6 Best Bitrix24 Alternatives for Small Businesses in 2022
Jess served on the founding team of a successful B2B startup and has used a wide range of sales and marketing tools over the course of her 15-year career. She uses her industry knowledge to deliver the best answers to your questions about sales tools and sales management.
This article is part of a larger series on CRM.
Bitrix24 is one of the most feature-packed customer relationship management (CRM) systems, offering tools for sales analytics, marketing automation, social media integrations, and a landing page builder. While it provides comprehensive functionalities, it also has a complex dashboard and outdated interface. To find the best Bitrix24 alternative, we analyzed several top providers and considered critical attributes small businesses need.
Here are the top six Bitrix24 alternatives for small businesses and their best use cases:
- Freshsales: Best overall Bitrix24 alternative that provides users with a robust in-app caller and 360-degree customer view
- Zoho CRM: Recommended for businesses that want a Bitrix24 alternative that’s more intuitive to use with excellent analytics tools
- Agile CRM: Best for organizations that want a Bitrix24 alternative with social media management tools
- Pipedrive: Ideal for users who need simple and straightforward sales pipeline management
- HubSpot CRM: Great for teams wanting free CRM with useful email marketing tools
- Salesforce Essentials: Recommended for users who want advanced lead management tools
Best Bitrix24 Alternatives Compared
Provider | Free Plan | Free Trial for Paid Plans | Starting Price for Paid Plans | Special Features | Help & Support |
|---|---|---|---|---|---|
 | Yes, unlimited users | 21 days | $15 per user, per month | Robust customer communication channels | Tier-based support via email, phone, and live chat |
 | Yes, up to 3 users | 15 days | $14 per user, per month | Advanced analytics and AI tools | 24/5 email support and phone support on paid plans |
 | Yes, up to 10 users | N/A | $9.99 per user, per month | Built-in landing page feature | 24/5 email support and phone support for paid plans |
 | ✕ | 14 days | $14.90 per user, per month | Robust revenue forecast reports | 24/7 live chat and phone support for Enterprise plan |
 | Yes, unlimited users | 14 days | $45 per month for 2 users | Excellent email marketing tools | Tier-based support via email, chat, and phone |
 | ✕ | 14 days | $25 per user, per month | Customizable sales pipelines | Self-guided learning and ticket submission* |
*Premier success plan costs 30% of the subscription price and adds 24/7 phone support, developer support, training sessions, and coaching.
If you are looking for something more specific, here are other Bitrix24 alternatives to consider:
- Check out our list of the best CRM solutions for small businesses.
- If you need a CRM with engagement tracking and social listening capabilities, read our guide on the top social media CRM platforms.
- Looking for industry-specific CRM solutions? Check out this article to learn how to find a specialized CRM for your industry.
Freshsales: Best Overall Bitrix24 Alternative
Freshsales
Overall Score: 4.66
OUT OF 5
What We Like
- Provides extensive customer communication channels, including mobile and social messaging
- Feature-rich, in-app cloud telephony
- Offers users a 360-degree view of their customers
What's Missing
- Free plan has limited functionalities—lacking workflow automation
- Per-user limit on file storage
- No offline data access
How It Compares to Bitrix24
- Free plan has limited functions versus Bitrix24’s feature-rich free plan—both have an unlimited user allocation for their free plan
- Its lowest-priced plan only costs $15 per user, per month, while Bitrix24’s lowest-priced plan costs $39 per month; however, Bitrix24’s plan has 5 user allocations
- Provides more extensive lead management features that offer users all pertinent information for each contact
Bitrix24 offers basic lead management features that let you add unlimited leads in all plans. In contrast, Freshsales provides more comprehensive lead management tools, including website activity tracking, communication logs, deal stages and statuses, communication touchpoints with the company, and monitoring of tasks and appointments related to each lead or contact.
Bitrix24 also offers an in-app phone with call routing and transfer, recording and transcription, as well as call interception features. Alternatively, Freshsales also offers an in-app phone with even more advanced functionalities, such as agent conference calling (inviting other agents to join the call), the ability to purchase toll-free numbers, call masking, external number routing, and real-time queue visibility.
While Freshsales is the overall best Bitrix24 alternative, its free plan lacks essential features, such as sales forecasting, email tracking, and third-party integrations. Teams that want free, feature-rich CRM systems can consider either HubSpot CRM or Agile CRM instead.
Freshsales Pricing at a Glance*
- Free Plan: Supports unlimited users
- Growth: $15 per user, per month
- Pro: $39 per user, per month
- Enterprise: $69 per user, per month
- Free trial: 21 days
*Based on annual billing. Monthly subscriptions are also available at slightly higher rates.
Freshsales Lead Management With 360-degree Customer View
Freshsales’ customer profile shows a holistic overview of your customers, including profile and related activities. (Source: Freshsales)
Its built-in telephone app allows you to make calls straight from your laptop or other smart devices. (Source: Freshsales)
Freshsales’ lead management feature gives a complete view of your customers’ profile, allowing you to identify your sales-ready leads easily. It ranks leads based on their engagement level and enriches leads and customer profiles with publicly listed information, such as social profiles, company details, and photos.
Its excellent in-app telephone system lets you efficiently handle calls, voicemails, and messages straight from your laptop or smartphone. It enables you to monitor phone usage to understand your teams’ ability to convert deals by reviewing analytics data associated with their calls. You also have the option to purchase virtual phone numbers in 90-plus countries for your salespeople in locations.
Check out our Freshsales review to explore other features that this platform offers.
Zoho CRM: Best Intuitive Bitrix24 Alternative With Sophisticated Analytics Tools
Zoho CRM
Overall Score: 4.27
OUT OF 5
What We Like
- Simple and straightforward interface that’s great for beginners
- Offers varied customer communication platforms, such as email, phone, live chat, and social media
- Advanced analytics and predictive tools
What's Missing
- Free plan is limited to 3 users
- 24/7 support is only available upon purchase of an Enterprise support plan
- Minimal storage capacity and requires add-on for additional monthly storage
How It Compares to Bitrix24
- Free plan offers allocation for 3 users versus Bitrix24’s unlimited user allocation
- Both offer access to Google AdWords data to evaluate ad spending effectiveness
- Has a beginner-friendly and simpler user interface versus Bitrix24’s complex dashboard
- Offers more sophisticated analytics tools that let users plug in data from any source
Bitrix24 provides essential sales analytics tools that include consumer behavior analysis and deal closing reports, which may be enough for some businesses. However, Zoho CRM offers more sophisticated analytics tools in a highly intuitive, simple interface. Its analytics tools include identifying high-quality leads that can potentially bring in more revenue, measure ad spend return on investment (ROI), track lead conversion across sales reps, and conduct campaign revenue analysis.
However, Zoho CRM’s free plan has an allocation for only three users. Those who want a free CRM with unlimited user allocation should consider HubSpot CRM. In addition, Zoho CRM’s 24/7 customer support is only available upon purchase of an add-on support plan. Businesses that prefer always-on technical support regardless of their plan subscription with no additional charges can consider Pipedrive instead.
Zoho CRM Pricing at a Glance*
- Free plan: Up to three users
- Standard: $14 per user, per month
- Professional: $23 per user, per month
- Enterprise: $40 per user, per month
- Ultimate: $52 per user, per month
- Free trial: 15 days
*Based on annual billing. Monthly subscriptions are also available at slightly higher rates.
Zoho CRM Analytics Tools
Zoho CRM’s sales rep performance report shows all reps and their progress vis-a-vis their set target for a specified period of time. (Source: Zoho CRM)
Zoho CRM’s interface is simple and beginner-friendly. Its advanced analytics tools let you accurately visualize sales figures and access real-time reports, including sales trends, marketing campaigns, and team performance. It also allows you to evaluate your sales reps, including the status of their outreach and the amount of revenue they bring in.
Check out our Zoho CRM review to learn if it’s the right fit for your small business.
Agile CRM: Best Bitrix24 Alternative With Social Media Management Tools
Agile CRM
Overall Score: 4.16
OUT OF 5
What We Like
- Has robust social media functionalities, including social media management, social listening, and social marketing
- Free plan includes essential features, such as unlimited deals and tasks, appointment scheduling, and in-app phone
- Offers a landing page builder
What's Missing
- Free plan has a 10-user cap
- Doesn’t offer 24/7 customer support
How It Compares to Bitrix24
- Free plan only offers allocation for 3 users versus Bitrix24’s unlimited user allocation
- Agile CRM’s free plan offers some important features that Bitrix24 doesn’t, including in-app telephone, lead scoring, and appointment scheduling
- Both providers can be integrated with up to 500+ third-party apps
Bitrix24’s social media function is limited to integrating social media networks and messengers, such as Telegram, Facebook, WhatsApp, and Instagram. Agile CRM takes this further by providing advanced social media features, including social listening to monitor mentions of your brand across various social channels, tracking contacts’ social activities, and interacting with leads through Facebook and Twitter.
Agile CRM’s free plan has a 10-user cap, and it doesn’t offer 24/7 support. Teams that need a free plan with unlimited user allocation should consider HubSpot CRM, while those who require 24/7 customer support should take a look at Pipedrive.
Agile CRM Pricing at a Glance*
- Free plan: Up to 10 users
- Starter: $9.99 per user, per month
- Regular: $39.99 per user, per month
- Enterprise: $64 per user, per month
*Based on annual billing. Monthly subscriptions are also available at slightly higher rates.
Agile CRM Social Media Management
Agile CRM’s social media management tool allows users to monitor their brand interactions across different social media channels. (Source: Agile CRM)
Agile CRM’s social media management suite enables you to perform key social media activities straight from your CRM dashboard. These tasks include posting company updates to social media channels, monitoring your brand mentions, keeping your followers informed by answering questions, resolving issues, and capturing leads. It also helps maximize ROI on your marketing automation campaigns by tracking the social behavior of leads and customers.
Explore this platform’s robust feature set by reading our comprehensive Agile CRM review.
Pipedrive: Best Bitrix24 Alternative for Simple & Easy-to-Use Sales Pipeline Management
Pipedrive
Overall Score: 4.15
OUT OF 5
What We Like
- Simple visual representation of sales pipelines
- Offers revenue forecast reports
- 24/7 customer support via live chat and email
What's Missing
- No free plan
- In-app caller functionality is limited to the two most expensive plans
How It Compares to Bitrix24
- One of the main drawbacks is the lack of a free plan as compared to Bitrix24’s feature-rich free version with unlimited user allocation
- Has only around 150+ third-party integrations versus Bitrix24’s almost 500 integrations
- Has a simpler interface versus Bitrix24’s more complex dashboard
- Offers 24/7 support for all plans, while Bitrix24 is only available during business hours
Bitrix24 provides visual representations of pipelines that are customizable based on your business process. However, its interface can be hard to navigate, especially for novice users. Pipedrive, on the other hand, offers the same pipeline management tools in a sleeker format. It lets you visualize your sales process and move deals along stages with unlimited, customizable pipelines in a user-friendly dashboard.
Pipedrive doesn’t have a free plan, but it does offer limited in-app calling access. Teams who don’t have a budget for a paid plan can consider HubSpot CRM, Agile CRM, or Zoho CRM. Meanwhile, those who want an in-app caller, even for low-tier plans, should consider Freshsales.
Pipedrive Pricing at a Glance*
- Essential: $14.90 per user, per month
- Advanced: $24.90 per user, per month
- Professional: $49.90 per user, per month
- Enterprise: $99 per user, per month
- Free trial: 14 days
Add-ons:
- Lead Booster: $32 per month
- Web Visitor Analytics: $41 per month
- Smart Docs: $32.50 per month
*Based on annual billing. Monthly subscriptions are also available except for the Enterprise plan.
Pipedrive Simple Pipeline Visualizations
Pipedrive’s pipelines in the Kanban view show simple and easy-to-understand sales stages. (Source: Pipedrive)
Pipedrive’s pipeline management tools provide a highly visual interface that shows actionable action points to sales agents. It is simple for users to update lead information by entering new deals and contacts on desktop or mobile. They can easily drag-and-drop deals between stages and connect their email and third-party apps to create a single lead data location.
Check out our Pipedrive review to learn more about this CRM and the features it offers small businesses.
HubSpot CRM: Best Free Bitrix24 Alternative With Excellent Email Marketing Tools
HubSpot CRM
Overall Score: 3.90
OUT OF 5
What We Like
- Has an intuitive and easy-to-use interface
- Free plan supports 1 million contacts and companies
- Offers robust email marketing tools
What's Missing
- Free plan lacks access to customer support and is limited to forums
- Plan upgrades are expensive
How It Compares to Bitrix24
- Both offer feature-rich free plans that include essential tools, such as email marketing and reporting
- HubSpot’s Enterprise plan is significantly expensive compared to Bitrix24
- HubSpot CRM’s free plan offers excellent email marketing features that include shared inboxes, list segmentation, and team email
Bitrix24 offers email marketing tools, including an in-app email, external email integration, and bulk email sending. However, all these are only available in its paid plans. HubSpot CRM, in contrast, offers useful email marketing features for free, including shared inboxes, mailing list and contact segmentation, team email, and email tracking.
While HubSpot CRM offers a free version, its plan upgrades can be expensive. Its customer support for its free plan is also limited. Businesses that want affordable pricing plans can consider either Zoho CRM or Freshsales. Those who prefer access to technical support even with a free version can consider Agile CRM or Zoho CRM.
HubSpot CRM Pricing at a Glance*
- Free: Supports an unlimited number of users
- Starter Sales Plan: $45 per month for two users
- Professional Sales Plan: $450 per month for five users
- Enterprise Sales Plan: $1,200 per month for 10 users
*Based on annual billing. Monthly subscriptions are also available at higher rates.
HubSpot CRM Free Email Marketing Tools
HubSpot CRM offers users an extensive pool of email templates and email marketing tools. (Source: HubSpot)
HubSpot CRM enables you to customize your email marketing outreach with access to its extensive library of customizable email templates. Other email marketing features include email reply tracking, email health reporting, bulk message sending, and follow-up form emails. It also offers an A/B testing and analytics function, helping you evaluate which types of emails convert and engage your customers most effectively.
Read our HubSpot CRM review to discover the features and benefits it offers small businesses.
Salesforce Essentials: Best Bitrix24 Alternative With Advanced Lead Management Tools
Salesforce Essentials
Overall Score: 3.24
OUT OF 5
What We Like
- Offers pipelines that can be customized to fit unique sales processes
- Extensive third-party integrations
- Access to Salesforce mobile app that lets you work on the go
What's Missing
- No free plan
- Complicated dashboard that can be challenging for beginners
- Default customer support is limited to email; phone support needs a premium customer support plan add-on
How It Compares to Bitrix24
- Lacks the availability of a free plan as compared to Bitrix24’s feature-rich free version with unlimited user allocation
- While Salesforce has over 100 third-party integrations, this falls short of Bitrix24’s ability to connect to over 500 apps
- Has a sleeker user interface compared to Bitrix24—although both are more complex compared to other providers
Bitrix24 provides users with basic lead management tools, including lead status monitoring and unlimited lead creation. Its lead sales intelligence reporting is only available in its higher-priced plans. Meanwhile, Salesforce Essentials provides more sophisticated lead management tools at a lower cost, including lead assignment and routing, lead duplicate blocking, and web-to-lead capture.
Salesforce Essentials doesn’t have a free plan and has a complex dashboard that’s better suited for experienced users. Businesses that don’t have a budget for a paid plan can consider HubSpot CRM or Agile CRM. Meanwhile, those who want a beginner-friendly interface should consider Zoho CRM or Pipedrive.
Salesforce Essentials Pricing at a Glance
- Annual billing: $25 per user, per month
- Monthly billing: $35 per user, per month
Add-on:
- Premier Customer Success Plan: 30% of the subscription amount
Salesforce Lead Management Tools
Salesforce Essentials’ lead management feature enables users to input all important information about their leads in a single platform. (Source: Salesforce)
Salesforce Essentials offers various ways to efficiently manage and monitor the status of leads. It enables you to track, filter, and qualify prospective customers, as well as route hot leads to the most appropriate reps to increase the probability to convert. The platform allows you to generate leads with the data from your company’s website visitors. Its duplicate blocking feature lets you prevent redundant lead inputs, so data is more reliable and relevant.
Read our full Salesforce Essentials review to explore features included in this CRM well-suited for small businesses.
How We Evaluated the Best Bitrix24 Alternatives for Small Businesses
The best CRM alternative to Bitrix24 should have comprehensive sales, marketing, and project management tools. Ideally, it should also include specialized features, such as social media management and an in-app caller. It must also have a range of affordable pricing plans or a free version.
We found that Freshsales is the best overall Bitrix24 alternative. It offers users an excellent in-app telephony system and a holistic view of all their leads and customers. Small businesses will also benefit from its easy-to-use platform, affordable pricing options, and essential CRM features, such as deal and opportunity management, sales forecasting, and task workflows.
The tabs below offer more insight into our evaluation process for selecting the best Bitrix24 alternative:
40%
Pricing
20%
General Features
15%
Ease of Use
15%
Help & Support
10%
Expert Score
40% of Overall Score
Total costs and various pricing options are typically the most important criteria for any small business decision, so it was the most heavily weighed when reviewing the best CRM alternatives for Bitrix24. We considered the availability of a free plan, varying subscription options, and whether or not there are monthly billing plans available.
20% of Overall Score
The purpose of any CRM is to provide functional solutions associated with sales, marketing, customer service, and task management. Since Bitrix24 is best known for its comprehensive sales and marketing automation features, as well as helpful project management tools, we looked for similar features among its alternatives.
15% of Overall Score
User-friendliness and intuitiveness are two of our key considerations when looking into a software’s ease of use. We evaluated whether the software is beginner-friendly or requires some level of experience to get users up to speed with using the system.
15% of Overall Score
Support is a critical part of running a CRM system, especially for small businesses that don’t have in-house technical support. We analyzed the types of support offered by these providers through live chat, email, and phone, as well as determined the hours when these support channels are available.
10% of Overall Score
We looked through existing customer reviews on credible sites to measure the level of satisfaction current users have, as well as any problems that they typically encounter. We also added our thoughts and expert opinion on key features, value for money, and popularity.
*Percentages of overall score
