Prospecting letters is the salesy-term used to describe letters sent to potential clients introducing you as an agent. These can be sent as emails; however, care and concern are the top qualities a buyer and seller want in their real estate agent, which are difficult traits to convey when you aren’t willing to risk the…
10 Best Real Estate Plugins for WordPress Sites
A WordPress plugin is a piece of software that enables customization of a website beyond its standard functionality. In real estate, this can mean turning your basic WordPress site into a beautiful and functional lead magnet that attracts the attention of clients while increasing your chances of a sale. In fact, real estate plugins for…
Top 13 Ways to Generate Real Estate Leads
A real estate lead is someone looking to buy, sell, or rent a property. The more leads you have, the better your odds will be to close a deal. Therefore, your business depends on maintaining a steady stream of incoming new prospective clients, which is a process known as real estate lead generation. Agents can…
40 Best Real Estate Software & Tools for Top Agents in 2021
Real estate software provides agents everything from lead generation tools to video editing, expense tracking, and open house management software. The right real estate tools can help you optimize marketing campaigns, simplify transaction management, and maximize profit. To help you choose, we identified the 40 best real estate software on the market. Here are our…
6 Best Online Schools for California Real Estate License Renewal
California real estate license renewal courses are required every four years, and agents must take 45 hours of coursework to meet state requirements for their first-time renewal. We reviewed a dozen California real estate license renewal courses online to identify the top providers. We then compared price, course format, selection of elective courses, and customer…
6 Best Real Estate CRMs for 2021
Real estate customer relationship management (CRM) software helps brokers and agents track buyer and seller leads throughout sales processes. We evaluated a variety of CRMs using our objective scoring tool and insight from our CRM experts to learn which real estate CRMs are top of the line, and which one is the best overall. How…
6 Best Real Estate Schools in Illinois for 2021
As a single licensure state, Illinois only provides real estate broker licenses. To get a license, you must complete 75 hours of classes and pass the real estate broker exam. While there are many options to choose from to meet this requirement, we carefully selected the six best real estate schools in Illinois based on…
How to Write a Real Estate Business Plan (+ Free Template)
For most of us, writing a business plan can be compared to getting your annual teeth cleaning. It is something you don’t want to do yearly, but need to. I have always been a fan of the concept that “you can’t know where you are going until you know where you have been.” You must…
Best & Worst States to Start a Home Staging Business
Do you have a passion for design? Do you understand how to make a room look larger without knocking down a single wall, or how to turn a ho-hum entranceway into something that takes a guest’s breath away? Then you might have what it takes to start a professional home staging business. However, it takes…
6 Best Real Estate Lead Generation Websites for 2021
In order to grow successfully in real estate, you need to have a lead generation strategy. Real estate lead generation websites can be invaluable tools to bring qualified, ready-to-buy leads right to your inbox. We examined many of these platforms based on ROI, lead quality, and customer service, and chose the six best real estate…
The 9-Step Guide to Starting a Real Estate Brokerage
If you are a self-starter with an incredible work ethic and can truly bring out the best in other real estate agents—making them successful—you may be the perfect candidate to start your own real estate brokerage. However, there are a number of steps you need to take, like creating a business plan, before you can…
23 Easy-to-Use Real Estate Website Templates & Themes
Real estate website templates provide the framework for constructing your website, helping to create the perfect brand and user experience. We searched for the best real estate website templates offered for WordPress, Squarespace, Wix, and GoDaddy. All of our selected templates are fast, mobile-friendly, allow IDX integration, and can generate seller leads for a price…