In order to become great agents, good agents need great real estate software. In order to become top producers, great agents need the best real estate software.
To put it another way, if you only have a hammer, you might start seeing every problem as a nail. Too often today I meet agents and even brokers relying on old hammers to fix new problems. When the hammers don’t work anymore, they throw money away on the latest fad rather than taking the time to find the best tool for the job. Luckily, we’re here to help.
We put together this guide of the 25 best real estate software tools and apps on the market today. If you find a game changer on the list, be sure to let us know in the comments.
Dotloop (Transaction Management)
Dotloop lets you create, capture and store all the paperwork required to close even the most convoluted deal with ease. You can create custom templates, send documents out for esignature, and track, collaborate, and store documents for review and compliance all on one platform. Dotloop cuts down the paperwork, faxing, and in-person signings in your average deal to pretty much zero. Dotloop will become the cornerstone of your collection of the best real estate software.
Showing Suite (Showing Software)
If you’re anything like me, you have a few notebooks kicking around somewhere in your office or your car stuffed full of notes from showings, email addresses, phone numbers, and lockbox codes. Showing Suite lets you finally toss them in the recycling bin where they belong.
Showing Suite integrates and automates showing schedules, buyer agent feedback, and any notes, pictures, and videos that you want to store along with your listing. It even syncs with your Supra EKey or Sentrilock lockbox software. If you write regular showing reports for your seller (you should), having it all in one place is a god send.
Real Scout (Lead Nurturing)
Real Scout is a game changer. If you have a busy schedule and a lot of leads to nurture, it can mean the difference between a good year and an outstanding year. Real Scout scours your MLS for new listings that match any of up to 400 criteria your leads select, such as waterfront location, high ceilings, minimum size, number of bedrooms, etc. and automatically sends them the listings in an email. Best of all, the emails it generates look like they came directly from you. All while you’re out showing…or on the beach.
Currently used by Sotheby’s, Climb, Berkshire Hathaway and Seven Gables, I think realscout is poised to take off in a big way. Remember, you heard it here first.
Home Value Leads (Home Valuation Websites)
Home Value Leads offers a turnkey seller lead generation system by offering agents a customizable home value estimator that you can use on your IDX website, or even better, on your facebook ads. The system also provides lead follow up via built in drip campaigns, instant lead notification, as well as access to the Real Estate Masterminds Facebook group.
Placester (IDX Website Builder)
Realtors have been creating IDX-integrated websites for a while now – albeit, somewhat crudely. An IDX real estate website automatically pulls listing data from your MLS, so your visitors can search for properties on your site. A lot of the IDX web builders we’ve come across in the past have either been expensive (at least $150/month) or crudely designed on outdated platforms. That’s why we were excited to come across Placester. Placester not only uses WordPress, a best-in-class website platform, but it runs a bill of only $75 to $125/month. Click here to check it out or see our full review of the best real estate website builders.
Citymaps (Custom Mapping App)
Citymaps has made answering the perennial client question, “Where are the best _________________ in this neighborhood?” infinitely easier. With Citymaps I can send my clients custom maps of a neighborhood tailored to their interests. For example, it can be used to show clients where the schools are located in a neighborhood.
This app makes anyone an instant neighborhood expert. In fact, commercial agents and corporate real estate scouts use Citymaps to help plan locations for retail stores.
Matterport (3D Virtual Tours)
Sometimes your vendors are the ones using the best real estate software. While you may never use Matterport real estate software yourself, it’s the engine that makes all those cool 3D walk throughs possible.
These days, it seems like many clients, especially relocation clients, not only want, but expect 3D tours for high-end properties. Why not give them what they want? Ask your photographer about Matterport or look for a 3D tour company in your area. If you want to go all in, you can buy your own Matterport camera for around $5,000. If you’re good, you might find yourself with a lucrative side business on your hands.
Mojo Dialer (Auto Dialer)
Here’s one for all the For Sale By Owner (FSBO) cold callers out there. Like everything else in this industry, calling FSBOs and Expireds is a numbers game. Even the smoothest broker isn’t going to land every single call. You need to build up momentum to get appointments.
Squinting at a list of names and numbers, and then punching them into your phone slows you down and kills that momentum. That’s where auto dialer software like Mojo Dialer comes in handy. It integrates with your FSBO lists and dials numbers automatically while pulling up pertinent information on your screen. While it’s not free, the ROI is immediate. If you spend a lot of time cold calling, you’ll wonder how you lived without it.
If you’re looking for more auto dialer reviews, check out our in-depth guide here.
RPR Mobile (Property Reports)
We’re fairly certain that almost every realtor has this app on their phone right now. If you don’t, you should. RPR Mobile is the fastest, easiest way to look up property information and send branded property reports to buyers or sellers on the go. Best of all, RPR let’s you send “mini reports” that have just the right amount of information for sending information to new leads.
Zumper (Rental Listings)
Here’s one for the rental agents. Zumper combines all the great features of Padmapper, Naked Apartments, Trulia, and half a dozen other rental apps into one. Zumper not only presents your listing on a lovely, easy-to-search site, but they will also run Experian credit reports and rental applications for your prospective tenants. It makes the rental process so easy, you might feel guilty collecting a broker fee. Zumper is definitely the best real estate software on the market today for rental agents.
BombBomb (Video Email)
BombBomb is one of those ideas that sound gimmicky until you actually try it for yourself. One of the biggest problems with email marketing is that it’s still a bit impersonal compared to other social media. In lieu of face-to-face communication, video is the next best thing for delivering a personal message. BombBomb lets you record, send, and track video email.
Area Pulse (Market Data)
Area Pulse automates the often laborious task of pulling together market data to send to leads or current clients. Not only that, the reports it generates and sends are highly detailed and professional looking. No more screenshots from your dated back-end, excel spreadsheet, or MLS website.
REthink CRM (Customer Relationship Management)
If you’re looking for a CRM loaded with real estate-specific features, then REthink gives you the most bang for the buck. It’s based off Salesforce, which is one of the top and most advanced CRMs out there, yet customized specifically for realtors. There are special menus for tracking your listings, offers, closings and expenses. MLS integration lets you import listings and automatically match prospects to homes based on their specific preferences. There’s also real estate marketing tools, including automated drip email campaigns and (as an add-on) direct mail marketing.
Check out our showdown of the top five real estate CRM platforms on the market today here.
Waze (Crowd Sourced Traffic App)
Okay, it’s not technically real estate software, but if you’re stuck in traffic you’re not selling houses. Waze gives you up-to-the-minute traffic condition reports from other Waze users. It saves you time, frustration, and best of all, gas money. Waze is a must have on any realtor’s smartphone.
KeyMe (Key Copying Software)
KeyMe elegantly solves one of the more frustrating logistical hurdles for listing agent and rental agents. Keys!! With KeyMe, instead of borrowing a homeowner’s keys while you rush off to Home Depot, you simply have to snap a picture of the key and head to your local KeyMe kiosk to make a copy.
The best part is that if you happen to lose a key, all you need to make a new copy is the photo you have saved in the app. No more lockouts. Ever.
AM Open House (Open House Management Software)
AM Open House boasts they will help take the “pen” out of your next open house with their feature-packed paperless open house app. You get digital sign in sheets that integrate with more than a dozen real estate CRMs (Insightly, Top Producer, etc), automated seller reports, and automated email and text messaging to your open house attendees. No more smudged sign in sheets or tedious data entry. AM Open House is a must for property managers, seller agents. or anyone who runs a lot of open houses. A must-have in any realtor’s real estate software toolkit.
Zillow Premier Agent (Lead Generation)
Zillow Premier Agent is an incredibly powerful tool for agents. More Americans search “Zillow” on Google than “real estate” or “realtor.” Zillow.com is by far the largest real estate website in the US. It’s the go-to resources for more than 70 million buyers and sellers each month. In order to be competitive, you NEED to be on Zillow.
Zillow Premier Agent, the advertising platform used by Zillow (as well as Trulia) allows you to promote your listings AND connect with new clients. Our data shows that for every $1 you put into Zillow/Trulia, you can get around $2.60 back.
Here’s how it works. As a free user, you can submit new rental and sales listings to Zillow. You can also “claim” listings you created that were uploaded to Zillow straight from your MLS. What this does is place your contact information in the upper right corner of the listings page. However, as a free user, as many as 3 other buyer’s agents will also appear on the list.
As a Zillow Premier Agent, your name will appear exclusively on your listings. Thus, when a buyer encounters your listing from Zillow or Trulia, you have a much greater chance of receiving their inquiry and earning the full commission.
For an additional cost, Zillow Premier Agents can also advertise on the listings of other agents (those who are free users). You can choose which zip codes you want to advertise in and set your own budget. The key benefit here is you can find more leads in your local area.
Zurple (Lead Generation / Nurturing)
I came across Zurple late last year and was immediately intrigued by what it offered realtors. For one, it uses incredibly smart email automation that puts its competitors to shame. Secondly, it can be used in combination with Zillow/Trulia for a very reasonable price.
So what does Zurple do? Its primary purpose is a lead generation service. Zurple builds you an IDX website to capture leads as they browse for properties (example below). Once in your system, Zurple monitors their browsing activity and gets to know their profile: What’s their budget? What types of properties are they looking for? What amenities do they need? All of this information goes into your system.
The next part, however, is where the real magic happens. Zurple sends automated emails to your leads based on their interests and any updates on the market. For example, if a visitor named Suzi comes to your website and spends a while looking at properties, the system may send her an email that reads, “Hi Suzi, I know you are looking for a home greater than 1500 square feet and prefer 924 5th Street. Would you like to see it in person?” She may also receive updates of new listings that match her criteria, or be asked to set up a meeting when her browsing activity spikes.
You don’t need to buy a Zurple website to use their email automation, however. Zurple “Conversations” is a new product that does the same thing for your Zillow/Trulia leads. The price tag is $49/month, which is considerably lower than their main package yet just as powerful.
Smarter Agent Mobile (Customized Listings app)
Smarter Agent Mobile offers custom branded real estate apps for a monthly fee that wouldn’t even get a software developer to pick up the phone. Here’s how it works. Instead of paying a developer to make you a custom app, you pay Smarter Agent a low monthly fee for a rock solid, pre-designed app customized with your branding, agents, and listings.
Your clients and potential clients can download your app from the app store like any other. As far as your clients know, you spent tens of thousands developing the app. Through the IDX enabled Smarter Agent App, clients can search active and recently sold listings from the MLS with all leads going to you.
Videolicious (Video Editing Software)
Videolicious makes professional video editing a snap. Agents can add watermarks, logos, and automatically edit together smaller videos into one presentation. If you’ve ever tried to shoot an entire large home in one take, you know how useful this will be. Your clients will love the professional looking video walk throughs. Best of all it’s EASY. That’s why David Marine, Vice President of Brand Engagement at Coldwell Banker calls it “The easiest video app out there.”
Supra eKEY (Electronic Lockbox Management)
It’s not the sexiest app on the planet, but Supra eKEY is a true game changer. Instead of risking lost keys or worse by having hard to change lockbox codes in the hands of strangers, eKEY allows realtors track who accesses their lockboxes and when. Not only that, but listing agents can restrict access to certain times of day, or require their permission to access the lockbox.
MagicPlan (Floorplan Creator)
MagicPlan is one of the those apps that reminds you that we live in the future. With MagicPlan you use your phone or tablet to quickly and easily map out a room. The software then turns that map into a detailed floor plan. While the floor plans may not be up to your architect’s standards, they’re perfect for helping show off the gracious dimensions of one of your listings. Even better, you can use magic plan to help buyers plan out where their furniture will fit in their new home. They’ll think you’re a genius.
RealtyMX (Rental Listings Management)
An enterprise class listings management system, RealtyMX offers the brokerages that use it a turnkey listing database solution. Designed for New York City based brokerages, RealtyMX offers MANAR, RLS, IDX, and VOW support. The system also syndicates listings, and has integrated CRM and document management systems. Best of all, it provides gorgeous custom websites for agents.
CSS (Centralized Showing Service) (Showing Coordination)
Most buyers never realize the complicated dance that some agents have to do in order to schedule a day of showings. They call listing agents, listing agents call homeowners, rinse and repeat then repeat 3 more times at the last second.
CSS takes all the stress and chaos out of scheduling appointments. Agents can call one phone number or use one app to schedule multiple showings with multiple listing agents. Homeowners can approve or decline each showing right from their phone. Truly amazing.
Cloud CMA (CMA Generation)
Cloud CMA produces slick, professional looking CMA’s (Comparative Market Analyses) that you’ll be proud to send to your clients. Best of all, you can brand your CMA’s with your headshot and logo for a personalized touch.
Over to you
What did you think of our list? What real estate software do you rely on to make your job easier? Let us know in the comments.