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How To

Hiring an HR Manager in 8 Steps (+Job Description Template)

By Jennifer Soper July 2, 2024 | How To, Human Resources

Interviewer hand shaking an applicant.

Hiring an HR manager means finding a professional to plan and direct the human resources functions of a business. This includes overseeing staff, spearheading company recruiting efforts, managing the hiring process, and meeting with business owners to discuss HR objectives and compliance issues. You must first list all the role requirements in the form of…

10 Ways to Generate Leads on TikTok for Real Estate Agents

By Shannon Sharpe July 2, 2024 | How To, Real Estate

Close-up shot of a hand holding a phone with Tiktok account on the screen.

TikTok is one of the fastest-growing social media apps, presenting realtors with an exciting opportunity to build an audience. By targeting a real estate niche, engaging with your audience, and leveraging trends, marketing on TikTok can help you reach and engage with a larger audience and generate more leads. Keep reading to learn the 10…

How to Do Payroll in Spain: Ultimate Guide

By Genevieve Que July 2, 2024 | How To, Human Resources

Payroll, pen and calculator on a desk.

While it has a different native language and is six hours ahead of US East Coast time, workers from Spain are similarly educated to US workers and often command slightly lower salaries. When expanding your business operations to Spain, you’ll have to learn how to do payroll in the country and handle compliance with its…

How to Create a Brand Strategy in 8 Steps (+ Free Template)

By Will Funston June 27, 2024 | How To, Marketing

How to Create a Brand Strategy

Often when people hear the word “brand,” the first thing that springs to mind is a business name or logo. However, brand encompasses much more—and it’s a key part of your value as a business. Follow along as I explain what a brand strategy is and how to create one, step by step. Then, use…

How to Complete Form 5884 (With Example)

By Liz Smith, CPA, MSTFP June 25, 2024 | How To, Taxes

Form 5884 Work Opportunity Credit with inscription on the page.

The steps shown here will walk you through how to complete Form 5884. These steps address how to obtain the form, complete calculations, report pass-through credit, and file the completed form. To further assist, we’ve provided an example of a filled-out form, prepared in accordance with the IRS’s Form 5884 instructions. Step 1: Obtain the…

How to Write a Press Release in 7 Steps (+ Free Template)

By Audrey Rawnie Rico June 21, 2024 | How To, Marketing

reporters taking notes

Creating a press release is both art and science. For example, you’ll need to develop a newsworthy angle, but you also need to make it easy for journalists and media outlets to cover. It needs to be engaging and well-written, but also formatted according to industry standards. Keep reading to learn how to write a…

How to Calculate Customer Acquisition Cost

By J.R. Johnivan June 18, 2024 | How To, Sales

How to Calculate Customer Acquisition Cost

Whether you’re preparing sales presentations, arranging targeted marketing efforts, or simply spreading awareness of your product or brand, acquiring customers always costs money. Here, we teach you how to calculate customer acquisition cost (CAC) so that you can identify how much you’re spending per customer. We also give you tips on how to reduce your…

How to Hire an Insurance Agent in 7 Steps: Small Business Guide

By Jennifer Soper June 11, 2024 | How To, Human Resources

Contract signing.

For insurance agencies, hiring an insurance agent is not just about filling a position; it’s about enhancing the agency’s capability to serve its clients effectively. This guide lays out a clear, direct pathway on how to hire an insurance agent, ensuring that your agency finds a candidate who is not only qualified but also an…

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