7 Best Ecommerce CRM Software for Small Business

Bitrix24 is the best CRM for ecommerce because it has the most robust free set of online store management tools on this list. You can use its website builder to create online stores, landing pages, and web forms at no cost. It provides free special features that other best CRM software for ecommerce don’t. These include payment processing, coupons, a shipping cost calculator, and inventory management.

• Ecommerce module: Bitrix24’s extensive ecommerce features include an online store builder, plus tools for managing products, orders, inventory, and payments. It also offers unique features like coupons, cumulative discounts, a shipping cost calculator, and checkout scripts.
• Website builder: Use Bitrix24’s e-shop templates and drag-and-drop store builder to launch your online store in the CRM. Every customer and order details in the store are automatically synced with your CRM database.
• Omnichannel Contact Center: You can use Bitrix24’s telephony features to call your customer from your CRM. In addition, you can access other communication settings from a single platform, including email, website widgets, chats, website forms, and social media messaging.

Zoho CRM Plus is a single system for managing customers, running marketing campaigns, and tracking inventory for your online business. You can integrate it with ecommerce apps like WooCommerce and access essential tools for deploying campaigns, monitoring stock, processing orders, and tracking customer activity. While it only has one relatively expensive plan, its completeness makes it worth every dollar.

Cost: 

• $57 per user monthly (billed annually)
• $69 per user monthly (billed monthly)

Features:

• CRM and sales force automation
• Reporting and analytics
• Marketing automation
• AI-powered lead scoring, recommendations, and data enrichment
• Inventory management and configure, price, and quote (CPQ) capabilities

• Zoho Inventory: Zoho CRM Plus’ built-in inventory management module includes tools for managing orders, vendors, product lines, and inventory stock. This feature is in the same interface where you deploy your marketing campaigns and sales outreach.
• All-in-one CRM: Zoho CRM Plus is a one-stop shop for sales, service, and marketing. You can get a built-in project management module for planning campaigns, product launches, or new product development processes.
• Shopify extension: Zoho CRM Plus’ Shopify extension lets users easily sync customer, sales, and product data between the CRM and their Shopify store. This connection also lets you add Shopify customers as CRM contacts to track their online purchases.

HubSpot CRM’s most notable ecommerce feature is payment processing, which allows users to manage customer payments from the CRM system. You can subscribe to a sales-only CRM for lead and deal management or its Customer Platform, which adds marketing and customer service tools. Moreover, this provider stands out for its all-around product usability and robust free-forever plan.

• Payment processing: HubSpot CRM offers tools for collecting and tracking digital payments. The options include built-in processing through an ACH and integration with Stripe for credit card payments.
• Marketing tools: HubSpot CRM has an extensive range of marketing features that other providers typically do not offer for free. These include email automation, segmentation, ad management, and Facebook Messenger integration.
• Content Hub: Across all plans, HubSpot CRM lets you build a product library and generate reports on each item’s performance. It also has a drag-and-drop editor for building responsive ecommerce websites and landing pages.

Odoo CRM is my top-recommended open-source CRM for ecommerce teams that want the flexibility to use multiple applications in one platform. With Odoo CRM, you pay a flat fee to access all key inventory, marketing, and sales management apps. This CRM is also ideal for drop shippers and those wanting warehouse management tools, as it offers attributes for product monitoring.

• Ecommerce product management: Odoo’s ecommerce app has an automated stock management system that updates available variants in real time. You can also showcase your products’ unique attributes by configuring their sizes and colors.
• AI-based website builder: Odoo’s AI tool suggests the best layout and content for your ecommerce website based on your industry. Use its drag-and-drop building blocks to easily customize layouts, add filters or effects, and animate website elements.
• Open-source CRM: Odoo CRM is a reputable open-source CRM that directly integrates with several other Odoo apps. Paid plan users can access these apps for sales, ecommerce, websites, project management, and marketing.

Pipedrive’s product catalog lets you track sold items and their details, including unit prices, categories, tax rates, and any other custom field you want to add. This functionality is handy for monitoring customer activity and prior purchases to help offer promotional deals or recommendations. Pipedrive also has robust contact management and pipeline visualization tools, streamlining ecommerce sales from start to finish.

• Product catalog: Pipedrive is a sales CRM system that offers online retailers a product catalog. This feature allows teams to create a custom list of product offerings with descriptions, tax rates, prices, costs, ID numbers, and notes.
• Contact management: Pipedrive is an excellent option for those who need advanced contact data management tools for online retail. It can auto-enrich customer profiles with online data, detect duplicate records, and monitor purchases and engagement.
• Customizations: Pipedrive enables you to tailor the platform to fit your unique ecommerce processes. You can track specific data points thanks to its custom fields, stages, and workflows.

monday CRM’s highly intuitive interface makes it easy for any user to build no-code automations for ecommerce workflows. It also has a highly customizable visual workspace that you can tailor to make it easy for your team to manage contacts, leads, deals, and online retail inventory levels. While it lacks built-in ecommerce-specific tools, you can easily integrate it with third-party apps like Shopify and Stripe to address these feature gaps.

• Custom automation builder: monday CRM’s Automation Center allows you to build custom automations for your ecommerce workflows. You can choose a specific trigger, condition, and notification settings and then save that as a workflow template.
• Contact management: No matter which plan you subscribe to, you can create an unlimited number of contact records in the monday CRM database. Plus, there are web forms for lead capture and templates for managing leads, contacts, and deals.
• Shopify integration: Integrating monday CRM with Shopify lets you sync data and automate workflows between these two apps. This connection enables you to manage orders, inventories, refunds, abandoned carts, and customer data more efficiently.

Copper CRM is a sales-focused platform acclaimed for its simplicity and ease of use. You can embed its forms on your ecommerce website to easily capture contacts and leads. It also boasts no-code automation for tasks and workflows. Plus, it seamlessly integrates with Google Workspace apps, like Gmail, Calendar, and Contacts, making it a perfect platform for businesses using Google apps.

• Web forms: Capture website visitors’ information using Copper CRM’s contact and lead forms so that you can nurture new relationships in your CRM. There are pre-configured fields and layouts, but you can also create your own.
• Google Workspace integration: Copper CRM is known for its seamless integration with Google Workspace apps and for having an interface layout similar to that of Google apps. It also has a Google Chrome extension that allows users to access CRM data from Gmail or Calendar apps.
• No-code automation: Copper CRM’s simplicity is one of its strengths, and this extends to its automation features.