Making your real estate ads stand out is imperative to capture leads, convert clients, and build your business. The secret of successful real estate ad campaigns is to consistently get your name and brand in front of as many eyes as possible. That way, you’ll be top of mind when prospective clients are ready to buy or sell. There are many ways to make your real estate advertisement stand out, like using stunning images, catchy headlines, and designs targeting your intended audience.
We found dozens of examples of engaging real estate ads from agents in all different mediums to inspire your advertising strategy.
Social Media Real Estate Ads
Social media platforms are saturated but offer massive outreach and can be a budget-conscious option for generating leads. Use visually stunning images and succinct and intriguing copy to capture your targeted audience so people don’t scroll past the post. Many people visit social media sites in their free time to entertain and catch up with the latest world news. Capitalize on this by presenting ads that inform, educate, and entertain based on your chosen platform. For example, Instagram is all about visuals, whereas Facebook is great for listings and visually appealing content about your brand.
Cost to advertise: Depends on the social media network; requires a minimum ad budget of $1 to $8 per action
Time investment: Ad creation can be time-consuming, especially in addition to consistent posting on your feeds at least three times per week.
Lead quality: Medium to high
Return on investment: High
Social Media Ad Examples
High-quality videos take time and can be expensive, but Facebook and Instagram algorithms favor them. Having a game plan is important. We’ve compiled five social media post ideas for Facebook, Instagram, X (formerly Twitter), and other platforms to help you get ideas for your next viral post and understand why those posts effectively generate leads.
If you want a complete brand presence across Google Ads and social media platforms, consider using Constant Contact. Known for its email marketing, it has every product you need to be found online, grow your audience, and engage with valuable traffic. Its plans and pricing start at $9.99 monthly, and the company offers a 60-day free trial.
If you’re stuck on funny ideas, here are the Top 21 Real Estate Memes and 32 Best Real Estate Jokes to create laughter, generate leads, and grow your real estate business and social media followers.
Internet Platform Realtor Ads
To attract real estate leads, you can advertise on high-traffic sites like your local multiple listing service (MLS), Zillow, Realtor.com, and Trulia, and by posting listings on a bulletin platform like Craigslist. Use Google, Microsoft ads, Yelp, and your website to establish your expertise.
These online platforms help build your business because of their hyper-local presence. Also, claiming your Google Business profile helps position you as a local expert, and it allows you to use targeted keywords (like “top producing agent”) and claim the territories where you provide services.
Cost to advertise: Dependent on the platform and scope of work, the price ranges from free to hundreds of dollars per month
Time investment: Ads for realtors are frequently templated, making them easier to create, but still require you to spend time keeping listings up to date
Lead quality: Low to medium
Return on investment: Medium
Internet Platform Examples
Prospective homebuyers and renters initiate their online search for real estate professionals and properties based on various criteria. Engaging ads for real estate can draw these individuals to your listings. Ensuring that your ads stand out in the crowded online landscape is crucial. Here are successful real estate ad examples and what makes them stand out:
To optimize your real estate website, choose a company that can help you customize your site to your specifications. Placester is a 100% codeless website creator, allowing you to connect directly with experts or start your website using premade templates. Create logo designs, import testimonials, and integrate with IDX feeds and social media.
Print Real Estate Ads
Print ads for real estate have declined due to the cost-effectiveness of online advertising, but they still offer benefits. For instance, they can feature QR codes linking to your online presence or listings, extending your real estate narrative. Print ads also provide a tangible, memorable item that reinforces your brand and engages clients.
Cost to advertise: Vary from local to national reach, ranging from $50 per ad to thousands.
Time investment: Ad design can be time-consuming, but will not require consistent posting as with online platforms.
Lead quality: Leads are likely to be high quality
Return on investment: Medium due to the higher cost of print
Print Ad Examples
The death of real estate print advertising has been exaggerated. They appear most commonly in magazines and newspapers and can be as interactive, engaging, or compelling as their digital counterparts. Here are a few excellent print ads to consider for a high return on investment (ROI) and to help grow your brand.
To guarantee your print ad jumps off the page, enlist the help of the freelancers at Fiverr for a one-of-a-kind advertisement. Fiverr lets you preview work from multiple freelancers to decide who will fit your style and assist with ad creation for your real estate business. Prices vary based on expertise and experience but start as low as $5, so you can determine which freelancer to work with based on your ad ideas and budget.
Out-of-Home (OOH) Real Estate Ads
OOH advertising for real estate may seem costly, but its high impression-to-cost ratio yields a strong ROI and drives lead generation. These types of ads, placed on buses, billboards, and benches, reach diverse audiences. Unlike online noise, OOH ads are attention-grabbing and cannot be clicked away from, directing leads to digital resources. They excel by targeting captive audiences in traffic or daily commutes, establishing lasting brand awareness and reputation compared to one-time ad approaches.
Cost to advertise: Depending on size, duration, medium, and location, e.g., out-of-home ads bulletin billboards can cost anywhere from $750 to $2,000 monthly and up to $14,000 in large cities
Time investment: Low time commitment after an ad is created
Lead quality: Medium to high
Return on investment: High, especially for brand recognition
OOH Examples
OOH advertising has changed dramatically in recent years as technology has advanced, and consumer awareness has grown. It is gaining traction daily as more companies invest in this sector. We’ve provided some examples and reasons below why OOH advertising is a great and practical way to generate leads in real estate.
VistaCreate is a new graphic design platform that allows you to create billboards and other real estate marketing materials. There are over 75,000 templates and a million images in the free version and over 70 million when you upgrade to the paid plan that only costs $10 per month. You can personalize a preformatted design for free or create your own. Sign up for its 14-day free trial to get started.
Direct Mail Marketing
Direct mail marketing in real estate, using postcards, flyers, and more, remains an effective lead generation strategy. It distinguishes you from competitors, captures prolonged attention, and has a greater emotional impact than digital formats. While it may cost more than digital ads, it’s still budget-friendly for agents. Furthermore, it allows precise audience targeting based on demographics and niche clientele, enabling efficient lead generation in specific farm areas where your expertise shines.
Cost to advertise: Depends on your design, mailing lists, marketing copy, printing, volume, and distribution; ranges between 30 cents to $10 per piece of mail
Time investment: Time to design and execute mailing strategy, but can be fast-tracked with online tools
Lead quality: Medium to high
Return on investment: Medium
Direct Mail Marketing Real Estate Ad Examples
Studying other people’s successful direct mail strategies before creating your direct mail campaign to attract and convert leads is essential. If you are searching for ideas and inspiration for your direct mail campaign, explore our curated successful direct mail examples and explanations below to guide and boost your marketing strategy, direct mail design, and copywriting.
For assistance in creating engaging direct print marketing ads, seek the help of professionals. ProspectsPLUS! will work with you to design and distribute ads to prospective clients. You can launch full campaigns that rotate various branded designs to your target audience and schedule them to be sent periodically throughout the year for maximum exposure.
To get more ideas and inspiration for your postcard realtor advertisement, here are our Top 27 Real Estate Postcard Templates & Examples and what makes them effective in attracting, nurturing, and converting real estate leads into clients.
Direct Digital Marketing
Digital communication, specifically drip email campaigns and text message marketing, is a cost-effective method for reaching potential clients and maintaining a brand presence among contacts. These platforms offer convenience and the ability to nurture leads over time. Short, personalized texts are particularly effective for real estate campaigns. Both email and text marketing enable precise audience targeting and provide engagement opportunities through website links and listing promotions.
Cost to advertise: Free for one-to-one or email and text marketing plans, or a few dollars per month and up when using paid online platforms
Time investment: Using an online platform can save time with templates; individual email can be more time-consuming.
Lead quality: Low to medium
Return on investment: Medium
Direct Digital Marketing Examples
Many businesses have creatively nailed their real estate direct digital campaigns. This effectiveness includes providing clear headlines for direct emails, a monthly newsletter, and sending holiday emails with recipes or tips. Let’s look at some eye-catching examples of real estate direct digital marketing campaigns and why they are an effective marketing strategy for generating and converting leads.
Emailing and texting contacts individually from your accounts can be time-consuming and challenging to organize. Employ the services of a customer relationship management (CRM) tool, like Market Leader, instead. Market Leader combines effective, easy-to-use communication, marketing, advertising, and website creation tools in one robust platform. The platform enables you to streamline communication with email, text alerts, and automated drip campaigns for lead generation.
Branded Promotional Item Advertising
Real estate agents use promotional items, such as shirts, hats, and cups, as marketing tools for prospects and former clients. These customized tokens act as walking endorsements when used by others, creating brand buzz and capturing referrals for your business. People often inquire about these items, expanding your reach and leveraging word-of-mouth marketing.
Cost to advertise: Depending on the items purchased, the cost can range from a few cents to thousands each, and less when purchased in bulk
Time investment: Once the item is designed and complete, no additional time is involved; plus, successful items can be re-ordered with no extra design time
Lead quality: Medium to high
Return on investment: High
Branded Promotional Item Advertising Examples
At job fairs and events, you’ve probably seen real estate branded promotional products like T-shirts, water bottles, and pens. Here are some examples of amazingly creative promotional marketing using branded items.
When considering promo gifts, EvaBot is a creative option to impress your clients. EvaBot’s team will create and send your gift with a customized gift box and handwritten card branded with the logo and message of your choice. With an extensive catalog and automated system for collecting your client’s preferences, you can send a special thank-you or pop-by gift that will generate leads and referrals.
Real Estate Advertisements Statistics
Real estate advertisement statistics offer valuable insights into market trends and consumer behavior. These insights help you make informed decisions about effective marketing strategies for your brand and listings. Here are some real estate advertising statistics to consider.
- The National Association of Realtors (NAR) states that 52% of realtors say that social media results in the highest-quality leads versus other sources like multiple listing sites (MLS) and customer relationship management (CRM). These social media sources include Facebook, Instagram, LinkedIn, and X (formerly Twitter).
- A Global Ad Impressions Study shows that 40% of consumers keep some promotional items for more than 10 years, which has a longer shelf life than any other advertisement.
- According to LiquidScreenDesign, 83% of people like to get promotional products with an advertising message. So, if you haven’t invested in promotional items for real estate agent advertising, it’s time to try it.
- SMS text messaging does have a higher open rate of 98%, with real estate email only being 17% to 28%, so texting can be a creative advertising opportunity to remind clients about upcoming events and open houses, services you provide, or a simple check-in.
- 70% of consumers trust email as their preferred method of communication with online brands, which helps increase brand recognition and conversion rates.
- One study found that consumers were 48% more likely to interact with a digital ad after being exposed to an out-of-home (OOH) ad.
- Direct mail statistics from Murphy Research and PebblePost state that 88% of crucial purchase decisions across retail, financial, and auto categories are made or discussed at home; 82% of those purchases involve home purchases. Lastly, while email has a lifespan of just a few seconds, direct mail’s average lifespan is 17 days.
- An eMarketer.com survey found that 82% of Americans trust print ads in newspapers and magazines more than digital ads (only 61% of consumers). Print ads in magazines and newspapers should be as interactive, engaging, and compelling as their digital counterparts.
Frequently Asked Questions (FAQs)
To write an effective real estate ad, start with a compelling headline that grabs attention. Provide concise property details, highlighting unique features and benefits. Use high-quality images to showcase the property. Mention the neighborhood’s advantages (close to schools, etc.) and local amenities. Include your contact information and a strong call to action (CTA). Proofread for accuracy and clarity. Tailor your ad to the target audience, whether buyers, sellers, or investors, to maximize its impact.
The basic rule of advertising in real estate is to only promote other agents’ listed properties with their permission. Identify yourself as a real estate agent and include your brokerage firm’s name in all advertising materials, but make sure their information is also easily accessible. Maintain absolute honesty in your advertisements by refraining from exaggerations and misrepresentations about the property to ensure transparency and trust with potential clients.
Yes. With proper execution, Facebook ads work. The Facebook real estate ads that work allow precise audience targeting, making it easier to reach potential buyers or sellers. The platform’s extensive user base and engagement features provide opportunities for ad exposure and interaction. However, the effectiveness depends on ad quality, targeting, and budget. Careful planning and monitoring are essential for successful Facebook real estate advertisements.
Bottom Line
The best real estate advertisement examples consistently use memorable taglines, attention-getting and emotion-evoking images, and creative content. It’s important not to put all your eggs in one basket, so plan to place real estate ads on multiple channels to expose your brand and services to as many potential clients as possible. Although you’ll have to spend money to make some money, advertising for real estate is a quintessential part of building a successful real estate business.