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Customer relationship management (CRM) software offers tools for sales teams to store contact data, track sales deals, and engage leads from one system. They also help businesses design and deploy marketing campaigns and manage customer service activity—allowing them to improve customer acquisition and retention. To

Product demonstrations (demos) are a key component in the sales process that let leads see your product in action. They require lead qualification, formal invites, an organized agenda, and a focus on your product’s value and uses to be effective. By doing so, demos build

Lead generation involves trial, error, and testing to see what works best for your unique business. That’s why following a particular process on how to generate leads in sales is crucial. It ensures you cover all your bases and measure the effectiveness of your activities.

A sales contract is a formal document detailing the pricing, scope of work, deliverables, timelines, and service terms for a customer to agree to and sign. Preparing one requires establishing an offering for the customer, setting the price, and indicating the terms associated with the

Estimate proposal templates let you quickly and consistently detail pricing information for your leads or prospective customers. Templates ensure all product or service options are clearly outlined in your proposal, which builds trust and can be the determining factor on whether or not someone chooses

Sales funnels visualize where prospects are in the buying journey of a sales process and assist in lead generation and sales forecasting. Creating a sales funnel involves understanding your company’s sales process, breaking it down into stages, and designing your funnel visual before entering customer

While sales and marketing typically operate in separate silos, bringing them together through strategic sales and marketing alignment is one of the quickest ways to boost sales and improve customer retention. In fact, 73% of completely aligned teams report meeting their annual goals. In this

Sales targeting is a strategy for prioritizing the deals, leads, or sales prospects most likely to convert, or which are most profitable for your business. The idea is to optimize the efforts, resources, and time spent on sales and marketing activities to get the best

Maximizing the use of customer relationship management (CRM) software is only possible when team members know how to use its various functionalities. It is crucial they understand how the use of the tool fits into their day-to-day business processes. In this guide, we share seven

A customer relationship management (CRM) strategy is an organization’s plan of action to leverage available customer data to improve their relationship. Successful implementation of CRM strategy requires reviewing your business strategy, mapping your customer journey, understanding your team dynamics, and selecting the right tools needed

Cold emails are marketing emails you send customers who have no previous connection with your brand to build a relationship with them. Success with cold emails hinges on your ability to entice the recipient to open and read your message and respond positively to your

A sales commission structure is a system that outlines how a company compensates its sales reps for the sales they make. It also helps motivate sales professionals to maintain or improve their overall performance. Commissions can be paid out weekly, biweekly, or monthly. The first