The 7 Best Ecommerce CRM Software in 2022

Ecommerce customer relationship management (CRM) software provides tools for managing online sales, including inventory, marketing, and order and payment processing. We evaluated dozen of options to see how they stack up based on cost, ease of use, general features, and ecommerce functionality. We arrived at the top seven ecommerce CRM solutions for small businesses.

Here are our picks for the seven best ecommerce software:

• Agile CRM: Overall best CRM for ecommerce, and our top pick for multi-channel digital marketing tools in one platform
• Bitrix24: Best ecommerce solution for startups that want a free option as they scale
• Freshmarketer: Recommended for businesses looking for an ecommerce CRM with a native Shopify integration
• Zoho CRM Plus: Most advanced ecommerce CRM tools and features
• Metrilo: Best ecommerce software for businesses looking for advanced analytics
• QuickBooks Commerce: Top choice for businesses using QuickBooks Accounting software
• BigCommerce: Excellent option for businesses wanting a broad range of integrations

The Best Ecommerce CRM Software Compared

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*Pricing based on annual billing.

Agile CRM: Best Overall Ecommerce CRM Software

*Pricing based on annual billing. Monthly billing is available for a higher cost.

Agile CRM is an excellent all-around ecommerce platform for managing sales, marketing, and customer service operations on one platform. It’s easy to use through drag-and-drop interfaces and is inexpensive unless you need to subscribe to higher-tier plans. A free-forever plan is available for up to 10 users, however, the automation and integration capabilities are limited.

Agile CRM gets most of its ecommerce-specific functionality from integrations. You can operate your online store by integrating the CRM with popular ecommerce systems like Shopify, WooCommerce, or Magento. There is also multi-channel marketing to promote your online store through email, short message service (SMS) texting, social media, and online landing pages.

Although Agile CRM is rated as one of the best ecommerce CRMs, its main limitation is that you cannot access most ecommerce tools without using third-party integrations. For a system that gives you more online store management functionality through built-in features, we recommend BigCommerce as the best alternative.

Agile CRM Plan Summary

Agile CRM Key Features

• Ecommerce Integration: Integrates with popular ecommerce systems including Shopify, WooCommerce, and Magento for promotional management, email/social media engagement, web analytics, and marketing event triggering
• Customer Service Features: Customer support capabilities with help desk, ticket management, and customer communication tools
• Payment Processing Integration: Payments can be managed directly from the Agile CRM system by integrating it with popular platforms like Stripe, FreshBooks, or QuickBooks
• Email Campaign Tools: Features for designing and deploying email campaigns including premade and customizable sales email templates

Read our expert Agile CRM review to discover its features, pricing, and best-for scenarios to learn if it’s the right fit for your business.

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Bitrix24: Best Ecommerce Platform With a Free Plan

*Pricing based on annual billing, reflecting a 20% discount compared to monthly pricing. Monthly billing is available for a higher cost or saves 40% off monthly pricing by committing to a 2-year subscription.

Bitrix24 offers comprehensive business tools for managing sales, marketing, projects, human resources, and website-specific tools that include managing an online store. The value of Bitrix24 involves more than the features available on the Free or Basic plan.

For instance, in the free-forever plan, online businesses can create a website, manage inventory, develop product catalogs, process orders, and handle payment processing from the CRM system. Upgrade to the Basic plan for automated workflows for sales orders or subscribe to the Standard plan to add mass-marketing capabilities to customer segments.

Relative to other products on this list, Bitrix24 is fairly difficult to set up and not as easy to use. When navigating, for instance, many users say the interface is clunky because it has a lot of buttons to choose from that have unclear functions. Agile CRM and QuickBooks Commerce are two alternatives better suited for users looking for a more user-friendly interface.

Bitrix24 Plan Summary

Bitrix24 Key Features

• Ecommerce Payment Processing: Ecommerce payment processing through integration with popular platforms like Authorize.net, Stripe, Square, and Paypal
• Inventory Management: Product quantity tracking and purchase order management
• Order Processing Automation: Automated workflows for processing customer orders
• Segment-Based Marketing: Create customer segments and mass-market to specific groups through email, SMS, robocalling, Telegram, Facebook Messenger, Instagram Messenger, WhatsApp, and Viber
• Ad Management Tools: Google and Facebook Ad management can target customer segments

Curious if Bitrix24 is the best option for your business? Check out our comprehensive Bitrix24 review for an in-depth analysis of pricing, features, and usability.

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Freshmarketer: Best Ecommerce Platform for Shopify

*Pricing based on annual billing. Monthly billing is available for a higher cost.

Freshmarketer (by Freshworks) is a marketing automation solution for ecommerce that offers tools for website tracking, building the customer journey, audience segmentation, form tracking, and personalized campaigns. These features allow you to monitor your website visitors’ behavior, launch targeted and personalized marketing campaigns, as well as convert visitors into leads using online forms.

One of the most beneficial ecommerce features of Freshmarketer is its native integration with Shopify. This makes it easier for Shopify businesses to engage with customers via multiple channels, including email, SMS (short message service), and WhatsApp. You can also communicate with customers in real time using its live chat feature and custom bots. Its other capabilities include cart abandonment reminders, automated emails, and pre-designed landing pages.

Another advantage of Freshmarketer is its seamless integration with other software within the Freshworks ecosystem. These include Freshdesk for customer service management, Freshservice for IT service management, Freshteam for human resource team management, and Freshsales for sales force automation. You also get access to free tools, such as Freshping for website monitoring and Freshstatus for incident management.

Integrating Freshmarketer with Freshsales allows you to close the gap between your sales and marketing departments. You can sync your contacts from both apps in real time for better tracking of the customer journey and easier conversion of contacts into leads. You can also execute specific tasks with dedicated triggers, like converting a lead into a contact when a prospect clicks a link, or creating a deal in Freshsales when a contact views a promo code.

Unlike Bitrix24, Freshmarketer does not have built-in tools for order management and payment processing. There is also a tier-based cap on the number of marketing contacts you can store, with the Free plan limit at 100 and Enterprise at 10,000. You can get additional 10,000 contacts for free once you activate its Shopify integration. Consider using Agile CRM if you need an alternative with more native ecommerce app integrations.

Freshmarketer Plan Summary

Freshmarketer Key Features

• Conversion Rate Optimization (CRO): Features for identifying problems, attracting quality leads, and improving website performance include personalized website sections, A/B testing, split testing, heatmaps, session replay, funnel analysis, form analytics, journey analytics, and polls and feedback.
• Multichannel Engagement: Create personalized engagement with your subscribers using the drag-and-drop email builder, email campaigns, Subscriber Preference Center, web forms, Apple Business Chat, Facebook Messenger, WhatsApp, triggered messages, in-app messages, and chatbots.
• Automation: Automation features for a seamless experience include website tracking, transactional emails, predictive contact scoring, journey builder, custom flows, auto-resolve chat, and IntelliAssign (auto-assignment of messages to agents based on skill level).
• Segmentation: Features that help you understand your contacts’ behavior better include marketing lists, customer segmentation, event tracking, auto-profile enrichment, and offline event tracking.
• Reporting & Analytics: Monitor your marketing performance using standard reports, email campaign metrics, key marketing analytics, and custom reports and dashboards.
• Integrations: Integrate with ecommerce apps and other business tools like Shopify, Typeform, Magento, WooCommerce, Asana, and Trello.

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Check out our comprehensive Freshsales review to know more about its features and how it seamlessly integrates with Freshmarketer to streamline your sales and marketing processes.

Zoho CRM Plus: Most Advanced Ecommerce Features

*Pricing based on annual billing. Monthly billing is also available for a higher cost.

Zoho CRM Plus provides advanced or additional features your business may want in an ecommerce CRM such as artificial intelligence (AI) tools, project management, advanced analytics, and plenty of automation tools. The platform also integrates with software solutions native to Zoho including its Social, Analytics, SalesIQ, and Campaigns products.

Zoho CRM Plus offers an array of capabilities either through built-in tools or integrations. This includes inventory management, operational support, and multi-channel marketing and advertising tools such as social media, email marketing, SMS text messaging, and Google Ad management.

Unfortunately, Zoho CRM Plus does not offer a free plan and has only one, relatively expensive subscription option. The best ecommerce solutions on this list that are more cost-friendly are Bitrix24 and Agile CRM, both of which offer both free and low-priced subscriptions.

Zoho CRM Plus Plan Summary

Zoho CRM Plus Key Features

• Social Media Marketing: Social media tools include data enrichment from Twitter and Facebook profiles, lead generation from social media accounts, and interaction with contacts through social media channels
• Zia Artificial Intelligence: AI-powered features for data enrichment, reminders, automation suggestions, suggestions for the best time to contact customers or prospects, and live chat with customers using an AI bot
• Inventory Management: Purchase order tracking, product quantity monitoring, product catalog designer, and sales order management tool
• Integration with Business Operations Apps: Integrates with operations management systems like Amazon Seller Central and FedEx Rate Comparator for logistics management
• Ecommerce Email Marketing Tools: Premade email templates, drag-and-drop editing, newsletter designer, and mass email deployment tools include mail list subscriber management, customer segmentation, and automation triggering

Check out our in-depth Zoho CRM review for price comparisons, feature evaluations, native integrations, and best-for purchase scenarios.

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Metrilo: Best Ecommerce Solution for Analytics and Insights

*Pricing based on annual billing. Monthly billing is available for a higher cost.

Designed specifically for ecommerce teams, Metrilo is an excellent option for online stores seeking advanced data analytics on their revenue and customers. It even extends those capabilities through its Intelligence Growth Assistant tool, using data to provide suggestions on how to improve the overall performance of your online store.

The low-tiered Essential plan starts you off with the ecommerce data analytics tools and a Growth Assistant for suggestions on how to improve business performance. The Pro plan gives you more traditional CRM features like customer profile storage, filtering, and segmentation as well as insights on ways to retain current business. The Premium package broadens your capabilities to include email marketing and email automation tools.

Metrilo, unfortunately, does not have some of the internal management features helpful for ecommerce businesses like inventory management or order management without adding plug-ins like Shopify, Magento, or WooCommerce. BigCommerce and QuickBooks Commerce are the best alternatives for teams looking for those features.

Metrilo Plan Summary

Metrilo Key Features

• Growth Assistant Tool: Uses data to provide tips on how to improve performance
• Analytics Features: Data analysis through a real-time dashboard and reports on marketing performance, revenue breakdowns, product performance, sales funnel conversions, and customer lifetime metrics
• Ecommerce Client Organization: Customer data storage and organization as well as customer profiling, segmentation, and filtering
• Email Marketing: Drag-and-drop email template editing with automation tools and the ability to receive customer feedback via email

Read our comprehensive Metrilo review to learn more about its rich feature set and learn if it’s the right CRM for your ecommerce business.

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QuickBooks Commerce: Best Ecommerce Platform for QuickBooks Accounting Users

*Pricing based on annual billing. Monthly billing is also available for a higher cost.

QuickBooks Commerce is supplemental ecommerce software that can be purchased by existing QuickBooks Online users or purchased alongside QuickBooks Online for new customers. Among its operational features are robust inventory management, sales order management, and the ability to centralize multiple product selling channels in one system through its integration capabilities.

While QuickBooks Commerce is one of the best ecommerce CRMs for managing operations and finances, it is limited in digital marketing capabilities and lacks email or social media management tools. Agile CRM and Zoho CRM Plus are the best alternatives for robust multi-channel campaign capabilities.

QuickBooks Commerce Plan Summary

* Customizable reports are available on the Lite plan and up

QuickBooks Commerce Key Features

• Third-Party Ecommerce Integration: Integrates with many popular ecommerce platforms including Shopify, eBay, Amazon, WooCommerce, Squarespace, and Etsy.
• Product Listings: Product listings can be posted and managed on all channels from the QuickBooks Commerce system
• Inventory Management: Product quantity tracking across all channels along with stock-purchase order management
• Order Management: Customer order tracking across all channels, real-time reporting, and workflow automation for order management
• B2B/Wholesalers Features: Built-in features for catalog customization, pricing, discounts, and invoicing specifically for B2B or wholesale businesses

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BigCommerce: Most Scalable Ecommerce Software

*Pricing based on annual billing. Monthly billing is available for a higher cost.

BigCommerce is CRM software specifically built for ecommerce that has everything needed to manage your online business, including multi-sales channel storefronts, payment processing, and tools for online customer cart management. The functionality of this CRM stems from both its built-in tools and the multitude of available integrations.

However, the modular approach to upgrading to the next subscription plan is what makes BigCommerce the most scalable ecommerce CRM solution. You can build an ecommerce website and manage multiple sales channels up to $50,000 in revenue with the Standard plan.

When you need more in-depth marketing tools like segmentation for promotions, upgrade to the Plus plan. Upgrade to the Pro plan if you want to give customers advanced product filtering options.

Unfortunately, BigCommerce performs poorly in the usability factor. For businesses looking to invest in one of the best ecommerce CRMs for ease of use, we recommend Metrilo as the top alternative.

BigCommerce Plan Summary

BigCommerce Key Features

• Online Cart Management: Customer experience features while shopping on website includes abandoned cart saver, which auto sends emails to encourage a shopper to finish the purchase, as well as “persistent cart,” which saves items in the online shopper’s cart when they log off
• Point-of-Sale Solutions: Point-of-sales (POS) management through integration with popular tools like Square, Vend, and Clover
• Marketplace/Sales Channel Integrations: Integrations with other sales channels like Amazon, eBay, Walmart, Google Shopping, Facebook Shop, and Instagram Checkout
• Payment Processing: Online store payment processing through integrations with Amazon Pay, Apple Pay, Authorize.net, Stripe, Paypal, and Checkout.com
• Webpage Builder: Online website designer using drag-and-drop functionality

Read our BigCommerce review for a full understanding of the platform’s pricing, features, and what other users are saying about the platform. It offers a more detailed explanation as to why BigCommerce is most ideal for online stores as well as businesses that process a high volume of transactions.

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How We Evaluated the Best Ecommerce Solutions for Small Businesses

To determine which are the best CRMs for ecommerce businesses, we evaluated product features specifically applicable to running an online store. Some of these included inventory management features, the ability to process online orders, and marketing tools like email campaign deployment and website design functionality.

Overall, we found Agile CRM to be the best CRM for ecommerce businesses, especially for businesses looking for multi-channel marketing capabilities. It offers a free-forever plan for up to 10 users as well as low-cost paid plans that scale with more features as your business grows. Agile CRM also stands out as one of the easiest for ecommerce teams on this list to operate and navigate.

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We also evaluated general product characteristics like product price, usability, and customer support. The tabs below offer insight into our evaluation process for choosing the best ecommerce platforms for small businesses: