Mailchimp is an email marketing platform that lets businesses design, deploy, and automate campaigns to connect with customers. Users can integrate their Mailchimp system with customer relationship management (CRM) software to synchronize contact and email data and manage campaigns from either interface. Based on capabilities, user experience, and integration affordability, we’ve chosen seven options as the best CRMs for Mailchimp:
- Best free Mailchimp CRM: HubSpot CRM
- Solid integration for personalized sales outreach: Pipedrive
- Best two-way data sync features: Freshsales
- Great for using campaigns for find buying intent: Zoho CRM
- Best CRM for Mailchimp for project-based businesses: Bitrix24
- Solid Mailchimp CRM integration for prospecting: Zendesk Sell
- Best Mailchimp CRM for Google users: Copper CRM
- Best Mailchimp CRM Integration Compared
- HubSpot CRM: Best Free Mailchimp Integration
- Pipedrive: Best Mailchimp CRM for Direct Sales
- Freshsales: Best for Two-way Data Sync Capabilities
- Zoho CRM: Best Mailchimp CRM for Tracking Buying Intent
- Bitrix24: Best for Project-based Businesses
- Zendesk Sell: Best CRM for Mailchimp With Prospecting Tools
- Copper CRM: Best for Google Teams
- Frequently Asked Questions (FAQs)
- Bottom Line
Best Mailchimp CRM Integration Compared
| Provider | Starting Monthly Price per User* | Free Plan? | Our CRM Rating Out of 5 |
|---|---|---|---|
 | $15 | ✓ | 4.80 |
| Visit HubSpot CRM | |||
 | $14 | ✕ | 4.74 |
| Visit Pipedrive | |||
 | $15 | ✓ | 4.73 |
| Visit Freshsales | |||
 | $14 | ✓ | 4.71 |
| Visit Zoho CRM | |||
 | $43 (up to five users) | ✓ | 4.67 |
| Visit Bitrix24 | |||
 | $19 | ✕ | 4.65 |
| Visit Zendesk Sell | |||
 | $23 | ✕ | 4.35 |
| Visit Copper CRM | |||
| *Based on annual billing on a per-user, per-month basis; monthly billing is also available for slightly higher rates. | |||
HubSpot CRM: Best Free Mailchimp Integration
- You want a free Mailchimp CRM: HubSpot CRM offers a solid free-forever plan that includes access to third-party CRM integrations. This means users can connect with Mailchimp at no cost to synchronize contact data between each system, track Mailchimp campaign engagements in the CRM, and auto-add web form lead submissions as contacts in Mailchimp. You can also create and edit contact lists in the CRM based on Mailchimp activity.
- You need a seamless integration process: HubSpot is renowned as a simple CRM that’s easy to navigate and operate. The integration process with Mailchimp also comes smoothly as users are not required to use a third-party connection tool, such as Zapier, to create data flows between the two apps. Mailchimp is included on the app marketplace for a direct connection.
- You need two-way data sync for free: The HubSpot Free plan lets you do one-way syncs of contact data either from the CRM to Mailchimp or vice versa. Two-way synchronization requires the Starter plan.
- Alternative: While no CRM offers free two-way data sync with Mailchimp, Freshsales offers the best value, starting at just $15 per user, monthly, and letting you custom map any data to sync two ways. Zoho CRM also comes with low-cost two-way sync for $14 per user, monthly, for basic contact data fields.
- You want to use the integration to find purchase intent: While HubSpot is great for monitoring Mailchimp activity and syncing data to the CRM, the integration does not allow you to identify potential purchase intent of leads based on their email clicks, opens, website visits, or other behavioral indicators.
- Alternative: Zoho CRM is the best alternative with the unique SalesSignals tool that provides notifications on Mailchimp activity for customer purchase intent.
HubSpot CRM Monthly Pricing Plans*
Cost:
- $0 for 5 users
Key Features:
- Contact and company management
- App marketplace access for third-party integrations, including Mailchimp for one-way data sync of contact records
- Direct and mass email marketing with email templates, automated deployment, and email activity tracking in the CRM for Mailchimp campaign engagement
- Web forms with option to automatically add submitted leads to Mailchimp email lists
- List segmentation in HubSpot based on email activity in Mailchimp
- Deal tracking on one pipeline
- Quote generation
- Documents storage in records
- Built-in appointment scheduling
- Blog management with basic search engine optimization (SEO) suggestions
- Landing page design tools
- Customer service ticketing for up to one pipeline
Cost:
- $15 per user, monthly
Key Features:
- Everything in the Free CRM Suite
- Expanded Mailchimp integration that allows two-way data sync of contact records
- Payment processing through automated clearing house (ACH) and Stripe integration for credit card payments
- Telephone usage in the CRM for up to 500 minutes per account, per month
- Multiple ticket and deal pipelines
- Simple automaton through user notifications and task assignment based on deal changes
- Call-to-action (CTA) design tools
Cost:
- $1,080 per month for 5 users ($45 per additional user, monthly)
Key Features:
- Everything in Starter CRM Suite
- Social media integrations to manage up to 50 accounts and make 10,000 monthly posts
- Sales sequences for sending automated email messages for outreach and follow-ups
- A/B testing on emails and landing pages
- Data duplicate detection
- E-signatures on quotes
- Products library
- Automatic lead rotation
- Multiple sales teams
- Deal and company scoring
- SEO analytics on web pages
- Multi-blog management with on-demand video library hosting
- Custom reports with sales forecasting and goal tracking
*Pricing is based on annual billing on a per-month breakdown. Monthly billing is available for a higher cost. Each plan offers a 14-day free trial. Pricing reflects info available at the time of publishing. While we update pricing information regularly, we encourage our readers to check current pricing here.
**Pricing uses the monthly CRM Suite costs for individuals and small teams. The provider also offers Enterprise-level products for larger teams for a higher cost. The CRM Suite includes sales, marketing, customer service, content management system (CMS), and operations software in one product. Individual modules can be purchased for lower prices.
Our Expert Opinion
HubSpot CRM takes the top spot as it’s both a robust Mailchimp CRM and an affordable one. It’s the only option on this list that provides a free connection to the email marketing platform—letting you do so directly without any third-party integrator tools. HubSpot is a dream product for marketers who want to push their CRM contact data to Mailchimp, add leads to email lists, and track campaign activity at no cost.
Pipedrive: Best Mailchimp CRM for Direct Sales
- You want to use Mailchimp for direct outreach: Pipedrive is a solid CRM system for teams that want to close deals and get leads through the pipeline via direct sales methods. It has robust deal tracking, proposal generation, and lead management features. Plus, users can connect to Mailchimp to import their CRM data—letting them send personalized, targeted email campaigns through Mailchimp.
- You need project management tools in your Mailchimp CRM: Pipedrive recently set itself apart further by offering not just excellent sales tools but a built-in project management module as well. Mailchimp users can now access the CRM system to build customer relationships, generate new business, and manage client deliverables after a closed deal.
- You need a free Mailchimp integration: While it’s not necessarily expensive, Pipedrive does not have any freemium plan option, and by default, no free Mailchimp integration.
- Alternative: HubSpot CRM is our favorite Mailchimp CRM integration that’s available for free.
- You want a two-way data sync with Mailchimp: Pipedrive can only offer one-way data sync in that you can push CRM data to Mailchimp for audience management and to have CRM contacts in the Mailchimp system.
- Alternative: Freshsales offers two-way data sync—letting you push and receive any type of premapped data between either system automatically.
Pipedrive Monthly Pricing Plans*
Cost:
- $14 per user
Key Features:
- Apps marketplace for third-party integrations, including Mailchimp to sync Pipedrive contacts into Mailchimp to send personalized email campaigns to leads
- Lead and contact management
- Document storage in records
- Product catalog
- Deal management with rotting indicator and deal progress reporting
- Artificial intelligence (AI) sales assistant that supplies user updates, task reminders, performance tips, and forecast assistance
- Duplicate detection and merge
- Comments and user mentions on CRM records
- Custom data fields and pipelines
- Activity reporting with company and user sales goals tracking
Cost:
- $39 per seat
Key Features:
- Everything in Essential
- Two-way email sync to use Gmail or Outlook in the CRM
- Custom email templates and email signatures
- Built-in meeting and video call scheduler
- Workflow automation
- Smart contact data that auto enriches contact data using online information
- Expanded sales reports with recurring revenue tracking
Cost:
- $49 per user
Key Features:
- Everything in Advanced
- Contacts timeline in CRM records for visual activity tracking
- E-signature tools with Smart Docs for auto-populating contact data on proposals for sending and tracking
- Sales team management
- Expanded reporting for tracking custom fields on sales reports and tracking subscription-based revenue
- Automated deal and lead assignment
- Revenue forecasting
Cost:
- $64 per seat
Key Features:
- Everything in Professional
- Project management with Kanban views, tasks and subtask tracking, and custom project fields
- Phone support and an implementation program for CRM users
Cost:
- $99 per user
Key Features:
- Everything in Power
- Security rules and permission settings for users
- Unlimited reports and sales dashboards
- 100 active workflow automations
- Unlimited teams management capabilities
*Pricing is based on annual billing on a per-user monthly breakdown. Monthly billing is available for a higher cost. Paid plans include a 14-day free trial. Pricing reflects info available at the time of publishing. While we update pricing information regularly, we encourage our readers to check current pricing here.
Our Expert Opinion
Pipedrive continues to prove itself as the ultimate sales CRM through its built-in tools and integration with Mailchimp. Teams engaging in direct outreach can access an affordable solution that can synchronize CRM lead data to the Mailchimp platform for direct and bulk personalized outreach.
Freshsales: Best for Two-way Data Sync Capabilities
- You want a two-way integration with Mailchimp: Freshsales CRM integration with Mailchimp is both direct and convenient in terms of data connectivity. Starting on the Growth plan for just $15 per user, per month, teams can do two-way data sync between each system. This allows them to create Freshsales records from Mailchimp activity or vice versa, and maintain up-to-date, synchronized information in the CRM and email platform.
- You want to leverage an omnichannel strategy: In addition to a solid Mailchimp integration, Freshsales comes with a deep arsenal of outreach capabilities. It includes a built-in phone to place and receive calls in the CRM, email sync with Outlook and Gmail, and live chat from the CRM to engage website visitors. There are also artificial intelligence (AI) chatbot options to automate communication.
- You want a free Mailchimp CRM: While it offers an excellent free-forever plan, Freshsales requires the Growth plan for third-party integration access. In turn, you cannot connect with Mailchimp for free.
- Alternative: We recommend HubSpot if you’re specifically looking for a free Mailchimp CRM.
- You want more expansive Mailchimp functions: In terms of the Mailchimp integration, Freshsales is limited to just data sync of contact records.
Freshsales Monthly Pricing Plans*
Cost:
- $0 per user
Key Features:
- Contact, deal, and account management
- Activity timelines, contact lifecycle stages, and notes in CRM records
- Task management
- Built-in telephone
- Live chat engagement
- Appointment scheduling
- Mobile CRM with voice-to-notes, Google Maps integration, and ability to book Ubers from the app
Cost:
- $15 per user
Key Features:
- Everything in Free
- Access to third-party CRM integrations, including Mailchimp for two-way data sync of contacts and CRM record creation based on email campaigns
- Record tagging
- Text, chatbot, and email engagement
- Extended communication integrations to use Facebook Messenger, WhatsApp, Apple Business Chat, and Google Business Messages in the CRM
- Product catalog
- Quote and invoice generation
- Automated CRM workflows
- Artificial intelligence (AI) chatbot builder to engage prospects on your website, identify intent, answer visitor questions, and generate leads
- Contact scoring through Freddy AI
Cost:
- $39 per user
Key Features:
- Everything in Growth
- Multiple sales pipelines
- Automated contact, lead, and account assignment
- Expanded automated workflows with time-based triggers
- Smart Matches data duplication tool powered by Freddy AI
- Freddy AI for deal insights
- Sales forecasting
- Multicurrency support
Cost:
- $69 per seat
Key Features:
- Everything in Pro
- AI forecasting insights that predict deals that can be committed to the forecast
- Automated profile data enrichment
- Customizable modules or applications within the CRM
*Pricing is based on annual billing on a per-user monthly breakdown. Monthly billing is available for a higher cost. Freshsales offers a 21-day free trial and optional paid add-ons for additional workflow automations and phone credits starting at $5. Pricing reflects info available at the time of publishing. While we update pricing information regularly, we encourage our readers to check current pricing here.
Our Expert Opinion
Freshsales comes with one of the best Mailchimp CRM integrations because of its two-way sync capabilities. You can use this feature at an affordable cost of $15 per user, per month, and it is easy to set up. It allows more robust customization than other providers, where you can map data fields between each system to ensure any data point relevant to your operation is collected and synced between apps.
Zoho CRM: Best Mailchimp CRM for Tracking Buying Intent
- You need to spot purchase intent using Mailchimp: Mailchimp campaigns are great indicators for which leads are most interested in your products or services. By tracking email subscriptions, opens, and clicks, you can get an indication as to who is most interested in your offerings. The Mailchimp and Zoho integration in its Professional plan includes features in the CRM’s SalesSignals module that alerts users for Mailchimp activity to key in on potential buyers.
- You want an affordable, broad range of Mailchimp CRM functions: Zoho CRM comes with broad Mailchimp capabilities at a low price. The Standard plan is $14 per user, per month and offers two-way data sync, field merges to send personalized Mailchimp emails using CRM data, and an extension that lets you report on email performance from the Zoho Campaigns module. Additionally, the SalesSignals tool is available on the next tier for just $23 per user, per month.
- You want a more intuitive Mailchimp CRM: Based on our evaluation and user reviews found online, the main issue with Zoho is usability due to its clunky interface and decent learning curve required to operate the features.
- Alternative: Freshsales is an overall intuitive CRM system acclaimed for its usability, while Copper CRM is another easy-to-use option if you want an interface similar to Google apps.
- You need a free Mailchimp integration: Although it comes with a solid Free plan, access to the Zoho Marketplace for third-party integrations like Mailchimp is not included until the Standard plan for $14 per user, monthly.
- Alternative: HubSpot CRM has an excellent freemium plan with a direct system connection to Mailchimp.
Zoho CRM Monthly Pricing Plans*
Cost:
- $0 for three users
Key Features:
- Lead, account, and contact management
- Documents attachments and activity tracking in data records
- Deal tracking for one sales pipeline
- Custom sales email templates
- Workflow automation
- Standard CRM reporting
Cost:
- $14 per user
Key Features:
- Everything in Free
- Zoho marketplace for third-party integrations, including Mailchimp for two-way data sync and field merge to send personalized Mailchimp emails using Zoho data
- Expanded Mailchimp extension that lets you track campaign performance in Zoho
- Custom data fields
- Sales forecasting
- Meeting scheduler
- Third-party integration to use a cloud telephone system in the CRM
- Social media integration for monitoring social feeds and generating leads
- Google Workspace integration
- Expanded automation for trigger-based data record creations, updates, or assignment to users
- Contact and lead scoring
- Multiple sales pipelines
- Mass and direct email with engagement tracking
- Custom reports and dashboards
Cost:
- $23 per seat
Key Features:
- Everything in Standard
- SalesSignals tool that will alert users of lead activity and engagement, including Mailchimp campaign interactions through the integration
- Automated duplicate detection
- Mass email scheduling
- Customer support module for case management tools
- Inventory management module for products and pricebooks, quote and invoice generation, vendor management, and order processing
- Built-in sales gamification powered by Zoho Motivator
- Unlimited reports
- Macro automations that trigger automated workflows using one-click user commands rather than preset triggers
Cost:
- $40 per user
Key Features:
- Everything in Professional
- Zia artificial intelligence (AI) tool for predictions, task reminders, command functions, and performance recommendations
- Data enrichment through Zia
- Macro and automation suggestions by Zia
- Case escalation automation rules for customer support module
- Custom CRM modules
- Multiple scoring rules on lead scores
- Territory-based forecasting
Cost:
- $52 per seat
Key Features:
- Everything in Enterprise
- Zia Scores tool that uses AI for automated lead scoring
- Up to 50 sales pipelines
- Unlimited application programming interfaces (APIs)
*Pricing is based on annual billing on a per-user monthly breakdown. Monthly billing is available for a higher cost. Zoho CRM comes with a 15-day free trial for the paid plans. Pricing reflects info available at the time of publishing. While we update pricing information regularly, we encourage our readers to check current pricing here.
Our Expert Opinion
Zoho has, by far, the most unique Mailchimp CRM integration because of the buyer intent alerts reporting tools it can offer. The SalesSignals tools, for example, are valuable for sales reps to determine warm leads by getting CRM alerts for subscribe, open, or click activity happening in Mailchimp. We also like the extension for marketing teams to monitor campaign performance directly in the Campaigns module of the CRM—keeping all the action in one interface.
Bitrix24: Best for Project-based Businesses
- You are a project-based business: Bitrix24 is unique in that its free-forever plan offers project management tools to oversee client deliverables and services. Businesses like trade contractors, content creators, and consultants can get plenty of use on the CRM’s Free plan to integrate with Mailchimp, synchronize lead and contact data to email lists, and stay connected with their clients for future work opportunities.
- You want to track campaign performance in your CRM: Bitrix24 users on the Basic plan can get access to email integrations to send emails and deploy mass outreach campaigns from the CRM. As part of this capability and the Mailchimp integration, teams can also launch Mailchimp campaigns from the CRM interface and track performance and engagement metrics.
- You need two-way data sync to Mailchimp: Bitrix24’s data sync capabilities are limited to a one-way flow of sending contact, lead, and company data to the email platform—not the other way around.
- Alternative: Freshsales and Zoho CRM are excellent options for users who need two-way synchronization support.
- You want a product with a lower learning curve: Bitrix24 comes with a lot of modules and a bulky interface—making it extremely tough to navigate for new users.
- Alternative: HubSpot CRM and Freshsales provide a much better user experience with intuitive interface designs.
Bitrix24 Monthly Pricing Plans*
Cost:
- $0 for unlimited users
Key Features:
- Access to Mailchimp integration for data sync of CRM records
- Unlimited contacts storage
- Deal tracking with one sales pipeline
- Address and location monitoring in CRM records
- Custom data fields
- Bitrix24.Sign tool for creating, sending, and getting digital signatures on sales documents
- Automated duplicate detection
- Inventory management
- Live chat engagement
- Shared team calendar
- Project management module
- Products catalog
- Client profile storage with activity planning
Cost:
- $43 (up to five users)
Key Features:
- Email integration with communications tracking in the CRM; lets you launch and track Mailchimp campaigns from the CRM
- Built-in telephone
- Premade templates for projects
- Trigger-based automation for sales and marketing tasks
- Unlimited invoices with convert deal-to-invoice function
- Sales tunnels which move customers from one pipeline to another based on automated rules
- Multiple sales pipelines
- Video conferencing with screen sharing and meeting briefs
- Analytics tools for CRM data
- Document viewing and storage
- Delegation and user assignment for tasks
Cost:
- $87 (up to 50 users)
Key Features:
- Everything in Basic
- Recurring task management
- Unlimited leads
- Built-in company cloud storage drive
- Unlimited quotes
- Recurring invoices
- Collaborative editing on files from the CRM
- Bulk text and email with email templates storage
- Event planner tools
Cost:
- $175 (up to 100 users)
Key Features:
- Everything in Standard
- Custom data fields on tasks
- Unlimited searchable data records for contacts, quotes, deals, leads, companies, and invoices
- File sharing between teams
- Unlimited knowledge base resources for internal employees
- Smart process automations for setting routine automated workflows through an operation
Cost:
- $325 (up to 250 users)
Key Features:
- Everything in Professional
- Document search in the Drive
- Unlimited sales pipelines
- Management for multiple businesses or branches
*Pricing is based on annual billing on a per-month breakdown. Monthly billing is available for a higher cost. Bitrix24 offers a 30-day free trial on paid plans. Pricing reflects info available at the time of publishing. While we update pricing information regularly, we encourage our readers to check current pricing here.
Our Expert Opinion
Bitrix24 is an excellent CRM for its broad capabilities that include sales, marketing, client management, project management, human resources, and even ecommerce. It’s the only product on this list that allows you to launch Mailchimp campaigns from the CRM. All that said, project-based businesses will always be the top beneficiary of this CRM because of the free yet advanced project management module.
Zendesk Sell: Best CRM for Mailchimp With Prospecting Tools
- You want to prospect with your Mailchimp CRM: Zendesk Sell is a unique CRM for Mailchimp that includes a database in the platform for obtaining and enriching prospect data. This lets users manage the whole sales process, from start to finish, by pulling lead contact and email information, which can then flow to the Mailchimp system—adding that contact to an email list for outreach and nurturing campaigns.
- You want to put your sales operations on auto-pilot: In addition to auto-syncing Zendesk data with Mailchimp to add leads to email lists, the CRM is equipped with numerous workflow automation capabilities. Users can schedule appointments hands-free with a built-in scheduling link, auto-manage records based on status changes or time triggers, and deploy automated email sequences. The product also has power dialing to auto-dial phone numbers for users based on a preset calling list.
- You need a free CRM with Mailchimp integrations: Because Zendesk Sell has no free-forever plan, users cannot access the Mailchimp integration for free.
- Alternative: For those demanding a freemium CRM option, we recommend HubSpot CRM, which has Mailchimp integrations available for free.
- You want two-way data sync through a direct integration: Zendesk’s direct integration with Mailchimp only allows one-way data flows that send the CRM data to the email platform and add those leads to contact lists. Two-way functionality that syncs Mailchimp data back to Zendesk requires a third-party connection tool like Zapier.
- Alternative: Freshsales has the best two-way data sync capabilities with Mailchimp, wherein users can directly integrate with the platform.
Zendesk Sell Monthly Pricing Plans*
Cost:
- $19 per user
Key Features:
- Two custom sales pipelines
- Custom data fields
- Subscriptions management
- Task management
- Appointment scheduling
- Workflow automation with trigger-based flows
- Two-way email sync for accessing email from the CRM with engagement tracking
- Text messaging
- Data duplicate detection
- Cloud telephone integration for placing and receiving calls from the CRM
- Call tracking and recording
- Mobile CRM with Geo Verification to confirm reps location at client sites
- Mentions on CRM records with document storage and sharing
- Sales dashboards
Cost:
- $55
Key Features:
- Everything in Sell Team
- Third-party integration with Mailchimp for adding and syncing Zendesk data to Mailchimp
- Zapier integration to create two-way data flows between the CRM and Mailchimp
- 10 sales pipelines
- Products and price books
- Automated lead distribution
- Email sequences to automate introductions and nurturing campaigns
- Sales prospecting and enrichment credits for pulling lead data such as contact details, email addresses, and phone numbers
- Mass email with stored templates
- Custom reports and dashboards with sales forecasting
- Activity reports and goal tracking
Cost:
- $115
Key Features:
- Everything in Sell Growth
- 20 sales pipelines
- Lead and deal scoring
- Company hierarchy tracking
- Task automation to have tasks created and assigned based on added deals and leads or status changes
- Custom system notifications
- Power dialing for phone calls that auto-dials down a contact list
- Call scripts storage
- Private dashboard link to share with others
Cost:
- $169
Key Features:
- Everything in Sell Professional
- Unlimited sales pipelines
- Expanded prospecting for obtaining direct dial phone number data
- Company technology stack intelligence to see which tools prospects are using
*Pricing is based on annual billing on a per user monthly breakdown. Monthly billing is available for a higher cost. Zendesk Sell comes with a 14-day free trial. Pricing reflects info available at the time of publishing. While we update pricing information regularly, we encourage our readers to check current pricing here.
Our Expert Opinion
Similar to Pipedrive, Zendesk Sell is a sales-focused CRM that lets reps track and automate pipeline activity. Its Mailchimp functions are pretty standard—allowing users to sync contact data from the CRM to Mailchimp and track campaign activity in the CRM. It’s the only product on this list with built-in prospecting capabilities. Teams can oversee the entire sales process with Zendesk Sell by purchasing lead data before starting their outreach.
Copper CRM: Best for Google Teams
- Your team uses Google Workspace: Because Google does not have its own CRM system, Copper is designed to be the alternative that acts as a Google CRM. Its interface is similar to Google apps and can directly integrate with Gmail, Calendar, Contacts, Drive, and Data Studio. It also offers a Chrome extension tool that lets users access the CRM and its data records directly from Gmail or Google Calendar.
- You need an intuitive Mailchimp CRM: Copper users tout its product usability, thanks mostly to its similar feel to Google apps, which many people find easy to use. The interface is clean and simple to navigate, while the features come naturally to most users. Once integrated, teams can two-way sync their contact and email activity data between the systems and even track Mailchimp activity in the Copper CRM feed.
- You need a low-cost Mailchimp integration: Affordability is the main issue with the Copper-Mailchimp integration. This capability is not available until the Professional plan for $59 per user, monthly.
- Alternative: HubSpot CRM has the best free Mailchimp integration, while Freshsales and Zoho CRM come at low costs for $15 and $14 per user, per month, respectively.
- You are not a Google-using team: Because Copper is built for Google in terms of integrations, extensions, and interface feel, there’s no point in subscribing to the CRM unless you’ve adopted the Google Workspace suite of apps.
- Alternative: HubSpot CRM and Pipedrive are rated as our top-scoring Mailchimp CRMs that can serve teams using any business productivity software products.
Copper Monthly Pricing Plans*
Cost:
- $23
Key Features:
- 2,500 contacts
- Google Chrome extension that lets users access the CRM from Gmail and Google Calendar apps
- Gmail access in the CRM to send emails and sync contact and email data
- Event data sync to Google Calendar
- Google Sheets and Data Studio integration
- Contact sync to Google Contacts
- Integration with Google Drive for two-way file management
- Notes, activity logging, and file attachments in records
- Task management with reminders
- Mentions and comments on CRM records for collaboration
- Custom sales pipelines
- Deal management with opportunity slippage tracking
Cost:
- $59
Key Features:
- Everything in Basic
- 15,000 contacts
- Integration with Mailchimp for two-way data sync of contact and activity data plus tracking of Mailchimp activities in the Copper feed
- CRM integrations with Zendesk and HubSpot
- Bulk email with templates and merged fields that auto-pulls contact data for email templates
- Unlimited custom data fields
- Workflow automation that auto-trigger tasks like record updates, task creation, and deal status changes
- Custom reports and activity insights with report templates
- Supports multiple currencies
Cost:
- $99
Key Features:
- Everything in Professional
- Unlimited contacts
- LinkedIn integration
- Integrations with Facebook, Wix, and WordPress websites
- Automated email sequences and drip campaigns
- Lead scoring
- Email scheduling
*Pricing based on annual billing on a per user, per month breakdown. Monthly billing is also available for a higher cost. Copper also comes with a 14-day free trial. Pricing reflects info available at the time of publishing. While we update pricing information regularly, we encourage our readers to check current pricing here.
Our Expert Opinion
Copper CRM empowers teams using both Google Workspace apps and Mailchimp to keep their data connected and track marketing performance. While expensive, the system makes it easy to directly integrate with the email marketing platform and configure the two-way data sync between the interfaces.
How We Evaluated the Best Mailchimp CRM Software
Frequently Asked Questions (FAQs)
Is Mailchimp a CRM?
Technically no. Mailchimp is not a CRM, but primarily an email marketing platform. Many small businesses, however, can use it as a CRM alternative because it contains features common in a CRM system, like contact management, email engagement, activity tracking, and customer list segmentation.
Does Mailchimp have a CRM?
No, Mailchimp does not have its own CRM system. It does, however, contain features common in a CRM, such as contact storage, activity tracking, email communications, and campaign management. Additionally, Mailchimp can integrate with numerous CRMs to synchronize contact data between systems and get additional functionality from their sales platform.
What is the best CRM with Mailchimp integration?
The best CRM with Mailchimp integration will depend on your budget and feature needs. For instance, HubSpot CRM is great because it offers free integration with Mailchimp. If you want to track purchase intent, however, we’d recommend Zoho CRM, which gives user notifications based on Mailchimp engagement, like clicks and opens. Alternatively, Copper CRM is particularly useful for Google teams, while Freshsales has low-cost, two-way data sync.
Bottom Line
While Mailchimp does not offer a CRM, Mailchimp CRM integrations allow teams to keep contact data in sync between systems and track email campaign performance. HubSpot is our pick for the best CRM for Mailchimp, but other systems could better fit your business depending on product attribute needs. For example, Freshsales has the most advanced two-way data sync, while Zoho allows you to track purchase intent behavior from campaigns.
