8 Best LinkedIn CRM Software | Fit Small Business

8 Best LinkedIn CRM Software

If you’re looking for customer relationship management (CRM) software that directly integrates with LinkedIn, you’ve come to the right place. This integration lets you sync business-to-business (B2B) data as records for better lead generation and access the LinkedIn Sales Navigator tool for prospect recommendations and automated outreach. We’ll help you determine the standout features, pros…

Nov 28, 2024
18 minute read

If you’re looking for customer relationship management (CRM) software that directly integrates with LinkedIn, you’ve come to the right place. This integration lets you sync business-to-business (B2B) data as records for better lead generation and access the LinkedIn Sales Navigator tool for prospect recommendations and automated outreach.

We’ll help you determine the standout features, pros and cons, ease of use, plans, and pricing of the best LinkedIn CRM integration for your business.

Best LinkedIn CRM Integration Solutions Compared

ProviderFree PlanFree TrialStarting Monthly Price per UserBased on annual billing on a per-month basis; monthly billing is available at slightly higher rates, unless otherwise specified.Our Rating out of 5
Hubspot logo.✓2 users$154.74
Visit HubSpot CRM
Zoho CRM logo.✓3 users✓15 days$144.51
Visit Zoho CRM
monday CRM logo.✓14 days$12Three-user minimum4.49
Visit monday CRM
Pipedrive logo.✓14 days$144.48
Visit Pipedrive
EngageBay logo.✓15 users✓14 days$13.794.39
Visit EngageBay
The logo of Breakcold✓14 days$20.304.36
Visit Breakcold
Insightly CRM logo✓14 days$294.24
Visit Insightly CRM
Salesforce logo.✓30 days$254.08
Visit Salesforce Small Business

HubSpot CRM: Best LinkedIn CRM on Mobile

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HubSpot CRM Pricing Plans*

Cost: $0 for two users

Key Features:

  • Mobile access to LinkedIn (available for iOS and Android)
  • Over 1,700 app integrations, including LinkedIn
  • Activity and pipeline tracking
  • Ad retargeting and ad management
  • Contact and company management
  • One deal pipeline per account
  • Breeze Copilot (AI-powered assistant for personalized lead insights
  • 10 custom properties associate specific data points with contacts, deals, and companies
  • Five email templates and five documents per account
  • Prospects tool for monitoring leads visiting your web pages

*Pricing is based on annual billing on a per-month breakdown of the plans for individuals and small teams. Monthly billing is available for a higher cost. We based the above pricing on the HubSpot Customer Platform, which can be bundled with other HubSpot products and add-ons for marketing, sales, service, content, and operations. While we update pricing information regularly, we encourage our readers to check current pricing.

HubSpot CRM's mobile app showing LinkedIn Sales Navigator task of sending InMail.

Manage LinkedIn Sales Navigator tasks on HubSpot CRM’s mobile app to promptly respond to leads and monitor sales activities while on the go. (Source: HubSpot)

Our Expert Opinion

HubSpot CRM is our best LinkedIn CRM, renowned for its mobile accessibility when messaging contacts and prospects on this social media platform. With the LinkedIn integration, users can also design ad content, deploy campaigns, and track their performance—all in the CRM interface. Like the CRM, this feature, along with the other LinkedIn functions, is highly intuitive, so any user can quickly pick it up, regardless of prior CRM experience.

Visit HubSpot CRM

Zoho CRM: Best for Broad LinkedIn Functions

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Zoho CRM Pricing Plans*

Cost: $0 for three users

Key Features:

  • Lead, account, contact, and deal management
  • Tasks, meetings, and calls
  • Marketing automation for campaigns and email opt-out
  • Standard reports for rep performance, deal, lead, sales, and campaign tracking
  • 10 custom email templates and document library
  • 10 workflow automation rules per module with up to five tasks per automation
  • Five email notifications, 50 emails per user license, and 150 email sends per day
  • 1GB file storage per organization and 10MB data storage (5,000 records)
  • Customized home page components, tabs, list views, and search layout

*Pricing is based on annual billing on a per-month breakdown of the plans for individuals and small teams. Monthly billing is available for a higher cost. While we update pricing information regularly, we encourage our readers to check current pricing.

Zoho CRM LinkedIn Sales Navigator lead profile.

The Zoho CRM and LinkedIn Sales Navigator integration lets sales teams access lead profiles quickly. (Source: Zoho)

Our Expert Opinion

Zoho CRM LinkedIn integration has, by far, the broadest range of capabilities for sales teams to prospect, enrich their lead data, and engage contacts directly using LinkedIn. This CRM is the best solution if you are a hardcore LinkedIn user with plenty of experience operating a CRM system. Marketing teams can also benefit from integrating ad-tracking capabilities and social tools to publish LinkedIn content.

Visit Zoho CRM

monday CRM: Best LinkedIn CRM Integration for Automated Content Publishing

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monday CRM Pricing Plans*

Cost: $12 per userThree-user minimum requirement (total $36
per month)

Key Features:

  • Unlimited, customizable pipelines
  • Unlimited contacts
  • Unlimited boards
  • Templates for lead, contact, and deal management
  • iOS and Android apps
  • Unlimited free viewers
  • Create a dashboard based on one board

*Pricing is based on annual billing on a monthly breakdown. Monthly billing is available for a higher cost. While we update pricing information regularly, we encourage our readers to check current pricing.

Our Expert Opinion

monday CRM is a great option for first-time CRM system users. It offers a highly intuitive navigation system, and it’s easy to customize modules and manage data records. For LinkedIn capabilities, users can access the integration directly by incorporating LinkedIn in the CRM’s workflow automation design. From there, you can schedule content posts using simple workflow design tools.

Visit monday CRM

Pipedrive: Best for Importing Unlimited LinkedIn Contacts

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Pipedrive Pricing Plans*

Cost: $14 per user

Key Features:

  • Free access to the LinkPort Chrome extension to import unlimited LinkedIn contacts
  • Free integration with LinkedIn Lead Gen Forms via Make.com
  • Lead, calendar, and pipeline management
  • Easily import data from spreadsheets or migrate from another CRM
  • Detects and merges duplicates to clean data
  • Over 400 integrations
  • Apps marketplace for third-party apps and integrations, including LinkedIn
  • Activity, deal, and contact reports
  • Customizable pipelines and data fields
  • Contacts mapping to see where they are located in their record

Pipedrive Add-ons:

  • ProjectsProject management tools, free with Power and Enterprise plans : Starts at $6.70 per user monthly
  • CampaignsCustomizable email campaigns : Starts at $13.33 per company monthly
  • LeadBoosterLead generation tool set (chatbot, live chat, prospector, web forms, and appointment scheduler) : Starts at $32.50 per company monthly
  • Smart DocsTrackable quotes, proposals, and contracts; free with Professional, Power, and Enterprise plans : Starts at $32.50 per company monthly
  • Web VisitorsWeb tracking and lead ranking : Starts at $41 per company monthly

*Pricing is based on annual billing on a per-month breakdown of the plans, though monthly billing is available for a higher cost. While we update pricing information regularly, we encourage our readers to check current pricing.

Our Expert Opinion

Pipedrive makes it very easy for users to import all their LinkedIn contacts, including their names, organizations, countries, and LinkedIn URLs. Plus, this free Chrome extension works on the LinkedIn Sales Navigator for sales lead activity tracking. We like how this integration improves sales workflows, automates data collection, leverages mobile-optimized lead generation forms, and launches targeted LinkedIn ads.

Visit Pipedrive

EngageBay: Best Cost-effective LinkedIn CRM

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EngageBay Pricing Plans*

Cost: $0 for 15 users

Key Features:

  • Zapier integration to create automated data flows between LinkedIn and the CRM
  • 250 stored contacts and companies with 360-degree views and record tags
  • Custom website pop-ups and web forms
  • Email integration, 1,000 branded emails, templates, and up to two automated email sequences
  • Social suite for monitoring social media feeds on Facebook, Twitter, and Instagram
  • Built-in appointment scheduling
  • Predictive lead scoring, segmentation, and deal tracking
  • Video and newsletter marketing
  • Task management
  • Ticket management with up to two ticket views

*Pricing is based on annual billing on a per-month breakdown of the EngageBay All-in-One plans. Monthly billing is available for a higher cost, and two-year contract for a lower cost. While we update pricing information regularly, we encourage our readers to check current pricing.

EngageBay sales workspace showing LinkedIn lead tagging.

EngageBay LinkedIn integrations help sales teams capture and manage leads via tags and filters to streamline prospecting. (Source: EngageBay)

Our Expert Opinion

We like the value offered by EngageBay, which comes with all-in-one tools for sales, marketing, and service functions. Its free plan offers tools for up to 15 users and has scalable paid options. Users can customize automations to schedule and trigger LinkedIn content posts—a notable feature that’s available for free using Zapier. You can also automate lead nurturing and leverage insights to inform your strategies.

Visit EngageBay

Breakcold: Best for Tracking Prospect Posts on LinkedIn

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Breakcold Pricing Plans*

Cost: $20.30 per user

Key Features:

  • Track the LinkedIn posts of prospects and their companies
  • Create curated lists of prospects and existing clients, then interact with their LinkedIn posts
  • Engage on behalf of your teammate and like, comment, and contact prospects via LinkedIn
  • Send a quick direct message (DM) or email directly using a prospect’s LinkedIn post
  • Quickly see what you liked or commented about LinkedIn posts and who did it in your team
  • Track sales opportunities with unlimited sales pipelines
  • Manage from more than seven online platforms, including LinkedIn
  • Unified email inbox (two-way email sync) and unlimited email accounts
  • Unlimited contacts with custom fields
  • Zapier, API, and webhook for workflow automation and app customization

*Pricing is based on annual billing on a per-month breakdown of the Breakcold plans. Monthly billing is available for a higher cost. While we update pricing information regularly, we encourage our readers to check current pricing.

Breakcold showing a lead's activities like posts on LinkedIn.

Breakcold lets you track your prospects’ LinkedIn posts and other activities to streamline lead generation. (Source: Breakcold)

Our Expert Opinion

Breakcold is the best LinkedIn prospecting CRM. Users can quickly view and track posts, comments, and likes to generate and engage leads. Start a conversation and engage with potential leads through DMs or post replies on LinkedIn without leaving the CRM platform. Plus, streamline your lead management by aggregating social media activities and other prospect data in one place with Breakcold.

Visit Breakcold

Insightly CRM: Best for LinkedIn Project Management

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Insightly CRM Pricing Plans*

Cost: $29 per user

Key Features:

  • Lead and contact management
  • Native project management to track all key metrics in one place
  • Relationship linking for contacts and organization
  • Advanced reports and prebuilt business intelligence dashboards
  • Automated, customized emails with 2,500 mass emails per day
  • Web-to-lead capture and Kanban view
  • Sync all records that share data across the CRM and marketing apps
  • Task and opportunity management
  • Mobile app with business card scanning, calendar integration, and voice notes
  • 50 custom fields, 100,000 record limit, 10GB file storage, and 25,000 records per import

Insightly CRM Add-ons:

  • Premier Support and SuccessIncludes personalized support, proactive insights, and one-on-one technical guidance : Contact provider for a quote
  • Guided OnboardingIncludes guided CRM implementation, training, adoption, and consultation : $1,500 one-time fee

*Pricing is based on annual billing. Monthly billing is available for a higher cost. While we update pricing information regularly, we encourage our readers to check current pricing.

Insightly CRM and LinkedIn integration showing data sync flow.

Insightly CRM and LinkedIn integration can help sales teams work on projects and tasks efficiently and effectively. (Source: Insightly CRM)

Our Expert Opinion

Insightly CRM has helpful task and project management tools across all paid plans. Sales teams can use these capabilities to convert LinkedIn opportunities to projects after closing deals automatically. Users can copy relevant contact details, tasks, and records from the opportunity directly into the new post-sale project for complete visibility into the customer relationship.

Visit Insightly CRM

Salesforce Small Business: Best LinkedIn CRM Integration for Managing Leads

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Salesforce Small Business Pricing Plans*

Cost: $25 per user

Key Features:

  • Account, contact, and lead management
  • Zapier integration to create trigger-based workflows between LinkedIn and Salesforce Starter
  • Web-to-lead capture, including LinkedIn forms with an automated lead assignment and routing
  • Gmail and Outlook integrations to send, receive, and create email campaigns from the CRM
  • Task management
  • Opportunity management on custom sales processes
  • Custom reports and dashboards
  • Case management for customer support with knowledge base resources for improving service
  • Custom apps and process automations in the CRM
  • Data duplicate blocking
  • File storage and sharing

*Pricing is based on annual billing on a per-month breakdown of the plans. Monthly billing and enterprise-level options are available for a higher cost. While we update pricing information regularly, we encourage our readers to check current pricing.

Zapier creating automation for new lead records in Salesforce.

A new Salesforce lead record is created via lead gen form response in LinkedIn ads using Zapier for seamless lead management. (Source: Zapier)

Our Expert Opinion

Salesforce Small Business empowers teams to automate early-stage lead generation through LinkedIn. In addition to designing Zapier automations that create new lead records based on LinkedIn form submissions, users can autoroute those leads to the proper users based on geography, potential deal size, industry, and any other data criteria they map out in Salesforce.

Visit Salesforce Small Business

How We Evaluated the Best LinkedIn CRM Integrations

To determine the best CRM that integrates with LinkedIn, we evaluated the capabilities available in the CRM once it’s connected to LinkedIn. For example, access to LinkedIn Sales Navigator gives users advanced prospecting tools and the ability to engage leads through InMail in their CRM. We also looked at other critical product attributes, including price, ease of use, customer service availability, and whether the integration can be done directly or if it requires Zapier. Review insights into our evaluation process of the best CRM to integrate with LinkedIn.

Methodology weights
General Features 25%
Ease of Use 20%
Pricing 15%
Expert Score 15%
Help and Support 15%
Advanced or Niche Features 10%

We looked at mobile capabilities for on-the-go activity, reporting and analytics tools, and the range of third-party integrations outside of LinkedIn. The subcriteria we used included contact and lead management, reporting with dashboards, and customizable pipelines. We also evaluated workflow automation, email management, lead management, integrations, and mobile app features.

We checked if the provider has built-in templates or automations to assess the ease of use. We also searched reputable review sites to gauge general user sentiment regarding its learning curve and ease of setup. In addition, we considered its plan options to see if it is easily scalable.

Pricing considered the overall affordability of each LinkedIn CRM. We looked at free-plan availability, the cost and scalability of the paid plans, and the subscription price specifically for accessing the LinkedIn integration. We also evaluated the best CRM integration with LinkedIn for flexibility and whether the provider offered annual and monthly billing.

In addition to firsthand experience with these LinkedIn CRM tools, we evaluated what actual users say about each product according to reviews from online sites. These criteria consider how customers feel about the LinkedIn CRM features and whether it’s worth the cost. We also wanted to better understand the user experience in terms of product ease of use.

Extensive support and service help prevent poor user experiences that users may encounter while integrating with LinkedIn or using its features. We evaluated this in terms of hours of support availability and whether subscribers had 24/7 access. When we evaluated the best CRM integration with LinkedIn, we also looked at channel availability via phone, email, live chat, and self-service resources like a knowledge base or community forum.

We evaluated niche features specifically for the LinkedIn integration. The accessibility of LinkedIn Sales Navigator, for example, is an advanced capability for users to prospect from their CRM. We also looked at whether the product can connect to LinkedIn ads to manage campaigns from the CRM, publish content, and maintain autoenriched CRM records using LinkedIn profile data.

Frequently Asked Questions (FAQs)

No. LinkedIn Sales Navigator is a B2B sales and marketing tool designed to help sales teams find and connect with prospects on LinkedIn. It integrates and is used in conjunction with various CRM platforms to bring LinkedIn data directly into the CRM interface for a more streamlined workflow.

Yes. Businesses can use the LinkedIn Sales Navigator as a CRM tool by integrating it with a CRM system. With this integration, you can move and manage leads and accounts between your CRM software and LinkedIn Sales Navigator.

No, LinkedIn does not have its own CRM system. It lets you publish content, deploy ad campaigns, and generate leads through web form submissions. Users can access a CRM integration with LinkedIn to manage functions from a CRM interface and synchronize lead data. Its LinkedIn Sales Navigator tool lets you handle CRM functions like prospecting, lead storage, and engagement via InMail.

There are several reasons why you should integrate your CRM with LinkedIn. It optimizes your sales funnel so that you can use a single platform to track and generate leads. It enriches your CRM data using the latest information from LinkedIn so that you can launch more targeted communications to leads. You can save time by automating bulk connection requests and follow-up messages.

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Bottom Line

The best LinkedIn integration lets you seamlessly manage ads, generate leads, and initiate sales activities from the CRM. While HubSpot CRM is our top pick for its LinkedIn management capabilities on mobile, the best CRM for LinkedIn integration depends on your budget, feature needs, and preference for a native integration or direct connection.

Visit HubSpot CRM

Lorraine Daisy Resuello

Lorraine Daisy Resuello is a specialist at Fit Small Business who focuses on Sales and Customer Service topics and she has experience in customer service in business process outsourcing (BPO). At present, she uses her decade-long writing experience to provide FSB readers with the best answers to their questions.

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