photos - tips from the pros

Boston City Properties Facebook cover photo

A major consideration when buying a new home or commercial property is the availability of local amenities. To bring attention to everything your farm area has to offer, consider using your Facebook cover photo to highlight the local financial district, restaurants, clubhouse, or other amenities. This example from Boston City Properties does a great job of conveying the atmosphere of the company’s market — downtown Boston.

14. Neighborhood Realty Savannah

Neighborhood Realty Savannah - real estate cover photos - tips from the pros

Neighborhood Realty Savannah Facebook cover photo

Create a professional Facebook cover photo by curating images with consistent, eye-catching colors. Choose a color that matches your real estate branding or one that shows off some of the most beautiful parts of your city and create a bold, single color-focused cover photo, such as Neighborhood Realty Savannah’s. This is not only visually appealing, but easy to accomplish with basic PDF editing software like Adobe Acrobat.

15. Matthew Allan Savannah Real Estate

Matthew Allan Savannah Real Estate - real estate cover photos - tips from the pros

Matthew Allan Savannah Real Estate Facebook cover photo

If you have a horizontally oriented logo, you may already have an effective Facebook cover photo at the tip of your fingers. Just be sure your real estate logo fits the ideal Facebook cover photo size requirements and then upload a high-resolution version of it as your cover photo. This is an especially effective approach if you have a simple, clean logo that will stand out and draw the attention of Facebook users, such as Matthew Allan’s cover photo.

16. Orlando Regional REALTOR® Association

Orlando Regional REALTOR® Association - real estate cover photos - tips from the pros

Orlando Regional REALTOR Association Facebook cover photo

If your brokerage or real estate team has a great deal of experience in your farm area, use your Facebook cover photo to share that information with users. This Central Florida real estate group uses a photo of the Orlando skyline and a banner celebrating its longevity in the region — “Serving Central Florida Since 1921.”

17. Charleston Welcome Home Real Estate

Charleston Welcome Home Real Estate - real estate cover photos - tips from the pros

Charleston Welcome Home Reak Estate Facebook cover photo

Facebook cover photos have the unique ability to draw attention to profile buttons like “Learn More.” This cover photo from Charleston Welcome Home Real Estate optimizes its Facebook profile by encouraging visitors to click the “Learn More” button right below the cover image to visit its website. By including an arrow that points to this button, the agency increases the likelihood that visitors will reach the team’s landing page and provide contact information.

18. Aspen Area Real Estate

Aspen Area Real Estate - real estate cover photos - tips from the pros

Aspen Area Real Estate Facebook cover photo

Many real estate agencies use their Facebook cover photos to highlight the exterior of their listings or images of their community. Aspec Area Real Estate stands out with a beautiful interior photo from one of their listings. Make the most of this approach by choosing a photo that is both beautiful and illustrative of your farm area properties or real estate niche listings.

19. BOND New York Real Estate

BOND New York Real Estate - real estate cover photos - tips from the pros

BOND New York Real Estate Facebook cover photo

If your real estate brokerage focuses on several industry areas, use your real estate Facebook cover photo to highlight your broad specialties. BOND combines a high-quality image of the New York skyline with minimalist text listing the brokerage’s focus areas. This is an especially effective cover photo for large or commercial brokerages that have several areas of focus.

20. REAL New York

REAL New York - real estate cover photos - tips from the pros

REAL New York Facebook cover photo

Buying or selling a home can be an emotional experience and your Facebook page may be a great place to convey a sense of excitement. REAL New York does this with both an image and a catchy tagline. If you specialize in residential real estate, focus your Facebook cover photo on the excitement of buying a home. If you primarily sell commercial properties, consider conveying the excitement of moving to a new office or opening a store in a new building.

21. Sterling Realtors, Connecticut Real Estate

Sterling Realtors, Connecticut Real Estate - real estate cover photos - tips from the pros

Sterling Realtors, Connecticut Real Estate Facebook cover photo

Facebook is just part of your agency’s marketing strategy, but your real estate office is where you conduct much of your day-to-day business. Include an image of your office in your Facebook cover photo to show clients where you and your team work. This is also a great way to show clients how to find you.

22. CRT, Realtors

CRT, Realtors - real estate cover photos - tips from the pros

CRT, Realtors Facebook cover photo

Exterior listing photos and drone footage are popular options for real estate Facebook cover photos. However, you can stand out from other agents and brokerages using a still aerial photo of a beautiful neighborhood or community within your farm area. Try incorporating a cover photo like this into your marketing campaign if you have aerial images that will help you better show off your market. CRT’s cover photo achieves this by highlighting a bright, tree-covered street.

23. Aspen Signature Properties

Aspen Signature Properties - real estate cover photos - tips from the pros

Aspen Signature Properties Facebook cover photo

In addition to using a video for your Facebook cover, you can include a series of photos that highlight your real estate business. Aspen Signature Properties takes advantage of this feature by showing off interior and exterior photos of its properties. This is a great option if you have a large number of images you want to share with your clients — just make sure they’re high-quality, well-curated, and consistent with your brand.

7 Tips for Choosing Real Estate Cover Photos

The branding options for Facebook cover photos and videos are infinite but you can follow a few general guidelines to make the most of your profile. In addition to choosing content that reflects your real estate business and targets your preferred audience, make it eye-catching and professional. We talked to real estate and marketing professionals about their favorite tips for choosing a real estate Facebook cover photo.

Our top seven tips for choosing a Facebook cover photo are:

1. Choose an Image That Represents Your Brand

Raquelle Dickerson, Director of Marketing, SEO.com

When it comes to a Facebook cover photo for any business in any industry, choose an image that is large and can be scaled down, that is horizontal, is high resolution, and showcases your best product or service. It should also, of course, be representative of the industry you’re in. For Realtors and other local businesses, try to look for an image that was shot in the local community. Overall, the cover image should represent the unique personality of your brand. Avoid using poor quality photos and steer clear of stock photos.

2. Add Personality with Team Photos & Testimonials

Ellie Shedden, Director, THE-OOP.COM

Facebook is a great tool for agents to use, as it’s a free way to post new properties and become searchable — some of my clients are even running groups where their “insiders” get the first news on up and coming properties. In terms of the Facebook cover photo, it’s a great way to show the personality of your business and stand out against competitors. A team photo works wonders to build rapport with potential customers without ever actually meeting them.

However, if your team members aren’t willing to pose for Facebook, you could also use a good quality image of one of your properties. Many people use the Facebook cover photo as just that — a photo. However, adding a text overlay will put you one step above the rest. Do you have a great testimonial that shows something unique about your business? The cover image is the first thing people will see when they visit your page, so this is where it should go. Be careful that your cover image is the right dimensions and not cropping any text. I use Canva to design cover photos for my clients, as the free tool automatically creates the image at the right size, and allows me to easily combine my photos with text, though you could use any photo editing software.

3. Connect with Clients

Juliette Stapleton, The Queen of Visibility, JulietteStapleton.com

The biggest fact a lot of small business owners forget is that Facebook is not a platform where we shop. It is just a big gathering where we socialize, and no one likes a salesy weirdo at a party! When you embrace showing your personality and connecting to people on a human level before jumping into a sales mode, you will succeed in attracting the best clients who will in turn refer so many more people to you as they will love doing business with you. Keep this in mind when you are designing your profile cover and work on combining the factual information (what you do) with your personal vibe.

4. Use Eye-Catching Video

Christian Lovrecich, Founder, Lovrecich Media

I usually recommend my real estate clients use a video that tells a story of the client experience because you only have a few seconds to catch their attention. The first five seconds should be quick edits and cuts to grab their attention and then it should be followed by the experience of working with you. Then, play to their needs in your market, such as a family going through the experience of selling a home or buying a home with your help.

Make sure to also showcase the most beautiful shots of your farm area to make a connection with your audience. At the end, make sure to use a call to action, which is something like “give me a call” or “click the button below to send me a message so I can help you find the home of your dreams.”

Facebook currently supports cover videos that are between 20 and 90 seconds long and a minimum of 820 pixels wide by 312 pixels tall. The maximum (and recommended) size is 820 by 462 pixels with a video resolution of 1080p.

5. Make it Colorful, Eye-Catching & Aspirational

Darcie Hunter, Sales Associate, Ryan/ Hunter Team

In my experience, a great cover photo is colorful and attention-grabbing, and has an aspirational feel. Images that people can really identify with — such as scenes of everyday homeowner life, life with pets, or dream homes — are ideal. The images should always follow Facebook guidelines for size and should present your business in a professional light. Some companies, such as Coldwell Banker, have great stock images produced by their marketing department. It is surprising that more agents don’t take advantage of this resource!

6. Hire a Graphic Designer

Jodi Moody, Real Estate Agent, Smoky Mountain Realty

In real estate, a Facebook cover photo is essentially a digital business card. You may have only had one chance for a potential client to see who you are and what you are about. Having designed many of my own covers, I noticed that I couldn’t ever achieve that polished look I desired. Finally, I hired a graphic artist and am so pleased with the outcome. I will never go back to relying on my own design skills. The old motto “just because you can ― doesn’t mean you should” would be my best tip for agents who really want to leverage their Facebook Page.

7. Avoid Generic Stock Photos

Raeann Kane, Manager of Marketing and Demand Generation, SimpleShowing

If you’re focused in a certain area of town, you’d benefit more from a photo that is recognizable from that area than a photo of a random modern home. If your target market is at a larger or broader scale, then state your value proposition in the header. This will drive more interest than a pretty picture that says nothing about your business and doesn’t differentiate you from other real estate companies.

Bottom Line – Real Estate Cover Photos

Your Facebook real estate cover photos are a great way to personalize your business page and attract the attention of your ideal clients. Choose content that is eye-catching, consistent with your brand, and informative. Then, consider updating the image or video periodically to keep your Facebook followers engaged.

Remember, if you’re looking for help designing an engaging real estate Facebook cover photo, check out the Fiverr freelance platform. Fiverr is an online marketplace for freelancers, connecting you with designers who can create your cover photo needs for as little as $5 per gig. Check them out for more information.