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Business-to-business (B2B) leads require extensive nurturing before a prospect will convert into a client. To generate B2B leads for your sales funnel that are most likely to result in closed deals, you must also grow brand awareness in a way that builds trust. In this

Customer relationship management (CRM) implementation is the process of setting up and deploying CRM software. While most CRM tools designed for small businesses have a plug-and-play nature, careful planning and rollout increases the likelihood of its proper use. Implementing your CRM includes setting up a

Sales management is the process of developing, monitoring, and cultivating the end-to-end operations of your entire selling process. The six key ways to do this is to effectively build and onboard your sales team, develop a sales plan, provide your team with resources, and monitor

A sales pitch is a brief explanation or conversation used to get a potential customer interested in your products and/or services. These “propositions” help businesses generate qualified leads by carefully gauging interest while articulating a clear value with a call to action that moves a

An employee attendance tracker is a way for you to track your employee’s attendance, tardiness, absenteeism, and time off—a major part of managing employees. Often set up like an employee attendance calendar, you can track employee attendance by manually inputting data on a spreadsheet or

Setting sales goals provides a roadmap for establishing measurable, achievable objectives needed to meet your revenue and growth goals. It entails determining your break-even point, identifying your desired profitability, and setting sales objectives. You should also incorporate target revenue into your sales goals and communicate

Form 941 is a quarterly tax form that tracks FICA (Social Security and Medicare) payments made by employers throughout the year. Employer FICA tax payments (6.2% for Social Security and 1.45% for Medicare) are typically due monthly or semiweekly, and Form 941 is due quarterly. Since

Sales email templates are tailorable message scripts reps use to make sales introductions to leads and prospects or follow-ups through email. By using an effective custom template, sales team members can easily plug in identifiable and contextual information to each message, speeding up the communication

The inventory turnover ratio is an efficiency ratio that measures the number of times a company sells and replaces stock during a set period, generally one year. It is an important bookkeeping task that can make a major impact on your business’s success. While you

Lead scoring aims to prioritize your sales activities by focusing only on opportunities with the best chance of converting into customers. By establishing customer fit and interest criteria, setting a point system, and applying it to current deals in the pipeline, you gear effort toward

Implementing sales quotas helps sales managers and business owners hold their teams accountable for performance. Additionally, they allow organizations to forecast sales and break down goals into smaller objectives, such as monthly calls or revenue, that sales team members must complete. In this article, you’ll

Open-to-buy (OTB) is an inventory management strategy and formula businesses use to create buying budgets for specific periods of time. It takes into account expected beginning-of-month and end-of-month inventory, planned sales, and planned markdowns. Basically, an open-to-buy budget tells retailers how much they can spend