An insurance customer relationship management (CRM) tool helps agents and brokers manage policies and renewables, prioritize leads, and connect to prospects with tools like document handling and workflow automation. We examined 20 general and insurance-specific programs, comparing price and functionality to identify the top six for small agencies and overall best for growing teams.
Top 6 CRMs for Insurance Agents 2020
(Best Overall) Businesses wanting a life insurance-specific CRM with e-application and e-sign functionality
Insurance agencies that need a CRM supporting commission splits and overrides for subagents
Teams wanting to organize policy applications, renewal dates, and group plan information
Financial service companies looking to convert website traffic into quote requests and applications
Insurance companies interested in creating their own custom forms, manage documents, and integrate with social media
Businesses wanting an inexpensive, robust and customizable CRM to manage contacts and deal flow
Last updated on 04/16/20
How We Evaluated CRMs for Insurance Agents
A CRM software for an insurance business can help agents manage their contacts, and most also include a mechanism for deal or activity tracking. In addition, a good CRM for insurance includes web-to-lead forms, phone integration, file storage, workflow sequences, and features like click-to-call. These additional tools can improve productivity, manage policies and renewables, and help agents prioritize leads.
The criteria we used to evaluate the best CRM for insurance agents include:
- Contact management
- Phone dialers and call management
- Policy management
- Workflow automation
- Reporting tools
- System integrations
- Customer satisfaction
Based on these criteria, we have determined that Insure.io is the overall best CRM for insurance agents. Insure.io provides agents, brokers, and agencies with a tool that speeds up their sales process, reduces reliance on paperwork, and can integrate with some of the best insurance lead sources. Therefore, it provides a great value for the cost, starting at $25 per user, per month.
Insure.io: Best Overall Insurance CRM
What it costs: Insure.io offers four paid plans. They range from $25 per user, per month up to $75 per user, per month, billed monthly.
What it does: Insure.io is an insurance CRM focused on serving agents and agencies in the life insurance industry. The tool gives users the ability to see contact and policy information at a glance and also gives them the ability to reduce paperwork through tools like e-application and e-signatures.
Electronic signatures on all plans
No free version
Social media integrations on all plans
Built for life insurance, so other types of insurance may not benefit as much
Click-to-call and text messaging on all plans
Marketing campaigns are only available on the most expensive plan
Insure.io gives users the ability to see contact and policy information at a glance and gives them the ability to reduce paperwork through tools like e-application and e-signatures. It is an excellent choice for agents in the life insurance industry who are looking to manage their contacts and reduce their reliance on printed paperwork.
There aren’t many independent user reviews of Insure.io. However, the company was previously known as DataRaptor and was a finalist in 2017 for the Life Insurance Direct Marketing Association Innovation Award. This award is given to companies whose products or technologies have been deemed to be a positive disruption in the industry.
Radiusbob: Best Insurance CRM for Commission & Overrides
What it costs: Radiusbob offers four paid plans, starting at $34 per month for one user, $68 per month for two users, $149 per month for five users, and $292 per month for 10 users.
What it does: Radiusbob is a CRM for insurance agents as well as a voice-over-internet-protocol (VoIP) and call center solution that also manages commissions and overrides.
Unlimited leads and clients
Lacks specific e-sign capabilities
Easily manages commissions and overrides
No email tracking
Offers a variety of third-party integrations
No free version
Radiusbob is a CRM for insurance agents as well as a VoIP and call center solution. It includes click-to-call, auto preview dialer, can track errors and omissions (E&O) licenses, and manage commissions and overrides. Its CRM integrations with products like Benepath, Ninja Quoter, and HealthPlanOne make it a good option for life or health insurance agents with variable commission rates.
Users of Radiusbob love its integration with lead providers and that it integrates with Gmail and Outlook. They say the tool is great for predictive marketing but noted that customer service can be slow to respond to questions.
Less Annoying CRM: Best Insurance CRM for Organizing Policies
What it costs: Less Annoying CRM has a simple, straightforward pricing structure without tiers. They have one plan that costs $10 per user, per month.
What it does: Less Annoying CRM allows you to track insurance policy applications, store group plan details, and track renewal rates.
Less Annoying CRM Strengths
Less Annoying CRM Weaknesses
Unlimited customizable CRM fields
Does not offer email integrations
Robust, free customer support
No built-in calling feature
Easily track new prospects, applications, and existing policies
No workflow automation
Less Annoying CRM is a great tool for insurance providers who want a simple user interface, excellent customer support, and a low price point without worrying about what pricing tier to choose. It offers a streamlined way to organize existing policies and track new customers so nothing falls through the cracks.
HubSpot CRM: Best Insurance CRM for Converting Website Traffic
What it costs: HubSpot CRM offers a free-forever plan. They also have paid marketing, sales, and service hubs, starting at $50 per user, per month.
What it does: HubSpot CRM helps insurance companies manage their pipeline while converting website traffic into applications and requests for quotes.
Email tracking limited to 200 per month on the free plan
Live chat with prospects and customers
Lacks advanced reporting features
Lead capture from website activity
Marketing, sales, and service hubs are somewhat expensive
HubSpot is a great option for insurance companies that rely on website traffic to build their sales pipeline. It’s a great free CRM that offers useful CRM features such as live chat, a built-in phone dialer, scheduling tools, contact management, email templates, and website activity tracking.
Visit our HubSpot CRM reviews page to learn more about how it can help improve your insurance business today.
Zoho: Best Insurance CRM With Custom Forms
What it costs: Zoho offers a free plan with basic features for up to three users. It offers four paid plans ranging from $18 per user, per month to $45 per user, per month, billed monthly.
What it does: Zoho is a full-featured CRM with powerful built-in functionality and an ever-expanding menu of third-party integrations, contact management, web form builders, and document storage.
Phone dialer and call logging in all plans
No built-in module for handling renewals
Offers web-to-lead capture forms
Does not offer a self-service customer portal
Custom forms in all paid plans
No lead scoring functionality
Zoho is a great choice for insurance companies wanting to create their own custom forms and better communicate with prospects. It offers contact management, web form builders, document control, and social media engagement with deal management, phone logging, and a host of third-party integrations.
To explore how Zoho can help assist your insurance business, visit our Zoho reviews page.
Freshworks CRM: Best Insurance CRM for Custom Deal Flow Management
Since we last updated:
Freshworks CRM, formerly Freshsales, recently rebranded with a new name, new service plans, and access to Freshmarketer automation software. Forever-free plans are still available and include mobile apps, 24×5 support, live chat, and more.
What it costs: Freshworks CRM has a free-forever starter plan. They offer four paid plans, ranging from $12 per user, per month to $79 per user, per month.
What it does: Freshworks CRM is a fully featured CRM offering contact management as well as flexible lead and opportunity tracking, letting you customize it to your needs.
Lead scoring available in all plans
No opportunity management and email tools in the free plan
Built-in phone dialer in all plans
No pricing books, which could be used to manager carrier products
Email tracking included in all paid plans
Cannot issue quotes or invoices directly
Freshworks CRM is a superb choice for businesses wanting an inexpensive insurance CRM to manage contacts and deal flow. It’s a user-friendly platform that is customizable to your business needs, offers web-to-lead forms, a built-in phone dialer, deal tracking, and more.
For more information about how Freshworks CRM can improve your insurance company’s sales process, visit our Freshworks CRM reviews page.
Insure.io is a great CRM for insurance agents, brokers, and agencies. It helps teams reduce their reliance on paperwork, can help them better manage their contacts, and integrates with some of the best insurance lead sources. Insure.io is an especially good choice for those in the life insurance industry.
It’s not, however, the lowest-priced CRM available in the market. For those who are looking for a more affordable option or those that might be better served by a tool with fewer niche integrations should consider a tool like Zoho. Zoho CRM is a low-cost, versatile CRM program that helps you manage your sales processes, policies, phone calls, contacts, and other daily tasks in one single tool. Best of all, it is free for up to three users.