8 Best Insurance CRM Software Options

HubSpot is a great solution for agency marketers to put their brands on the map. Users can deliver multi-range campaigns that engage a wide range of insured audiences through email marketing tools, ad management features, and social media integrations. Additionally, the blog and video library hosting allows agencies to promote themselves as thought leaders by leveraging content on insurance and risk management subjects.

• Marketing automation: Besides generating sales and supporting insureds with the platform, agencies can market their brand via email marketing campaigns, online ads, and social media posts on a large scale. They can create and post blog articles and manage an on-demand video library to promote thought leadership in insurance and risk management.
• All-in-one CRM: The HubSpot Customer Platform is a sales, marketing, service, content, operations, and commerce management system. It offers all modules necessary to create and retain clients, including contact, deal, quote, email campaign, and blog management.
• Lead generation and management: HubSpot CRM enables insurance agents to seamlessly capture leads from emails, social media, website inquiries, and phone calls. It also helps you automatically distribute leads to agents and prioritize leads based on specific financial characteristics or sources.

Pipedrive is the ultimate CRM for insurance agents when it comes to closing large-scale policies. Its easy-to-use yet robust deal management tools allow agencies to efficiently get quotes out to leads and ensure no sales task slips through the cracks. We especially like the deal-rotting tools that will indicate if an opportunity is getting cold—promoting a producer to go in for a follow-up.

• Lead and deal management: Pipedrive is primarily a sales CRM system that comes with excellent lead and deal management features. That said, insurance agencies can give their producers a leg up in the sales process with its robust deal tracking. These features come with custom pipelines to monitor opportunities, deal activity, potential premium value of deals, and whether a deal is on pace to become cold and needs action.
• SmartDocs: Pipedrive offers an advanced CRM feature known as SmartDocs to streamline the processes of generating quotes and delivering documents to insureds. It’ll auto-pull contact data from a record into a custom quote template to create, send, track, and obtain signatures.
• AI and automations: Pipedrive’s AI-powered Sales Assistant provides insurance agents with suggestions and next-best actions to close a deal faster. Its automation tools also enable you to streamline tasks and assign policies to the right insurance reps to ensure that they meet service level agreements (SLAs).

Zoho is another solid general-use CRM that can appear industry-specific with the right amount of tailoring, thanks to its custom CRM modules or apps. You can edit these tools to meet insurance data needs, such as the current premium amount, claims history, policy period, lines of coverage, and so on. Once the module is created, you can configure your automatons and run your insurance operation.

• Customizations: Although Zoho is a general CRM system, users can customize many components, such as data fields, pipelines, and automations, to meet the needs of an insurance agency. Plus, you can create entire modules to meet any informational requirements. This lets you tailor your CRM for agency areas like policy management, client meetings, or renewals.
• Account management: Zoho CRM offers a freemium option with lead and contact management, document storage, workflow automation, and deal tracking. Agencies can also access the standard account management module, which is prebuilt and ready to go to organize insured contact data, track activity, send communications, and monitor renewal dates.
• Assignment rules: Zoho CRM can help insurance agencies maintain high customer satisfaction by quickly resolving claim requests. Assignment rules ensure customers’ claim requests are directed to the right person for proper approval.

Bitrix24 has some of the widest range of CRM capabilities on this list, standing out for its solid freemium plan that includes project management, unlimited contact records, and the built-in e-signature tool for agents to obtain client signatures. We also like the sales tunnel capabilities that allow insurance brokers to manage complex sales deals involving different teams, coverages, and, ultimately, different processes.

• Multiple sales pipelines: Bitrix24 has multiple pipelines that can be used for each insurance product and a unique sales funnel tool to connect pipelines. The sales funnel feature moves or adds records automatically based on triggers for, say, if a business wants quotes for both commercial coverage and employee benefits.
• Client profile management: Bitrix24, while expensive on the paid plans, has a great free-forever plan for unlimited users. It includes useful tools like project management, unlimited stored contact records, pipeline tracking, and Bitrix24. Sign to get signatures from the CRM. There’s also free client profile management to plan and track activity associated with an insured.
• Contact center: Bitrix24’s omnichannel contact center helps facilitate seamless and centralized communication between agents and insureds. It allows you to connect with clients via email, chat, social media messaging apps, and phone from a single page.

Insureio is the best industry-specific CRM for life insurance, thanks to its integration with over 30 carrier portals. With this, users can directly get quotes and bind coverage from the CRM. This is in addition to the sales and marketing tools, case management features, agency management module, and supplemental financial planning and underwriting features.

• Life insurance sales module: Insureio is a specialty-built insurance CRM for agents and brokers that generate new business and deliver policies. Because it can integrate with over 30 life insurance carrier portals, it is meant to be an end-to-end solution for getting quotes, managing policies, underwriting, health screening, and supporting renewals for life insurance coverage.
• Full agency management: Insureio offers operations management tools that help agencies run smoothly. These include recruiting tools and email templates, brand management features, and company hierarchy tracking to help employees understand the organizational structure. There are also options to manage an entire insurance-based website from the CRM.
• Marketing: Insureio’s Marketing plan comes with a life quoting and lead capture widget, pre-built and customizable e-marketing templates, and mass email-sending capabilities. You can also build a branded insurance-specific website and social media marketing tools.

Zendesk Sell is a particularly good option for optimizing early sales funnel stages. Producers and sales reps can leverage the prospecting tools to get lead data on those deemed a good client fit for the agency. This database pairs well with the multi-channel communication tools via email, phone, and text to begin cold outreach and fill up the sales pipeline with new opportunities.

• Prospecting tools: In this list, Zendesk Sell is unique because it’s the only insurance CRM for agents with a built-in database for prospecting. Sales producers can input a company name or search filter and obtain the lead name, phone number, and email contact data. Similarly, you can enrich contact profiles and ensure lead data stays up-to-date so you can reach out before each renewal period.
• Multi-channel outreach: Since most agencies sell the same coverages, insurance tends to be a volume game. With Zendesk Sell, producers and account managers can optimize communication and ensure they engage insureds on all channels, including email, text, phone, and AI chatbots.
• Mobile app geolocation: The mobile Sell app provides agents with directions to clients or leads. Its mobile geo-verification feature lets agency leaders or managers confirm reps’ location at client sites.

Freshsales supports account managers who must service their insureds after closing the deal. We like how the account management module, built-in phone system, and appointment scheduling tools are all included for free for agencies on a tight budget. It’s also important to highlight its robust account management tools, letting you track hierarchies, store contacts, manage files, and create deals from account records.

• Account management: Freshsales is particularly useful for account managers wanting to organize insured documents, track account activity, and support clients to help retain the business. The Free plan has a dedicated account management module for agencies to handle renewals. There’s even a built-in telephone to receive, place, and track calls from the CRM.
• Quota management: In insurance sales, sales quotas are extremely common to keep producers accountable for new premiums generated. Whether it’s for individuals or specific sales teams, agency principals can use Freshsales to set goals, track progress, and get insights from an AI tool to see which deals can get committed to a report.
• Cross-channel communication: With Freshsales, insurance reps can easily track client communication across all channels, including phone, chat, and messaging apps. You can also build chat campaigns for lead nurturing.

Built on the Salesforce CRM, Salesforce Financial Services Cloud is the best CRM for connecting all your insurance procurement, quoting, and policy management tools. Between the system customization and a wide range of integration options, the platform is one of the top specialty CRM software for insurance agencies to bring in new business and service current clientele.

• Commission tracking: As part of its robust set of sales features, Salesforce comes with commission tracking tools to help monitor new premiums by rep and to allocate performance-based compensation. Additionally, the system allows you to split opportunities when multiple agents are responsible for a sales deal to split commission accordingly.
• Client and financial account management: Salesforce is equipped with a central hub from where you can manage all client profiles, including their financial accounts, insurance policies, and investment portfolios. You can also monitor their relationships and key life events related to financial products they have purchased.
• Einstein Analytics: Use Salesforce’s built-in dashboards and reports to get insights into your insurance business, track rep performance, see recommended next-best actions, and make business decisions based on real-time data. Tailor your marketing efforts with personalized campaigns to improve your client engagement and conversion rates.