Best CRMs for LinkedIn Integrations in 2022
Jess served on the founding team of a successful B2B startup and has used a wide range of sales and marketing tools over the course of her 15-year career. She uses her industry knowledge to deliver the best answers to your questions about sales tools and sales management.
This article is part of a larger series on CRM.
Customer relationship management (CRM) systems that integrate with LinkedIn give users the ability to use some of the social media platform’s tools like lead generation, LinkedIn Sales Navigator, and content publishing. The best CRMs for LinkedIn integrations eliminate manual data entry as they automatically sync data collected from LinkedIn. We’ve reviewed numerous CRMs to see how each compares based on cost, ease of use, and features.
Here are our picks for the five best CRMs that integrate with LinkedIn:
- Zoho CRM: Best overall CRM for businesses that want direct integration with the LinkedIn Sales Navigator
- HubSpot: Great choice for businesses looking for an easy-to-use CRM that integrates with LinkedIn
- Agile CRM: Solid CRM option for businesses that want free and simple LinkedIn contact searching
- Salesforce: Excellent CRM for sales teams that want automation features with a LinkedIn integration
- Insightly: Good choice for small businesses that want low-cost data enrichment from LinkedIn profiles
Best CRMs That Integrate With LinkedIn
 |  |  |  |  | |
Free Plan | Up to three users | Unlimited users | Up to 10 users | Up to two users | Up to two users |
Free Trial | 30 days | 14 days | N/A | 30 days | 14 days |
Starting Price for Paid Plans | $14 per user, per month | $45 per month | $9.99 per user, per month | $25 per user, per month | $29 per user, per month |
Integrates Directly With LinkedIn Sales Navigator | ✔ | ✔ | X | ✔ | X |
Data Syncing Between CRM and LinkedIn | ✔ | ✔ | ✔ | ✔ | ✔ |
Social Media Post and Content Management From the CRM | Requires integration with Zoho Social | Requires subscribing to Marketing Hub | N/A | Requires integration with Social Studio | N/A |
Data Enrichment From LinkedIn Profiles | ✔ | ✔ | N/A | ✔ | ✔ |
Customer Support | Live chat, phone, and email during extended hours | 24/7 through live chat, phone, and email on all paid plans | Live chat, phone, and email during extended hours | Live chat, phone, and email during extended hours | By phone or email during standard business hours |
Zoho CRM: Best Overall CRM for LinkedIn Integration
Zoho CRM
Overall Score: 4.30
OUT OF 5
What We Like
- Cost-friendly and free plan for up to three users
- Direct integration with LinkedIn Sales Navigator to find business-to-business prospects from within the CRM system
- Overall robust CRM features with workflow automation, AI, and marketing tools
What's Missing
- Data enrichment from LinkedIn only available on high-priced plans
- Lacks a free plan for more than three users
- LinkedIn content publishing only available through integration with Zoho Social
Zoho CRM Pricing at a Glance*
- Free: Up to three users
- Standard: $14 per user, per month
- Professional: $23 per user, per month
- Enterprise: $40 per user, per month
- Ultimate: $52 per user, per month
- Free trial: 30 days
Add-ons and Native Software:
- Bigin: Free or $7 per user, per month
- Zoho CRM Plus: $57 per user, per month
*Pricing based on annual billing. Monthly billing is also available at a higher cost.
Zoho CRM is one of the more cost-friendly CRMs on this list, with plenty of subscription options, low per-user prices, and a free plan for up to three users. When it comes to using LinkedIn features within the CRM, leads can be generated from LinkedIn and automatically synced with the CRM system. Users can also create custom fields in contact records to include links to that person’s LinkedIn profile.
The direct integration with LinkedIn Sales Navigator makes Zoho CRM one of the best options on this list. Sales Navigator is a tool in LinkedIn for searching leads based on industry, job title, location, and business function. By integrating with Zoho, users can get recommendations on potential LinkedIn leads and organizational accounts to add to their CRM database directly from the Zoho dashboard.
Unfortunately, any type of content publishing for LinkedIn cannot be done from Zoho CRM and requires integration with the native software Zoho Social. For access to LinkedIn content management tools within your CRM, we recommend HubSpot, which allows content publishing with their Marketing Hub, which can be bundled for purchase with their Sales Hub product.
Zoho CRM Plan Summary
Free | Standard | Professional | Enterprise | Ultimate | |
|---|---|---|---|---|---|
Lead, Account, and Contact Management | ✔ | ✔ | ✔ | ✔ | ✔ |
Direct Integration With LinkedIn Sales Navigator | ✘ | ✔ | ✔ | ✔ | ✔ |
Automated Lead Generation From LinkedIn | ✘ | ✔ | ✔ | ✔ | ✔ |
Custom Contact Fields to Include LinkedIn Profile URL | ✘ | ✘ | ✔ | ✔ | ✔ |
Zia Data Enrichment From LinkedIn Accounts | ✘ | ✘ | ✘ | ✔ | ✔ |
Zoho CRM Key Features
- Integration with Zoho Social: Expanded social media capabilities by integrating with native Zoho Social software to include content publishing and interaction monitoring.
- Direct integration with LinkedIn Sales Navigator: Allows users to view business-to-business (B2B) LinkedIn profiles from in the Zoho CRM system.
- Data enrichment: Zia AI feature can do data enrichment in contact records based on LinkedIn profiles.
- Automated lead generation: Lead data can be generated and added to CRM system from social media accounts, including LinkedIn.
- Custom contact web links: Links can be added to lead or contact records, which even allows for LinkedIn profiles to be added to a record.
Our Zoho CRM review offers additional information on the features, plans, usability, and integrations of Zoho to see if it’s the right fit for your business.
HubSpot: Best for CRM Usability of the LinkedIn Features
HubSpot
Overall Score: 4.19
OUT OF 5
What We Like
- Free for unlimited users
- LinkedIn Ads management and retargeting available on the free plan
- Excellent user experience, easy-to-use features, and a friendly navigation interface
What's Missing
- Social media tools require Marketing Hub for additional fees or bundled for higher cost
- Plans get expensive after Starter plan
- Content publishing only available on high-priced plans
HubSpot Pricing at a Glance*
- Free: Unlimited users (limited features)
- Starter: $45 per month (for up to two users, then $23 per additional user, per month)
- Professional (Bundled): Sales and Marketing Hub for $1,600 per month for five users
- Enterprise (Bundled): Sales and Marketing Hub for $5,000 per month for 10 users
- Free trial: 14 days
*Pricing based on annual billing. Monthly billing is also available at a higher cost.
Though it requires bundling or also subscribing to the Marketing Hub product of HubSpot, this software offers a comprehensive integration with LinkedIn. It includes content management, LinkedIn Ads management, and direct integration with LinkedIn Sales Navigator. Users can even extend workflow automation to apply to sending InMail as well as connection requests to people on LinkedIn.
The main benefit of HubSpot is its ease of use, which includes setting up and using LinkedIn tools. It has a clean interface with minimal buttons and tabs divided nicely, making it extremely easy to navigate. It also offers extensive customer support depending on your plan (phone, chat, email, and community support). Hence, anyone struggling with the CRM features or LinkedIn integration can easily receive the help needed.
It gets expensive to access most LinkedIn tools on HubSpot since you need to either bundle the sales CRM product with the marketing one or purchase the Marketing Hub separately. For more cost-effective CRM solutions with LinkedIn functionality, we recommend Zoho CRM or Agile CRM.
HubSpot Plan Summary
Free | Starter | Professional | Enterprise | |
|---|---|---|---|---|
LinkedIn Ads Management | ✔ | ✔ | ✔ | ✔ |
LinkedIn Ad Retargeting | Up to two audiences | Up to two audiences | Up to five audiences | Up to 15 audiences |
Automated Workflow and Bot Builders for Social Media Channels | ✘ | ✘ | Up to 300 workflows | Up to 1,000 workflows |
LinkedIn Connected Accounts | ✘ | ✘ | Up to 50 accounts | Up to 300 accounts |
LinkedIn Scheduled Posts | ✘ | ✘ | 10,000 posts per month up to three years in advance | 10,000 posts per month up to three years in advance |
Direct Integration With LinkedIn Sales Navigator | ✘ | ✘ | ✔ | ✔ |
Automated Workflow for Outreach Sequences With LinkedIn InMail and Sending Connections | ✘ | ✘ | ✘ | 5,000 sequences and requires LinkedIn Sales Navigator subscription |
HubSpot Key Features
- LinkedIn content management: Allows users to schedule and publish content to be posted and monitored from the CRM.
- LinkedIn Ads management: Gives users the ability to create ad campaigns for LinkedIn Ads from the CRM.
- Direct integration with Sales Navigator: Integration allows users to add LinkedIn leads from the LinkedIn Sales Navigator module to HubSpot.
- LinkedIn automated workflows: Users can develop workflows that automatically reach out to leads via InMail or send them a connection request after a trigger.
Check out our comprehensive HubSpot CRM review to gain insights on its features, best-for scenarios, and what other users are saying about their experience with HubSpot.
Agile CRM: Best CRM for Free LinkedIn Contact Searching
Agile CRM
Overall Score: 4.09
OUT OF 5
What We Like
- Free option for up to 10 users
- LinkedIn CRM widget tool for searching LinkedIn contacts in the CRM
- Solid all-around sales platform with a built-in phone, appointment scheduler, and lead management tools
What's Missing
- Can be challenging to use, especially for beginners
- No integration with LinkedIn Sales Navigator
- Some LinkedIn features require Agile Chrome extension
Agile CRM Pricing at a Glance*
- Free: Up to 10 users
- Starter: $9.99 per user, per month
- Regular: $39.99 per user, per month
- Enterprise: $64.99 per user, per month
*Pricing based on annual billing. Monthly billing is available at a higher cost, and bi-annual billing is available at a lower cost.
Agile CRM is a terrific product that offers a free-forever plan with basic sales features like contact management, lead scoring, appointment scheduling, and deal tracking. The only major LinkedIn feature users can take advantage of is the LinkedIn CRM widget. This tool allows you to do LinkedIn searches for contacts and message them from the CRM as well as import their data into the CRM database.
Direct integration with the Sales Navigator tool is an attribute many teams look for in a CRM that integrates with LinkedIn—and one that Agile CRM does not offer. Users can look to Zoho CRM or HubSpot as robust CRM products directly integrating with LinkedIn Sales Navigator.
Agile CRM Plan Summary
Free | Starter | Regular | Enterprise | |
|---|---|---|---|---|
Lead Scoring | ✔ | ✔ | ✔ | ✔ |
Appointment Scheduling | ✔ | ✔ | ✔ | ✔ |
Contact and Company Records | Up to 1,000 records | Up to 1,000 records | Up to 50,000 records | Unlimited |
Plugins and Integrations | 1 | 3 | 50+ | 50+ |
LinkedIn CRM Widget for Searching Contacts | ✔ | ✔ | ✔ | ✔ |
LinkedIn Messaging and Tracking Into the CRM | ✔ | ✔ | ✔ | ✔ |
2-Way Telephone | ✘ | ✘ | ✔ | ✔ |
Agile CRM Key Features
- LinkedIn CRM widget: Lets users search contacts on LinkedIn directly from the CRM system and sync its data.
- Built-in telephone: Two-way phone for placing outbound calls, call recording, and post-call automation for automated follow-up messages.
- LinkedIn data transferring: Contact, company, and message history from LinkedIn can be transferred and viewed in the CRM system.
- LinkedIn profile syncing: LinkedIn profile of a contact or company can be saved as a URL in the CRM system.
Agile CRM LinkedIn Widget Tool. (Source: Agile CRM)
Read our Agile CRM review to see if the features, pricing, and best-for scenarios align with your business needs.
Salesforce: Best for LinkedIn Automation Features
Salesforce
Overall Score: 3.39
OUT OF 5
What We Like
- Robust mobile app that mirrors the functionality of the web application
- Direct integration with LinkedIn Sales Navigator
- Overall high-level features, including AI, workflow automation, and real-time data insights
What's Missing
- Lacks low-cost plans, and higher-tier plans get expensive
- Social media listening, account management, and content publishing require Social Studio integration, which is expensive
- Can be challenging to operate and navigate the platform
Salesforce Pricing at a Glance*
- Essentials: $25 per user, per month
- Professional: $75 per user, per month
- Enterprise: $150 per user, per month
- Unlimited: $300 per user, per month
- Free trial: 30 days
Add-ons:
- Configure, Price, Quote (CPQ), and Billing: $75 per user, per month for quote and price configuration (included in Professional plan)
- Sales Cloud Einstein: $50 per user, per month for AI tools (included in Enterprise plan)
- Pardot: Starts at $1,250 per month for advanced marketing tools
*Pricing based on annual billing. Monthly billing is also available at a higher cost for Essentials Plan only.
Salesforce gives teams a direct integration with LinkedIn Sales Navigator for access to the lead recommendations the tool provides. There’s also an installable CRM widget within Salesforce that lets you view LinkedIn profiles of a person directly from a lead or contact record.
The platform’s advanced automation tools for integrating with LinkedIn stand out the most. Users can automate the logging of InMail messages and notes into the CRM system. They can also do automatic imports of contact and account records from Salesforce to Sales Navigator and vice versa.
Anything related to publishing content for LinkedIn or scheduling LinkedIn posts requires integration with Social Studio, software native to Salesforce. Users looking for a CRM that has content publishing capabilities should look to HubSpot’s Marketing Hub as an option.
Salesforce Plan Summary
Essentials | Professional | Enterprise | Unlimited | |
|---|---|---|---|---|
Account, Contact, Lead, and Opportunity Management | ✔ | ✔ | ✔ | ✔ |
LinkedIn CRM Widget | ✘ | ✔ | ✔ | ✔ |
Logging Capabilities of InMail Messages and Notes in the CRM | ✘ | ✔ | ✔ | ✔ |
Sales Navigator Lead Recommendations From CRM | ✘ | ✔ | ✔ | ✔ |
Workflow Automation With One-click Approval | ✘ | ✘ | ✔ | ✔ |
Advanced Reporting Insights | ✘ | ✘ | ✔ | ✔ |
Salesforce Key Features
- LinkedIn CRM widget: LinkedIn profiles can be viewed directly from the lead or contact records in Salesforce.
- Automated record importing: Contacts and records can be imported from the CRM into LinkedIn Sales Navigator for InMail outreach.
- InMail message logging: InMail messages can be imported and logged in the CRM system.
- Lead recommendations: Connection recommendations from LinkedIn Sales Navigator can be seen from the CRM system.
Salesforce with LinkedIn CRM Widget. (Source: LucidChart)
LinkedIn Sales Navigator Synced to Salesforce. (Source: SiliconANGLE)
Read our Salesforce Essentials review to discover everything you need to know about what’s included, its ease of use, and what others say about the product.
Insightly: Best for Low-cost Data Enrichment
Insightly
Overall Score: 3.38
OUT OF 5
What We Like
- Easy to set up and operate
- Has automated data enrichment from social media profiles
- Integrates with LinkMatch, which lets you save LinkedIn profiles into Insightly
What's Missing
- Free plan limited to two users
- No integration with LinkedIn Sales Navigator
- Lacks LinkedIn content publishing tools
Insightly Pricing at a Glance*
- Free: Up to two users
- Plus: $29 per user, per month
- Professional: $49 per user, per month
- Enterprise: $99 per user, per month
- Free trial: 14 days
*Pricing based on annual billing. Monthly billing is also available at a higher cost.
Any LinkedIn functionality for Insightly requires integration with LinkMatch. Once connected, users can add a LinkedIn profile directly to the CRM, adjust how the information is stored, and view which LinkedIn profiles are already in the CRM database. This tool also allows the data enrichment tool to work, as LinkMatch lets you sync LinkedIn updates to the Insightly CRM.
Unfortunately, Insightly cannot directly integrate with LinkedIn Sales Navigator for the search and lead recommendation tools it offers. For access to Sales Navigator through your CRM, we recommend Salesforce or Zoho CRM as solid options.
Insightly Plan Summary
Free | Plus | Professional | Enterprise | |
|---|---|---|---|---|
Contact Management Features | ✔ | ✔ | ✔ | ✔ |
Project Management Tools | ✔ | ✔ | ✔ | ✔ |
Auto-data Enrichment From LinkedIn Profiles | ✘ | ✔ | ✔ | ✔ |
Mass Emailing | ✘ | ✔ | ✔ | ✔ |
Automatic Lead Routing | ✘ | ✘ | ✔ | ✔ |
Insightly Key Features
- Integration with LinkMatch: Lets users manage which LinkedIn records are already in the CRM and instantly save LinkedIn profiles into the CRM database.
- Free project management tools: Built-in project management capabilities included on the free plan.
- Social data enrichment: Data enrichment of CRM records through social media profiles, including LinkedIn.
- Lead assignment and routing: Automatically send leads to specific sales reps based on preset criteria.
Check out our Insightly CRM review to learn about its features, usability, pricing, and what other users think about the product.
How We Evaluated the Best CRMs for LinkedIn Integrations
To determine the best CRM software that integrates with LinkedIn, we evaluated product attributes specific to LinkedIn capabilities. We looked into data synchronization between LinkedIn and the CRM system and content management capabilities. We also evaluated the CRM’s ability to handle data enrichment from LinkedIn and general product characteristics like price, ease of use, and customer support.
Overall, we found Zoho CRM the best option for businesses that want a CRM integration with LinkedIn. It offers solid pricing and direct integration with LinkedIn Sales Navigator. Users can search for new lead suggestions in which the information can automatically be added to the CRM database. There’s also data enrichment using artificial intelligence (AI) that can update information using LinkedIn profiles.
The tabs below offer insight into our evaluation process for choosing the best CRMs for LinkedIn integration:
40%
Pricing
20%
General Features
15%
Ease of Use
15%
Help & Support
10%
Expert Score
40% of Overall Score
Cost is typically among the most important criteria for any business, so it was the most heavily weighted when evaluating the best LinkedIn CRMs. CRM pricing took into account free plan availability, scalable pricing options, and having options to pay monthly or save by paying annually.
20% of Overall Score
We looked at overall features we feel are necessities in any CRM system, such as integration options, reporting, CRM analytics tools, and a mobile application. We also evaluated features specific for when users integrate the CRM system with LinkedIn, such as social media content management and contact data enrichment from LinkedIn profiles.
15% of Overall Score
The best CRMs with LinkedIn tools were also evaluated on platform usability. This was analyzed in terms of the expertise needed to set up an account, the learning curve for integrating the CRM with LinkedIn and other third-party applications, the skill required to operate LinkedIn features, and the intuitiveness of navigating the system’s interface.
15% of Overall Score
Extensive support and service help prevent poor experiences and outcomes users may encounter while using any of these CRM systems. Help and support were evaluated in terms of customer service hours and the availability of support via phone, live chat, and email.
10% of Overall Score
In addition to firsthand experiences with the best CRM with LinkedIn capabilities, we evaluated what other users are saying about each product. These criteria consider how customers feel, based on their reviews, to gain insight on platform popularity, ease of use, and overall value for the price.
*Percentages of overall score
