REDX is a real estate lead generation service that specializes in curated lists of leads stemming from for sale by owner (FSBO), for rent by owner (FRBO), preforeclosure, and expired listings. The platform aims to streamline the lead generation process for real estate professionals by helping them identify and connect with a broader target of potential clients. Their services include lead lists, prospecting tools, lead management, and training support.
Read through our REDX review to determine if their system is the right lead generation solution for your real estate business.
Pros
- Leads are preverified by REDX
- Includes Power Dialer and phone scripts to maximize prospecting calls
- Podcasts available for supplemental training
- Brand Builder for custom editing to social media marketing
Cons
- No tiered subscription plans and total costs for all lead sources and tools are budget-restrictive
- Lacks integration with other lead sources and third-party software
- Leads provided are not exclusive to one agent
- No performance dashboards
- Not built for team collaboration
Recommended For
- New and experienced agents who are comfortable cold calling
- Teams or brokerages looking to coordinate lead generation efforts across multiple agents or markets
- Investors looking for opportunities to purchase distressed properties or investment opportunities
- Marketing professionals working in the real estate industry assisting with lead campaigns and strategies
Not Recommended For
- Part-time agents with limited availability to focus on lead follow-up
- Agents looking for integrations with third-party websites or a listing management system
- Brokerages, teams, or agents in saturated markets
- Anyone looking to collaborate using one customer relationship management (CRM) platform
- Agents with limited budgets
- Expired Leads: $69.99
- GeoLeads: $69.99
- FSBO Leads: $49.99
- FRBO Leads: $59.99
- Preforeclosure Leads: $49.99
- PLUS Packages: Available at an additional cost for expired, geo, FSBO, FRBO, and preforeclosure leads
- Preview Line Dialer: $59
- Power Dialer: $99.99
- Power Dialer Plus: $149.99
- Ad Builder: $49.99
- Brand Builder: $267
- Prospecting Bootcamp: $297**
*Monthly starting costs
**One-time payment
- 6 Best FSBO Lead Sources: Best for affordable, reliable FSBO leads and conversion training
- 8 Best Places to Buy Real Estate Leads in 2022: Best for cost-effective real estate leads
- Preforeclosure Leads: 8 Ways to Find Preforeclosure Listings: Best for verified paid preforeclosure leads
REDX Reviews: What Users Think of REDX
Based on recent REDX reviews, customers complimented the company’s responsive customer service and live chat feature for immediate responses. Additionally, one user said that REDX provides the ability to place 200 calls an hour with three lines and was able to make multiple connections at once. The quality leads received through the PLUS upgrade helped her make more connections using REDX’s unique calling features.
- TrustIndex: 4.3 out of 5 based on 179 REDX reviews
- G2 Reviews: 4.2 out of 5 based on seven REDX reviews
Most of the dissatisfied reviews complained about phone numbers that were incorrect or were no longer in service. Several customers also said they had difficulty canceling their accounts and asking for a refund. REDX’s costs may also add up if you subscribe to several products. If you are looking for an affordable customer relationship manager (CRM), check our best free real estate CRM review for alternatives, although most won’t have lead generation sources integrated into it.
Why Would You Trust Us & Would We Use REDX?
My team and I have conducted extensive research on REDX to provide you with an unbiased opinion of its tools and services. By highlighting the pros and cons, I want you to have all the information possible to make the best decision for your business needs.
My REDX review recommends it as one of the top choices for lead generation solutions. REDX provides access to various types of leads, including expired listings, FSBO, FRBO, and preforeclosure properties. These targeted leads allow you to focus more time on closing deals than finding prospective clients. REDX’s prospecting tools and training lead to a streamlined workflow and boosted productivity, enabling you to manage a larger volume of clients and transactions to be successful in real estate.
However, I wouldn’t recommend REDX to agents, teams, and brokerages looking for an all-in-one lead generation, CRM, and marketing solution. REDX offers limited marketing tools with no marketing automation or third-party CRM integration. Moreover, REDX doesn’t provide a platform to generate buyer leads, unlike Zillow Premier Agent and Market Leader. For more robust CRM software solutions, we recommend paid platforms like Zoho CRM, Pipedrive, and HubSpot.
REDX Alternatives
If REDX is not the right solution for you, we have reviewed several other providers that offer a vast range of products and services. Check out a few of my favorites.
Software | ||||
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Best For | Agents who want to gain leads from the industry’s most visited website | Agents, teams, and brokers looking for exclusive leads along with marketing and CRM tools | Experienced agents or teams looking for buyer and seller leads | Agents and teams looking to generate and convert leads in a location-based niche |
Key Features |
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Starting Monthly Price | Free | $139 | $299 plus one-time setup fee | $309 plus one-time setup fee |
Learn More | Visit Zurple or |
REDX Plans & Pricing
REDX pricing currently doesn’t offer tiered plans for all its products. This means all REDX products—lead sources and tools—can be purchased a la carte. You can create your own subscription by choosing from different lead sources and tools with separate monthly costs:
Plans | Expired Leads | GeoLeads | FSBO | FRBO | Preforeclosure |
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Best For | Real estate professionals looking to connect with motivated sellers | Agents or investors specializing in specific neighborhoods or geographic areas | Brokerages, agents, or teams looking to prospect homeowners whose homes are not listed with another agent/agency | Brokerages, agents, or teams looking to find landlords whose homes are not listed with another agent/agency | Professionals specializing in helping distressed homeowners find solutions to their financial challenges. |
Monthly Pricing ($/User/Month) | $69.99 | $69.99 | $49.99 | $59.99 | $49.99 |
PLUS Package Upgrades ($/User/Month) | $129.99 | $129.99 | $69.99 | $79.98 | $89.99 |
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Additional REDX Packages & Tools
In addition to lead sources, REDX offers tools to help you contact leads faster and maximize your prospecting efforts.
Tool Add-ons:
- Power Dialer ($99.99): Single-line dialer to make prospecting calls with unlimited talk time
- Power Dialer PLUS ($149.99): Single-line dialer for up to three lines with unlimited talk time
- Preview Line Dialer ($59): Single-line dialer with 1,500 minutes talk time; calls via computer or phone, usage log, time zone protection, and free support
- Ad Builder ($49.99): Create social media ads to generate leads
- Brand Builder: Three packages available:
- Social Video Edits ($267): Social video edits, artificial intelligence (AI)-generated video scripts, teleprompter, uploading, unlimited storage, live project updates, and team functionality
- Unlimited Video Edits ($899): Includes everything in the Social Video Edits package, plus unlimited three-minute videos
- Social Media Management ($699): Unlimited Video Edits Add-on includes content posting, account manager, monthly strategy call, caption writing, hashtag research, visible content calendar, community engagement, and post boosting
- VORTEX (FREE): Manage your REDX leads, past clients, and sphere of influence all in one place
Training Courses:
- Prospecting Bootcamp: $297 one-time fee for a three-day bootcamp webinar
General REDX Features
- Power Dialer and phone scripts
- Verified leads
- Vortex CRM
- Mail Merge tool
- Live chat support
REDX stands out as one of the best platforms to find FSBO, FRBO, preforeclosure, and expired leads. You can find tools to help you better communicate and engage with prospective clients. Its Power Dialer minimizes the hours needed to prospect by performing the dialing on your behalf. The customizable phone scripts also help tailor your calls based on your lead’s journey. Verified leads ensure that contact information in the Vortex system is valid, so agents can feel confident while prospecting.
Advanced REDX Features
REDX features assist in helping agents generate and nurture leads for niche markets. Read the details about each feature by clicking on the tabs below:
- Multiple lead sources
- Access to old expired listings
- Daily and monthly delivery of leads to your Vortex Center
- Leads not exclusive to one agent
Increase your chances of finding new business when you connect to the right contacts from multiple lead sources. REDX leads are verified, which reduces frustration and extra time spent dealing with unqualified leads. Before a lead is added to Vortex, REDX will verify that the contact is not on the DNC registry or that their properties have not already been relisted.
REDX offers multiple lead sources from FSBO, FRBO, preforeclosure, and expired listings. GeoLeads will further provide you with a curated list of homeowners within your area. For as low as $49.99 per month, you are guaranteed a daily and monthly delivery of contacts on your Vortex dashboard. You will have access to their names and mobile numbers/VoIP, as well as listing information from your MLS.
If you subscribe to PLUS plans, you will receive market insights, homeowner financial insights, home and building specification insights, and lifestyle insights straight to your dashboard. This information will enable you to prepare and strategize effectively before making a cold call. However, note that leads are not exclusive, which means other REDX agents can also access their contact information.
- Manage all seller leads
- Filter prospects by source, home price, and lead status
- Power Dialer integrated into the Vortex dashboard
The Vortex lead management platform allows agents to manage all REDX leads in one platform. Agents have access to lead contact information and the ability to view lead status in their sales pipeline. The Power Dialer add-on integrates directly with Vortex to give agents the ability to filter their leads and dial all at once. Agents may also take notes directly on the platform for future reference.
Having a place to store all leads will help agents focus their time and efforts on prospecting without combing through emails or manually written notes. Because you can document your interactions with clients while on the phone, it helps with client retention and consistent communication in follow-up conversations.
- Call with a computer or phone
- Time zone protection
- Upload voicemails
REDX’s Power Dialer helps you dial multiple phone numbers at a time so you can prospect more efficiently and start conversations with leads quickly. This saves you time as you connect with as many sellers as possible—no need to hand-dial numbers or leave voicemails manually. The Power Dialer starts with a live connection similar to a real phone call and leaves voicemails for you when there is no response, or the call is disconnected.
Using Power Dialer and verified leads helps set you up for successful real estate prospecting. Agents can add on the multi-line dialer that dials up to three phone numbers simultaneously to complete your dialing and get someone on the phone faster. It also comes with the ability to upload callback messages for leads who don’t pick up, leaving an impression for the next time you dial.
- Scripts tailored to the type of lead and lead information
- Scripts can be edited on your Vortex account
- Scripts easily accessible on the lead profile page
A premade script provides a format for how the phone call should flow, helping you sound more natural and confident on the phone. REDX’s customizable phone scripts are helpful to new agents who are still getting comfortable prospecting over the phone. These scripts also provide conversation ideas for experienced agents, since they are tailored based on the information on the lead’s profile.
Aside from downloadable phone scripts accessible on its website, you will also find a script prompt at the bottom of your lead’s profile on your Vortex dashboard. By simply clicking the “Show Scripts” link, you can readily practice cold calling while looking at your lead’s personal information. This improves your success in converting the lead into new business. While prospecting, scripts add value to the conversation and can steer it in your favor.
- Premade mailer templates
- Print custom letters and mail labels
- Agents can create their own template/letter
The Mail Merge feature included in your Vortex account is an effective way to follow up with your prospects after a call by sending physical mail in your desired farm area. REDX’s Mail Merge tool lets you print custom letters and mail labels using your REDX lead data. Create your own letters tailored to specific lead types and add images to your letters and format unique labels.
On the Vortex account, agents can select the lead subscription contacts they would like to mail merge. They can then export that contact onto premade templates to merge in contact information for personalized letters or mailing labels. Strategic real estate farming plus phone calls can support an agent’s business development efforts by keeping your information in mind for prospective clients.
- Financial insights
- Market insights
- Home and building insights
- Lifestyle insights
With REDX’s data insights, you can receive relevant and important lead information and showcase your market expertise to prospective clients. REDX offers four data insight services that come with PLUS subscriptions. Each data insight service will apply to all your REDX leads, including any added within the last 30 days.
Following are the types of data insights you’ll receive if you subscribe to any PLUS plan:
- Market insights: Helps you gain insights into specific market data, including median list price, price per square foot, and average price increases.
- Financial insights: Allows you to filter leads by estimated home equity or estimated owner net worth.
- Home and building insights: Provides detailed specs for each property, like construction materials, heating and cooling, and roofing details.
- Lifestyle insights: Know your lead’s lifestyle, interests, and preferences to create instant connections and build lasting relationships
- Professionally crafted social media content
- Managed boosting to Facebook, Instagram, and TikTok
- Access to ad builder and content library
REDX’s Brand Builder helps you create social media content that will convert more leads from your database through Facebook, Instagram, and TikTok. You can share your expertise with content suggestions, questions, and topics from REDX’s in-house specialists. REDX’s team will also help you turn raw videos into engaging content, complete with captions, emojis, and stickers. This will leverage your social media marketing, building your online reputation while saving time.
Starting at $267 per month, get three custom video projects and unique posts across Facebook, Instagram, and TikTok. You will also have access to the Ad Builder and content library and get managed boosting to your social media accounts to help you stay relevant.
Statistics show that realtors found 52% of their quality leads through social media. Facebook (89%), Instagram (59%), and LinkedIn (53%) were the top three platforms used by agents to promote their businesses. Real estate social media marketing is undoubtedly a powerful tool to grow your audience, build a trustworthy brand, and ultimately increase your income.
Explore the following articles to generate more leads on social media:
- How to Generate Real Estate Leads on LinkedIn
- Most Effective Ways to Generate Facebook Real Estate Leads
- Tips to Use Instagram for Real Estate Lead Generation
- How to Use TikTok & Real Estate Videos for Lead Generation
- Covers multiple topics, such as lead generation, prospecting strategies, and relationship building
- Features coaches, entrepreneurs, and real estate professionals
- Podcasts can be downloaded for free
To supplement the training provided by your brokerages, podcasts are available on the REDX website to discuss the platform’s functions. They also dive into multiple topics that can help agents succeed in real estate. Topics are bundled into sections on the website, including business growth, new agent success, FSBO success, and prospecting strategy.
The podcasts also feature successful real estate agents, coaches, and entrepreneurs across the country. If you catch their podcast live, you can interact with the speakers through YouTube Live Chat. Otherwise, you can listen to the recorded podcasts on their website or download them in MP3 format for free. These podcasts will enrich your knowledge with real-world practices and examples from seasoned professionals in the industry.
- Chat support accessible on the Vortex dashboard
- Phone and email support for general inquiries
- REDX Forum and Help Center
There are several ways to find information about your REDX account features. You can easily contact live support right on your Vortex dashboard. A live online chat will connect you to an online representative, who quickly responds to specific questions. If you need step-by-step guides on configuring a certain feature on your dashboard, check out the REDX Forum or the Vortex Help Center for articles and FAQs.
If you’re not an account holder, contact REDX via phone or email. Phone support hours are from Monday to Friday, 8:00 a.m. to 8:00 p.m. Eastern Time.
Ease of Use for REDX
REDX’s intuitive platform is easy to navigate. Once logged in, you can easily view all your subscribed leads and filter them by source by ticking the boxes on the sidebar navigation. On the top navigation bar, you will find buttons for chat support, REDX Forum, Help Center, and your profile so you can easily access information about your account. You will also find the Power Dialer and Mail Merge buttons on the top menu so you can directly dial phone numbers or send emails to leads right on your dashboard.
As mentioned, leads are separated by source, which allows phone conversations to be tailored accordingly. However, for agents with multiple lead sources from third-party sites, there’s no integration of outside leads, so you’d need an additional customer relationship manager (CRM). Vortex also has limited marketing automation to prospect for business outside of phone dialing.
REDX’s website is also pretty straightforward. By simply navigating through the top menu on the website’s home page, you can find REDX success stories, customer support, and podcasts. You can also immediately find all the information about REDX products, along with their specific pricing and inclusions, on the home page.
How We Evaluated REDX
The best real estate lead generation companies provide real estate professionals with tools that assist in generating leads and converting them into clients. My evaluation criteria for this particular provider were not scored due to the standalone nature of the service and products provided by REDX. This research and evaluation was based on the following criteria:
Criteria | Explanation of Evaluation |
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General Features | We research each provider to find those with additional real estate lead generation tools going beyond what agents gain by simply buying a list of leads. In particular, we look for software with CRM integration, pipeline management, IDX websites, automated reporting and analytics, and lead sorting. |
Additional Features | We search for websites with various marketing and advertising features such as email and social media management. We also look for those with advanced features like branded advertising and automation for text and email. |
Help & Support | It’s important that website users have access to customer support. We favor software providers known for stellar customer service on one or more channels. |
Customer Reviews | We analyze customer feedback for each platform, with particular attention given to actual user reviews of the product and the popularity of each real estate lead generation website. |
Expert Opinion | We specifically evaluate each platform’s unique or standout features, as well as ease of use and the overall value for the cost. |
Ease of Use | Many lead generation websites can be complicated to use and need technical assistance to set up. We look for platforms that are easy to operate and have a mobile app for on-the-go agents. |
Bottom Line
REDX is an effective lead generation platform with an easy-to-use lead management system. Verified leads increase agents’ chances of finding high-quality prospects. The phone dialer and phone scripts available on the dashboard further ensure agents consistently set up listing meetings, improving the chances for lead conversions. REDX reviews show users love its responsive customer support and quick delivery of verified leads, making the platform an affordable supplement to other prospecting practices.