This article is part of a larger series on CRM.
Software products have upped the ante for businesses of all sizes, and CRM is leading the pack of the biggest software markets in the world. It’s getting to the point where if you don’t have a CRM, you’re falling behind.
Whether you’re leading a sales team or the whole company, you need to understand the impact and implications of CRM software. Below you’ll find CRM statistics that inform how you can use CRM to take your sales to the next level.
People would rather have a CRM that’s easy to use than a software that’s free.
Digital means of lead capture (social media, email, etc.) are not the most effective way to connect with prospects; salespeople prefer the phone.
41% of people are hesitant to integrate AI with their CRM because they are not confident in AI.
The mobile CRM market will grow 11% to 15 billion worldwide this year.
74% of salespeople believe that CRM data is key to closing more deals.
Why this matters: Before you buy a CRM, it’s worth doing the free trial to make sure it’s an intuitive system—especially if a lot of team members will use it. You’ll also want an implementation plan, which involves establishing goals for the new system, clarifying the data that needs to be imported, and making sure all users understand how to use the new CRM. If no one’s using the CRM, there’s no point in having one.
Why this matters: You need to understand the benefits and risks before integrating AI with your CRM. Though you’ll streamline tasks when done right, when done wrong you open yourself up to misuse of data. Misuse can be as benign as not getting the most out of your spending, or as sinister as getting sued for breach of confidential information. We recommend getting your ducks in order before getting started with AI.
Why this matters: Whether you’re choosing your first or zillionth CRM, you should consider cloud-based and mobile-accessible options. Both of these features improve adoption rates, plus make your team more efficient.
Why this matters: Using a CRM will help you pinpoint which lead sources are closing the most deals, so you can take the guesswork out of the process. While you may think digital advertising is most effective, it’s important to use data to know what’s working for your team (which according to our findings, is likely the phone). Build on what’s working; make more money.
Why this matters: Having easy access to your customer’s key information is vital; salespeople can shorten their sales cycles by knowing their customers’ interests and histories. The best CRM software provides easy ways to access and use customer data so that the process is hassle-free.
Maggie Aland is a writer and General Manager of the Reviews Section at Fit Small Business. She writes on a variety of marketing topics, ranging from newspaper ads to how to market your business on social media. Maggie holds a degree from Tulane University and brings over three years of marketing experience to her work here at Fit Small Business. Maggie’s expertise has been featured by sites like CorpNet, Social Media Examiner, and Fundera.
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