LinkedIn Sales Navigator is highly effective for prospecting, but it isn’t the best tool for keeping track of activities outside of the networking site. Luckily, there are many customer relationship management (CRM) solutions that can help you capture and manage leads you find there. To determine the best solutions for LinkedIn users, we looked for affordable tools that offered a seamless integration between the two tools along with additional value to businesses.
The five best CRMs for LinkedIn integration capability are:
- Zoho CRM: Best overall CRM with a direct LinkedIn integration
- Agile CRM: Great for teams wanting to call LinkedIn connections from within the CRM
- Insightly: Best free CRM plan for use with LinkedIn personal accounts
- HubSpot CRM: Most user-friendly CRM interface with LinkedIn integration
- Salesforce: Most customizable CRM for LinkedIn Sales Navigator
How We Evaluated the Best CRMs for LinkedIn
CRM integrations are the most efficient way to make sure all of your productivity tools are working together. While there are a number of CRMs that can be set up to work with LinkedIn with a thirty-party tool like Zapier or IFTTT, we only considered CRMs that are capable of integrating directly with LinkedIn or LinkedIn Sales Navigator.
We chose Zoho CRM to be the best overall choice for teams looking for robust CRM software with LinkedIn capabilities. It offers a direct LinkedIn Sales Navigator integration that makes it simple to engage with prospects across a wide range of channels, quick and easy setup, and competitive pricing. Their free plan supports up to three users, while paid options range from $14 to $52 per user, per month, making it a great choice for growing businesses.
For more information about our evaluation criteria, click below:
40% of Overall Score
Even if CRMs integrate with LinkedIn or LinkedIn Sales Navigator, some require higher-tier plans before you can utilize any integrations. We analyzed the price points of each CRM with a LinkedIn integration to discover the best options.
20% of Overall Score
We researched what features you gain access to between LinkedIn, Sales Navigator, and your CRM, such as reporting, customizable pipelines, and a mobile app.
15% of Overall Score
How easy and streamlined the integration process is, including the overall CRM usability.
15% of Overall Score
Support plans vary by CRM and the pricing tier, including features such as live chat, phone support, and email.
10% of Overall Score
We also looked at standout features and our overall experience with the CRMs and their LinkedIn integrations based on expert reviews.
Zoho CRM: Best Overall CRM for LinkedIn Integration
Zoho CRM offers an excellent user experience when working with LinkedIn Sales Navigator contacts. Its integration lets you discover leads and engage them across multiple channels right in the Zoho platform. We recommend Zoho as the best overall CRM for LinkedIn due to its pricing options, direct LinkedIn integration, and ease of use.
Zoho CRM
What We Like
- The free plan includes three users, so you can test it with your team
- Direct integration with LinkedIn Sales Navigator
- Easy to use and requires minimal technical experience
What's Missing
- Lacks the visual pipeline view in the mobile app experience
- Customer support available during business hours only
- Social and marketing integrations aren’t outstanding
Zoho CRM Pricing at a Glance*
- Free: Supports up to three users
- Standard: $14 per user, per month
- Professional: $23 per user, per month
- Enterprise: $40 per user, per month
- Ultimate: $52 per user, per month
- Free trial: 15 days
*Based on annual billing. Monthly subscriptions are also available at slightly higher rates.
Zoho CRM LinkedIn Integration
The LinkedIn Sales Navigator integration with Zoho CRM is fairly seamless. You must purchase the team subscription from LinkedIn Sales Navigator, which costs $103.33 per month, billed annually, on top of your Zoho CRM fees. However, you gain access to LinkedIn Sales information in your Zoho dashboard. View contact information from your prospects’ LinkedIn profile, discover mutual connections for ice breakers, and find new leads with the Sales Navigator tools.
Zoho CRM LinkedIn Sales Navigator integration (Source: Zoho CRM)
Agile CRM: Best LinkedIn Integrations for Telesales Teams
Agile CRM is a great option for your small business if you’re looking for something affordable with built-in phone capabilities. Along with their easy-to-use LinkedIn integration, you can make and receive calls, record conversations, and access call reports within the CRM. Their free plan supports 10 users, although you’ll be limited on features that some of the higher-tier plans come with, such as email templates, marketing campaigns, and enterprise-level integrations.
Agile CRM
What We Like
- Free plan includes up to 10 users
- Competitive pricing even up to Enterprise plans
- Marketing automation and CRM combinations
What's Missing
- Integration limitations on lower-tier plans
- No direct integration with LinkedIn Sales Navigator
Agile CRM Pricing at a Glance*
- Free: Up to 10 users
- Starter: $8.99 per user, per month
- Regular: $29.99 per user, per month
- Enterprise: $47.99 per user, per month
*Based on annual billing. Monthly subscriptions are also available at slightly higher rates.
Agile CRM LinkedIn Integration
Agile CRM LinkedIn integration (Source: Agile CRM)
Agile CRM doesn’t have a direct integration with LinkedIn’s more powerful Sales Navigator tool. Small businesses that already have a Sales Navigator Team subscription may be better suited to utilize a CRM that integrates directly, such as HubSpot or Zoho CRM. However, Agile CRM does connect to LinkedIn (your personal account) seamlessly. Although you won’t be able to utilize some of the Sales Navigator features, you can still benefit from features such as:
- Viewing your LinkedIn connections’ contact information and profile from within your CRM
- Getting updates on your connections, like job updates or promotions
- Sending messages to your LinkedIn connections directly from Agile CRM
If you have a Regular or Enterprise Agile CRM subscription, you have access to this integration. It’s not available if you have the Free or Starter plan. The setup process is easy too; you just add a new widget to your Agile CRM dashboard, search for LinkedIn, and authorize your LinkedIn account.
Insightly: Best Free CRM Option to Use With LinkedIn
Insightly is a great option for teams looking for a free CRM plan, and also for those who don’t need LinkedIn Sales Navigator. The free plan allows you to set up and use a basic CRM. You can also utilize a third-party integration between Insightly and LinkedIn, which is a good option if that’s all the functionality you need. However, we’d recommend more robust options like Zoho CRM or Agile CRM if you need a low-cost CRM option with more LinkedIn features.
Insightly
What We Like
- Excellent pricing options, including free plan
- Easy to use and set up
- Intuitive Interface
What's Missing
- Integration with LinkedIn
- Lacks some visual pipeline views
Insightly Pricing at a Glance*
- Free: Up to two users
- Plus: $29 per user, per month
- Professional: $49 per user, per month
- Enterprise: $99 per user, per month
*Based on annual billing. Monthly subscriptions are also available at slightly higher rates.
Insightly LinkedIn Integration
LinkMatch integration for Insightly and LinkedIn (Source: Insightly)
Similar to Pipedrive, LinkMatch has a third-party integration between Insightly and LinkedIn. It costs $9.99 per user, per month. You’ll gain access to features similar to the Pipedrive and LinkMatch integration, such as:
- Store LinkedIn profiles to your Insightly CRM
- View and edit LinkedIn profiles in LinkedIn
- See which LinkedIn profiles are in your Insightly account
HubSpot CRM: Most User-friendly CRM With LinkedIn Integration
HubSpot has extremely easy-to-use, free marketing and sales CRM options, but in order to integrate with LinkedIn Sales Navigator, you need at least the Professional or Enterprise Sales Hub plan. The Professional plan starts at $450 per month, and the Enterprise plan starts at $1,200 per month.
HubSpot CRM
What We Like
- The free plan comes with sales tools and marketing automation tools, like chatbots and email tracking
- Great user experience
- Easy to set up and operate
What's Missing
- Pricing gets high when additional services or seats are needed
- LinkedIn integration only available for higher-tier plans
- Could use more convenient overlap between marketing, sales, and customer service
HubSpot CRM Pricing at a Glance*
- Free: Unlimited users
- Starter: $24 per month, starting at two users
- Professional: $450 per month, starting at five users
- Enterprise: $1,200 per month, starting at 10 users
*Based on annual billing. Monthly subscriptions are also available at slightly higher rates.
HubSpot CRM LinkedIn Integration
HubSpot App Marketplace LinkedIn Sales Navigator integration (Source: HubSpot)
The setup process between HubSpot CRM and LinkedIn Sales Navigator is very straightforward, as long as you have the Sales Navigator Team plan, which starts at $103.33 per month (billed annually), and at least a HubSpot Sales Hub Professional plan. In the HubSpot app marketplace, search for LinkedIn Sales Navigator, and click connect.
Once that’s set up, you can interact with your LinkedIn Sales Navigator features in HubSpot, such as:
- View contacts and their LinkedIn information, like job title, company, location, and industry
- See company information, including filters such as industry, size, and location
- Send InMail directly from HubSpot
Salesforce: Most Customizable CRM for LinkedIn Sales Navigator
Salesforce is robust and comes with hundreds of integrations. With that, you can certainly expect they’d have an integration with LinkedIn and LinkedIn Sales Navigator. Of course, some other CRM solutions, like Zoho CRM and Agile CRM, offer more competitive pricing. However, you can fully customize your LinkedIn experience within Salesforce, which you can’t do with most other CRMs.
Salesforce
What We Like
- Large inventory of integrations and features
- Access to Salesforce’s technology stack
- Very customizable
What's Missing
- Technical setup for LinkedIn Sales Navigator
- Easy integration process
- Lack of timely support on lower-tier plans
Salesforce Pricing at a Glance*
- Free Trial (Essentials): 14-day free trial
- Free Trial (Professional): 30-day free trial
- Essentials: $25 per user, per month
- Professional: $75 per user, per month
- Enterprise: $150 per user, per month
- Unlimited: $300 per user, per month
*Based on annual billing. Monthly subscriptions are also available at slightly higher rates.
Salesforce LinkedIn Integration
Workato LinkedIn and Salesforce integration (Source: Workato)
If you have a Salesforce Professional, Enterprise, Performance, Unlimited, or Developer subscription, you can integrate directly with LinkedIn Sales Navigator. They have a helpful guide that shows how to use this with either their Classic or Lightning experience. You also need a LinkedIn Sales Navigator Team subscription, which is $103.33 per month, billed annually.
Once you’re all set, you can benefit from Sales Navigator features such as:
- Viewing your connections’ profile information
- Ice-breakers and highlights from shared connections
- Recent activities from your connections, such as promotions or job changes
- Lead recommendations, which you will be able to see directly in your Salesforce CRM
If you don’t want to go through the technical setup, or you don’t have a LinkedIn Sales Navigator Team subscription, you can use a third-party app like Workato to integrate your LinkedIn profile with Salesforce.
