8 Best LinkedIn CRM Software

Nov 28, 2024
20 minute read

If you’re looking for customer relationship management (CRM) software that directly integrates with LinkedIn, you’ve come to the right place. This integration lets you sync business-to-business (B2B) data as records for better lead generation and access the LinkedIn Sales Navigator tool for prospect recommendations and automated outreach.

We’ll help you determine the standout features, pros and cons, ease of use, plans, and pricing of the best LinkedIn CRM integration for your business.

Best LinkedIn CRM Integration Solutions Compared

ProviderFree PlanFree TrialStarting Monthly Price per User Our Rating out of 5
Hubspot logo.✓2 users$154.74
Visit HubSpot CRM
Zoho CRM logo.✓3 users✓15 days$144.51
Visit Zoho CRM
monday CRM logo.✓14 days$12 4.49
Visit monday CRM
Pipedrive logo.✓14 days$144.48
Visit Pipedrive
EngageBay logo.✓15 users✓14 days$13.794.39
Visit EngageBay
The logo of Breakcold✓14 days$20.304.36
Visit Breakcold
Insightly CRM logo✓14 days$294.24
Visit Insightly CRM
Salesforce logo.✓30 days$254.08
Visit Salesforce Small Business

HubSpot CRM: Best LinkedIn CRM on Mobile

When to Use HubSpot CRM

  • You need a CRM for LinkedIn on a mobile app: HubSpot offers bundled solutions in its Customer Platform at a discounted price to help businesses expand their operations. Two of the features included are the mobile app and LinkedIn integration, which are available across all free and paid plans. With the HubSpot and LinkedIn Sales Navigator integration, you can track sales leads and send InMail messages from the app.
  • You want to manage LinkedIn ads from your CRM: HubSpot CRM is a highly robust LinkedIn CRM that lets you manage nearly all social functions from the platform. These include access to LinkedIn Sales Navigator, content posting, and form-to-lead generation. The most notable feature is ads management, allowing users to create, deploy, and track LinkedIn ads from the CRM system, beginning in the Starter plan.
  • You need a free and simple LinkedIn CRM: HubSpot CRM is well-touted for its free CRM product and intuitive design. It includes easy-to-use contact management, quote generation, deal tracking, email marketing, blog hosting, ticketing, and third-party integrations with LinkedIn to create new leads from form submissions.

When to Use an Alternative

  • You need an affordable LinkedIn Sales Navigator CRM integration: This CRM integration equips you with deeper insights into company and contact records using social profiles. Unfortunately, the HubSpot Sales Navigator tool requires the Professional plan, starting at $1,170 monthly for five users.
    • Alternative: Zoho CRM lets you connect with Sales Navigator for just $23 per user monthly. Choosing this CRM for LinkedIn can save you a lot of money, especially if you don’t really need the bells and whistles of HubSpot CRM.
  • You want to post LinkedIn content at a lower cost: HubSpot CRM offers a solid content management system (CMS) that includes publishing posts on LinkedIn. However, this capability is expensive and requires a Professional plan ($1,170 monthly for five users).
    • Alternative: EngageBay offers free content management capabilities on LinkedIn using Zapier. You can also use monday CRM’s Standard plan for $12 per user monthly to publish content if you prefer a direct integration.
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HubSpot CRM Pricing Plans*

Cost: $0 for two users

Key Features:

  • Mobile access to LinkedIn (available for iOS and Android)
  • Over 1,700 app integrations, including LinkedIn
  • Activity and pipeline tracking
  • Ad retargeting and ad management
  • Contact and company management
  • One deal pipeline per account
  • Breeze Copilot (AI-powered assistant for personalized lead insights
  • 10 custom properties associate specific data points with contacts, deals, and companies
  • Five email templates and five documents per account
  • Prospects tool for monitoring leads visiting your web pages

*Pricing is based on annual billing on a per-month breakdown of the plans for individuals and small teams. Monthly billing is available for a higher cost. We based the above pricing on the HubSpot Customer Platform, which can be bundled with other HubSpot products and add-ons for marketing, sales, service, content, and operations. While we update pricing information regularly, we encourage our readers to check current pricing.

HubSpot CRM's mobile app showing LinkedIn Sales Navigator task of sending InMail.
Manage LinkedIn Sales Navigator tasks on HubSpot CRM’s mobile app to promptly respond to leads and monitor sales activities while on the go. (Source: HubSpot)

Our Expert Opinion

HubSpot CRM is our best LinkedIn CRM, renowned for its mobile accessibility when messaging contacts and prospects on this social media platform. With the LinkedIn integration, users can also design ad content, deploy campaigns, and track their performance—all in the CRM interface. Like the CRM, this feature, along with the other LinkedIn functions, is highly intuitive, so any user can quickly pick it up, regardless of prior CRM experience.

Zoho CRM: Best for Broad LinkedIn Functions

When to Use Zoho CRM

  • You want a broad range of LinkedIn functions: Zoho is a popular product that offers a wide range of LinkedIn capabilities through its CRM integration. Once connected, users can generate CRM leads from LinkedIn forms, track ad performance, and manage a content calendar. They can also create and publish LinkedIn posts and autoenrich lead and contact records using LinkedIn profiles.
  • You need an affordable Sales Navigator connection: The Zoho LinkedIn Sales Navigator integration is relatively affordable compared with other CRM systems, with paid plans starting at just $23 per user monthly. You get LinkedIn prospect recommendations and receive updates on career and company changes. InMail messages can also be viewed in the Zoho SalesInbox module through the Sales Navigator plugin.

When to Use an Alternative

  • You need a simpler CRM with LinkedIn integration: Usability is a problem with Zoho due to its advanced capabilities and many modules, which make the product difficult to navigate and operate. Hence, integrating this CRM with LinkedIn can be complicated.
    • Alternatives: monday CRM and HubSpot CRM are both great simple CRM options that integrate with LinkedIn.
  • You want to manage ads in the CRM: While users can connect to LinkedIn ads from Zoho CRM and track ad performance and engagement, no tools are available to create the ad from the CRM.
    • Alternative: We recommend HubSpot for the best CRM LinkedIn integration for ads management. Its connection with LinkedIn ads lets you design, schedule, and manage ad campaigns.
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Zoho CRM Pricing Plans*

Cost: $0 for three users

Key Features:

  • Lead, account, contact, and deal management
  • Tasks, meetings, and calls
  • Marketing automation for campaigns and email opt-out
  • Standard reports for rep performance, deal, lead, sales, and campaign tracking
  • 10 custom email templates and document library
  • 10 workflow automation rules per module with up to five tasks per automation
  • Five email notifications, 50 emails per user license, and 150 email sends per day
  • 1GB file storage per organization and 10MB data storage (5,000 records)
  • Customized home page components, tabs, list views, and search layout

*Pricing is based on annual billing on a per-month breakdown of the plans for individuals and small teams. Monthly billing is available for a higher cost. While we update pricing information regularly, we encourage our readers to check current pricing.

Zoho CRM LinkedIn Sales Navigator lead profile.
The Zoho CRM and LinkedIn Sales Navigator integration lets sales teams access lead profiles quickly. (Source: Zoho)

Our Expert Opinion

Zoho CRM LinkedIn integration has, by far, the broadest range of capabilities for sales teams to prospect, enrich their lead data, and engage contacts directly using LinkedIn. This CRM is the best solution if you are a hardcore LinkedIn user with plenty of experience operating a CRM system. Marketing teams can also benefit from integrating ad-tracking capabilities and social tools to publish LinkedIn content.

monday CRM: Best LinkedIn CRM Integration for Automated Content Publishing

When to Use monday CRM

  • You want to manage LinkedIn content posts: The monday CRM and LinkedIn integration primarily focus on publishing content through automation, wherein users directly integrate or connect the apps through tools like Zapier. Regardless, you can set workflows where if a certain date arrives, time has passed, or the status of a record changes in the CRM, Zapier will trigger LinkedIn to post and share social content.
  • You prioritize usability for your CRM: monday CRM prides itself on product usability. It uses a spreadsheet-style format, which most users are familiar with, for CRM customization and data management. The interface allows easy access to sales data. Finally, the automation design features offer premade trigger and action recommendations, allowing workflows between CRM and LinkedIn to be easily created.

When to Use an Alternative

  • You need a Sales Navigator integration: Unfortunately, monday CRM does not allow you to connect to the LinkedIn Sales Navigator to access its advanced prospecting tools.
    • Alternative: Zoho CRM is our favorite alternative, with low-cost connections to the Sales Navigator starting at just $23 per user per month. With the LinkedIn Sales Navigator extension, you can get prospect recommendations and updates on their career activities.
  • You want to manage LinkedIn ads from your CRM: While you can manage LinkedIn content from the CRM, monday CRM does not let you create and track ad campaigns. This can be a downside for small businesses wanting to measure the effectiveness of their advertising efforts on this social media platform.
    • Alternative: HubSpot CRM is the best option on this list for LinkedIn ads management. This feature is available on the Starter plan at $15 per user and enables you to create, launch, and track LinkedIn ads from the CRM system.
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monday CRM Pricing Plans*

Cost: $12 per user

Key Features:

  • Unlimited, customizable pipelines
  • Unlimited contacts
  • Unlimited boards
  • Templates for lead, contact, and deal management
  • iOS and Android apps
  • Unlimited free viewers
  • Create a dashboard based on one board

*Pricing is based on annual billing on a monthly breakdown. Monthly billing is available for a higher cost. While we update pricing information regularly, we encourage our readers to check current pricing.

Our Expert Opinion

monday CRM is a great option for first-time CRM system users. It offers a highly intuitive navigation system, and it’s easy to customize modules and manage data records. For LinkedIn capabilities, users can access the integration directly by incorporating LinkedIn in the CRM’s workflow automation design. From there, you can schedule content posts using simple workflow design tools.

Pipedrive: Best for Importing Unlimited LinkedIn Contacts

When to Use Pipedrive

  • You want to bulk import LinkedIn contacts into your CRM: All Pipedrive users can integrate the CRM with LinkPort. This free Chrome extension in the Pipedrive Marketplace lets you import unlimited LinkedIn contacts with a single click. You can also map out and customize contact fields before directly importing them.
  • You’re targeting mobile audiences with your LinkedIn campaigns: When you integrate Pipedrive with LinkedIn Lead Gen Forms via Make.com, you can enhance your LinkedIn-sponsored content campaigns by using mobile-friendly forms to collect data. Doing this also lets you streamline your sales workflow by automating deal creation in your CRM each time a form is submitted.

When to Use an Alternative

  • You’re a startup seeking a free LinkedIn CRM tool: While you can integrate Pipedrive with LinkedIn for free, the platform itself does not offer a free plan.
    • Alternative: We recommend EngageBay if you’re looking for a free or more scalable LinkedIn CRM. This provider has a free plan that allows you to connect with LinkedIn to create automations for content posts.
  • You prefer a CRM that directly integrates with LinkedIn: If you want to connect Pipedrive with LinkedIn, you must use third-party extensions or automation apps. These include the LinkPort Chrome extension and LinkedIn Lead Gen Forms powered by Make.com.
    • Alternative: Subscribe to Zoho CRM’s Professional plan ($23 per user monthly) to access integration with LinkedIn Sales Navigator. You can leverage this connection for content publishing, lead generation, ads tracking, and LinkedIn profile enrichment.
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Pipedrive Pricing Plans*

Cost: $14 per user

Key Features:

  • Free access to the LinkPort Chrome extension to import unlimited LinkedIn contacts
  • Free integration with LinkedIn Lead Gen Forms via Make.com
  • Lead, calendar, and pipeline management
  • Easily import data from spreadsheets or migrate from another CRM
  • Detects and merges duplicates to clean data
  • Over 400 integrations
  • Apps marketplace for third-party apps and integrations, including LinkedIn
  • Activity, deal, and contact reports
  • Customizable pipelines and data fields
  • Contacts mapping to see where they are located in their record

*Pricing is based on annual billing on a per-month breakdown of the plans, though monthly billing is available for a higher cost. While we update pricing information regularly, we encourage our readers to check current pricing.

Our Expert Opinion

Pipedrive makes it very easy for users to import all their LinkedIn contacts, including their names, organizations, countries, and LinkedIn URLs. Plus, this free Chrome extension works on the LinkedIn Sales Navigator for sales lead activity tracking. We like how this integration improves sales workflows, automates data collection, leverages mobile-optimized lead generation forms, and launches targeted LinkedIn ads.

EngageBay: Best Cost-effective LinkedIn CRM

When to Use EngageBay

  • You need a low-cost LinkedIn CRM: EngageBay is an all-around affordable CRM with a free plan and paid plans starting at just $13.79 per user monthly. Additionally, the integration with Zapier, which offers LinkedIn connections, is available on the free-forever plan for users to publish content using automations.
  • You want to automate content posts on LinkedIn: EngageBay and its integration with LinkedIn allow users to create and publish content automatically on the social site. Through Zapier, you can create data flows between the two apps where, if a certain amount of time has passed, a new event is added to the CRM. Or if there’s a status update for a deal or contact, then the system triggers a post on LinkedIn.

When to Use an Alternative

  • You need a LinkedIn Navigator connection: EngageBay’s LinkedIn capabilities are relatively limited to content publishing through Zapier data flows. Users cannot, for example, access LinkedIn Sales Navigator tools from the CRM.
    • Alternative: We recommend Zoho CRM for its cost-friendly Sales Navigator integrations, starting at $23 per user monthly.
  • You want direct integration with LinkedIn: One key issue with EngageBay is the Zapier requirements. Some users may not like the idea of using Zapier for the LinkedIn CRM integration, as it adds a new tool to the technology stack and could require an additional subscription cost if you need a lot of data flows.
    • Alternatives: HubSpot CRM, Zoho CRM, and monday CRM all have direct integration options with LinkedIn and connect through Zapier.
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EngageBay Pricing Plans*

Cost: $0 for 15 users

Key Features:

  • Zapier integration to create automated data flows between LinkedIn and the CRM
  • 250 stored contacts and companies with 360-degree views and record tags
  • Custom website pop-ups and web forms
  • Email integration, 1,000 branded emails, templates, and up to two automated email sequences
  • Social suite for monitoring social media feeds on Facebook, Twitter, and Instagram
  • Built-in appointment scheduling
  • Predictive lead scoring, segmentation, and deal tracking
  • Video and newsletter marketing
  • Task management
  • Ticket management with up to two ticket views

*Pricing is based on annual billing on a per-month breakdown of the EngageBay All-in-One plans. Monthly billing is available for a higher cost, and two-year contract for a lower cost. While we update pricing information regularly, we encourage our readers to check current pricing.

EngageBay sales workspace showing LinkedIn lead tagging.
EngageBay LinkedIn integrations help sales teams capture and manage leads via tags and filters to streamline prospecting. (Source: EngageBay)

Our Expert Opinion

We like the value offered by EngageBay, which comes with all-in-one tools for sales, marketing, and service functions. Its free plan offers tools for up to 15 users and has scalable paid options. Users can customize automations to schedule and trigger LinkedIn content posts—a notable feature that’s available for free using Zapier. You can also automate lead nurturing and leverage insights to inform your strategies.

Breakcold: Best for Tracking Prospect Posts on LinkedIn

When to Use Breakcold

  • You need a LinkedIn prospecting tool: Breakcold can be used as a LinkedIn prospecting tool to generate more sales leads. Sales reps can track prospects’ posts to determine their interests and activities. You can also autosync social interactions or quickly view the users who commented or liked a lead’s posts in the CRM.
  • You need a CRM suitable for LinkedIn engagement: Sales teams can create curated lists of leads and existing customers (engagement feed) and then interact through their LinkedIn accounts. This capability improves sales lead generation and engagement across multiple touchpoints, especially B2B leads on LinkedIn.

When to Use an Alternative

  • You need a robust CRM with LinkedIn integration at a more affordable price: Breakcold has robust LinkedIn capabilities, such as creating a prospecting feed to build B2B relationships faster. However, this social CRM is pricier than other CRM systems, considering its limited sophisticated features like multichannel cadence automation.
    • Alternative: If you’re looking for a cheaper CRM that you can integrate into LinkedIn with more robust sales management features, Zoho CRM is your best choice. Zoho CRM’s Standard plan only costs $14 per user monthly, which already includes sales force automation tools like lead scoring, mass email, and custom dashboards.
  • You need a LinkedIn CRM system with plenty of native integrations: Breakcold requires another third-party app like Zapier to acquire more advanced functionalities, like workflow automation, which means an extra cost.
    • Alternatives: HubSpot CRM and Zoho CRM have an abundant network of native integrations. These CRM platforms are also cheaper than Breakcold, with HubSpot at $15 and Zoho CRM at $14 per user per month.

Breakcold Pricing Plans*

Cost: $20.30 per user

Key Features:

  • Track the LinkedIn posts of prospects and their companies
  • Create curated lists of prospects and existing clients, then interact with their LinkedIn posts
  • Engage on behalf of your teammate and like, comment, and contact prospects via LinkedIn
  • Send a quick direct message (DM) or email directly using a prospect’s LinkedIn post
  • Quickly see what you liked or commented about LinkedIn posts and who did it in your team
  • Track sales opportunities with unlimited sales pipelines
  • Manage from more than seven online platforms, including LinkedIn
  • Unified email inbox (two-way email sync) and unlimited email accounts
  • Unlimited contacts with custom fields
  • Zapier, API, and webhook for workflow automation and app customization

*Pricing is based on annual billing on a per-month breakdown of the Breakcold plans. Monthly billing is available for a higher cost. While we update pricing information regularly, we encourage our readers to check current pricing.

Breakcold showing a lead's activities like posts on LinkedIn.
Breakcold lets you track your prospects’ LinkedIn posts and other activities to streamline lead generation. (Source: Breakcold)

Our Expert Opinion

Breakcold is the best LinkedIn prospecting CRM. Users can quickly view and track posts, comments, and likes to generate and engage leads. Start a conversation and engage with potential leads through DMs or post replies on LinkedIn without leaving the CRM platform. Plus, streamline your lead management by aggregating social media activities and other prospect data in one place with Breakcold.

Insightly CRM: Best for LinkedIn Project Management

When to Use Insightly CRM

  • You manage a startup or project-based business: Insightly CRM offers robust project management features. This CRM enables sales teams to categorize LinkedIn contacts or prospects on the database. Users can collaborate on different project tasks, build automated workflows, and track project milestones.
  • You need record-linking capabilities for LinkedIn referral marketing: Insightly CRM lets you link contact records to indicate B2B relationships, starting with its Plus plan at $29 per user monthly. This way, you can track which of your LinkedIn leads and customers know each other or are connected to certain companies in your records.

When to Use an Alternative

  • You need a CRM that integrates with LinkedIn and has tools for revenue operations: Insightly CRM does not have built-in customer service features and advanced marketing tools needed for a revenue operations team. This can be a downside if you want to use customer service tools to engage with LinkedIn prospects.
    • Alternatives: HubSpot CRM and Zoho CRM are two of the best customer relationship management software offering comprehensive features for service and marketing automation in a single platform.
  • You’re looking for a CRM with solid social media capabilities: Unfortunately, Insightly CRM does not have social profile enrichment and engagement tools.
    • Alternatives: Based on our review of the best social CRM systems, Pipedrive is notable for social media lead management. It allows you to autocreate leads, activities, field updates, and notes from ad submissions on social media. On the other hand, EngageBay has excellent free omnichannel social CRM, with robust lead capture and social media listening capabilities.

Insightly CRM Pricing Plans*

Cost: $29 per user

Key Features:

  • Lead and contact management
  • Native project management to track all key metrics in one place
  • Relationship linking for contacts and organization
  • Advanced reports and prebuilt business intelligence dashboards
  • Automated, customized emails with 2,500 mass emails per day
  • Web-to-lead capture and Kanban view
  • Sync all records that share data across the CRM and marketing apps
  • Task and opportunity management
  • Mobile app with business card scanning, calendar integration, and voice notes
  • 50 custom fields, 100,000 record limit, 10GB file storage, and 25,000 records per import

*Pricing is based on annual billing. Monthly billing is available for a higher cost. While we update pricing information regularly, we encourage our readers to check current pricing.

Insightly CRM and LinkedIn integration showing data sync flow.
Insightly CRM and LinkedIn integration can help sales teams work on projects and tasks efficiently and effectively. (Source: Insightly CRM)

Our Expert Opinion

Insightly CRM has helpful task and project management tools across all paid plans. Sales teams can use these capabilities to convert LinkedIn opportunities to projects after closing deals automatically. Users can copy relevant contact details, tasks, and records from the opportunity directly into the new post-sale project for complete visibility into the customer relationship.

Salesforce Small Business: Best LinkedIn CRM Integration for Managing Leads

When to Use Salesforce Small Business

  • You want to efficiently generate and manage LinkedIn leads: One of the notable features for Salesforce Small Business is the web-to-lead capture tools with automated routing. Teams can use this to autogenerate CRM leads or contacts based on LinkedIn form submissions. From there, they can quickly route any new lead to a sales rep to connect.
  • You need content publishing tools from your CRM: Some of the LinkedIn and Salesforce Starter features are powered by Zapier flows. One key feature is creating and sharing company posts based on CRM triggers. Users can plan and publish LinkedIn content based on record updates, time passed, new leads, and whenever an inbound message is received in Salesforce.

When to Use an Alternative

  • You want broader LinkedIn capabilities: Salesforce Small Business’ Sales Navigator Salesforce integration, InMail logging, and advanced prospect and account insights from LinkedIn profiles require higher-priced sales cloud products.
    • Alternatives: Zoho CRM and HubSpot CRM are the best alternatives with broad LinkedIn functionality, including their primary CRM plans. Zoho CRM starts at $14 per user, whereas HubSpot CRM’s basic plan costs $15 per user monthly.
  • You need a free LinkedIn CRM: Because Salesforce Small Business is its own paid subscription option, there’s no freemium plan.
    • Alternative: EngageBay is our top pick for a CRM that offers free LinkedIn integration options.

Salesforce Small Business Pricing Plans*

Cost: $25 per user

Key Features:

  • Account, contact, and lead management
  • Zapier integration to create trigger-based workflows between LinkedIn and Salesforce Starter
  • Web-to-lead capture, including LinkedIn forms with an automated lead assignment and routing
  • Gmail and Outlook integrations to send, receive, and create email campaigns from the CRM
  • Task management
  • Opportunity management on custom sales processes
  • Custom reports and dashboards
  • Case management for customer support with knowledge base resources for improving service
  • Custom apps and process automations in the CRM
  • Data duplicate blocking
  • File storage and sharing

*Pricing is based on annual billing on a per-month breakdown of the plans. Monthly billing and enterprise-level options are available for a higher cost. While we update pricing information regularly, we encourage our readers to check current pricing.

Zapier creating automation for new lead records in Salesforce.
A new Salesforce lead record is created via lead gen form response in LinkedIn ads using Zapier for seamless lead management. (Source: Zapier)

Our Expert Opinion

Salesforce Small Business empowers teams to automate early-stage lead generation through LinkedIn. In addition to designing Zapier automations that create new lead records based on LinkedIn form submissions, users can autoroute those leads to the proper users based on geography, potential deal size, industry, and any other data criteria they map out in Salesforce.

How We Evaluated the Best LinkedIn CRM Integrations

To determine the best CRM that integrates with LinkedIn, we evaluated the capabilities available in the CRM once it’s connected to LinkedIn. For example, access to LinkedIn Sales Navigator gives users advanced prospecting tools and the ability to engage leads through InMail in their CRM.We also looked at other critical product attributes, including price, ease of use, customer service availability, and whether the integration can be done directly or if it requires Zapier. Review insights into our evaluation process of the best CRM to integrate with LinkedIn.
Methodology weights
General Features 25%
Ease of Use 20%
Pricing 15%
Expert Score 15%
Help and Support 15%
Advanced or Niche Features 10%
We looked at mobile capabilities for on-the-go activity, reporting and analytics tools, and the range of third-party integrations outside of LinkedIn. The subcriteria we used included contact and lead management, reporting with dashboards, and customizable pipelines. We also evaluated workflow automation, email management, lead management, integrations, and mobile app features.
We checked if the provider has built-in templates or automations to assess the ease of use. We also searched reputable review sites to gauge general user sentiment regarding its learning curve and ease of setup. In addition, we considered its plan options to see if it is easily scalable.
Pricing considered the overall affordability of each LinkedIn CRM. We looked at free-plan availability, the cost and scalability of the paid plans, and the subscription price specifically for accessing the LinkedIn integration. We also evaluated the best CRM integration with LinkedIn for flexibility and whether the provider offered annual and monthly billing.
In addition to firsthand experience with these LinkedIn CRM tools, we evaluated what actual users say about each product according to reviews from online sites. These criteria consider how customers feel about the LinkedIn CRM features and whether it’s worth the cost. We also wanted to better understand the user experience in terms of product ease of use.
Extensive support and service help prevent poor user experiences that users may encounter while integrating with LinkedIn or using its features. We evaluated this in terms of hours of support availability and whether subscribers had 24/7 access. When we evaluated the best CRM integration with LinkedIn, we also looked at channel availability via phone, email, live chat, and self-service resources like a knowledge base or community forum.
We evaluated niche features specifically for the LinkedIn integration. The accessibility of LinkedIn Sales Navigator, for example, is an advanced capability for users to prospect from their CRM. We also looked at whether the product can connect to LinkedIn ads to manage campaigns from the CRM, publish content, and maintain autoenriched CRM records using LinkedIn profile data.

Frequently Asked Questions (FAQs)

Is LinkedIn Sales Navigator a CRM?

No. LinkedIn Sales Navigator is a B2B sales and marketing tool designed to help sales teams find and connect with prospects on LinkedIn. It integrates and is used in conjunction with various CRM platforms to bring LinkedIn data directly into the CRM interface for a more streamlined workflow.

Can you use LinkedIn Sales Navigator as a CRM?

Yes. Businesses can use the LinkedIn Sales Navigator as a CRM tool by integrating it with a CRM system. With this integration, you can move and manage leads and accounts between your CRM software and LinkedIn Sales Navigator.

Does LinkedIn have a CRM?

No, LinkedIn does not have its own CRM system. It lets you publish content, deploy ad campaigns, and generate leads through web form submissions. Users can access a CRM integration with LinkedIn to manage functions from a CRM interface and synchronize lead data. Its LinkedIn Sales Navigator tool lets you handle CRM functions like prospecting, lead storage, and engagement via InMail.

Why should I integrate my CRM with LinkedIn?

There are several reasons why you should integrate your CRM with LinkedIn. It optimizes your sales funnel so that you can use a single platform to track and generate leads. It enriches your CRM data using the latest information from LinkedIn so that you can launch more targeted communications to leads. You can save time by automating bulk connection requests and follow-up messages.

Bottom Line

The best LinkedIn integration lets you seamlessly manage ads, generate leads, and initiate sales activities from the CRM. While HubSpot CRM is our top pick for its LinkedIn management capabilities on mobile, the best CRM for LinkedIn integration depends on your budget, feature needs, and preference for a native integration or direct connection.

Lorraine Daisy Resuello

Lorraine Daisy Resuello

Staff Writer at Fit Small Business

Lorraine Daisy Resuello is a specialist at Fit Small Business who focuses on Sales and Customer Service topics and she has experience in customer service in business process outsourcing (BPO). At present, she uses her decade-long writing experience to provide FSB readers with the best answers to their questions.

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