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For real estate agents, learning how to follow up with new connections, leads, and clients is essential to become successful in the industry. Follow-up emails are necessary for open houses, listing presentations, initial meetings, and networking events. To save you time and effort, my team and I developed various open house follow-up email examples and meeting follow-up email scripts to streamline your communication with new connections.
The first step to maximizing the impact of your open houses and events is gathering contact information effectively and efficiently. We strongly recommend a tool like Spacio by Homespotter, which provides a digital sign-in sheet and automatically integrates contact information into your existing database. It allows you to send emails from your customer relationship manager (CRM) or utilize the editable real estate email templates from Spacio to connect with open house attendees easily. Learn more about Spacio today.
1. Initial Follow-up Email After Open House Template
Target audience: All open house attendees, typically potential buyer clients
As the host of the open house, you’re responsible for initiating communication with guests after the event. In fact, part of your open house checklist should include sending a follow-up open house email to everyone who attended within 24 hours. Within your open house follow-up, gauge each guest’s interest in the property and learn more about where they are in the buying process.
The best open house follow-up emails should include a friendly greeting, the property’s address, a link and/or picture of the property, and your contact information so they can reach you for questions or further information.
Subject: Thank you for stopping by and visiting (open house address)
Dear (Prospective Buyer),
I hope this note finds you well. It was nice meeting you (and your family, if applicable) over the weekend at our open house at (open house address). I wanted to briefly check in with you to answer any additional questions, hear your feedback, and/or expedite any requests you may have.
For a refresher, I’ve included the link to (the open house address) here (hyperlink to the listing page or property website).
I would welcome the opportunity to assist you with your new home purchase. Don’t hesitate to contact me directly at (cell phone number) or email me at (email address).
Thank you!
(Add your signature)
Pipedrive user tracking dashboard example (Source: Pipedrive)
Since open houses can be hectic, it’s important to use a client relationship manager (CRM) to automatically send this follow-up email to any new leads. For example, Pipedrive is a sales CRM with stages to categorize each of your leads. It simplifies your pipeline management and allows you to nurture leads from open houses on autopilot. Plus, you can try it for free today.
2. Hot Lead Follow-up Email From Open House
Target audience: Potential homebuyers who attended the open house and were very interested in the property
“Hot leads” are open house attendees who show significant interest in the home through their actions or words. They may stay at the event longer than usual and initiate a private conversation with you directly or through their agent. To keep communication lines open, send an open house thank-you email immediately. Use this open house follow-up email sample to highlight your expertise, summarize details of your conversation, and provide an opportunity for them to take the next step.
Subject: Let’s chat about the next steps for (property address)!
Hi _____,
It was great to chat with you and get your thoughts on (property address). I’d love to continue our conversation [add in a piece of your personal conversation here or remove entirely] and work with you to make [property address] your new home. [Reason why the property was a good fit for them, such as a large open-concept kitchen if they like to entertain, or you can remove this entirely.]
Properties like these are my specialty. I have a proven track record of getting buyers a reasonable price and streamlining the closing process. I know you’re very interested, but buying a house is a big decision, and I want you to be sure you’re making the right one.
Let’s schedule a time for you to come out to get a personal tour of the property on your own so you can be sure this is the right home for you. I want to schedule something soon, though, to be sure no one else puts in an offer.
If you know you want to buy the house and don’t need another showing, I can meet in person or schedule a phone call to discuss details. I will be available on [date and time]. Are you available to meet or schedule a call to discuss how we can put together an offer for your new home?
Looking forward to hearing from you,
(Add your signature)
3. Seller Open House Email
Target audience: Potential sellers who visited your open house
Although the primary purpose of an open house is to sell a property, there are many ways to generate real estate leads by hosting these events. For instance, some visitors may not be interested in purchasing the property, but they may be future homesellers who are watching your strategy for marketing the property.
Make sure to collect all visitors’ contact information on your open house sign-in sheet so you can reach out after the event in the appropriate way. For potential sellers, your email should include a quick recap of your conversation, emphasize your expertise with real estate listings, and highlight specific ways your marketing and advertising brought value to the property where you met. Your open house follow-up email should offer to speak with them further about the sales process and how you can add value to the sale of their home.
Subject: Let’s get your home sold! Here are the next steps…
Hi _____,
Thanks for stopping by the open house today at (property address). During our conversation, you mentioned that you’re interested in selling your home and wanted to learn more about the sales process. I’d love to talk you through it along with any questions or concerns you may have.
Properties like yours are my specialty. I have a proven track record for marketing and advertising a home to bring in qualified buyers with multiple offers and seamlessly guide my clients through the sales process. I’ve attached my prelisting packet to this email so you can take an initial look at the details of listing and selling a home.
I would happily meet in person or schedule a phone call to discuss details. I will be available on [date and time]. Are you available to meet or schedule a call to discuss how we can get your home ready to sell?
Looking forward to hearing from you,
(Add your signature)
4. Renter Open House Email
Target audience: Attendees of an open house for a rental property
The most common type of open house is for properties for sale, but there are many other open house ideas that can be used to successfully grow your business. For example, agents or landlords can host open houses for new rental properties or units to attract potential renters. Similar to sales open houses, follow up with all renter attendees after the open house to see if they’re interested in the property or interested in seeing other options.
Subject: Following Up on Your Visit to (Rental Property Address)
Hi there [prospective renter)!
It was fantastic meeting you at the open house for the rental property at (property address). I hope you enjoyed checking out the space as much as I enjoyed showing it to you!
I wanted to touch base and see if you had any questions or if there’s anything more you’d like to know about the property. Renting a place can sometimes feel like a big undertaking, but I’m here to answer any questions and ensure you feel confident.
If you’d like to explore the property more or have any specific requests, I’m all ears!
Let’s chat about what you’re looking for in your next rental. How about scheduling another visit this week?
Looking forward to connecting soon!
(Add your signature)
5. Real Estate Professional Follow-up
Target audience: Real estate professionals who attend a broker open house
Another effective and uncommon idea is to host a broker open house for other agents in the area to visit a property before suggesting it to their clients and network. This type of event helps you build strong connections with other professionals and gives your listing additional exposure to the people in your community most well-connected to all of the potential homebuyers in your farm area.
In your open house email, consider mentioning a few specific features of the home and a specific type of buyer who may be most interested in the property. Make sure to provide multiple calls to action, like a link to a single property website, online listing, or virtual tour. Always include your contact information and the best way for the agents to schedule a showing.
Subject: Exclusive Open House Recap & Showing Opportunities
Hello,
Thank you for attending the (open house or event name) at (property address). It was a pleasure hosting fellow agents who share the same passion of connecting clients with their dream homes.
Now that you’ve had the opportunity to see the home, I hope you will schedule a private showing or walk-through for any interested buyers you represent. If any of your current clients might be the right fit for this property, I’ve included a link to the listing with more details below. You can also arrange a showing by texting me at XXX-XXX-XXXX.
Please feel free to reach out with any additional questions. I look forward to working together to fulfill your clients’ real estate aspirations!
[insert listing website or listing link]
(Add your signature)
6. Client Home Tour Email
Target audience: Buyer clients after one or multiple home tours
After home showing appointments with clients, it’s important to sit down and discuss the property or properties. However, if the schedule runs late or your clients want to speak privately first, you may have to follow up via email. This email should include a request for an appointment to meet the next day, a reminder of homes they liked (including notes and links to listings, if applicable), and an encouragement to consider submitting an offer before it’s too late if they want a particular home.
Subject: With low interest rates, your time to buy is now
Dear (Prospective Buyer),
I just wanted to chat with you after we toured homes over the weekend. I was very excited that you found a few homes that you liked and that met your wish list.
As you know, interest rates are historically low, and I don’t want you to miss this window of opportunity. If there is a home you would like to explore submitting an offer on, let’s get on a call to explore your options moving forward.
Are you available to discuss this on (date/time)? I can call you or meet in person, whichever is most convenient for you.
Thank you!
(Add your signature)
7. Similar Listings Are Available Email
Target audience: Open house visitors who aren’t submitting an offer on the property
An important type of follow-up email after an open house is for the guests who aren’t ready to submit an offer. Whether they aren’t quite ready to purchase or just didn’t find the property right for their needs, these buyer leads could become valuable clients with the right nurturing strategy. For these guests, your email should include similar listings in the area and a suggestion to schedule a private showing. This shows guests that you are ready and willing to support them and help them find a home that fits their needs.
Subject: Similar Homes in the Area
Hi (Name),
It was great to meet you at the open house at (property address)! While this home might not have been the perfect fit for you, there are many other options in the area.
After we talked, I researched homes with (specific feature) you mentioned looking for. Here are a few properties worth exploring:
- [Property 1] – [Brief Description & Link]
- [Property 2] – [Brief Description & Link]
- [Property 3] – [Brief Description & Link]
I’d love to help you discover the right home that meets all of your needs and preferences. If any of these listings catch your eye or if you have other specific criteria in mind, I can continue researching homes as soon as they hit the market. When would you be free for a showing or to discuss your full wishlist?
Looking forward to talking with you more!
(Add your signature)
8. After Prelisting Package Check-in
Target audience: Potential seller leads to whom you’ve sent an initial prelisting package
After contacting new seller leads, your first step should include sending a prelisting package that provides an overview of your services. After delivering this package, your follow-up email should include a reminder of when you sent the prelisting package, note the next steps in the process, and offer your availability to continue the discussion. This type of follow-up email will remind clients of the value you provide and show your enthusiasm about working with them.
Subject: Checking in after sending the prelisting package for (property address)
Dear (Prospective Seller),
I hope that this note finds you well. I’m reaching out regarding the prelisting package I sent over about your home at (property address). I appreciate you taking the time to review it.
I wanted to see if there are any questions or concerns that I can address and let you know the next steps in the process. We would set up a meeting at your home so I can become further acquainted with you and get to know your property. I will provide you with a full listing presentation that gives more detail about the sales process, marketing and advertising strategies, required paperwork, and comparative market analysis of your home.
Are you available to take the next step to selling your home on (time/date)?
Looking forward to hearing from you,
(Add your signature)
For more information about prelisting packages (also called a pitch packet or pitch deck), check out our guide on 9 Items to Include in a Winning Prelisting Package (+ Free Checklist). This article will help you create a comprehensive prelisting package that can take a potential client from a skeptical lead to a loyal customer.
9. Listing Presentation Follow-up
Target audience: Home seller leads who have seen your listing presentation
After giving your listing presentation to a potential seller client, send a thank-you email and attach the presentation. This allows your clients to review the materials at their own pace. In addition, remind your clients that you understand how challenging the sales process is and that you can help them. Inform them of your availability to answer their questions so they know you are open to further contact before they make a decision.
Subject: Checking in after our visit at (property address)
Dear (Prospective Seller),
I am hoping that this note finds you well. Thank you for the opportunity to visit your home and for giving me the floor to discuss listing your home. For your convenience, I’ve attached the listing presentation I gave you when we met.
I wanted to check in and see if there are any questions or concerns that I can address. Understandably, the process can be stressful, but my goal as your agent will be to make the process of selling your home as seamless as possible by being by your side throughout the entire process.
I know that time is of the essence, and I am standing by, ready to expedite any request. Are you available to review taking the next step toward selling your home on (time/date)?
Looking forward to hearing from you,
(Add your signature)
If you’ve never created a listing presentation, you’re not alone. To make it easier, look at our article outlining how to create the ultimate real estate listing presentation and download our free template.
10. Open House Email to Potential Investor
Target audience: Real estate investors who attended an open house
Real estate investors can be great clients, and they often attend open houses to scope out a potential deal. Keep in mind that investors are interested in different information than typical homebuyers, like the potential net operating income and return on investment (ROI). In your follow-up emails to investors, make sure to mention these specific details and highlight your experience with investors or investment properties.
Subject: Exploring Investment Opportunities – Recap of (Property Address) Open House
Hi there (Name),
It was great having you join us at the open house for the property at (property address). I hope you found the tour insightful and the potential for investment exciting.
I wanted to follow up and see if you had any specific questions or if there’s further information you need about this property. I’ve helped many other local investors purchase properties and maximize their returns, so I’m here to help you make an informed decision.
If you want to discuss more about this property’s investment potential, let’s schedule a time to chat. I’d love to learn more about your investment goals and explore the possibilities further.
Are you free on [date or date range] for a call?
Looking forward to connecting soon!
(Add your signature)
11. Change in Listing Status Template
Target audience: Buyer clients after an offer rejection
It is common for an offer to be rejected by a seller, especially in a hot market when sellers receive multiple offers. However, successful real estate agents continue to monitor the status of their clients’ preferred listings. In many cases, these property contracts fall through, and the home is back on the market, providing a new opportunity for your clients to purchase the home.
To inform clients of a property’s listing status change, have an email script like the one below ready to send. At the same time, contact the seller’s agent to learn as much information as possible about why the purchase fell through.
Subject: So exciting–(address) is back on the market!
Dear (Prospective Buyer),
I am hoping that this note finds you well. I am so excited to share that the home you liked at (address) is back on the market! I have reached out to the listing agent, and they are requesting that we submit a current offer as soon as possible.
I know that time is of the essence, and I am standing by, ready to expedite any request. It might be easier to discuss this on a quick phone call—are you available on (date/time)?
Talk soon,
(Add your signature)
Pro tip: If your buyer’s dream home comes back on the market, consider giving them a text or call before sending an email. They are more likely to see and respond to a phone call, and you may not want to risk them losing out on the home of their dreams twice.
Tips for Creating Real Estate Email Templates
While having an open house follow-up script is important, each email should be modified to reflect the nuances of your personality and your clients. In other words, the email recipient should feel like they are hearing directly from you when they read your message.
Here are a few more important tips for writing effective follow-up and open house emails:
- Be concise: Make the email’s intent clear in the subject line and keep your email short and to the point. If you find yourself writing paragraphs, you either need to remove unnecessary information or pick up the phone to call.
- Add a personal element: Include mentions of private conversations, such as remembering the name of their partner, kids, or pets, or mention specifics of the homes you visited. You will build stronger relationships by demonstrating your attention to detail and treating prospects like people rather than transactions.
- Keep it upbeat: Whether you are having a good or bad day, sending good news or bad news, the language you use in your message should be upbeat and pleasant. This is a critical component of the professionalism every real estate agent needs to master.
- Use appropriate language: Use language that is appropriate and easily understood by your client. For instance, using real estate jargon like DOM (days on market) with an experienced investor might be acceptable, but not with a first-time homebuyer. You want to educate and build trust, so use language that suits your client’s experience.
- Provide a call to action: Make it easy for leads and clients to continue the flow of communication. Ask the reader to follow up with you in a specific period by giving them a task to call, text, or email you. Prompt them with particular times and dates to encourage their response.
- Use proper grammar and spelling: Avoid abbreviations even if you’re sending an email or text from your phone. Before you send the message, check your spelling and use proper punctuation. Clients will be unimpressed with your ability to communicate on their behalf if you cannot correctly communicate with them.
Top CRM Software to Manage Open House Follow-up Emails
In order to effectively follow up with all of your real estate leads, using a CRM will be absolutely necessary. The right CRM will make it easy to send customized messages to leads with an open house follow-up email template.
Here are a few of the best real estate CRM software:
CRM Platforms |  |  |  |  |
|---|---|---|---|---|
Key Features |
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Starting Price ($/Month) | $14.90 | $39 | Free or starts at $50 | $14 |
Learn More |
Frequently Asked Questions (FAQs)
To follow up with open house attendees, first consider the different types of guests who may come. Don’t automatically assume that all open house guests are potential buyers. Some of them may be curious neighbors, other real estate agents, potential sellers, investors, or future buyers in the area. Learn as much as you can about each guest, then use one of our open house email templates to personally contact them.
An effective open house email should include important details to establish your connection to the recipient, build trust, and provide an opportunity for them to become a lead or buy the property. Start by writing a clear subject line and introduce yourself, incorporating details from your conversations when possible. Include the property address and open house date, then provide a way for guests to contact you with additional thoughts or questions by email, phone, real estate website, or even social media.
The most common way to follow up with leads from open houses is by email, but you may also consider sending a text or phone call depending on your interactions with each guest. When sending a follow-up email after an open house, it’s important to send it within 24 to 48 hours after the event. Tailor the message based on your knowledge of each guest, sharing more about the property or the contact’s needs. Share relevant property information or similar listings, emphasizing your willingness to assist further.
Bottom Line
As the saying goes, the fortune is in the follow-up. Sending each guest a follow-up email after an open house is an important way to nurture potential leads and clients from your open house events. By using the open house email templates in this guide, you’ll be able to effectively connect with new leads while saving time and energy.
