Memes travel quickly through social media and grab attention on emails and website pages, so they are great tools for real estate agents and brokers looking to build awareness and increase engagement. We found the best real estate memes you can use with your client outreach, so make sure you bookmark this page and save your favorites.
Here are the top 28 real estate memes and ways to use them with social media marketing:
1. Show You Know What You’re Doing
While you don’t want to appear cocky, homebuyers and sellers want an agent who they can be confident in. This meme works for real estate marketing because it shows your confidence—and without making it seem like you take yourself too seriously. This meme could be shared on social media along with a recent home sale, or even on postcards to generate new leads.
2. Embrace Your Personality
This is another classic real estate agent meme that could be used to communicate your personality, humor, and confidence. You could share this meme with a brief, lighthearted description of yourself—or with a recent win you got for a client.
3. Address Objections
As a listing agent, you know how to help your clients get the most value from their home. This adorable meme shows that you understand how overwhelming it feels to think about selling a home—and that you know how to help them. This is exactly what homeowners need when they start thinking about selling, so use this meme to gather more listing leads.
4. Display Confidence
Everyone can relate to the hilarious difficulties that come from spell check—but your readers probably won’t be expecting the end to this meme. This is another funny and tongue-in-cheek way to communicate your confidence, expertise, and personality for real estate lead generation.
5. Make an Intriguing Offer
The best memes always contain a grain of truth, which is what makes people connect with the message so well. You might be surprised to learn how many people in your area don’t know this fact—so this is another great meme that could help you educate followers about the benefits of working with an agent. It helps you use some humor to address the objections your leads may have.
6. Show You’re Rooting for Them
Getting an offer accepted is an exciting moment—not only because it means you’ll be receiving a commission check, but primarily because you helped your clients with one of the biggest decisions in their lifetime. By using this type of real estate meme, you can communicate to your audience how dedicated you are to finding the right home for them.
7. Create a Sense of Connection
Although some people do enter the real estate industry for the money, the most successful agents are the ones who truly feel passionate about helping people find a home they love. It’s hard not to smile when you look at this picture—it could be a perfect image for your brand on social media.
8. Show Your Appreciation
Real estate careers are built on the back of referrals, and every agent is thrilled to get a new one from a happy customer. This meme conveys the genuine joy you feel when one of your former clients trusts you enough to recommend you to others, so it would be particularly useful to send as a thank-you card to past clients who refer you. Or, by sharing this on social media, you’ll show previous clients how much you appreciate referrals and gently remind your sphere of influence that they can recommend you in the future.
9. Remind Clients It’s Good to Be Selective
The most successful and confident real estate agents encourage both buyers and sellers to vet agents before signing any agreements. Although you want to gain more clients, it’s vitally important that you and your clients are a good fit for each other—and this real estate agent meme describes that perfectly. Sharing this meme will reflect your genuine desire for clients to have a positive experience in real estate.
10. Offer Homeselling Tips
Any successful real estate agent knows how to give their clients feedback on how to maximize the value of their home. This meme is definitely attention-grabbing and opens the door for an email or social media post about depersonalizing a home before listing it. In fact, it could be a perfect opportunity to discuss your ability and expertise in staging homes and helping sellers get the highest price for their home.
11. Share in Your Client’s Pain
While real estate agents usually keep a calm exterior when their clients are chomping at the bit for more information, there are plenty of times you feel just as impatient as the clients. This meme communicates that you are not in charge of every aspect of a real estate transaction. This could be used in a post that describes how you want the same thing your clients want—it could also be used as an education post to discuss part of the closing process that many of your followers may be unfamiliar with.
12. Remind Clients Why They Need You
It’s easy to understand FSBO’s motivation—especially when the commission price could be well over five figures. However, the truth is that FSBOs are fighting an uphill battle without access to the MLS or the network of experienced real estate professionals. Although you want to be careful not to make fun of the people in your network who choose to sell a house independently, using a meme like this one is a great way to communicate an important point. In fact, think about sharing this real estate agent meme along with some proven statistics about FSBO homes.
13. Warn Prospects of the Risks of Selling Alone
In many cases, FSBO homeowners don’t realize they’re taking any kind of risks or “living dangerously.” They are typically just focused on saving money, and are willing to put in extra work to do so. This meme could be a perfect mailer for currently listed FSBO homes—it sends a clear message without being negative. Print this on a postcard, and write a brief description on the back about how you can actually help them make more money from their home sale.
14. Work Your Sphere of Influence
This meme is a lighthearted, punny way to communicate to both FSBOs and other contacts who are considering selling their home. This would be particularly fitting for a social media post on Facebook, Instagram, Twitter, or LinkedIn. You could use it to remind followers of your real estate expertise, or to announce your real estate license and offer your help to others.
15. Help Clients Visualize Your Value
If you’re a seasoned real estate agent or broker who has a system of marketing new listings, this meme is a perfect way to describe that. If you want to communicate your expertise without sound cocky, using a funny real estate meme is the best way to do it. If you’re still developing your skills, check out these real estate marketing ideas.
16. Showcase Your Negotiation Skills
In highly competitive markets, some buyers and sellers will specifically look for agents with known negotiating skills. If you have a competitive spirit, use this meme to show your willingness to fight for your clients and negotiate the absolute best deal in every transaction.
17. Demonstrate Your Willingness to Do What it Takes
There are some days when you will need the strength and determination of Liam Neeson to help clients find a home—even though they may not realize what it takes. Use this meme to bring attention to your passion and determination to help clients buy homes in competitive markets or during seasons of low inventory. This would be fitting on social media, in a nurture email sequence, or even as an eye-catching mailer.
18. Offer Your Expertise
Since homeowners aren’t real estate professionals, they don’t usually know where to find the right information or the right tools. Without your help, trying to price a home accurately is just like being blindfolded. Use this meme to remind potential sellers to contact you for the correct information, and include information about your expertise in creating comparative market analyses (CMAs).
19. Address Common Pain Points
They say a picture is worth a thousand words, and here’s an example. Before current homeowners call you to find them a new home, they probably start feeling cramped in their home—exactly like a biscuit. The people who resonate with this meme will be the first ones to engage with it because it’s so relatable.
20. Make Events Memorable
Instead of just posting information about your open house, make it more memorable and more relatable with a real estate meme. If grumpy cat fits in your brand, using this meme to announce your open house and give more details about the listing will get much more engagement.
21. Highlight Your Advice
When you’re working with homebuyers, you can offer advice, but you can’t control their decisions. A great way to discuss a very common mistake made by buyers is to use a meme from a familiar and well-known skit, like this one. This meme could be used to describe how lowball offers won’t help buyers actually get the best home for the best value.
22. Demonstrate Your Passion for Real Estate
One benefit of memes is that they’re often taken from popular movies or TV shows, like this one, which naturally grabs readers’ attention. This quote makes everyone laugh, and shows your passion for real estate. Use this image along with a specific example of something that your love for the industry causes you to do, like scroll through the MLS at 10 p.m. or create CMAs for fun. This type of meme could be particularly successful in your LinkedIn marketing strategy.
23. Make it Clear Where You Fit in the Process
If you live in an area with many first-time buyers, you’ll find that they often don’t know where to start when it’s time to find their first home. This meme could be used to explain to your followers why it’s vital for them to meet with a lender before looking at houses. Even better, include links to more in-depth information about why it’s important to get a pre-approval.
24. Explain Why They May Need Prequalification
Many buyers, particularly first-time homebuyers, don’t know what it means to be prequalified and don’t understand what the process will look like. If you enjoy working with first-time buyers and want to continue to attract them with your marketing, this meme would be a great way to educate buyers on social media.
25. Share Wins Publically
This meme is a great way to celebrate when you get a buyer under contract. In particularly competitive environments, when it’s more challenging to get offers accepted, this type of meme will be especially useful to post. It will show your leads that you can win offers even with competition.
26. Prompt a Conversation
There are so many benefits to owning a home, but your leads or social media followers might not be aware of them. Use this meme to start talking about all the reasons people should own real estate. You could speak to specific groups of people, like renters or current homeowners, about unique ways they could buy a house or a second investment property.
27. Adjust Your Messaging to Take Advantage of Trends
Spring is notorious for being the most active period for real estate. This is when most houses are listed for sale and when there are the most buyers looking for homes. This meme would be particularly appropriate if you have buyers who are having a hard time finding the right home during the winter. You could share this meme to give out useful information about your real estate market, and generate new real estate leads by encouraging followers to contact you.
28. Show Your Thanks
Every agent appreciates working with fantastic clients, and also recognizes the importance they hold in their career. Many agents and clients remain friends long after closing, and happy clients refer agents to their own personal networks. While not all real estate agents will end up being best friends with their clients, needless to say, they appreciate their clients greatly and know they’d never be anywhere without them. This meme could be printed on postcards and be used as a post-closing thank-you card to your clients.
Memes are fun and effective because they are so relatable. If you haven’t been using them as a part of your real estate social media marketing strategy, start today. Choose the best fitting memes for your brand, and then use a social media scheduling tool to watch your engagement skyrocket.