Whether you’re an independent insurance agent, broker, or need a feature-rich customer relationship management (CRM) solution for your agency’s team, the best insurance CRM software can be your key to growth. We evaluated several CRMs to find the six best with features to help industry professionals prospect and nurture leads, track new deals and goals, manage policies and plans, and even log activities like emails and meeting interactions.
The six best insurance CRMs are:
- Freshsales: Best overall insurance CRM, and best for user experience
- Zoho CRM: Best for seamless prospect and customer communication
- Insureio: Best for integrated, industry-specific marketing tools
- HubSpot CRM: Best free insurance CRM for small and startup insurance agencies
- Less Annoying CRM: Best choice for ease of use and contact management tools
- Radiusbob: Best insurance CRM with native call center and VoIP features
How We Evaluated the Best Insurance CRM Software
To find the best insurance CRMs, we analyzed a variety of factors. Affordable, scalable pricing plans, and subscriptions are essential, as is the ability to manage policies and customize fields to fit insurance industry needs. We also looked into customer help and support availability, integrations, and mobile app features.
Click on the tabs below to explore our evaluation criteria:
40% of Overall Score
Cost is often a primary factor in choosing a CRM, especially for independent agents, startups, and small agencies, so price was weighted most heavily in our evaluation. We considered whether a CRM offers a free or low-cost plan, tiers with added features, and the best overall value each provides.
20% of Overall Score
We looked at each CRM’s capability from a reporting standpoint and how customizable their pipeline feature is. Our team also reviewed the insurance software and other third-party integration capabilities of each platform.
15% of Overall Score
By nature, CRM software is robust, so using it may require anywhere from minimal to advanced technical skills. We wanted to understand which of these CRMs were the easiest to set up, had intuitive interfaces and navigation, and were the most user-friendly.
15% of Overall Score
We looked at whether the software provided support features such as live chat, email, and phone support, and whether technical support was available at any time or only during business hours.
10% of Overall Score
Our experts further evaluated these insurance CRMs based on popularity, value for the money, and standout features.
Overall, we chose Freshsales as the best insurance CRM. Freshsales has affordable and scalable pricing options, a mobile app for field agents, and an excellent visual pipeline. Furthermore, it’s easy to set up and use and has robust customer service offerings, making it a solid choice for insurance companies.
Freshsales: Best Overall & Best User Experience
Freshsales
What We Like
- Free option for unlimited users
- Mobile app
- Visual pipeline
What's Missing
- Weekend customer support
- Built-in policy features
- Limited customization capabilities on the free plan
Freshsales Pricing at a Glance*
- Free Forever Startup Plan: For unlimited users
- Growth: Starts at $15 per user, per month
- Pro: $39 per user, per month
- Enterprise: $69 per user, per month
*Based on annual billing. Monthly subscriptions are also available at slightly higher rates.
Freshsales, a product of the Freshsales software suite, is a great option for use as an insurance CRM. It’s especially well-suited for those who want to track customer engagements and stay on top of interactions and tasks. Freshsales also has a Free Forever plan, so you may be able to use it at no cost if you don’t need additional features.
Freshsales Features
Freshsales functionality is based on the premise that personalized conversations can help you gain exponentially more leads and conversions. Get up and running in minutes with the tools you need to build a complete 360° view of your customers’ journey, personalize customer experiences, and automate lead scoring, pipeline management, and forecasting.
Freshsales sales pipeline (Source: Freshsales)
Freshsales has a variety of features relevant to the insurance industry, including:
- Ability to monitor customer behaviors, such as receiving alerts when a prospect interacts with your website, pricing page, or emails
- Tools for importing email conversions as contacts, and prioritizing leads based on lifecycle stage and interactions with your content
- Allows you to set and monitor sales goals on a daily, weekly, or quarterly basis
- Built-in telephony features logs calls, voicemails, and messages from interactions with your customers
Read our full Freshsales review to explore how this software helps small businesses track deals, engage prospects, and grow revenue.
Zoho CRM: Best for Seamless Customer Communication
Zoho CRM
What We Like
- Free plan
- Mobile app
- Variety of integrations
What's Missing
- Limited customer support hours
- Intuitive interface
- Ease of use
Zoho CRM Pricing at a Glance*
- Free: Supports up to three users
- Standard: $14 per user, per month
- Professional: $23 per user, per month
- Enterprise: $40 per user, per month
- Ultimate: $52 per user, per month
- Free trial: 15 days
*Based on annual billing. Monthly subscriptions are also available at slightly higher rates.
Zoho CRM is a popular insurance CRM and offers affordable pricing as well as a wide range of plans and features for teams of all sizes. Among its standout features are third-party integrations and automations that make it easy for you to stay on top of deals and keep in touch with prospects and clients.
Zoho CRM Features
Zoho often makes our “best of” lists due to their competitive pricing, reporting capabilities, technical support, user-friendly mobile app, and popularity. While the Zoho CRM interface may not be as intuitive as Freshsales or HubSpot CRM, there are some noteworthy features that make it one of the best CRMs for insurance agents.
Zoho CRM insurance sector tutorial (Source: Zoho CRM)
These features are:
- Pipeline automations so you don’t miss policy renewals or a chance to engage customers and prospects on birthdays or holidays
- Custom insurance sector modules to aid with policy management
- Claim assignment rules to give customers a single point of contact
- Seamless communication with customers and prospects through built-in channels and third-party integrations such as phone, email, live chat, text messaging (SMS), WhatsApp, Apple Business Chat, and more
Discover how this software empowers teams to efficiently manage their sales, marketing, and customer service functions in one platform in our Zoho CRM review.
Insureio: Best for Integrated Marketing Tools
Insureio
What We Like
- Designed for insurance industry
- Direct quotes from insurance carriers
- Marketing tools and templates
What's Missing
- Mobile app
- Free plan
- Limited customer service; no live chat support
Insureio Pricing at a Glance*
- Basic: $25 per month
- Marketing: $50 per month
- Agency Management: $50 per month
- Marketing & Agency Management: $75 per month
*Based on annual billing. Monthly subscriptions are also available at slightly higher rates.
What separates Insureio from other CRMs is that it is an industry-specific CRM designed for the insurance industry. The platform functions similarly to other CRMs, but is tailored specifically to help insurance agents and companies get leads, nurture them, convert them into policy holders, and foster customer retention with renewals, upsells, and cross-sells.
Insureio Features
Because it’s a ready-to-use CRM solution for insurance professionals, Insureio is an excellent option for both insurance agents and companies. Instead of spending time customizing its tools for use, you can use their prebuilt marketing templates and quote widget to start capturing leads and nurturing prospect and customer relationships right away.
Insureio quoting process (Source: Insureio)
Some of our favorite features include:
- Tracks customer interactions and leads for relationship-building and keeps tabs on tasks and policies, such as renewals
- Automates sales and lead nurture campaigns to cater to each stage of the sales lifecycle
- Speeds up tedious tasks such as policy renewal and delivery
- Financial calculators allow you to help clients glean insights and make plans for specific financial situations
HubSpot CRM: Best Free Insurance CRM
HubSpot CRM
What We Like
- Free plan for unlimited users
- Email tracking and templates
- Intuitive, easy-to-use interface
What's Missing
- Affordably priced plans for larger teams
- Limited reporting features
- Limited support on the free plan
HubSpot Pricing at a Glance*
- Free: For unlimited users (limitation on features)
- HubSpot for Startups: Ranges from $40 to $89 per month
- HubSpot Marketing: Ranges from $45 to $320 per month
- HubSpot Sales: Ranges from $45 to $1,200 per month
*Based on annual billing. Monthly subscriptions are also available at slightly higher rates.
HubSpot is an industry leader best known for their robust CRM software and marketing suite, which includes powerful tools like website chatbots, email marketing, campaign tracking, and website lead capture forms. Although pricing can be high for some of their premium tiers, you can get started using their CRM at no cost, even for an unlimited number of users.
HubSpot CRM Features
HubSpot prides itself on being good not only for the sales department and business, but for the customer as well. As a best-in-class sales and marketing support platform, it offers one of the most comprehensive CRM solutions available to insurance agencies. They also provide users with an extensive library, including educational courses and certifications, e-books and guides, and Inbound Methodology.
HubSpot CRM contacts features (Source: HubSpot.com)
Some of the most helpful HubSpot features include:
- Email templates, snippets, and tracking so you can email prospects and customers and see when they open an email, click on a link, or interact with content you sent them
- Visual pipelines help you track new business and see which prospects are in each sales lifecycle
- Ticketing, surveys, and canned responses to help you track and improve customer experiences
- Integrates with a broad range of third-party apps and software and has a developer platform for creating custom apps and websites
Learn more about how this software helps sales teams manage leads, track conversations, and collaborate more in our HubSpot CRM review.
Less Annoying CRM: Best for Ease of Use & Contact Management
Less Annoying CRM
What We Like
- Simple pricing
- Easy setup with support
- Free customer support with all plans
What's Missing
- No mobile app
- Advanced reports for Enterprise plan only
- Customer support available during business hours only
Less Annoying CRM Pricing at a Glance*
- Price: $15 per user, per month
*Based on annual billing. Monthly subscriptions are also available at slightly higher rates.
Less Annoying CRM lives up to its name as the CRM with the most straightforward pricing and features. There are no tiered plans to choose from and it has a simple, user-friendly interface, making it an ideal insurance CRM for individual agents or small teams who don’t need a more feature-rich CRM, such as Freshsales or Zoho.
Less Annoying CRM Features
Less Annoying CRM is designed to provide the most essential features needed in a CRM rather than the most number of features. This makes it user-friendly from the get-go, including fast setup and configuration. On top of that, you get free technical support by email or phone, even if you aren’t a customer.
Less Annoying CRM lead report (Source: Less Annoying CRM)
Some of the most notable features of Less Annoying CRM include:
- Easy-to-navigate sales pipeline and lead tracking tools
- Customization for specific alerts and actions, such as policy renewals or birthdays
- Contact grouping for working with families on shared plans
- User training tools including videos, webinars, and a support hub
Read our full Less Annoying CRM review to explore how the user-friendly platform helps teams reach their business goals.
Radiusbob: Best Insurance CRM With Call Center & VoIP Solution
Radiusbob
What We Like
- Ease of use
- Designed for the insurance industry
- Has a native VoIP integration
What's Missing
- Mobile app
- Flexible pricing
- Customer support limited to business hours
Radiusbob Pricing at a Glance*
Leads + Clients
- Agent: $34 per month (1 user)
- CSR: $68 per month (2 users)
- Broker: $149 per month (5 users)
- Agency: $292 per month (10 users)
- Free trial: 15 days
Leads + Clients + VoIP
- Agent: $78 per month (1 user)
- CSR: $156 per month (2 users)
- Broker: $369 per month (5 users)
- Agency: $732 per month (10 users)
- Free trial: 15 days
*Based on annual billing. Monthly subscriptions are also available at slightly higher rates.
Radiusbob is another insurance industry-specific CRM designed for agents and brokers, and offers voice-over-internet-protocol (VoIP) and call center features in addition to lead and sales management features common to CRMs. Pricing is based on the number of users, and it is one of the best values for the money, since nearly all features offered are included at every level.
Radiusbob Features
Radiusbob’s built-in automation tools include automated workflows, responders, text (SMS) and email marketing, lead distribution, quote generator, task assignment, and more. When paired with their integrated VoIP and call center functions, this provides an almost “set it and forget it” CRM option for insurance agencies.
Radiusbob CRM dashboard (Source: Radiusbob.com)
Here are a few key features Radiusbob offers:
- Lead and pipeline automation including automated workflows, lead distribution, and relationship nurturing
- Native VoIP service and call center
- Integrations with popular third-party insurance software like AgentMethods and CSG Actuarial
- Every plan includes the ability to send 2,000 text messages monthly
