Website Builder Review: Wix vs. Weebly vs. SquareSpace vs. WordPress

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wix vs. wordpress vs. weebley vs. squarespaceDo it yourself website builders have made giant leaps forward in the last few years.  It is now possible for anyone with a computer and an internet connection to build a professional looking small business website.

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Here is an overview of what we feel are the top 4 do-it-yourself website building softwares, so you can choose the best option for you.

Best Website Builder For Non Tech Savvy Small Business Owners:


Best Website Builder For Tech Savvy Small Business Owners:







Ease of Use





Price For Basic
Business Package





Hosting Included?








Chat/ User


Free Templates





Mobile Site





Search Engine





Business Email?





Business Email?

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Why We Chose Weebly for Non Tech Savvy Small Business Owners


If you want to get online but don’t want to spend a lot of time learning a new system, then Weebly  is the choice for you.

If you have been following my series of articles on rebuilding and marketing my father’s real estate site, this may come as a surprise. I chose Wix for that project over the other options, because I found it easier to use, and it offers the best diversity of free templates for small business owners.

After launching the site however, I started to have issues that I feel are going to prevent the site from ranking well in Google and other search engines.  As Google is a major source of traffic for most websites, this is a major problem.  I talk more about this in the SEO section below.

Weebly does not have these issues.  While it is a little harder to use than Wix, and I don’t like the templates as much, this is a small price to pay for better search engine rankings.  It is also the least expensive option by far.

Try Weebly

Why We Chose WordPress For Tech Savvy Small Business Owners


If you are a tech savvy small business owner, or willing to spend some time learning a new system, then WordPress is the clear choice.

With WordPress you have full control over your website, there are tons of free and paid templates, and a large community of WordPress developers who can help you make customizations.

What you give up with WordPress is ease of use and time spent maintaining the site.  While you don’t need to know how to code to use WordPress, you do if you want to customize most of their themes.

We use WordPress here at and I am going to be transferring my father’s site to WordPress in the near future.

Try WordPress

Wix vs. Weebly vs. SquareSpace vs. WordPress In Depth Review

Ease of Use

wix-126x131A novice with zero technical expertise could easily use Wix to build a site from scratch.  They have a wide variety of templates for all types of businesses, and modifying them to suite your business is a breeze.

weebly-126x131You do not need any technical expertise to use Weebly, but it is not as intuitive as Wix.  However, Weebly does have a really nice feature.  They have a check the box, step by step process, walking you through the entire process of launching your site.

Squarespace-126x131Like with Weebly, I do not find the Squarespace website editor as intuitive as the Wix Editor.  It is however also built for non technical users, and tons of people use it.  One exception is setting up an online store.  The process for doing that with Squarespace is very simple and straightforward.

wordpress-126x131WordPress is the most difficult of the 4 options listed.  You need to be able to setup and install wordpress on your domain.  If you want to modify the layout of most wordpress themes, you also need to know how to write code.


Wix, Weebly, and WordPress can be used for Free.  However, with Wix and Weebly, you have to pay a monthly fee if you want to use your own domain name with the service.  If you want to use your own domain with WordPress, you have to purchase hosting.  Squarespace does not offer a free option.

Wix, Weebly and Squarespace all have multiple packages.  The differences are the amount of storage and bandwidth you want  and whether or not you want to have an online store.  For the purposes of this comparison we reviewed their most popular plans.

wix-126x131$149.04 Per year.  This get’s you everything you need to run a small business website with the exception of a shopping cart.  If you want to sell products from your website you will need to upgrade to the $194.04 per year package.

weebly-126x131$79.56 per year.  Weebly is much cheaper than Wix and Squarespace for a basic site.  However the online store that is offered with this option, only allows 25 products.  There is also a 3% transaction fee that weebly charges for each product that is sold.  So, if you have an online store, you will likely need the next version up, which runs $234.48 per year.

Squarespace-126x131$192 per year. This gives you all the features you need to run a small business website as well as an online store where you can sell up to 20 products.  If you want to sell more than 20 products, the price increases to $288 per year.

wordpress-126x131WordPress is open source and free to use.  However, if you want to use your own domain, you have to buy a hosting package.  This is going to run you between $50 and $100 per year.


wix-126x131Offers support via phone, support forum where Wix employees respond to your questions and issues, and email.

weebly-126x131Offers support via email and live chat.

Squarespace-126x131Offers support via user forums, email, and live chat.

wordpress-126x131Offers support via user forums.

Free Templates

A template is basically a ready to go layout and website design.  The idea is you just plug in your text, the design work is already done for you.

wix-126x131Offers a wide variety of free templates.  They also categorize their templates based on the type of business. This makes finding a nice template quick and easy.

weebly-126x131Offers a lot of free templates.  However, they are not categorized by business type, and the quality of the designs is not as good as Wix or Squarespace.

Squarespace-126x131Has the lowest number of free templates.  However, for business related to design, art, and fashion they have the best designed templates.  Most are too flashy, in my opinion, for firms in other industries.

wordpress-126x131Offers the widest variety of free templates.  You can choose from literally thousands.  However the quality of many of the free wordpress templates is not very good.  Because of this many people opt for paid templates.  Paid WordPress templates generally cost somewhere between $50 and $100 as a one time fee.

Mobile Site

Wix, Weebly and Squarespace all automatically convert your site into a mobile version.  With WordPress, it depends on the template you choose.

Many wordpress templates are “responsive” meaning that they automatically adjust the theme for visitors on mobile devices.  For those that are not responsive, wordpress has many plugins that can convert your desktop site into a mobile version.

Search Engine Friendliness

In order for your site to rank well in Google and other search engines, it has to meet certain technical specifications.  This is the foundation of what is known as search engine optimization or SEO for short.


Although they spend a lot of time defending the search engine friendliness of their product, there are too many open questions about Wix for me to feel comfortable recommending them.  Here are the two major problems I ran into with Wix:

1. There are no 301 redirects.  If you have an old site that you want to move to Wix, then you will have to rebuild your search engine rankings from scratch.  The reason why is that there is no way to redirect the pages of your old site to the new pages on Wix.  This is basic SEO that should be included and the fact that it is not makes me wonder what else it is missing that I am not seeing.

2. The link structure sucks.  Here is what a site url looks like:!lake-gaston-rentals/c7tk

And here is what a blog url looks like:!Lake-Gaston-Activities/c1yk9/6D61E1EA-C616-4370-8B39-7AFB91554812

Wix defends this link structure vigorously.  However, I have never seen a link structure like this, and even if the search engines don’t mind the junk included at the beginning and end of the above links, it is terrible user experience.  If someone wants to link to one of my blog posts (one of the major factors that would help it rank in the search engines) then they are likely to be scared off by the monstrosity above.

weebly-126x131The two issues above do not exist with Wix and you have full control over the important SEO elements with Weebly.

Squarespace-126x131The two issues above to not exist with Squarespace and you have full control over the important SEO elements with Weebly.

wordpress-126x131WordPress is by far the best from an SEO standpoint.  You can customize it as much as you want and there are lots of free plugins like the YOAST SEO plugin that make SEO a breeze.


Wix, Weebly, and Squarespace all provide free hosting as part of their packages.  Wordpress does not offer hosting.  If you choose to go with WordPress, we recommend GoDaddy for hosting.

Business Email

Wix, Weebly and Squarespace all allow you to easily hook up your business email using Google Apps.  Google apps is Gmail’s paid service, which allows you to manage multiple business emails from one dashboard.  If you are a larger company, then the extra cost of using Google Apps for email is probably worth it.  Via the Google Apps dashboard you can easily setup, delete and administer your employee’s emails.

Although it is not part of their service to help you hook it up, you can also use Google Apps with wordpress.

If you are a 1 or two person business, you can save a lot of money by registering your domain with GoDaddy, and using their free forwarding email addresses.  Follow the instructions found here, and you can send and receive email for free using your business domain and a gmail account.

The Bottom Line

If you are in the design, fashion, or art industry then you may want to choose Squarespace for their flashier designs.  For all other types of small business websites, we recommend Weebly as the best do it yourself website builder for non tech savvy small business owners.  It is affordable, simple to use, and offers best variety of templates.

If you are tech savvy or don’t mind spending time learning a new system, then WordPress is by far the most flexible option.

Try Weebly Try WordPress


  1. says

    I would not recommend Weebly, especially to anyone wanting to use the blog function. I’ve requested two easy and universally used changes and they haven’t responded other than “we don’t have that feature.” As it is, you can’t create a sidebar list of recent blog post headlines. And you can’t insert more than one photo into a text block. Very frustrating.

    • says

      Hi J.,

      Thanks for sharing your experience with Weebly, it’s always good to hear user feedback.

      If you are still interested in adding your blog posts to the sidebar of Weebly you can do this using the below site:

      Just take your blog RSS feed from Weebly and enter it there. Then take the code and use the “embed code” feature to add it to the sidebar of your site. This will add a list of all your blog posts to the side of your Weebly blog page.

      Hope that helps!

      Best Regards,

      Best Regards,

  2. says

    I wanted to make a couple of comments here. I consider myself an expert on Wix as I have used it for four years not and have recently migrated over to Squarespace for good, after trialing Weebly and others.
    Here’s been my experience with Wix.
    Their support is horrible. They have foreigners that don’t read the questions you ask properly and respond with nonsense “canned answers” with no real solutions.
    If you plan on building a site that has several pages and you don’t want to look like a freaking idiot to your customers FORGET WIX! They will have you looking like a fool in no time. While they offer more third party apps than any other company, when you add these apps they slow your loading time down to a crawl and adding pictures also it a no, no. Wix is quick to tell you that they “don’t support third party apps when you do complain about loading times” and they tell you to get rid of the apps and pictures. What’s the point in having a website if you can’t have pictures and apps? I rely on adsense and if I cannot add their coding there’s a problem.
    I had a problem with their blog structure as you cannot add html to the blog, in order to add your adsense coding and when you add it below the comments everything just migrates down the page so no one can even see the add if they were going to click on it. When I contacted Wix about this, I was told that I need to get rid of the ad, it was causing the problem.
    I would also like to correct you on something. The mobile site is not “automatically optimized for WIx” This is a HUGE problem. While they like to say it is optimized is it a nightmare. Once you have developed your regular site, you have to head over to the “mobile view” and to your dismay you will find everything all over the place. You will then have to essentially build your site from scratch again, for the mobile view. I have literally spent WEEKS working on the mobile view as it is extremely time consuming to drag everything all the way back up the page, so it can be seen by your visitors and then play “hide and go seek” with the elements that are missing. Not fun and I was ready to choke good ole Wix.
    another problem is complaints that the mobile view doesn’t load at all. When I checked this out, it was true. I didn’t load on smart phones or other high end devices. This is extremely embarrassing to me.
    When you ask Wix to take a look at this, you will be told that your mobile site is loading fine for them.
    …I call bullshit! Please, what ever you do stay away from WIX. They are beyond horrible.
    Oh, I almost forgot. regardless of what browser you use, your site will continuously crash with Wix. When you ask Wix about this they will say it’s your browser and to “clear your cache” None of this works

    With Weebly, when I tried it, it seemed very simplistc. More so than what I need for the type of site I have, but I did try it and it just kept getting stuck on me with the never ending wheel circling around the screen. Not good, so I gave up on it.

    Now, on to squarespace. I am in LOVE!!!!! This platform is completely amazing for me and I cannot believe I am lucky enough to have found it. Especially after dealing with the devil for so many years. I really didn’t want to switch sites,but I found I had no choice if I wanted my business to grow.

    This site have phenomenal SEO and commerce. Their blog is an excellent structure and has a great way to send out the blog posts to all your social networks right after you post it on your site. This is a huge time saver for me.
    The site load time is lightening quick, even though I have lots of pictures and a huge amount of third party apps on my site. More so than I did not WIx.
    I had a problem with some coding for the third party apps and they helped me every step of the way. The promise to get back to you quickly with support and they do. They don’t offer “canned excuses” either. They actually told me what was wrong with my coding and how to make it work with my site. I am not a coding person.
    Their templates are very professional and their ecommerce works extremely well.
    They also connect your site to mailchimp, which is great for people signing up to your newsletters, their email go right into mailchimp. Wix, has nothing like this!

    I will never look back! I absolutely LOVE Squarespace and all its features. Wix is a disaster. Don’t say I didn’t tell you so!

    • says

      hi Michelle,
      I’m in the same boat — have a wix site, interested in switching over. How did you actually do the transfer?

      My #1 hesitancy right now is all the time it would take copying or re-building content on a new platform.

      Thanks for your advice.

      • says

        Hi Michelle,

        Luckily for me my site did not have that many pages when I made the transfer so I did it manually. Unfortunately I think switching manually is the only way when moving from Wix. If you have a large site what I would recommend is hiring a virtual assistant to help you. We use for projects such as this. They charge around $10 an hour.

        Hope that helps.

        Best Regards,

  3. says

    I have used all four and they all have their pros and cons. Wix I just plain won’t use, it offers nothing on top of what the other 3 offer.

    WordPress – Will always give you the most flexibility and with a well built premium theme is as easy as the others. But dear god, don’t suggest GoDaddy for website hosting. That goes for BlueHost, Hostgator or any other EIG company as well. For someone that doesn’t know anything about hosting, look for a company that offers Litespeed (they will brag about it on their sales page). You can pretty much guarantee they don’t use cheap and overloaded servers or wouldn’t bother with the extra license cost. I know you have to make money but at least send them to good hosts.

    Weebly – Fine as a starter platform and their themes are getting better looking. My very very first website was on Weebly.

    Squarespace – Prettier than Weebly but IMO to pricey for what you get.

  4. says

    I would definitely recommend Wix. From start to finish it was simple to use yet achieved the results i was looking for. I simple right click in the area gave me all the options i was looking for to activate the areas of the page and set up links which if i had started from scratch on my own I wouldn’t have known where to begin!

    I found their layout suited to bloggers and it was very easy to add in the app to be able to link my site to my social network sites.

    I am currently still using the free option which at the moment suits my needs but I will certainly be upgrading to the premium package as and when I need.

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