LinkedIn is a social media platform for business networking, recruiting, and lead generation. When you integrate your customer relationship management (CRM) system with LinkedIn, you can easily pull professional contact data from LinkedIn into your CRM. The best LinkedIn CRM software lets users easily manage social ads, sync connection data as lead records, and access the LinkedIn Sales Navigator tool in the CRM for prospect recommendations and automated outreach—all at an affordable cost.
Based on price, user experience, and integrated features, we evaluated dozens of providers and narrowed them down to these seven best LinkedIn CRM software:
- Best CRM for LinkedIn Ads Management: HubSpot CRM Suite
- Top pick for broadest LinkedIn capabilities: Zoho CRM
- Most affordable LinkedIn CRM: EngageBay
- Best for unlimited LinkedIn contacts import: Pipedrive
- Easiest LinkedIn CRM to use: monday sales CRM
- Great for managing LinkedIn leads: Salesforce Starter
- Solid option for publishing LinkedIn content: Freshsales
Best LinkedIn CRM Integrations Compared
Provider | Free Plan? | Our CRM Rating Out of 5 | Learn More | |
---|---|---|---|---|
$18 for two users | ✓ Unlimited users | 4.58 | ||
$14 per user | ✓ Three users | 4.52 | ||
$13.79 per user | ✓ 15 users | 4.50 | ||
$14 per user | ✕ | 4.50 | ||
$10 per user (three-user minimum) | ✕ | 4.49 | ||
$25 per user | ✕ | 4.48 | ||
$15 per user | ✓ Three users | 4.47 |
HubSpot CRM Suite: Best for Ads Management
Pros
- Excellent marketing features for deploying and tracking LinkedIn ad campaigns
- Robust free plan with modules for sales, marketing, service, and content management
- Highly intuitive CRM interface that requires a minimal learning curve
Cons
- Huge price jump from Starter ($18 per month) to Professional plan ($1,600 per month)
- LinkedIn Sales Navigator interaction requires Professional plan
- Users can’t post and manage LinkedIn posts until the expensive Professional plan
- You want to manage LinkedIn ads from your CRM: HubSpot CRM Suite is a highly robust LinkedIn CRM that lets you manage nearly all social functions from the platform. These include access to LinkedIn Sales Navigator, content posting, and form-to-lead generation. However, the most notable feature is ads management, which starts on the Starter plan, where users can create, deploy, and track LinkedIn ads from the CRM.
- You need a free and simple LinkedIn CRM: HubSpot CRM Suite is well-touted for its free CRM product and intuitive design. It includes easy-to-use contact management, quote generation, deal tracking, email marketing, blog hosting, ticketing, and third-party integrations with LinkedIn to create new leads from form submissions.
- You need an affordable LinkedIn Sales Navigator CRM integration: The HubSpot CRM Suite and LinkedIn Sales Navigator connection allows you to send InMails from the CRM directly or as automated sequences. It also allows you to get deeper insights into company and contact records using social profiles. Unfortunately, the HubSpot Sales Navigator tool requires the Professional plan, which starts at $1,600 per month for five users.
- Alternative: Zoho CRM lets you connect with Sales Navigator at just $23 per user, monthly.
- You want to post LinkedIn content at a lower cost: HubSpot CRM Suite offers a solid content management system (CMS) that includes publishing posts on LinkedIn. However, this capability is expensive and requires the Professional plan ($1,600 per month for five users).
- Alternative: EngageBay offers content management capabilities on LinkedIn for free using Zapier. You can also use monday sales CRM’s Standard plan for $14 per user, monthly, to publish content if you prefer a direct integration.
HubSpot CRM Suite Pricing Plan & Overview*
*Pricing is based on annual billing on a per-month breakdown of the CRM Suite plans, though monthly billing is available for a higher cost. Larger teams can purchase Enterprise-level products, and individual modules can be purchased for lower prices. While we update pricing information regularly, we encourage our readers to check current pricing here.
Our Expert Opinion
HubSpot CRM is renowned for its marketing and content management capabilities. These are well expressed in its LinkedIn integration, where users can design ad content, deploy campaigns, and track their performance—all in the CRM interface. Like the CRM, this feature, along with the other LinkedIn functions, is highly intuitive for any user to quickly pick up, regardless of prior CRM experience.
Zoho CRM: Best for Broad LinkedIn Functions
Pros
- Free and affordable plans available, starting at $14 per user, monthly
- Relatively low-cost integration with LinkedIn Sales Navigator, starting at $23 per user, monthly
- Broad LinkedIn functions like ads tracking, lead generation, and data enrichment through LinkedIn profiles
Cons
- Poor product usability ratings due to extensive customization options
- Data enrichment through LinkedIn not available until Enterprise plan
- Users can only monitor LinkedIn ads performance in the CRM; no option to create and deploy the ads
- You want a broad range of LinkedIn functions: Zoho is a popular product that offers a wide range of LinkedIn capabilities through CRM integration. Once connected, users can generate CRM leads from LinkedIn forms, track ads performance, and manage a content calendar. They can also create and publish LinkedIn posts, and auto-enrich lead and contact records using LinkedIn profiles.
- You need an affordable Sales Navigator connection: The Zoho LinkedIn Sales Navigator integration is relatively affordable compared to other CRM systems on this list, with paid plans starting at just $23 per user, monthly. Once connected, users can get LinkedIn prospect recommendations and receive updates on career and company changes. InMail messages can also be viewed in the Zoho SalesInbox module through the Sales Navigator plugin.
- You need a simpler CRM with LinkedIn integration: Usability is a problem with Zoho because of its advanced capabilities and many modules, which make the product difficult to navigate and operate.
- Alternatives: monday sales CRM and HubSpot CRM Suite are both great simple CRM options that integrate with LinkedIn.
- You want to manage ads in the CRM: While users can connect to LinkedIn Ads from Zoho CRM and track ad performance and engagement, no tools are available to create the ad from the CRM.
- Alternative: We recommend HubSpot CRM Suite for the best CRM LinkedIn integration for ads management. Its connection with LinkedIn Ads lets you design, schedule, and manage ad campaigns.
Zoho CRM Pricing Plan & Overview*
*Pricing is based on annual billing on a per-month breakdown of the plans for individuals and small teams. Monthly billing is available for a higher cost. It comes with a 15-day free trial with five credits. While we update pricing information regularly, we encourage our readers to check current pricing here.
Our Expert Opinion
Zoho is the best solution if you are a hardcore LinkedIn user with plenty of experience operating a CRM system. It has, by far, the broadest range of capabilities for sales teams to prospect, enrich their lead data, and engage contacts directly using LinkedIn. Marketing teams can also benefit from integrating ad-tracking capabilities and social tools to publish LinkedIn content.
EngageBay: Most Affordable LinkedIn CRM Integration
Pros
- LinkedIn connection available on Free plan to create automations for content posts
- Includes sales, marketing, and service management tools in one platform
- Robust free plan and highly affordable paid plans
Cons
- No LinkedIn Sales Navigator CRM sync
- LinkedIn integration requires third-party tools
- Limited LinkedIn capabilities—only allows you to create and share company status updates and post content through Zapier flows
- You need a low-cost LinkedIn CRM: EngageBay is an all-around affordable CRM with a free plan for up to 15 users and paid plans starting at just $13.79 per user, monthly. Additionally, the integration with Zapier, which offers LinkedIn connections, is available on the free-forever plan for users to publish content using automations.
- You want to automate content posts on LinkedIn: EngageBay and its integration with LinkedIn allows users to create and publish content automatically on the social site. Through Zapier, you can create if/then data flows between the two apps where if a certain amount of time has passed, there’s a new event added to the CRM, or there’s a status update for a deal or contact, then the system triggers a post on LinkedIn.
- You need a LinkedIn Navigator connection: EngageBay is relatively limited in its LinkedIn capabilities to just content publishing through Zapier data flows. Users cannot, for example, access LinkedIn Sales Navigator tools from the CRM.
- Alternative: We recommend using Zoho CRM for its cost-friendly Sales Navigator integrations, starting at $23 per user, monthly.
- You want direct integration with LinkedIn: One key issue with EngageBay is the Zapier requirements. Some users may not like the idea of using Zapier for the LinkedIn CRM integration, as it adds a new tool to the technology stack and could require an additional subscription cost if you need a lot of data flows.
- Alternatives: HubSpot CRM Suite, Zoho CRM, and monday sales CRM all have direct integration options with LinkedIn in addition to connecting through Zapier.
EngageBay Pricing Plan & Overview*
*Pricing is based on annual billing on a per-month breakdown of the EngageBay All-in-One plans. Monthly billing is available for a higher cost, and two-year contract for a lower cost. While we update pricing information regularly, we encourage our readers to check current pricing here.
Our Expert Opinion
EngageBay offers the most affordable LinkedIn integration of all the CRM providers. Specifically with regard to its marketing module, users can customize automations to schedule and trigger LinkedIn content posts—a feature that’s available for free using Zapier. Overall, we like the value offered by EngageBay, where it’s not only affordable, but comes with all-in-one tools for sales, marketing, and service functions.
Pipedrive: Best for Unlimited LinkedIn Contacts Import
Pros
- Free and unlimited LinkedIn contacts import via LinkPort
- Automated deal creation with each form submitted via mobile-optimized LinkedIn Lead Gen Forms
- Duplicate data detection features and access to Marketplace app integrations available across all plans
Cons
- No free plan
- LinkedIn CRM integration requires third-party apps like LinkPort and LinkedIn Lead Gen Forms
- Auto-profile enrichment is not available until Advanced plan at $27.90 per user, monthly
- You want to bulk import LinkedIn contacts into your CRM: All Pipedrive users can integrate it with LinkPort, a free Chrome extension in the Marketplace that lets you import unlimited LinkedIn contacts with just a single click. You can also map out and customize contact fields before directly importing them.
- You’re targeting mobile audiences with your LinkedIn campaigns: When you integrate Pipedrive with LinkedIn Lead Gen Forms, you can enhance your LinkedIn-sponsored content campaigns by using mobile-friendly forms to collect data. Doing this also enables you to streamline your sales workflow by automating deal creation in your CRM each time a form is submitted.
- You’re a startup seeking a free LinkedIn CRM tool: While you can integrate Pipedrive with LinkedIn for free, the platform itself does not offer a free plan.
- Alternative: We recommend EngageBay if you’re looking for a free or more affordable LinkedIn CRM. This provider has a free plan for 15 users that allows you to connect with LinkedIn to create automations for content posts.
- You prefer a CRM that directly integrates with LinkedIn: If you want to connect Pipedrive with LinkedIn, you’ll have to use third-party extensions or automation apps. These include LinkPort Chrome extension and LinkedIn Lead Gen Forms powered by Make.com.
- Alternative: Subscribe to Zoho CRM’s Professional plan ($23 per user, monthly) to access integration with LinkedIn Sales Navigator. You can leverage this connection for content publishing, lead generation, ads tracking, and LinkedIn profile enrichment.
Pipedrive Pricing Plan & Overview*
*Pricing is based on annual billing on a per-month breakdown of the plans, though monthly billing is available for a higher cost. It comes with a 14-day free trial. While we update pricing information regularly, we encourage our readers to check current pricing here.
Our Expert Opinion
Pipedrive makes it very easy for users to import all their LinkedIn contacts, including details such as the contacts’ name, organization, country, and LinkedIn URL. Plus, this free Chrome extension also works on LinkedIn Sales Navigator. You can also integrate Pipedrive with LinkedIn Lead Gen Forms via Make.com to save time and improve your sales workflow. This integration enables you to automate lead data collection, leverage mobile-optimized lead generation forms, and launch targeted LinkedIn ads.
monday sales CRM: Best LinkedIn CRM for Product Usability
Pros
- Familiar spreadsheet format for data management and intuitive automation tools to create LinkedIn posts
- Robust tools for account management and client project management
- All-around affordable CRM for all plans with direct LinkedIn integration available on Standard plan
Cons
- No free plan, plus misleading pricing; paid plans require a minimum of three users
- Does not integrate with LinkedIn Sales Navigator
- Users can’t use the integration to manage ad campaigns from the CRM
- You prioritize usability for your CRM: monday sales CRM prides itself on product usability. It uses a spreadsheet-style format, which most users are familiar with, for CRM customization and data management. The interface also makes it easy for teams to access their sales data on boards like Kanban, calendar, timeline, and map views. Finally, the automation design features offer premade trigger and action recommendations—making it easy to create workflows between the CRM and LinkedIn.
- You want to manage LinkedIn content posts: The monday sales CRM and LinkedIn integration primarily focuses on publishing content through automations. Users can do a direct integration or connect the apps through Zapier. Regardless, you can set workflows where if a certain date arrives, time has passed, or the status of a record changes in the CRM, then Zapier will tell LinkedIn to post and share social content.
- You need a Sales Navigator integration: Unfortunately, monday sales CRM has no option to connect to LinkedIn Sales Navigator for access to its advanced prospecting tools.
- Alternative: Zoho CRM is our favorite alternative, with low-cost connections to Sales Navigator starting at just $23 per user, per month.
- You want to manage LinkedIn ads from your CRM: While you can manage LinkedIn content from the CRM, monday sales CRM does not let you create and track ad campaigns.
- Alternative: HubSpot CRM Suite is the best option on this list for LinkedIn Ads management.
monday sales CRM Pricing Plan & Overview*
*Pricing is based on annual billing on a per-month breakdown of the plans, though monthly billing is available for a higher cost. It also comes with a 14-day free trial. While we update pricing information regularly, we encourage our readers to check current pricing here.
Our Expert Opinion
monday sales CRM is a great option for neophyte CRM system users. It offers a highly intuitive navigation system and is easy to use for customizing modules and managing data records. For LinkedIn capabilities, users can access the integration directly by incorporating LinkedIn in the CRM’s workflow automation design. From there, you can schedule content posts using simple workflow design tools.
Salesforce Starter: Best for Managing LinkedIn Leads
Pros
- LinkedIn integration allows you to generate CRM leads and auto-route them to users for form submissions
- Offers robust case management features with knowledge base resources to help agents provide excellent service
- LinkedIn content publishing and sharing using Zapier automation is available
Cons
- No free plan
- Requires Zapier; direct LinkedIn integrations require higher level Sales Cloud plans (starting at $80 per user, monthly)
- Users can’t connect to Sales Navigator without upgrading to the Professional Sales Cloud ($80 per user, monthly)
- You want to efficiently generate and manage LinkedIn leads: One of the notable features for Salesforce Starter is the web-to-lead capture tools with automated routing. Teams can use this to auto-generate CRM leads or contacts based on form submissions on LinkedIn. From there, they can quickly route any new lead to a sales rep to quickly connect.
- You need content publishing tools from your CRM: Some of the LinkedIn and Salesforce Starter features are powered by Zapier flows. One of the key ones is creating and sharing company posts based on CRM triggers. Users can plan and publish LinkedIn content based on record updates, time passed, new leads, and whenever an inbound message is received in Salesforce.
- You want broader LinkedIn capabilities: Salesforce Starter is a small business CRM product designed by the provider. That said, many of the broader LinkedIn functions, such as the Sales Navigator Salesforce integration, InMail logging, and advanced prospect and account insights from LinkedIn profiles, require higher-priced sales cloud products.
- Alternatives: Zoho CRM and HubSpot CRM Suite are the best alternatives with broad LinkedIn functionality, including on their primary CRM plans.
- You need a free LinkedIn CRM: Because Salesforce Starter is its own paid subscription option, there’s no freemium plan you can access through it.
- Alternative: EngageBay is our top pick for a CRM that offers free LinkedIn integration options.
Salesforce Starter Pricing Plan & Overview*
*Pricing is based on annual billing on a per-month breakdown, though monthly billing is available for a higher cost. It comes with a 30-day free trial. While we update pricing information regularly, we encourage our readers to check current pricing here.
Our Expert Opinion
Salesforce Starter, formerly Salesforce Essentials, empowers sales teams to put early-stage lead generation through LinkedIn on autopilot. In addition to being able to design Zapier automations that create new lead records based on LinkedIn form submissions, users can also auto-route those leads to the proper users based on criteria like geography, potential deal size, industry, and any other data criteria they map out in Salesforce.
Freshsales: Best for Publishing LinkedIn Content
Pros
- LinkedIn CRM integration via Zapier enables automated content publishing
- Automatically creates company updates on LinkedIn based on CRM record changes
- Offers contact scoring through the Freddy artificial intelligence (AI) tool on the Growth plan ($15 per user, monthly)
Cons
- Free plan does not allow LinkedIn integration
- LinkedIn actions require Zapier
- Does not offer integration with LinkedIn Sales Navigator
- You need a CRM that lets you publish content on LinkedIn: When you integrate Freshsales with LinkedIn via Zapier, you can create flows between the two apps for content management. For instance, you can automate shared updates or posts based on time triggers or activity happening in the CRM, like added or changed tasks.
- You want to automate company page updates on LinkedIn: Freshsales’ integration with LinkedIn allows you to create a new update for a company page based on action events in the CRM. These triggers include the creation of a new account, contact, deal, lead, or task.
- You want a free LinkedIn CRM for publishing content: While Freshsales offers a free plan for three users, you cannot use it to post LinkedIn content if you’re not subscribed to a paid plan. The cost for this starts at $15 per user, monthly.
- Alternative: EngageBay is a great alternative that gives you access to features for LinkedIn content management for free via Zapier.
- You need a CRM that connects with LinkedIn Sales Navigator: Freshsales does not allow you to connect to LinkedIn Sales Navigator for prospecting and lead engagement.
- Alternative: Zoho CRM is our top choice for a CRM with LinkedIn Sales Navigator integration. For just $23 per user, monthly, you can get updates on company changes and prospect recommendations from LinkedIn.
Freshsales Pricing Plan & Overview*
*Pricing is based on annual billing on a per-month breakdown of the plans, though monthly billing is available for a higher cost. It comes with a 21-day free trial. While we update pricing information regularly, we encourage our readers to check current pricing here.
Our Expert Opinion
Freshsales is one of the lesser-known CRMs that integrate with LinkedIn. Nevertheless, it is a great tool to use if you want to automate content posts on LinkedIn via Zapier based on triggers like a new contact or task. You can also automatically create a company update on LinkedIn whenever a new lead or task is added to the CRM. While this provider does not offer this integration for free, it has a fairly affordable starting price of $15 per user, monthly.
How We Evaluated the Best CRM Integration With LinkedIn
To determine the best LinkedIn CRM integration, we evaluated the capabilities available in the CRM once it’s connected to LinkedIn. Access to LinkedIn Sales Navigator, for example, gives users advanced prospecting tools and the ability to engage leads through InMail in their CRM. We also looked at other critical product attributes, including price, ease of use, customer service availability, and whether the integration can be done directly or requires a Zapier connection.
The tabs below offer insight into our evaluation process of the best LinkedIn CRM software and serve as basis on how to choose the best CRM to integrate with LinkedIn:
25% of Overall Score
General features held our most heavily weighted criteria. This looked at product capabilities that are relevant in a CRM system, regardless of the use case or primary integrated product. Robust system customization, for example, lets a business tailor their product to meet its operational needs. We also looked at mobile capabilities for on-the-go activity, reporting and analytics tools, and the range of third-party integration options outside of LinkedIn.
20% of Overall Score
Pricing considered the overall affordability of each LinkedIn CRM. We looked at free plan availability, the cost and scalability of the paid plans, and the subscription price specifically for accessing the LinkedIn integration. We also evaluated flexibility and whether the provider offered annual and monthly billing.
20% of Overall Score
We evaluated niche features specifically for the LinkedIn integration. The accessibility of LinkedIn Sales Navigator, for example, is an advanced capability for users to prospect from their CRM. We also looked at whether the product can connect to LinkedIn Ads to manage campaigns from the CRM, allow users to publish content, and maintain auto-enriched CRM records using LinkedIn profile data.
20% of Overall Score
Extensive support and service help prevent poor user experiences users may encounter while integrating with LinkedIn or using its features. This was evaluated in terms of hours of support availability and whether there was 24/7 access for subscribers. We also looked at channel availability via phone, email, live chat, and self-service resources like a knowledge base or community forum.
15% of Overall Score
In addition to firsthand experience with these LinkedIn CRM tools, we evaluated what actual users say about each product according to reviews from online sites. These criteria consider how customers feel to gain insight into how users feel about the LinkedIn-CRM features and whether it’s worth the cost. We also wanted to better understand the user experience in terms of product ease of use.
Frequently Asked Questions (FAQs)
No, LinkedIn does not have its own CRM. It is a social media platform that lets you publish content, deploy ad campaigns, and generate leads through web form submissions. Users can access a CRM integration with LinkedIn to manage some of its functions from a CRM interface and synchronize lead data. There’s also a LinkedIn Sales Navigator tool that lets you handle CRM functions like prospecting, lead storage, and engagement via InMail.
A LinkedIn CRM is a product that can integrate with the social media platform. It is beneficial as it allows teams to complete LinkedIn activity, such as ads deployment, content publishing, and prospecting, all from the CRM interface. Additionally, you can generate CRM leads from LinkedIn form submissions and synchronize data between LinkedIn Sales Navigator and the CRM.
There are several reasons why you should integrate your CRM with LinkedIn. The first is to optimize your sales funnel so that you can use a single platform to track and generate leads. The second is to enrich your CRM data using the latest information from LinkedIn so that you can launch more targeted communications to leads. In addition, this integration helps you save a lot of time by automating bulk connection requests and follow-up messages.
Bottom Line
LinkedIn CRM software lets you integrate your sales and marketing tools with the social media platform to manage ads, content, and lead generation from the CRM. Depending on your budget, LinkedIn feature needs, and whether or not you prefer a direct connection, certain CRMs will be better suited for you than others. HubSpot, for example, is great for LinkedIn ads management, while Zoho CRM has low-cost accessibility to Sales Navigator.