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Buyer's Guide

These Are the Best Small Business Marketing Consulting Firms

By Audrey Rawnie Rico October 21, 2025 | Buyer's Guide, Marketing

Group of business people having a meeting while sitting in circle.

Finding the best marketing consulting firm for your business is a bit like a dating game — it can definitely be a hit or miss. Every business is unique, and therefore every marketing strategy is unique. The challenge is finding the best marketing consulting services that truly understand your business and its priorities, and craft…

Best Document Management Software to Secure Files & Cut Costs

By Marianne Sison October 21, 2025 | Buyer's Guide, Office Technology

Office worker managing documents with binder clips.

Let’s be honest, document management rarely makes it to the top of a small business owner’s to-do list, since serving customers and driving revenue usually come first. The problem is that disorganized files can slow down work and even expose your company to unnecessary risks. A reliable document management system keeps your information secure and…

9 Best Jewelry Inventory Software for Small Businesses

Compare nine jewelry inventory systems for retailers, makers, and repair shops. See pricing, key features, and best-fit picks.

By Agatha Aviso October 21, 2025 | Buyer's Guide, Retail

A woman looking at jewelry displays.

If you sell jewelry, the best jewelry inventory software should track stones and CTW, handle repairs or appraisals when needed, and keep online and in-store stock in sync. For this update, I rescored nine providers against a rubric that weighs jewelry-specific and core inventory features most heavily, followed by ease of use and pricing. Based…

These Are the Best Newsletter Platforms to Build an Audience

By Audrey Rawnie Rico October 15, 2025 | Buyer's Guide, Marketing

.Female feet with abstract envelope message letter.

I’ve been calling it for months now: Newsletters and subscriptions are the future of content marketing and content creation. With algorithms taking over social media and AI talking over Google, it’s been an uphill struggle for content creators — bloggers, graphic artists, videographers, podcasters, etc. — to maintain a stable income from creating content online….

15 Best PayPal Alternatives for Small Business

PayPal is popular, but it’s not always the most cost-effective or reliable way for small businesses to get paid. Lower-fee processors, faster payouts, and more specialized tools are available depending on how and where you sell.

By Andrea Herrera October 13, 2025 | Buyer's Guide, Retail

Starting Paypal app in iPhone 6s.

PayPal remains one of the most recognized ways to accept payments online, but it comes with trade-offs. Its fees can cut into margins, account freezes disrupt cash flow, and it may lack the flexibility certain industries or international sellers need. For many businesses, switching to a PayPal competitor means not just avoiding these pain points…

The Best Website for Logo Design Is Not Canva

By Audrey Rawnie Rico October 10, 2025 | Buyer's Guide, Marketing

A man working on a logo design.

I’ve been testing a bunch of different websites for logo design for some time now, and almost every year, there are always a bunch of new players on the market. Which brings me to conclude that … in 2025, Canva just isn’t the best website for logo design anymore. At least, not in every situation….

5 Best Crypto Tax Software

By Liz Smith, CPA, MSTFP October 6, 2025 | Accounting, Buyer's Guide

Bitcoins on a black laptop

The best crypto tax software makes importing wallets and exchange data simple, calculates gains and losses, and provides audit-ready tax forms. It also integrates with traditional tax prep platforms and keeps your data secure. These are my favorite choices for crypto tax software this year: CoinLedger: Best overall cryptocurrency tax software Koinly: Best for international…

Best Customer Experience Platforms for B2B

By Faithe J. Day, Ph.D. September 30, 2025 | Buyer's Guide, Office Technology

2 workmates on customer service bumping fists.

Every week, I explore how businesses can future-proof their offerings, and customer experience (CX) is key to that endeavor. Unlike CRMs that focus on sales relationships or CEM frameworks that emphasize strategic measurement, customer experience platforms capture and analyze feedback in real time. For B2B teams, the right CX tool can lead to fewer lost…

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