Holidays are a great opportunity for real estate agents to connect, catch up, and create new memories with past and potential clients. To achieve success, agents should employ a variety of creative holiday real estate marketing ideas that will help them stand out from the crowd. I have compiled a list of 12 innovative and effective real estate holiday marketing ideas to help agents grow brand awareness, generate leads, and close deals with potential clients during 2024.
Free Holiday Real Estate Marketing Calendar
By strategizing and scheduling your holiday marketing ideas for real estate ahead of time, you can ensure that you’re on track to meet your goals and objectives. To get started, we recommend using our 2024 real estate marketing calendar below, which includes important holidays and major events throughout the year. Having a clear picture of upcoming events and occasions can help you tailor your real estate holiday marketing ideas to suit your audience’s needs and interests best.
1. January
Popular January Holidays:
- New Year’s Day
- Epiphany
- Makar Sankranti/Pongal
- Martin Luther King, Jr. Day
A new year brings new trends in the real estate market and more potential clients who want to buy or sell homes. As a real estate agent, it’s important to showcase your expertise at the start of the new year so you can set yourself up for lead generation throughout the rest of the year. Also, since many people make New Year’s resolutions and goals that involve buying or selling their home, capitalize on that by reaching out to your contact list to see who’s interested in making the next move.
While wishing your past, current, and prospective clients a Happy New Year, you can also do the following:
- Post on social media using hashtags like #newyearnewhouse and #newyearnewhomeowner.
- Publish a blog post on the popularity of upcoming tech trends for the new year, like virtual tours or eco-friendly housing.
- Do a wrap-up of the previous year in real estate and give your predictions for the coming year.
- Provide the most recent statistics essential for homebuyers and sellers to know when entering the market.
- Create a first-time homeowner manual for those looking to buy in the new year.
- Send New Year’s real estate postcards encouraging people to reach out about your services.
2. February
Popular February Holidays:
- Groundhog Day
- Brazilian Carnival
- Chinese New Year
- Tết Nguyên Đán
- Mardi Gras
- Valentine’s Day
- Lent begins
- Basant Panchami
- Presidents Day
February is a month when people eagerly look forward to Chinese New Year and Valentine’s Day celebrations. Chinese New Year is a time to mark new beginnings, embrace traditions, and spend time with loved ones. On the other hand, Valentine’s Day is a celebration of love, affection, and admiration, where couples express their feelings and show appreciation for each other. Showing thoughtful gestures toward your clients will leave a lasting impression, making them feel valued and appreciated.
During these holidays, generate some love from your clients with these ideas:
- Send a box of chocolates or treats for Valentine’s Day.
- Post on social media using hashtags like #valentinesdayrealestategift and #happychinesenewyearrealestate.
- Purchase gift baskets for repeat clients, including bath bombs, a bottle of wine, and a holiday card game.
- Host a themed open house for Chinese New Year or Valentine’s Day.
- Buy hot chocolate jars with single or double servings to warm their hearts during the chilly winter holidays.
- Send a customized email, brochure, or postcard to your contacts who live far away, wishing them a Happy Valentine’s Day.
3. March
Popular March Holidays:
- Hina Matsuri
- Zhonghe Festival
- Ramadan
- Zhonghe Festival
- St. Patrick’s Day
- Ostara
- Norouz
- Purim
- Holi
- Easter
As the spring season arrives, March brings two major holidays celebrated worldwide: St. Patrick’s Day and Easter. These celebrations offer an excellent opportunity for real estate agents to connect with their clients and prospects more engagingly. To do this, agents must stay in touch with their sphere of influence by leveraging various communication channels, including email, social media, and personal phone calls.
If you’re looking for a unique and thoughtful way to show appreciation to your real estate clients in March, consider the following:
- Partner with a cleaning service company to offer cleaning discounts for your past clients.
- Send real estate postcards with “Happy Spring” wishes and invite your farm area to contact and use your services.
- Post or email recipes for popular St. Patrick’s Day foods like corned beef and cabbage or Irish soda bread.
- Volunteer in your local community to help with festivities like Easter egg hunts or Purim plays.
- Share images or videos of your personal holiday celebrations on social media to spark engagement.
- Create gift baskets that include bottles of wine, bunny-shaped cookies, and Easter-themed chocolates.
These gift baskets are not only a fantastic way to show your clients that you care, but they are also practical, as they can be reused long after the holiday. You can easily customize the basket with many delightful options that fit your client’s tastes and preferences on EvaBot.
After gathering the necessary information, EvaBot will send your clients a customized gift along with a handwritten note. The packaging will also be designed with your branding. Eva’s data can also be directly exported to your current customer relationship management (CRM) tool or any other application you may be using.
4. April
Popular April Holidays:
- April Fools’ Day
- Hanshi Festival
- Passover
- Earth Day
- ANZAC Day
April is the month when Earth Day is celebrated, and it is an excellent opportunity for real estate agents to showcase their eco-friendly and innovative marketing strategies. This helps build brand awareness and solidify their brand identity. To celebrate Earth Day, real estate agents can implement several marketing ideas, such as the following:
- Host a unique Do-It-Yourself (DIY) project or event.
- Organize a workshop on “How to wrap up a gift in an eco-friendly way” or a natural dyeing event in your local area.
- Showcase your expertise by completing the National Association of Realtors (NAR) Green Designation or other similar certifications.
- Do a seminar for first-time homebuyers and investors about green building and sustainability home trends.
- Post funny and quirky content on your social media during April Fools’ Day to engage and communicate with your audience.
- Sponsor local organizations that plant trees or pick up garbage to show your support for Earth Day but also showcase your business.
5. May
Popular May Holidays:
- Beltane
- May Day
- Cinco de Mayo
- Kodomo-no-hi
- Mother’s Day
- World Dracula Day
- Memorial Day
As we enter May, we are greeted by two significant holidays with profound emotional significance: Memorial Day and Mother’s Day. This is the perfect time to show your clients and contacts how much you value their relationship. It’s a great time to celebrate those who are mothers to children, grandchildren, or fur babies. It is also a time to remember fallen soldiers and show appreciation for those who have served.
- Deliver flower bouquets or wreaths to clients who are expecting and bring flowers to open houses to brighten up a living space.
- Do a raffle or giveaway for parents with a free spa day or massage.
- Add a personal post on your social media celebrating the women in your life to give clients a glimpse of your personality.
- Volunteer to sponsor organizations that place American flags at cemeteries on Memorial Day to honor fallen soldiers.
- Buy dog or cat treats and send them as pop-by gifts for animal parents.
You can also send past clients an appreciation letter or postcard to celebrate Mother’s Day. If you’re looking for inspiration, use the sample letter below as a template and make changes to reflect your unique style and personality.
What truly makes a house a home? Is it the luxurious furnishings, expensive electronics, and high-tech gadgets? Or is it the comforting presence of a loving mother that brings a family together?
As we celebrate Mother’s Day, let’s take a moment to appreciate the remarkable women who make our homes warm and welcoming. They provide us with a sense of security, comfort, and unconditional love.
We express our sincere gratitude for choosing us as your trusted real estate agent. Your trust and confidence in our services mean the world to us, and we are committed to serving you excellently. We value our relationship with you and look forward to continuing to meet your real estate needs.
Wishing you a joyous and memorable Mother’s Day celebration filled with love, joy, and treasured memories.
Best regards,
(Your name)
(Real estate company name)
(Contact information)
6. June
Popular June Holidays:
- World Environment Day
- King Kamehameha Day
- Father’s Day
- Night of the Drop
- Juneteenth
- Midsummer
June is filled with significant holidays, such as Juneteenth and Father’s Day. During these occasions, real estate agents must devise unique real estate holiday marketing ideas to stand out and foster a deeper connection with their audience.
For instance, real estate agents can utilize these marketing ideas:
- On Juneteenth, host a documentary viewing to celebrate the day and educate your audience about its history.
- Congratulate soon-to-be fathers with a free comparative market analysis (CMA).
- Provide coupons for free popcorn with a sticker featuring your real estate services and contact details.
- On Father’s Day, change your social media banners to reflect the holiday spirit.
- Organize contests, such as the “Father’s Day Poster Making Contest” or the “Best Father-Children Throwback Picture Contest,” to engage and encourage your audience to participate in the festivities.
- Send holiday giveaways to your social media followers to boost engagement and spread the word about your Father’s Day celebrations.
7. July
Popular July Holidays:
- Canada Day
- World UFO Day
- Kupala Night
- U.S. Independence Day
- Bastille Day
- Nelson Mandela International Day
- Global Tiger Day
The founding fathers of America laid the foundation of our democracy, and the brave soldiers of our country have fought and continue to fight for our safety and well-being. It’s essential to acknowledge the sacrifices that veterans and troops make and express our gratitude toward them.
You can send them the following:
- Host a barbecue or fireworks viewing party to get to know the people in your farm area (be prepared with business cards and your elevator pitch).
- Write blog posts about the history of Independence Day or safety guidelines for fireworks celebrations.
- Sponsor a float in a Fourth of July parade.
- Send a seasonal card to your veteran clients. It can be a thoughtful way to let them know you value their contributions and think of them during the holidays.
- Add a social media post that tells your followers all the locations for fireworks.
To help you get started, here’s a personalized note you can copy and edit to appreciate those who served:
Dear [Recipient’s Name],
I hope this message finds you well. I want to take a moment to express my sincere gratitude to you for your selfless service and sacrifice to our nation. Your unwavering commitment to safeguarding our freedoms and ensuring our daily peace and security is truly remarkable.
Your service and sacrifice have not gone unnoticed, and we hold you in the highest esteem. As a community, we are deeply grateful for the sacrifices you and your loved ones have made. Your dedication and bravery are the cornerstones of our nation’s strength, and we are forever indebted to you.
If there is anything I can do to assist you and your family, please do not hesitate to let me know. You have my utmost respect and admiration.
Best regards,
[Your Name]
Real Estate Agent
[Contact No.]
[Email]
8. August
Popular August Holidays:
- Lammas
- Grotto Day | Oyster Day
- Mountain Day
- International Youth Day
- International Left-handers Day
- Black Cat Appreciation Day
- Dream Day Quest and Jubilee
Celebrate International Youth Day in August, a holiday created by the United Nations to bring awareness to cultural issues surrounding youth. This is a great opportunity for you to support local youth-based organizations and sponsor activities that bring this holiday to life.
Other opportunities include the following:
- Updating the color scheme and formatting of your landing pages to capture the mood of the holiday.
- Host a podcast to educate others on International Youth Day and invite guest speakers from the community to talk about what they’re doing to promote the youth in your area.
- Volunteer at a Youth Day event and set up a booth with promotional marketing materials.
- For older youth interested in learning about real estate, teach a class or seminar explaining the homebuying process (and invite their parents too).
9. September
Popular September Holidays:
- Labor Day
- Grandparent’s Day
- Mawlid al-Nabi
- Oktoberfest
- Mid-autumn Festival
Hosting a holiday party during the month of September, particularly on Labor Day, can be an excellent opportunity to widen your professional network and relax from tiring work. Connect with new clients or strengthen relationships with existing ones over a barbecue, fireworks, or a night of dancing with a live band. The potential for both business growth and personal enjoyment is immense.
Other marketing strategies you can employ include the following:
- Celebrate workers on Labor Day with a social media post or newsletter thanking local businesses and appreciating general hard work.
- Sponsor and participate in Labor Day parades and activities in your community.
- Host a quiz night with past clients featuring Labor Day-related questions.
- Post your party on social media and use hashtags like “labordaypartywithX” and “celebratinglabordaywithrealestateclients.”
10. October
Popular October Holidays:
- Rosh Hashanah
- Columbus Day | Indigenous Peoples’ Day | Discoverers’ Day | Native American Day
- Red Wine Day
- United Nations Day
- Dia de los Muertos begins
- Halloween
- Samhain
Celebrated in October, Halloween is the perfect occasion to promote your real estate services. Since Halloween is a day of whimsy and sweet treats, you have a lot of marketing strategy options that can promote your business while having fun.
- Create a neighborhood guide that shows which houses are participating in trick or treating.
- Host or sponsor a trunk-or-treat for the community.
- Write a blog house about creepy listings and share it on social media, your website, and email newsletters.
- Give out candy to trick-or-treaters with promotional pencils or bags with your name and logo.
- Plan a Halloween-themed costume party for your past and current clients.
11. November
Popular November Holidays:
- Diwali
- Guy Fawkes’ Day
- Veterans Day
- Ides of November
- Thanksgiving
November is a special month for many people, marking Veterans Day and Thanksgiving celebrations. Real estate agents can leverage these occasions to connect with their audience by incorporating real estate Thanksgiving marketing ideas, like organizing Thanksgiving recipes and story exchanges. This involves engaging your audience with a fun and interactive activity where they share their memorable stories and favorite Thanksgiving recipes with you and others.
To get started, you must:
- Post on your social media profiles like Facebook and Instagram, and share one of your favorite holiday recipes.
- Use a branded real estate hashtag, such as #ThanksgivingwithX and #ThanksgivingRecipewithX, to help spread the word.
- Ensure to encourage your followers to share their holiday recipes, photos, and stories, and use the same hashtag when posting. This will help create a sense of community and engagement around your brand, which can help establish you as a trusted and credible real estate agent in your area.
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12. December
Popular December Holidays:
- St. Nicholas Eve
- Bodhi Day
- Santa Lucia Day
- Yule
- Christmas Day
- Hanukkah
- Kwanzaa
As the Christmas season approaches, a great Christmas or Hanukkah real estate marketing idea is to give back to those in need through food and toy donations. This supports your local community and serves as a strategic move to boost brand awareness for your real estate business. Numerous real estate agents have witnessed the benefits of incorporating charitable giving into their marketing strategies, experiencing a significant uptick in engagement, loyalty, and real estate referrals from clients and prospects.
Ready to make a difference? Follow the guide below:
- Start by identifying a local charity or nonprofit organization that resonates with your values and objectives.
- Consider options such as donating a portion of your monthly earnings, organizing a volunteer event in collaboration with the charity, or setting up a donation box for your clients and contacts.
- Once you’ve partnered with a charity, don’t forget to showcase your involvement through your marketing channels.
- Send brochures or flyers highlighting your listings and brand, and efficiently distribute them to your contacts via email or social media campaigns.
- Add festive lights and decorations to the house you’re trying to sell to create a welcoming and inviting atmosphere.
- Make a high-quality “holiday lights house tour” video that includes your listings with the best holiday light displays and share it online to attract the attention of potential buyers and allow them to get a glimpse of the property.
Why Do Holidays Matter in Real Estate?
When agents plan holiday marketing ideas for real estate, it’s essential to consider digital and nondigital options for reaching out to potential clients. By doing so, agents can expand their business and increase their network to sell more homes during the holiday season.
Although people may not necessarily be actively seeking new homes during holidays, this is an excellent opportunity to stand out from competitors and continue attracting leads. With less competition on the market, holidays can be the perfect time to promote listings more effectively and at a lower cost while strengthening relationships with potential clients.
Frequently Asked Questions (FAQs)
Social media has become one of the most popular real estate holiday marketing strategies to reach a wider audience and grow your brand. You can share pictures and videos of properties, provide information on new homes for sale, and offer advice on Facebook, TikTok, and Instagram. If you’re interested in learning more, check out our article “15 Ways to Crush Your Real Estate Social Media Marketing” for helpful tips.
Some examples of catchy real estate holiday slogans are:
- Home for the Holidays
- Your Holiday Memories Start Here
- Forget December, Make Every Day a Holiday!
- Ho, Ho, Home Sweet Home!
- The Ultimate Holiday Destination: Your Own Home
Creating a real estate holiday marketing plan should include your goals, budget, target audience, and potential marketing strategies. With this information, you can implement a marketing campaign confidently and see results quickly. Download our free real estate marketing plan template and outline your own goals and strategies.
Bottom Line
The holiday season offers a golden opportunity for real estate agents to connect with old and new clients. Use our creative holiday marketing ideas for real estate to make 2024 a year to remember in your career. From personalized gestures to immersive experiences, these real estate holiday marketing ideas will help you stand out.