This article is part of a larger series on Real Estate Lead Generation and Marketing.
Using real estate memes in your marketing strategy will help you connect with social followers and clients through humor, gain influence, and target a larger audience. The realtor memes you share should represent your brand and personality by including your interests, jokes, and highlighting your real estate expertise. When memes resonate with your followers, they will reshare the content and, in turn, expose your real estate services to their sphere of influence.
Here are 21 real estate memes to help create laughter and generate real estate leads along the way:
1. Funny Real Estate Meme to Draw People Together
The best realtor memes use an agent’s sense of humor to attract clients. It showcases your personality and shows that you can have a little fun, even in a sometimes stressful real estate transaction. This example uses a few strategies in addition to humor. A cute animal will attract animal lovers and has a direct call to action asking clients to “keep an ear out.” Agents can post this on their Instagram or real estate Facebook page to attract clients who have the same sense of humor.
2. Funny Realtor Meme for Referral Requests
Agents who have a large network of referral leads can build a successful career on those leads alone. The best way to ask for a referral lead is through email and text marketing. By sharing funny referral memes through an email drip campaign or automated text message, you can connect with clients who have firsthand experience with your services and can quickly respond with any available referrals.
Agents can use platforms like all-in-one sales and marketing platform Real Geeks to automate referral requests in email drip campaigns and text messaging. Agents can use memes combined with the platform’s Facebook marketing tool to quickly create advertisements to drive social traffic back to your business page.
3. Volatile Housing Market Meme
House memes speaking about the state of the housing market convey a little shock value through humor. This meme in particular focuses on the fast-paced nature of a seller’s market and can prompt current buyer clients to understand the differences they’ll experience while purchasing in this type of market. Realtor memes like these can also attract prospective clients who need to find a buyer’s representative quickly to take advantage of the current market.
4. When Clients Don’t Believe the Comp Reports Meme
Many sellers will do their own research when selling their home, but the internet is not always right. This meme about selling a house is a way to share your expertise with your clients and shows you understand the market better than an online calculator.
A great moment to share this meme with prospective seller clients is during pricing conversations happening via text message or email. This is also a funny real estate humor meme to share on social media to create awareness around housing prices calculated online in order to prospect for seller leads.
5. The Relief of Closing on a House Meme
When your clients have met all the requirements to close on the mortgage, it’s an exciting moment for both you and them. You can share this closing on a house meme with your clients to celebrate the victory of moving forward with the closing process. It is also an effective way to toot your own horn on social media so prospective clients know that you are busy in the field making transactions happen regularly.
Connecting with clients through small victories along the buying process can help you develop deeper relationships with them. Sharing these stories and real estate memes on platforms like Instagram can create engagement and connect deeper with your followers. You can also share these moments on Instagram Stories to highlight each of your clients and their journey to homeownership to generate Instagram leads.
Agents can use platforms like Artur’In to automate the engagement process with social media followers. Artur’In will manage all of your social media accounts and use artificial intelligence to strategically post, on your behalf, content that is relevant to your brand—including realtor memes. This automation ensures agents can spend more time focusing on closing deals.
6. Buying Your First Home Meme
Very often, first-time homebuyers miss key steps simply because they’ve never been through a real estate transaction before. As a professional, part of your role is to educate them beforehand so they feel comfortable going through the process with you. You can share this first home meme with buyers so they understand some of the items they need to handle before you can help them with putting in an offer.
This way, you both are on the same page before exerting more time into a purchase without following proper protocol. In order to further attract first-time homebuyers when sharing this meme on social media, use real estate hashtags like #firsttimehomebuyers, #stepstobuyahouse, and #firsttimebuyeragent to bring clients to your page who are interested in learning more about the process.
7. Clients Who Cannot Commit to an Agent Meme
It can be extremely frustrating for an agent to devote time and effort, only to find out the prospective client is already working with another agent. Using funny real estate memes can help diffuse the situation but also make your point very clear without direct confrontation. When a client tells you they’re working with multiple agents, you can share this meme in return. They’ll either make the decision to work with you, or you’ll have some time back to focus on other serious buyers.
8. Frustration With the Seller’s Agent Meme
Real estate memes are not exclusive to just an agent-client relationship. You can use them with other agents too. This is the perfect meme to share if you’re struggling to get a response from the seller’s agent. You can share this selling house meme individually with the seller’s agent to provoke them to not only respond, but be more timely in their responses going forward.
Additionally, you can share this with your clients to let them know you’re waiting on a response. A little humor can go a long way as agents navigate closing deals and advocate for their clients.
9. When Clients Have a Skewed View of Housing Prices Meme
Every client wants the best deal, but sometimes their expectations are not realistic. For example, a client may feel that there is not enough inventory within their price range when in reality, their budget is too low.
Sharing a funny real estate meme depicting their views compared to reality can help manage client expectations in a lighthearted way. Sharing housing market memes regarding a homebuyer’s price expectations can also target clients who are interested in learning about the current market pricing trends and encourage them to reach out.
10. Realtor Life Meme
Sharing some insight on your life as a real estate agent can help you connect with your network. A lot of people have misconceptions about what it’s like to be a real estate agent because you’re not working typical 9-to-5 hours and your salary is based solely on commission.
When people see real estate agent memes like this, they may develop a newfound respect for your line of work, be drawn to your work ethic, and understand how much time you really put in for your clients. Sharing memes with insights into #realtorlife humanizes the process and helps prospective clients see you beyond a transaction.
11. Difficult Real Estate Clients Meme
Managing expectations is part of your role as an agent. You can’t help everyone, but you can use a meme to express the frustrations around an inflated list of requirements from clients who are not prepared or knowledgeable about the process. Share this meme with the intention of attracting clients whose expectations are in line with the market and who are not looking to waste your time.
12. Required Paperwork Meme
Agents should ensure clients are prequalified before spending time showing them any listings. This includes pre-approvals, financials, credit history, and home preferences before you take clients out. Agents can share funny real estate memes like this to start the conversation and educate them on the required paperwork and financials needed to buy a home.
To help with the prequalifying process, agents can connect marketing automation to client relationship management (CRM) software to automatically share information with clients depending on where they are in the homebuying or selling process. Platforms like Market Leader can send emails, texts, and newsletter campaigns sharing this information on your behalf. It even pulls in contacts from more than 25 sources to help you expand your reach.
13. Being Confident in the Value You Offer Meme
Confidence is key to developing a successful real estate business. Be confident in the services you have to offer and clients will be attracted to that. This realtor meme is straight to the point and advocates that your presence as an agent is the one thing clients need during a real estate transaction. Your confidence can also help boost the confidence in your buyers and sellers, as most enter the homebuying and selling process a bit unsure of what to expect.
14. Too Many Decision-makers Meme
During a real estate transaction, there sometimes are too many cooks in the kitchen—but that doesn’t mean a deal can’t get done. Navigating the personality dynamics between couples, roommates, parents with children, and so on can be difficult because they may have different ideas of what they want in a home.
Agents can use this realtor meme to attract clients who are dealing with issues of personality within their own rental or purchase. It also can showcase your expertise in dealing with a certain clientele group. For example, if you’ve worked closely with roommate clients and have tips to make a rental transaction work seamlessly, this is a way to target these clients.
15. Mortgage Rates Realtor Meme
When financing rates are low, clients are more willing to take out new mortgages for a new home purchase since their interest rates (and payments) will be much lower. Sharing this information can help attract new clients, especially those that can benefit from a long-term purchase commitment at a lower rate than has been seen in years.
Although agents do not handle the lending portion for their clients, you’ll need to ensure you have the right resources to refer them to, as a lender can help make the buying process go smoothly. This realtor meme example shows how far you’ll go to make sure your clients save money and will attract those who are interested in the savings potential.
16. Clients Who Cannot Make a Decision Meme
Real estate agents want to make sure their clients are happy with their new home. However, in extenuating circumstances, some clients’ requirements are very difficult to meet. Using this funny real estate meme to share the indecisiveness of clients can bring light to picky client issues and can help eliminate further issues. It can also provide some insight to your social media followers of the pain points that you encounter as an agent.
17. Bad Advertising Example Meme
Real estate memes containing examples of poor advertising can help draw a lot of attention and laughs. People find them extremely funny and are most likely to share within their sphere. These memes show that the description of the property may not always be what it seems without visiting in person. You can use such memes to share with your clients to make sure they know you will always do your due diligence and see the property in person without taking the description at face value.
18. Celebrating Your Win Meme
Real estate agent memes celebrating a job well done are great opportunities to showcase that you’re invested in helping clients find the perfect home. It shows that you’re their biggest cheerleader regardless of financial gain on your end. Clients want to work with someone who wants the best for them and is capable of helping clients secure a home.
To help build a stronger online social presence, agents can implement services from companies like Lyfe Marketing to increase followers, engagement, and bring social media followers to your website. Lyfe Marketing’s social media management plans consist of a select number of posts each month on Facebook and Instagram along with post monitoring and responding.
19. Agency Representation Meme
Using memes to help discuss the benefits of having your own agent representation can help agents generate leads from clients who previously insisted on connecting with the listing agent. Some buyers may assume the listing agent will know more details about the property, but the listing agent’s fiduciary responsibility can lean toward the seller who is paying their fee.
Real estate agents who are looking to represent buyers can share information on the disadvantages of dual agency in order to drive buyer leads. Subsequently, buyers will view you as an agent who will advocate for their best interests.
20. Direct Call to Action Meme
A call to action is designed to prompt an immediate response from interested prospective clients. Agents shouldn’t shy away from using a direct call to action in memes in order to get a prospect to reach out about their services. Include your contact information, a photo of yourself for recognition, and your logo to reinforce your brand. This will also ensure that you’ll get credit for the meme when it’s shared online on other platforms.
21. For Sale by Owner Meme
Share this meme as part of your real estate marketing if your niche is focused on converting for sale by owner (FBSO) leads. Although FSBO listings can be successful, it implies that selling your own home is not always the easiest process for homeowners.
Owners don’t always have the expertise to make sure they’re getting the best price given current market conditions, and working with an agent can be extremely beneficial. You can directly target FSBO listings to share this meme with the hopes of obtaining the listing yourself. For other tips in generating FSBO listings, check out our article listing the best sources of FSBO leads.
Tools to Create Your Own Real Estate Memes
There are various social media tools on the market to help agents create and post content on social platforms. Although you can find and share memes that are already created, the best way to drive as much attention to your social platforms is to create your own memes.
These realtor memes will be original to your business, gain exposure as others share them, and showcase your unique real estate branding and personality. Luckily, creating memes is affordable and can be done easily through a few online platforms.
For additional social media marketing tips, take a read through Top 15 Ways to Crush Your Real Estate Social Media Marketing.
Real estate memes are content pieces to help break up the typical real estate listing, open house, and market trends posts on social media. The best memes are a combination of humor and represent how you and your clients are really feeling at a given moment in time. Sharing funny realtor memes can help you not only gain exposure online, but nurture relationships with prospects to help your business grow and succeed.