Insurance customer relationship management (CRM) products help insurance agencies manage sales deals, track commissions, oversee insured accounts, and procure policies. The best insurance CRM software will have features for commission tracking, agency team management, reporting, and policy document storage that are both low-cost and easy to use.
Based on our evaluation, these are the eight best CRM software for insurance agents:
- HubSpot CRM: Best overall for insurance agency marketing
- Pipedrive: Best for insurance deal management
- Zoho CRM: Best customizable CRM for insurance agents
- Bitrix24: Best for multi-policy sales tracking
- Insureio: Best specialty CRM for life insurance agents
- Zendesk Sell: Best for insurance client prospecting
- Freshsales: Best for insurance account management
- Salesforce: Best for insurance commission and claims tracking
- Best Insurance CRM Software Options Compared
- HubSpot CRM: Best for Insurance Agency Marketing
- Pipedrive: Best for Insurance Deal Management
- Zoho CRM: Best Customizable CRM for Insurance Agents
- Bitrix24: Best CRM for Insurance Agents Tracking Multiple Policies
- Insureio: Best Specialty CRM for Life Insurance Agents
- Zendesk Sell: Best for Prospecting Potential Clients
- Freshsales: Best for Insured Account Management
- Salesforce: Best for Insurance Commission & Claims Tracking
- Frequently Asked Questions (FAQs)
- Bottom Line
Best Insurance CRM Software Options Compared
| Provider | Free Plan | Free Trial | Starting Monthly Price per UserBased on annual billing; monthly billing is also available at higher rates | Our Rating out of 5 |
|---|---|---|---|---|
 | ✓2 users | N/A | $15 | 4.54 |
| Visit HubSpot CRM | ||||
 | ✕ | 14 days | $14 | 4.51 |
| Visit Pipedrive | ||||
 | ✓3 users | 15 days | $14 | 4.43 |
| Visit Zoho CRM | ||||
 | ✓Unlimited users | 15 days | $49 for five users | 4.17 |
| Visit Bitrix24 | ||||
 | ✕ | 30 days | $25Monthly billing only | 4.06 |
| Visit Insureio | ||||
 | ✕ | 14 days | $19 | 4.04 |
| Visit Zendesk Sell | ||||
 | ✓3 users | 21 days | $9 | 4.02 |
| Visit Freshsales | ||||
 | ✕ | 30 days | $300Monthly billing only | 3.98 |
| Visit Salesforce | ||||
HubSpot CRM: Best for Insurance Agency Marketing
Pipedrive: Best for Insurance Deal Management
Zoho CRM: Best Customizable CRM for Insurance Agents
Bitrix24: Best CRM for Insurance Agents Tracking Multiple Policies
Insureio: Best Specialty CRM for Life Insurance Agents
Zendesk Sell: Best for Prospecting Potential Clients
Freshsales: Best for Insured Account Management
Salesforce: Best for Insurance Commission & Claims Tracking
Methodology: How I Evaluated the Best Insurance CRM Software
To determine the best CRM for insurance agents, I evaluated the relevant features for an insurance agency to manage sales, marketing, and operations. For instance, commission tracking lets an agency principal properly allocate sales producer earnings on premiums generated. I also looked at other critical CRM software attributes, including price, product ease of use, customer support, and general feats like integrations and system customization. The tabs below offer insight into my evaluation process of the best CRM software for insurance:
I first looked at features crucial to any CRM regardless of its industry use case or company size. These include contact/lead management, workflow automation, reporting and analytics tools, email management, and data import/export. I also evaluated its system customization options to determine how you can tailor your data field and modules to meet insurance agency requirements. Other features I examined are data synchronization and mobile apps for on-the-go sales.
Pricing considered the overall affordability of each CRM system. This accounted for freemium plan options, low-cost subscriptions, and billing flexibility by allowing users to subscribe monthly or save with an annual plan. I also examined the cost of features specifically useful for insurance agencies and whether they were available on the free or lower-tiered plans.
I evaluated features specifically designed for insurance brokers or agencies to generate new business, support clients, and manage their operations. For example, sales team management lets growing agencies track and report premiums for various territories. I also examined whether the platform offered custom reporting, email templates, commission tracking tools, quota monitoring on new premiums, proposal generation to send premium quotes to leads, and document storage.
Extensive customer support prevents poor user experiences while using these insurance CRM solutions. I wanted to see if the providers offer multiple phones, email, and live chat service channels. I also looked at self-service resources like knowledge base guides and community forums and the hours of customer support availability.
In addition to firsthand experience with these insurance CRMs, I evaluated what actual users say about the products according to online reviews. This allowed me to thoroughly understand how customers feel about the general and niche CRM features and whether they’re worth the cost. It also helped me gauge product usability by navigating the interface, operating the features, and setting up the modules.
Frequently Asked Questions (FAQs)
An insurance CRM is a software with tools for agencies to grow their business. It will include features like deal tracking, document management for policy files, and communication tools that let you engage leads via phone or email. Some of the more advanced insurance CRMs will even have commission tracking on premium sales, account management tools to support and renew insureds, and team management to oversee multiple policies or geographic territories.
The main benefit of using an insurance CRM is work centralization. Instead of navigating multiple tabs and doing double data entry in various apps, it lets you handle lead and client communications, document management, quote generation, sales reporting, and activity monitoring all in one system. Additionally, an insurance CRM is a lower-cost solution, as you can access your features from one subscription rather than multiple.
The best insurance CRM will depend on your feature needs and budget. If, for example, you need robust deal management and proposal generation tools to send insurance quotes to leads, we’d recommend Pipedrive. However, if you mainly want to market your agency, we’d recommend HubSpot CRM because of its comprehensive marketing and content management tools. Alternatively, specialty tools like Insureio are solid if you primarily sell life insurance policies.
Bottom Line
Insurance CRMs help agencies grow their book of business. These platforms will include tools for generating leads, delivering new policies, and managing current insureds. While we rated HubSpot CRM as the best overall insurance CRM system for marketing, other products could be a better fit, depending on needs. For example, Zoho CRM is highly customizable in creating modules specific to an agency, while Salesforce is best for tracking commissions and policy claims.
