6 Best CRM for LinkedIn Integration 2019

LinkedIn CRM, or contact relationship management, integration turbo-charges your processes by pulling data like job titles automatically or allowing you to communicate directly with leads through tools like LinkedIn Sales Navigator. We looked at several options to determine the best CRMs for LinkedIn integration and found the six options for small to enterprise-level businesses.

Top 6 CRMs With LinkedIn Integration for 2019

How CRM LinkedIn Integrations Work

CRMs integrating with LinkedIn work in two primary ways. The first way is a basic integration, which pulls data like job titles, links to contacts’ profiles, and company information like name and website addresses found on the public social media platform. This doesn’t require additional licensing and CRMs with this feature, namely social CRMs, also pull data from other social media sources, which saves time from manual research and data entry.

The second way is with LinkedIn Sales Navigator integration. This advanced integration requires additional licensing, at the cost of $134 per Navigator license on top of the cost of the CRM but can give you tools like InMail and the Icebreaker feature, which provides you with access to things you have in common with prospects and contacts. It also lets you see who your connections are connected to and access to news associated with contacts and companies.

How We Identified the Best CRM for LinkedIn

Basic integration with LinkedIn is less costly than the Sales Navigator integration. However, there are several good reasons to consider the additional expense, such as time savings and easier access to more actionable data like recommended leads, contact and company news, or commonalities with your contacts. Therefore, we considered CRM software providers that integrate with both basic LinkedIn and LinkedIn Sales Navigator.

Here are the criteria we used to identify the top six CRMs that integrate with LinkedIn:

• Ease of use: We evaluated how easy it was to integrate with LinkedIn Sales Navigator. We also looked at how easy it was to use data enrichment features that pull LinkedIn data into contact profiles.
• Value: LinkedIn CRMs that integrate fully with LinkedIn Sales Navigator are relatively expensive, requiring higher-priced plans and 10 licenses for the Team edition of Navigator. We included both full integration options and automated feed options to offer solutions to businesses with a variety of budgets.
• Direct integration: We included options that integrated with LinkedIn Sales Navigator where you can share and access data on both platforms.
• Automated profile enrichment: We also considered options where Sales Navigator was not integrated but feeds from LinkedIn auto-populated contact profiles.
• Prospect insights: Insights from common connections to things you may have in common with contacts like where they went to college were also important features we looked at.
• Customer support: We looked at customer support levels each CRM software provider offered.
• Core CRM features: The CRM features of each provider were also considered to ensure they included tools like contact and lead management, opportunity management, and marketing.

Based on the above criteria, we’ve decided that HubSpot is the overall best LinkedIn CRM. It offers lead generation and email features that complement the information you can pull from LinkedIn Sales Navigator like getting additional information on leads from data available in Sales Navigator. It also offers a competitively priced entry point with the CRM starting at $50 per month, per person.

HubSpot: Best Overall LinkedIn CRM for Lead Generation

HubSpot Sales Hub is a CRM with useful email, and lead generation tools made even more robust with LinkedIn Sales Navigator integration. Pricing for the CRM starts at $50 per month, per person, with features that include live chat, calling capabilities, and email templates. It’s great for businesses that want to have LinkedIn Sales Navigator insights, robust marketing, lead generation, and communication tools in one platform.

HubSpot Sales Hub Pricing

HubSpot offers a forever free CRM. However, to integrate with LinkedIn Sales Navigator, you’ll need to subscribe to HubSpot Sales Hub, which is a paid product. HubSpot Sales Hub starts at $50 per month for a single user and $400 per month for five users.

HubSpot Sales Hub Tiered Features

Sales Hub Starter

HubSpot’s’ integration with LinkedIn Sales Navigator gives you the ability to communicate with contacts via InMail. You can also access company news, and you get the Icebreaker feature to assist with warm introductions. The Sales Hub Starter plan also includes tools like live chat, which is a superb lead generator, conversation routing, removal of HubSpot branding, calling, email tracking and notifications, and email sequences. Prices start at $50 per month, per user.

While it offers a lot of value for the price, the Starter is still expensive compared to options like Pipedrive or Freshsales that offer profile enrichment from LinkedIn data without Sales Navigator licenses. This makes it a better fit for entrepreneurs with budgets to spare who want their emails to prospects to be as warm and relevant as possible, and those planning on using LinkedIn InMail as part of their lead capture and development strategy.

Sales Hub Professional

The Professional plan builds on the Starter plan and offers additional features like lead scoring, workflows, quotes, Stripe integration, custom reporting, and more. Lead scoring combined with the data from LinkedIn Sales Navigator gives you even more information to help you prioritize leads. Prices for this plan start at a flat $400 per month and covers five users.

Professional is great for medium-sized to larger businesses with more than 10 users who generate enough revenue to justify the expense of the Professional Plan and the Team edition of Sales Navigator. It’s also suitable for teams wanting to increase efficiencies with workflows and the ability to score and prioritize the best leads with lead scoring and data from LinkedIn Sales Navigator.

LinkedIn Sales Navigator Integration Dashboard In HubSpot Sales Hub

What HubSpot Sales Hub Is Missing

HubSpot Sales Hub is missing the expanded calling features found in other CRMs. In addition, the Starter plan only includes eight hours of calling and Professional only includes 33 hours of calling. In comparison, Freshsales offers a built-in phone without these types of call restrictions. If calling features are important, you may want to consider Freshsales if you don’t need more advanced LinkedIn integration or consider using voice-over-internet-protocol (VoIP) software featuring call logging.

What Users Think About HubSpot

Users find HubSpot easy to use and like the fact that it offers robust features. Negative reviews usually reflect the significant jump in price as you move up in the pricing tiers. Check out our HubSpot review article.

Where to Find HubSpot

HubSpot Sales Hub is great for small to medium-sized businesses with teams wanting to build more and better relationships with LinkedIn Sales Navigator. It’s also great for teams that find value in finding and connecting with customers on LinkedIn and via email. If you’re interested in a LinkedIn CRM with full integration with email and lead generation, try HubSpot Sales Hub.

Visit HubSpot Sales Hub

Zoho CRM: Best CRM for Multiple Communication Channels

Zoho is a CRM with full LinkedIn Sales Navigator integration, allowing you to connect with contacts on LinkedIn. You can use LinkedIn Sales Navigator tools to send your contacts InMail messages and see who your teammates are connected to. Plans with access to the integration start at $12 per month, per user. It’s best for businesses interested in adding LinkedIn to their social monitoring and communication channels.

Zoho CRM Pricing

Zoho CRM offers a forever free plan for a limited number of users. However, to integrate the product with a tool like LinkedIn Sales Navigator, you’ll need the paid version or higher, which starts at $12 per month, per user. These tiers go up to $35 per month, per user, for the Enterprise level.

Zoho Tiered Features

Standard

Standard offers advanced marketing features like mass emails, marketing campaigns, and social media lead capture forms. Like Freshsales and Pipedrive, you can also incorporate calling features with Zoho PhoneBridge. In addition to having the data from LinkedIn Sales Navigator like mutual contacts or company news, this plan facilitates building stronger relationships by having multiple communication channels with contacts and prospects.

The Standard plan is a terrific option for business owners looking to add LinkedIn to their communication mix along with email marketing campaigns. It’s also ideal for those wanting to communicate by phone from within the Zoho CRM platform. However, the plan lacks live chat features found in other products like HubSpot. Pricing starts at $12 per month, per user, and is the least expensive, fully integrated LinkedIn CRM we compared.

Professional

The Professional plan builds on the Standard plan with more tools that are more advanced like Inventory Management and Zoho Finance Suite. These features increase the levels of engagement by allowing your sales team access to product and finance information while they’re engaging with prospects or customers. It’s still affordably priced at $20 per month, per user, at this level.

This plan is ideal for small business owners requiring product information to enhance interactions with prospects and customers. Access to this type of information saves time and creates more contextual conversations. Also, the LinkedIn Sales Navigator makes the plan even more versatile by helping you locate the right people in your accounts who may be responsible for product purchases or paying invoices.

Enterprise

Enterprise builds on the Professional plan offering lead and deal conversion prediction tools, data enrichment in addition to data you can access through LinkedIn Navigator, and customer portals. These features make it easier to focus on the right deals and also give your customers another channel to connect with you. Prices are still affordable at $35 per month, per user.

LinkedIn Sales Navigator integration in Zoho CRM

What Zoho Is Missing

Zoho is missing live chat, unlike HubSpot that offers these features. If having live chat is important to you, consider adding Zoho SalesIQ, which is another Zoho product that has this feature. Alternatively, you should consider HubSpot Sales Hub that has this feature without having to add separate tools.

What Users Think About Zoho

Zoho users like that it’s robust. A few disappointed users have expressed that they don’t like having to buy add on products to get the functionality they are looking for. Also, some users have complained about the LinkedIn integration not always working properly. For more information on reviews, see our Zoho user reviews article.

Where to Find Zoho

Entrepreneurs interested in using the platform to connect with contacts and customers on a variety of social media channels, including LinkedIn, use Zoho CRM. Incorporating social channels helps you reach your audience where they are and also gives you the tools to guide them to your platform. If you’d like to give Zoho a try, sign up for a 15-day free trial today.

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SugarCRM: Best LinkedIn CRM for Customer Journey Mapping

Sugar is a CRM that supports advanced LinkedIn integration and has unique customer journey mapping tools that let you visualize the buying process through the customer’s perspective. Sugar Sell Prices start at $80 per month, per user, which also gives you access to its other features like industry data and collaboration tools. This makes it suitable for companies wanting to engage with customers on LinkedIn and proactively shape customer experiences.

Sugar Pricing

Prices start at $80 per month, per user, for their Sell plan, required for LinkedIn integration. However, there is a 10-user minimum required to enroll, and there’s an additional fee for their LinkedIn Sales Navigator connectors. These connectors are priced based on need but must also be purchased at a minimum quantity of 10.

Sugar Features

This CRM has a variety of core features in the categories of customer journey mapping, collaboration, and LinkedIn integration. Journey mapping helps you plan and document customer interactions along the sales cycle. Communication features allow you to connect with your team and your clients while its LinkedIn integration allows you to connect with contacts and customers on LinkedIn.

Customer Journey Mapping

Sugar offers Customer Journey Mapping to help you plan customer interactions and document them within our CRM. It’s a workflow planning tool that lets you create and visualize key interactions throughout the sales process like initial contact, purchase, customer onboarding, and more. It even allows you to automate repetitive tasks within the process. It looks like a visual pipeline, but its intended use is to map out customer journey or experience stages.

Sugar CRM Customer Journey mapping screenshot

LinkedIn Integration

The LinkedIn integration feature brings Sales Navigator to the CRM. Like the other fully integrated LinkedIn CRMs, this integration provides you with data like LinkedIn Ice Breakers, which shows you what you have in common with your leads and contacts or LinkedIn News, which offers company news on your contacts. Other features include suggestions of leads and related leads.

Communication

Sugar offers Google integration that allows you to sync your Gmail emails, calendar, and contacts, making it easier to connect with customers and colleagues. There are also email features that help scale and improve your business, including email templates, email tracking, and the organization of customer emails.

Sugar LinkedIn Sales Navigator integration

What Sugar Is Missing

Sugar is missing integrated phone capabilities which would help with taking action on the leads you identify in LinkedIn Navigator. If phone outreach within your CRM is important, either HubSpot or Freshsales might be better options depending on the level of LinkedIn integration you’re seeking.

What Users Think About Sugar

Overall, users are satisfied with Sugar. However, there are reviews online where people disappointed with some aspects of the design that they feel are outdated. Click here to find our article on Sugar user reviews.

Where to Find Sugar

You’ll find Sugar in the hands of entrepreneurs wanting to map out their customer journeys in their CRM and powerfully interact with contacts and customers on LinkedIn using intelligence that will grow and strengthen relationships. Try this powerful toolset with a free trial today.

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Salesforce: Best LinkedIn CRM for Advanced Customization

Salesforce is a LinkedIn CRM that offers the ability to customize features and fully integrate with LinkedIn for $75 per user, per month. It lets you customize sales processes, apps, profiles, and fields in the opportunities feature helping you tailor your sales process to your unique needs which will help you close more deals. It’s great for companies with healthy budgets wanting the flexibility to adapt their CRM to their specific needs along with LinkedIn integration.

Salesforce Pricing

Salesforce offers a lower cost Essentials plan designed for small businesses. However, to get LinkedIn integration, you need to have the Professional Plan or above, which starts at $75 per person, per month. You also need to have the Team edition or above of LinkedIn Sales Navigator.

Salesforce Tiered Features

Professional

This plan is great for mid-sized companies wanting a customizable, robust CRM with full LinkedIn Sales Navigator integration and the ability to score leads. Companies that want to customize aspects of their CRM and connect with contacts and customers on LinkedIn all within Salesforce will find this plan most useful.

The Professional tier offers a robust CRM that includes contact, opportunity, lead, and account management. It also includes integration with Gmail and Outlook along with lead scoring features for $75 per month, per user. Lead registration and rules-based scoring are also included in this tier.

Enterprise & Unlimited

The Enterprise plan builds on the Professional plan and adds workflow and approval automation to help business owners save time. It also includes customizable features like the ability to customize your sales process, territory management, and being able to customize opportunity fields in forecasting. The Unlimited tier has most of the same features but offers expanded 24/7 support and configuration services

Priced starting at $150 per month, per user, for the Enterprise plan, or $300 per month, per user, for the Unlimited plan, Salesforce’s more robust plans give business owners more team and territory controls. The difference between these two plans is primarily the additional configuration and ongoing support, making these plans great for businesses looking to manage medium-to-large sales teams who work together on complex deals.

Icebreakers tab with shared interests & recent activities

What Salesforce Is Missing

Salesforce is missing built-in calling features. When using Sales Navigator to gather more information about a prospect, having a phone in your LinkedIn CRM to reach out to them right away can come in handy. If your sales organization depends on phone outreach, a CRM like HubSpot may be a better choice if you also need full LinkedIn integration.

What Users Think About Salesforce CRM

Users like Salesforce but tend to think it is expensive. As far as the LinkedIn integration goes, there are positive and negative reviews with the negative reviews being about glitches and the positive reviews being about how convenient it is to have Sales Navigator information in Salesforce.

Where to Find Salesforce CRM

Salesforce is great for customization. You can find it being used by entrepreneurs wanting to customize their CRMs and while using LinkedIn integration to find new clients and add more value to existing ones. Sign-up for a free trial to see if it’s right for you.

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Pipedrive: Best Visual CRM With LinkedIn Profile Enrichment

Pipedrive is the best basic LinkedIn CRM with tools allowing you to visualize the stages and activities of your sales and enhance your contact profiles with data. It has a Kanban board to manage pipelines and customizable dashboards with robust reporting and prices starting at $24.90 for contact enrichment tiers. It’s great for small and medium businesses (SMBs) wanting an affordable option to enrich profiles without integration or the hefty price tag of other integrations.

Pipedrive Pricing

Pipedrive is affordably priced, starting at $24.90 per month, per user, for the tiers that include contact data enrichment pulled from online sources like LinkedIn. As you require additional advanced tools and multiple dashboards, prices are still affordable at $99 per month, per user.

Pipedrive Tiered Features

Advanced

The Advanced plan is an affordable way to benefit from LinkedIn intelligence. It’s priced at $24.90 per month, per user, offers contact data enrichment and other features like lead capture web forms, activity schedulers, and activity reminders. It also includes a calendar to schedule tasks and the ability to copy emails into pipelines. It’s low cost for small business owners offering fewer features than the Professional and Enterprise plans.

For budget-conscious entrepreneurs looking for a visual CRM that incorporates LinkedIn data in contact details and don’t need full integration, this is an ideal choice. You won’t incur the expense of full integration as you don’t need to buy Sales Navigator licenses unless you want to. It’s also great for those seeking an affordable CRM that uses Kanban-style boards to manage pipelines, tasks, and deals.

Professional

The Professional plan contains everything in the Advanced plan but also offers team management capabilities, where you can group your teams together and monitor their performance as a group. It also offers customizable dashboards that you can design according to how your business operates. Pricing starts at $49.90, which is higher than Zoho’s pricing at this tier yet lower than Salesforce, HubSpot, and Sugar but comparable to Freshsales.

Pipedrive’s Professional plan is the best option for business owners with teams needing customizable dashboards. The ability to group sales representatives into teams will provide additional insights on how the team is performing. It is also great for those not needing full LinkedIn integration but could use LinkedIn data to build better profiles and have more contextual conversations.

Enterprise

In addition to everything the Professional plan offers, the Enterprise plan includes expanded support, additional areas of customization, and enhanced security. You also get a dedicated account manager to ensure your platform is set up in a way that ensures you get the most from it. It is priced starting at $99 per month, per user, which is lower than HubSpot and Salesforce at this pricing tier.

The features in the Enterprise plan are best for companies wanting more customization and dedicated support from an account manager. For companies in fields like financial services that require higher levels of security, it’s also an ideal option.

LinkedIn contact management tools

What Pipedrive Is Missing

Unlike HubSpot, Zoho, Sugar, and Salesforce, Pipedrive is missing all the features that come with full integration with LinkedIn Sales Navigator. While the contact data enrichment feature pulls in LinkedIn details, it does not include features like the company news feed, lead suggestions, or introduction feature. If these are important, HubSpot or Zoho may be better options as they offer these features at lower costs for the CRM.

What Users Think About Pipedrive

Pipedrive users love the fact that it’s easy to use and very customizable for their needs. They also like the visual pipeline management Kanban board. Pipedrive doesn’t have a lot of negative reviews, but when they come up, they tend to be about minor glitches or bugs. See our article Pipedrive user reviews for more details on user reviews.

Where to Find Pipedrive

You’ll find Pipedrive in the hands of businesses who want to enrich their contacts’ data with LinkedIn profile information, but don’t need to have the platform fully integrated into their CRM. You’ll also find it being used by sales professionals wanting an affordable yet robust CRM. Check it out for yourself with a free trial.

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Freshsales: Best Basic Linked CRM With Territory Management

Freshsales is a LinkedIn CRM that allows you to prioritize leads and implement a territory-based lead assignment strategy. It’s also affordably priced with plans that include Auto Profile Enrichment, the feature that pulls LinkedIn data into profiles, starting at $49 per month per user. This makes it a good option for small businesses that want territory management and contact enrichment but not the price tag of a more advanced LinkedIn integration.

Freshsales Pricing

Freshsales offers a forever free plan for basic contact management. However, to access its more advanced functionality like automatic contact enrichment, which pulls from online sources like LinkedIn, you’ll have to upgrade to one of the higher tiers costing between $49 and $79 per month, per user.

Freshsales Tiered Features

Estate

The Estate plan offers expanded sales campaigns and lead scoring capabilities. It also offers web-to-lead capture forms, additional sales campaigns, and additional workflows. You can also pull in LinkedIn data like job titles, website addresses, and LinkedIn profile pages. However, this tier lacks some of the more advanced tools offered by the other Pipedrive at this tier, like multiple dashboards and revenue. $49 per month, per user, is the Estate plan starting price.

This plan is great for businesses with territory-based sales teams wanting to expand their prospecting and lead generation activities more strategically. The features in this plan allow you to focus on the best leads with lead scoring, capture leads more easily that come from the web, and create sales campaigns to target and communicate with the most promising prospects.

Forest

This plan is for enterprise-level companies with pricing that starts at $79 per month, per user. It’s only available with an annual contract, unlike Estate, which offers month-to-month billing. It includes all features in Estate and also has additional features like EUC data center, internet protocol (IP) whitelisting, and audit logs. These additional features focus on data security.

Forest is ideal for enterprise-level businesses looking for a long-term commitment and needing enhanced data security. It’s also great if you need audit logs, which is an admin feature that records configuration changes chronologically.

Freshsales auto profile enrichment

What Freshsales Is Missing

Like Pipedrive, Freshsales is missing the features that come with full LinkedIn Sales Navigator like the ability to communicate via InMail or being able to receive company news feeds from LinkedIn while still in Freshsales. If full integration features are important, you may want to consider a full Sales Navigator integration option.

What Users Think About Freshsales

Freshsales users love the software because they get great support, and it’s easy to use. They also like that it includes email and phone integration. Dislikes fall in the area of minor glitches or the system being slow. See our article on Freshsales CRM user reviews for more details.

Where to Find Freshsales

Freshsales is used by business owners who are budget conscious and want to incorporate LinkedIn data into their contacts’ profiles. Visit Freshsales today to see if it’s right for you and to sign up for a free trial.

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Bottom Line: LinkedIn CRMs

The Best CRMs that Integrate with LinkedIn are either fully integrated LinkedIn CRMs or have features that pull LinkedIn data into contact details to supplement contact profiles. Fully integrated LinkedIn CRMs tend to be expensive while the CRMs that pull in LinkedIn data are more affordable for small businesses. Of all the options presented here, whether fully integrated with CRM features or not, there’s an option for you.