5 Best CRMs for LinkedIn Integrations in 2022
Jess served on the founding team of a successful B2B startup and has used a wide range of sales and marketing tools over the course of her 15-year career. She uses her industry knowledge to deliver the best answers to your questions about sales tools and sales management.
This article is part of a larger series on CRM.
LinkedIn is a business social media platform that helps sales teams find, connect, and engage with contacts who could help in referral marketing or be potential customers. When integrated with customer relationship management (CRM) software, teams can manage LinkedIn ads, publish content, and identify, generate, and message leads. We evaluated dozens of CRM products and identified the top five options for the best LinkedIn CRM system.
- Agile CRM: Great LinkedIn CRM for free LinkedIn integrations
- HubSpot CRM: Best overall CRM for LinkedIn; ideal for marketing teams who want to run LinkedIn ads from their CRM
- Insightly: Best CRM option for social profile enrichment
- Salesforce: Solid CRM for LinkedIn with excellent automatic, two-way syncing for contacts, notes, and message data
- Zoho CRM: Excellent CRM for LinkedIn Sales Navigator
Best LinkedIn CRMs Compared
Provider | Free Plan | Starting Price for Paid Plans* | Free Trial for Paid Plans | Key LinkedIn Features | Customer Support |
|---|---|---|---|---|---|
 | Yes, up to 10 users | $8.99 per user/month | N/A | LinkedIn contact searching widget | 24/5 email plus paid phone support (9 a.m. - 5 p.m. Eastern Time) |
 | Yes, unlimited users | $45 per month for up to 2 users | 14 days | LinkedIn campaign ads management | Email, chat, and phone support (7 a.m. - 8 p.m. Eastern Time) |
 | Yes, up to two users | $29 per user/month | 14 days | Social profile enrichment on LinkedIn | Tier-based support via phone, live chat, and email |
 | N/A | $25 per user/month | 30 days | Two-way data syncing for messages, contacts, notes, and opportunities | Tiered phone and email support |
 | Yes, up to 3 users | $14 per user/month | 15 days | Low-priced integration with LinkedIn Sales Navigator** | Tier-based chat, email, and phone support |
*Based on annual billing. Monthly billing is also available for slightly higher rates.
**All CRMs with LinkedIn Sales Navigator capabilities require users to already have a subscription to at least one of the Sales Navigator plans; pricing varies.
Agile CRM: Best Free LinkedIn Integration
Agile CRM
Overall Score: 4.56
OUT OF 5
What We Like
- Free plan plus low-cost paid plans
- Includes sales, marketing, and customer service modules
- Users can integrate LinkedIn for free
What's Missing
- Relatively limited number of third-party integration and plugin options
- Does not integrate with LinkedIn Sales Navigator
- Integration features limited to profile viewing and updates as well as LinkedIn messaging
Agile CRM Pricing at a Glance*
- Free: Up to 10 users
- Starter: $8.99
- Regular: $29.99
- Enterprise: $47.99
*Per user monthly pricing is based on annual billing. Monthly billing is also available at a higher cost.
An excellent scalable CRM option, Agile CRM offers tons of value with a free plan for up to 10 users and low-cost paid plans that give teams sales, marketing, and customer service management capabilities. The system is easy to use and even has excellent free tools you don’t often find in other CRMs, such as a built-in telephone, appointment scheduler, and landing web page builder.
The Agile CRM LinkedIn integration is mostly done through a Chrome extension that provides a widget on the CRM interface. From there, users can search LinkedIn for leads and contacts to add to the CRM or message directly. Additionally, the integration allows you to receive LinkedIn update alerts on contact records who change jobs, locations, or job titles.
While it can integrate with the LinkedIn platform, Agile CRM specifically does not integrate with LinkedIn Sales Navigator for advanced lead connection, recommendation, and messaging features. HubSpot CRM or Zoho CRM are great alternatives for teams looking for that capability.
Agile CRM Plan Summary
Free | Starter | Regular | Enterprise | |
|---|---|---|---|---|
Contacts & Companies | 1,000 | 10,000 | 50,000 | Unlimited |
Custom Data Fields | ✓ | ✓ | ✓ | ✓ |
Lead Scoring | ✓ | ✓ | ✓ | ✓ |
Email Campaigns | ✓ | ✓ | ✓ | ✓ |
Help Desk Management | ✓ | ✓ | ✓ | ✓ |
Reporting | Basic reports | ✓ | ✓ | ✓ |
Number of Integrations or Plugins | 1 | 3 | 50+ | 50+ |
Marketing Automation | ✕ | ✓ | ✓ | ✓ |
Social Media Monitoring | ✕ | ✓ | ✓ | ✓ |
Custom Deal Tracking | ✕ | ✕ | ✓ | ✓ |
Two-way Phone | ✕ | ✕ | ✓ | ✓ |
Post-Call Automation & Call Recording | ✕ | ✕ | ✕ | ✓ |
Agile CRM Key Features
- Contact searching widget: Ability to search and view LinkedIn profiles directly from the CRM system of contacts and leads by using the Chrome Extension.
- Profile updates: Options to receive update notifications for LinkedIn profile changes such as workplace, location, or job title and promotions.
- System data sync: LinkedIn profile data, messages, and activity data sync directly into the CRM.
- LinkedIn messaging: Users can send LinkedIn messages directly from CRM contact records.
Agile CRM LinkedIn search widget (Source: Agile CRM)
Agile CRM Customer Support
Agile CRM has a somewhat tiered customer support system, offering 24/5 email support on all plans and phone support for paid plans during standard business hours (9 a.m. to 5 p.m. Eastern Time). There are also online resources for self-help, including blogs, workshop videos, infographics, setup guides, and onboarding assistance.
Want to learn more? Check out our Agile CRM review to get insights on its features, integrations, usability, and best-for circumstances to see if it’s right for you.
HubSpot CRM: Best Overall CRM for LinkedIn
HubSpot CRM
Overall Score: 4.45
OUT OF 5
What We Like
- Free plan for unlimited users
- Can manage LinkedIn ads from the CRM
- Intuitive, easy-to-use interface
What's Missing
- Paid plans get expensive
- No free integrations
- LinkedIn Sales Navigator and ads management require Professional plan
HubSpot CRM Pricing at a Glance*
- Free: Unlimited users
- Starter CRM Suite**: $45 for two users
- Professional CRM Suite: $1,600 (up to five users)
- Enterprise CRM Suite: $5,000 (up to 10 users)
- Free trial: 14 days
*Monthly pricing is based on annual billing. Monthly billing is also available at a higher cost.
**CRM Suite includes sales, marketing, customer service, content management system (CMS), and operations software. Individual modules can be purchased at lower monthly costs.
HubSpot is well-known for its easy-to-use CRM system in terms of setting up, operating, and navigating the interface. It offers a free-forever plan for unlimited users and also has bundled product package options that include sales, marketing, customer service, a content management system (CMS), and operations modules.
The HubSpot LinkedIn integration allows users to create, deploy, and monitor LinkedIn ad campaigns to customer segments and customizable audiences. Additionally, with the LinkedIn Sales Navigator integration, teams can view recommended leads based on CRM records, send direct InMail messages, and get introduced by a mutual connection all from the CRM system, which the data syncs to its database.
Though it offers a great integration option, both the LinkedIn Sales Navigator and ads management interaction are expensive. Each requires the Professional plan or above, which would be $1,600 for the bundled deal. There are also options for $800 per month for the Marketing plan (which is just the ads features) or $450 per month for the Sales and LinkedIn Sales Navigator features. Zoho CRM is the best alternative for low-cost Sales Navigator tools, which starts at $14 per user, per month.
HubSpot CRM Plan Summary
Free | Starter | Professional | Enterprise | |
|---|---|---|---|---|
Lead, Contact, Deal & Pipeline Management | ✓ | ✓ | ✓ | ✓ |
List Segmentation | Up to five active lists | Up to 25 active lists | Up to 1,000 active lists | Up to 1,500 active lists |
Email Templates | Up to five | 5,000 | 5,000 | 5,000 |
Sales Automation | ✕ | Task and email notifications for deal changes | Up to 300 custom workflows | Up to 1,000 custom workflows plus sequence triggering |
Payments Processing | ✕ | ACH and cards | ACH and cards | ACH and cards |
LinkedIn Sales Navigator | ✕ | ✕ | ✓ | ✓ |
LinkedIn Ads Management | ✕ | ✕ | ✓ | ✓ |
Teams Management | ✕ | ✕ | Up to 10 teams | Up to 300 teams |
Record Layout Customization | ✕ | ✕ | Limited features | ✓ |
E-signature | ✕ | ✕ | 10 signatures per month | 30 signatures per month |
Predictive Lead Scoring | ✕ | ✕ | ✕ | ✓ |
HubSpot CRM Key Features
- LinkedIn Ads: Ability to create and customize LinkedIn advertisements and lead generation campaigns from the CRM
- Recommended connections: Users can use their CRM records and LinkedIn network to find recommended leads and connections that sync to the CRM.
- Mutual connection introduction: Easy messaging requests to mutual connections to have them introduce you to a LinkedIn contact.
- InMail outreach: Direct outreach capabilities from HubSpot to message lead or contact records through InMail
HubSpot Customer Support
In addition to phone, email, and live chat support from 7 a.m. to 8 p.m. Eastern Time, HubSpot offers an array of online resources. This includes the HubSpot Academy, a community page of platform users, and an online library of tutorials and guides.
Learn more about how this CRM helps sales teams manage leads, track conversations, collaborate, and close deals in our HubSpot CRM review.
Insightly: Best LinkedIn CRM for Social Enrichment
Insightly
Overall Score: 4.43
OUT OF 5
What We Like
- Free plan and scalable paid options
- Low-priced LinkedIn integration
- Solid project management features
What's Missing
- Can be challenging to operate its features
- No integration with LinkedIn Sales Navigator and no options for ad or content management
- Most capabilities require third-party automation tools like Zapier or LinkMatch
Insightly Pricing at a Glance*
- Free: Up to two users
- Plus: $29
- Professional: $49
- Enterprise: $99
- Free trial: 14 days
*Per user monthly pricing is based on annual billing. Monthly billing is also available at a higher cost.
Insightly offers users excellent product attributes like free project, task, and event management tools. The system also takes lead and contact management to another level by offering relationship linking to other profiles, automatic lead assignment, and automatic duplicate detection to avoid having multiple profiles.
While it requires LinkMatch, a third-party data sync and workflow tool to integrate with LinkedIn, users can take full advantage of the simple lead search tools from within Insightly to find LinkedIn profiles. They can also take LinkedIn profiles and sync their data with Insightly’s record. This lets teams easily add new leads into the CRM system and enrich them with automatic updates as LinkedIn profiles get updated.
Insightly’s main weaknesses are that the tools can often be difficult to operate, and it cannot integrate specifically with LinkedIn Sales Navigator. HubSpot CRM is an excellent alternative that is both easy to operate and navigate and integrates directly with LinkedIn Sales Navigator.
Insightly Plan Summary
Free | Plus | Professional | Enterprise | |
|---|---|---|---|---|
Lead & Contact Management | ✓ | ✓ | ✓ | ✓ |
Project Management | ✓ | ✓ | ✓ | ✓ |
Auto-data Enrichment From LinkedIn Profiles | ✕ | ✓ | ✓ | ✓ |
Mass Email | ✕ | ✓ | ✓ | ✓ |
LinkedIn Integration for Lead Search | ✕ | ✓ | ✓ | ✓ |
Custom Business Intelligence Dashboards | ✕ | ✕ | ✓ | ✓ |
Lead Assignment & Routing | ✕ | ✕ | ✓ | ✓ |
Workflow Automation | ✕ | ✕ | ✓ | ✓ |
Products, Price Books & Quotes | ✕ | ✕ | ✕ | ✓ |
Insightly Key Features
- LinkedIn data enrichment: Automated updates on lead and contact profiles by scraping data from LinkedIn.
- Insightly Sidebar search: Ability to run name searches in LinkedIn by opening a side tab within Insightly.
- Data match and save: Simple lead search tools to find LinkedIn profiles then save their data directly in Insightly.
- Custom profile views: Users can adjust Insightly profile views to only see LinkedIn information important to them.
Insightly Customer Support
Insightly has tier-based support with a help center available for Free plan users and above. There’s also email support for the paid plans with varying response times depending on the package and phone support during extended business hours for Pacific Time.
Read our Insightly review to learn more about pricing, features, and usability ratings and see if it’s the best CRM for your business.
Salesforce: Best for CRM-LinkedIn Data Syncing
Salesforce
Overall Score: 4.18
OUT OF 5
What We Like
- Powerful mobile app with functionality comparable to web application
- Over 2,500 third-party and native integration options
- Advanced sales features when integrated with LinkedIn Sales Navigator
What's Missing
- No free plan
- Expensive integration with LinkedIn Sales Navigator
- Many capabilities, such as artificial intelligence (AI), social monitoring, and partner relationship management, require add-ons
Salesforce Pricing at a Glance*
- Salesforce Essentials: $25
- Professional: $75
- Enterprise: $150
- Unlimited: $300
- Free trial: 30 days
Add-ons Available
- Sales Dialer: $5 per user, per month for a built-in dialer with click-to-dial and call logging
- Social Intelligence: $25 per user, per month for social media data collection and sharing
- Sales Cloud Einstein: $50 per user, per month for AI analytics and automaton (available on Enterprise)
- Pardot: $1,250 per month for marketing and lead generation automaton (available on Professional or above)
- Partner Relationship Management: $25 per user or $10 per login, per month for partner oversight features (available on Enterprise)
*Per user monthly pricing is based on annual billing. Monthly billing is also available at a higher cost.
Salesforce is among the most popular CRMs on the market and is well-known for its advanced reporting, analytics, automation, and lead management capabilities. In addition to the built-in features available, Salesforce has thousands of third-party and native integration options as well as a powerful mobile application that nearly mirrors the web app in functionality.
The LinkedIn CRM integration with Salesforce mostly stands out for the data syncing capabilities. For instance, it will automatically import contact and lead information from the CRM to LinkedIn, and vice versa. It also takes InMail message data and syncs it with the CRM notes section of a contact record. Additionally, Salesforce has the LinkedIn Sales Navigator integration for connection recommendations and requests for introductions.
A weakness of Salesforce is that there’s no free plan and the paid plans get expensive. Agile CRM is the best alternative on this list, with a free plan for 10 users and a paid plan starting at just $8.99 per user, monthly. Plus, the LinkedIn integration to search and manage contacts in both systems is available for free.
Salesforce Plan Summary
Essentials | Professional | Enterprise | Unlimited | |
|---|---|---|---|---|
Lead, Contact & Account Management | ✓ | ✓ | ✓ | ✓ |
Lead Routing & Assignment | ✓ | ✓ | ✓ | ✓ |
Custom Sales Process | ✓ | ✓ | ✓ | ✓ |
Campaign Management | ✓ | ✓ | ✓ | ✓ |
Mass Email With Templates | ✓ | ✓ | ✓ | ✓ |
Task & Activity Management | ✓ | ✓ | ✓ | ✓ |
Reporting & Dashboards | ✓ | ✓ | ✓ | ✓ |
Workflow Automation | Up to 5 processes per organization | Up to 5 processes per organization | Unlimited | Unlimited |
Contracts, Orders & Quote Management | ✕ | ✓ | ✓ | ✓ |
Unlimited Custom Applications | ✕ | ✓ | ✓ | ✓ |
LinkedIn Sales Navigator Integration | ✕ | ✓ | ✓ | ✓ |
Advanced Reporting | ✕ | ✕ | ✓ | ✓ |
Lead Scoring | ✕ | ✕ | Available for purchase | ✓ |
Predictive Forecasting | ✕ | ✕ | ✕ | ✓ |
Salesforce Key Features
- Automatic data import: Contacts and accounts from open opportunities in Salesforce can be imported into LinkedIn Sales Navigator for personalized outreach.
- InMail messaging: Ability to send InMail messages from Salesforce as well as have the messages and notes logged in Salesforce records.
- LinkedIn search widget: Extension widget lets users search for contacts and leads on LinkedIn from the Salesforce interface.
- Sales Navigator introductions and recommendations: Extension widget lets teams see lead recommendations and request introductions from mutual LinkedIn connections.
Salesforce record with LinkedIn widget (Source: Lucidchart)
Salesforce Customer Support
Salesforce uses tier-based support that gives more channels and availability depending on the plan. This includes phone and email support with some 24/7 availability on the higher-priority plans. There’s also no shortage of online resources like Trailhead, webinars, tutorials, user guides, and certification classes.
Read our in-depth Salesforce review to learn more about its integrations, built-in features, add-ons, and mobile applications to see if it’s the right fit for your business.
Zoho CRM: Best for LinkedIn Sales Navigator
Zoho CRM
Overall Score: 4.06
OUT OF 5
What We Like
- Affordable, scalable pricing options
- Robust system customization capabilities
- Low-cost integration with LinkedIn Sales Navigator
What's Missing
- Data enrichment from LinkedIn requires Enterprise plan
- Free plan is limited to 3 users
- LinkedIn ads and content publishing require Zoho Social native integration
Zoho CRM Pricing at a Glance*
- Free: Up to 3 users
- Standard: $14
- Professional: $23
- Enterprise: $40
- Ultimate: $52
- Free trial: 15 days
*Per user monthly pricing is based on annual billing. Monthly billing is also available at a higher cost.
Zoho CRM is a highly customizable CRM platform that offers excellent native software capabilities, scalable pricing options, and robust workflow automation capabilities that are easy to configure. On each of its plans, this CRM gives plenty of sales, marketing, customer support, and inventory management capabilities for many use-case scenarios.
The Zoho LinkedIn integration stands out the most for the value users can get out of it. It has the lowest-cost integration for LinkedIn Sales Navigator, which is available on the Standard plan for $14 per user on a monthly basis. With it, users get lead recommendations from LinkedIn, generate their records in the CRM, and message contacts through InMail. You can also auto-enrich contact or lead data through Zia, an artificial intelligence (AI) sales assistant tool that collects and analyzes online or CRM information, by pulling updates from LinkedIn.
Unfortunately, Zoho CRM does not allow content management without subscribing to the native software Zoho Social. HubSpot is the best option for users looking to get a CRM with ad management capabilities for LinkedIn.
Zoho CRM Plan Summary
Free | Standard | Professional | Enterprise | Ultimate | |
|---|---|---|---|---|---|
Lead, Account & Contact Management | ✕ | ✓ | ✓ | ✓ | ✓ |
Tasks, Events, Call Logs & Notes | ✕ | ✓ | ✓ | ✓ | ✓ |
Workflow Automation Rules | ✕ | ✓ | ✓ | ✓ | ✓ |
Standard Reporting | ✕ | ✓ | ✓ | ✓ | ✓ |
Integration With LinkedIn Sales Navigator | ✕ | ✓ | ✓ | ✓ | ✓ |
Lead Generation From LinkedIn | ✕ | ✓ | ✓ | ✓ | ✓ |
Sales Forecasting | ✕ | ✓ | ✓ | ✓ | ✓ |
Custom Data Fields | ✕ | 10 per module | 155 per module | 300 per module | 500 per module |
Contact Tagging | ✕ | ✓ | ✓ | ✓ | ✓ |
Zia Online Data Enrichment Including LinkedIn | ✕ | ✕ | ✕ | ✓ | ✓ |
Custom Modules | ✕ | ✕ | ✕ | 100 modules | 500 modules |
Multideal/Lead Scoring Rules | ✕ | ✕ | ✕ | 25 rules per module | 40 rules per module |
Zoho CRM Key Features
- LinkedIn lead generation: Options to receive lead recommendations from LinkedIn and add their data into the CRM.
- LinkedIn widget view: Widget extension to view the LinkedIn Sales Navigator interface from within the CRM system.
- Contact enrichment from LinkedIn: Ability to auto-update lead and contact information using Zia AI, which pulls recent data from LinkedIn.
- InMail messaging: Users can directly message contacts and leads from Zoho as an InMail message and save information in the CRM solution.
Zoho CRM Customer Support
Zoho CRM uses a tier-based system where customer support options are dictated by the package you select. Users receive email support on all plans as well as phone and live chat support on paid plans either 24/5 or 24/7, depending on your plan tier. They also offer online resources, including documentation, guided tours, videos, webinars, and tutorials.
Learn more about this CRM product by reading our in-depth Zoho CRM review, where we explore its features and best-for scenarios.
How We Evaluated the Best LinkedIn CRM Integrations
To determine the best CRMs for LinkedIn, we only considered products that integrate with the LinkedIn platform. Additionally, we evaluated niche-specific features such as lead prospecting, communication, and workflow automation from within LinkedIn as well as the ability to directly integrate with LinkedIn Sales Navigator. We then looked deeper into each product in terms of typical attributes such as price, general CRM features, ease of use, and customer support.
We found that Agile CRM is the best CRM for LinkedIn as it offers a free plan for up to 10 users, the system is user-friendly, and it integrates with LinkedIn at no cost. Plus, the CRM offers sales, marketing, and customer service modules for a robust, comprehensive platform.
The tabs below offer insight into our evaluation process of the best LinkedIn CRMs:
30%
Product-specific Features
20%
Ease of Use
20%
Help & Support
10%
General Features
10%
Pricing
10%
Expert Score
30% of Overall Score
The most important evaluation criteria involve the features specific to integrating LinkedIn with a CRM. This includes contact data enrichment from LinkedIn profiles, two-way communication and data syncing between the CRM and LinkedIn, and capabilities to use LinkedIn Sales Navigator from within the CRM system. We also looked at options to manage and monitor LinkedIn campaign ads from the CRM.
20% of Overall Score
The solutions are also evaluated on platform usability. This was analyzed in terms of the expertise required to set up an account, the ease of integrating with LinkedIn and other native or third-party applications, and the skill needed to operate the features. We also reviewed the overall intuitiveness of navigating the system’s interface.
20% of Overall Score
Extensive support and service help prevent poor user experiences and outcomes users may encounter while using any of these systems. Help and support are evaluated in terms of customer service hours and the availability of support via phone, live chat, and email. We also looked at online resources for users to review, like tutorials, forums, or training modules.
10% of Overall Score
In addition to functionality created with a LinkedIn integration, we looked at overall features we felt are necessities for a CRM, like other CRM integration options, reporting and analytics tools, customizable sales pipelines, and a mobile app. We also evaluated other common capabilities in most CRM systems, such as lead management modules and workflow automation options.
10% of Overall Score
Pricing takes into account free plan availability and various scalable pricing options users can purchase affordably. We also looked at availability for a subscriber to either pay monthly or save by paying annually and the total cost required to specifically integrate LinkedIn.
10% of Overall Score
In addition to firsthand experience with these software systems, we evaluated what users say about each product. These criteria consider how customers feel, based on their reviews, to gain insight into platform popularity, ease of use, and overall value for the price.
*Percentages of overall score
