6 Best Mailchimp CRM Software Solutions in 2022

Mailchimp is an email marketing platform that lets users create and deploy email campaigns as well as automate customer email journeys. When integrated with customer relationship management (CRM) systems, teams can two-way sync contact data between each system and get cross-platform functionality, such as email marketing management and performance reporting. We evaluated dozens of CRM systems to identify the best Mailchimp CRM.

• Pipedrive: Best overall CRM for Mailchimp—great for teams looking to export contact lists from their CRM to Mailchimp
• Capsule CRM: Solid Mailchimp CRM integration for teams wanting two-way lead management features
• HubSpot CRM: Best CRM software integrated with Mailchimp for teams seeking free contact list export features
• Zoho CRM: Excellent for sales teams wanting automated notifications for Mailchimp activities
• Insightly: Ideal Mailchimp CRM for marketing teams wanting built-in project management to oversee campaigns
• Salesforce: Top Mailchimp CRM for revenue teams to track and report campaign performance from the CRM

Best Mailchimp CRMs Compared

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*Based on annual billing; monthly billing is also available at slightly higher rates
**All integrations with Mailchimp require the users to be subscribed to either Mailchimp’s Free, Essentials, or Standard plans

Pipedrive: Best Overall Mailchimp CRM

*Per user, per month pricing based on annual billing; monthly billing is also available at a higher cost

Pipedrive is a sales-focused CRM for sales pipeline management, storing contact data, and handling tasks associated with generating and qualifying leads. This platform also offers advanced artificial intelligence (AI) features for valuable insights and sales tips, plus smart document features that automatically add contact or lead data onto files, such as quotes or contracts. Additionally, there are workflow automation options and communications tools, like call, email, and meeting scheduling, all within the CRM system.

As a CRM software integrated with Mailchimp, Pipedrive allows teams to easily create custom contact lists based on customer attributes, like demographic data, industry, or job position, and then export those lists into Mailchimp to design and deploy targeted email campaigns. On top of that, users can track individual contact activity from the CRM contact records relating to those campaigns, such as if they’ve opened the message, clicked the link, or responded.

The big downfall of the Pipedrive and Mailchimp integration is the limitations on contact syncing. Only Pipedrive contact lists can be exported into Mailchimp, and not the other way around. Capsule is an excellent alternative with two-way contact sync and lead management from the CRM and Mailchimp.

Pipedrive Plan Summary

Pipedrive Key Features

• Personal email deployment: Targeted and personalized email design to specific Pipedrive contacts or list of contacts from Mailchimp.
• Cross-platform list segmentation: List filtering based on customer attributes within Pipedrive with easy-to-use export features to move segments into Mailchimp.
• CRM-to-email service contact management: Teams can track, organize, and monitor contacts that were from Pipedrive and their activity within the Mailchimp system
• Campaign track: Ability to track sends, opens, and clicks from Mailchimp campaigns within Pipedrive contact records.

Pipedrive Customer Support

Pipedrive has online resources and self-service options for its customers, including a help center, product tutorials, a community forum, blog, and an online academy with sales and technology insights. There’s also 24/7 live chat and email support available to users.

Want to learn more? Our comprehensive Pipedrive review tells you everything you need to know about the CRM’s pricing, features, platform usability, and best-for scenarios.

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Capsule CRM: Best for Two-way Lead Management

*Per user, per month pricing based on annual billing; monthly billing is also available at a higher cost

Capsule CRM is a great sales, marketing, and project management solution with scalable subscription plans that serve all types of small businesses. Its interface design is modern and straightforward, allowing users with minimal CRM experience to navigate the system and use its features. It does have a free plan for up to two users that lets them manage contacts, track activity, tag records, manage projects, and monitor opportunities on the sales pipeline.

Mailchimp users notice Capsule stands out for its lead management features that sync between both systems. They can create contact lists in the CRM and export them into Mailchimp for campaign use. They can also automatically add and enrich CRM lead information based on new subscribers to a Mailchimp campaign, and tag those records if someone unsubscribes. Lastly, sales teams can view CRM lead records that update themselves with Mailchimp data to evaluate their interactions with the campaigns, such as clicks and opens.

Unfortunately, Capsule’s Free plan is restrictive in that it only allows for up to 250 contacts within the system at once. Plus, users must be subscribed to the Team’s plan for two-way contact sync with Mailchimp for $36 per user, per month. HubSpot is the best alternative and our pick for the top free Mailchimp CRM, offering storage for up to 1 million contacts and free integration with Mailchimp.

Capsule CRM Plan Summary

Capsule CRM Key Features

• Contact list importation: List creation and importation from Capsule contacts into Mailchimp for targeted campaigns.
• Mailchimp campaign tracking from CRM: CRM contact tracking on activity from Mailchimp campaigns, such as opens and clicks.
• Webhook lead generation: Capsule will automatically generate and update contacts in Capsule based on Mailchimp subscriber updates and auto-create CRM tasks for users.
• Automated Mailchimp tagging: Mailchimp email preference center (EPC) will automatically tag CRM records when a contact unsubscribes or opts out of emails.

Capsule CRM Customer Support

Capsule offers online resources, including product support documentation and user videos. There’s also import assistance, training, a customer success manager, and implementation support for Enterprise users. Additionally, they have customer support through live chat and email, Monday through Friday, during standard business hours.

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HubSpot CRM: Best Free Mailchimp CRM

*Pricing based on annual billing; monthly billing is also available at a higher cost
**CRM Suite includes sales, marketing, customer service, content management system (CMS), and operations software; individual modules can be purchased at lower monthly costs

HubSpot CRM is a popular CRM system, well-acclaimed for its clean interface and easy-to-use marketing capabilities and direct sales features. In addition to a free plan, it has paid modules that are payable individually or can be bundled for businesses to subscribe to. The main modular products include sales, marketing, customer service, operations, and a content management system (CMS).

The CRM integration with Mailchimp is free for an unlimited number of users with no capability restrictions. This gives teams complete access to the connected features, like the ability to create and export custom CRM contact lists for Mailchimp and track their email campaign interactions within a contact record. Users can also ensure their data sync processes work properly as the integration detects and resolves Mailchimp data sync errors automatically.

Like some of the other CRM tools on this list, HubSpot only can handle one-way data syncing—from exporting from HubSpot into Mailchimp. Capsule is the top CRM for Mailchimp in terms of the ability to manage contacts and sync their data between both systems.

HubSpot CRM Plan Summary

HubSpot CRM Key Features

• Pop-up form-to-contact: Teams can collect CRM leads through online web forms, then quickly export them to Mailchimp to build out email campaigns.
• CRM Mailchimp activity tracking: Ability to track sends, opens, clicks, and bounces based on Mailchimp activity within CRM records.
• List segmentation and export: Contact list filtering based on preset traits and qualities of leads or customers to export into Mailchimp for targeted campaigns.
• Email sync error detection: Automatic syncing error detection with the ability to provide details and solutions for Mailchimp and CRM data sync issues.

HubSpot Customer Support

HubSpot has excellent online resources, such as a community forum and a library of product guides and feature tutorials. There’s also the HubSpot Academy that teaches certifiable courses on CRM, sales, and marketing topics. For user assistance, HubSpot has available customer support from 7 a.m. to 8 p.m. Eastern Time on phone, email, and live chat channels.

Be sure to check out our HubSpot CRM review to learn more about how HubSpot helps businesses manage sales, marketing campaigns, and team performance all in one place.

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Zoho CRM: Best for Automated Mailchimp Alerts

*Per user, per month pricing based on annual billing; monthly billing is also available at a higher cost

Zoho CRM offers teams a robust, scalable solution for managing leads, tasks, deals, customer cases, and marketing activities. The system offers no shortage of customization options for data fields, links, modules, pages, pipelines, layouts, and tabs. Users can also access limitless integration options with third-party and native software solutions, including Mailchimp for two-way contact sync and list segmentation between both systems.

One of Zoho’s unique CRM features is the SalesSignals tool, which gives real-time notifications to users on prospect, contact, and customer activity, such as data changes, social media mentions, and communications. With the Mailchimp integration, those capabilities extend to Mailchimp activity, like when someone subscribes to an email campaign or updates data in their Mailchimp profile.

While Zoho has a free-forever option, the Mailchimp integration and respective features are unavailable on that plan. HubSpot is the best alternative that offers a free plan for unlimited users and includes the Mailchimp integration for contact syncing, list segmentation, and Mailchimp activity tracking.

Zoho CRM Plan Summary

Zoho CRM Key Features

• Campaign activity tracking: Ability for users to track Mailchimp campaign activity within Zoho CRM records.
• SalesSignals notifications: Notifications and alerts for Mailchimp campaigns and data activity, such as a new subscriber or profile update.
• Audience management: Opt-out and subscribe tags assignable to Zoho records based on contact interactions and preferences with Mailchimp campaigns.
• Two-way contact sync: Option to import contacts from Zoho into the Mailchimp database as well as contacts generated and stored in Mailchimp into the CRM.

Zoho CRM Customer Support

Users can obtain self-service knowledge and support through Zoho’s product documentation, guided tours, tutorial videos, and webinars, found in their online resource library. There’s also tier-based customer support, depending on the service package selected. Email support is available on all plans, along with phone and live chat options for paid users—24/5 or 24/7, based on the plan.

Want more insights? Take a look at our in-depth Zoho CRM review for detailed feature and pricing information, as well as best-for scenarios, to see if it’s the best product for your business.

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Insightly: Best for Campaign Project Management

*Per user, per month pricing based on annual billing; monthly billing is also available at a higher cost

Insightly is a scalable CRM system for managing leads and sales activities that offers a free plan for up to two users. That plan has modules and tools for organizing contact information, assigning opportunities to reps, detecting duplicate records, communicating with leads, and automating workflows. Insightly integrates with Mailchimp for two-way contact syncing between each system. Users can also track Mailchimp campaign activity within CRM records and automate scheduled imports of lead lists either into the CRM or Mailchimp.

What makes Insightly unique, however, is the built-in project management features that can be used for campaign planning. Teams can assign tasks, track project milestones, and sync the relevant data to a team-shared calendar. In addition, the module is customizable for any type of project, allowing marketing teams to plan the content development and email strategy for their Mailchimp campaigns.

While it offers robust features, Insightly is particularly difficult for new users to set up an account. Pipedrive and HubSpot are both excellent alternatives in the ease-of-use category for setting up, operating, and navigating the CRM for those new to using sales technology.

Insightly Plan Summary

Insightly Key Features

• Two-way data sync: Contact lists from the CRM can be imported into Mailchimp and vice versa.
• Project management module: Ability to manage content development projects within the CRM—useful for planning and creating Mailchimp email campaigns.
• Mailchimp activity tracking: Activity related to Mailchimp campaigns, such as opens and clicks, can be viewed in lead and contact profiles from the CRM.
• Regular automated imports: Users can schedule when contact lists from either system get imported for consistent, automatic lead updates.

Insightly Customer Support

Free and paying Insightly users can do self-service through access to a help center with online product resources. Additionally, there’s tier-based support on the paid plans through email and phone, accessible on Pacific Time, and setting different response rates to its customers depending on the service package selected.

See if Insightly is the best pick for your sales, marketing, project management, and customer support needs through our Insightly review. Here you’ll gain insights into its pricing structure, modular features, and all-around system usability.

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Salesforce: Best for Campaign Reporting

*Per user, per month pricing based on annual billing; monthly billing is also available on the Essentials plan for a slightly higher cost

Salesforce is one the most popular CRMs on the market, well-known for its advanced analytics, automation, lead management capabilities, and product customization. In addition to the built-in features available, Salesforce has thousands of third-party and native integration options, add-ons, and a powerful mobile application that nearly mirrors the web app in functionality.

Salesforce includes excellent integration features when connected with Mailchimp, including two-way data sync between both systems and Mailchimp subscriber management and activity tracking from CRM records. Its unique feature, however, is the campaign reporting modules for managers and revenue teams. It lets them evaluate performance for all of their Mailchimp campaigns, such as emails sent, opens, clicks, and subscribers from one interface.

Salesforce, unfortunately, does not let teams integrate with Mailchimp until the Professional plan for $75 per user, per month—expensive for those on a tight budget. HubSpot is the best option for teams that want a free integration, and Zoho CRM is a solid alternative for sales teams seeking low-cost notifications on Mailchimp activity within the CRM system.

Salesforce Plan Summary

Salesforce Key Features

• Mailchimp subscriber CRM management: Mailchimp subscribers and their data can be managed from the CRM’s lead, contact, and audience records.
• Two-way lead import: Ability to sync and upload contact lists from Salesforce into Mailchimp as well as Mailchimp subscribers into the CRM.
• CRM contact activity tracking: Users can track Mailchimp activity, such as opens and clicks, from CRM lead and contact records.
• CRM campaign reporting: Teams can view and generate Mailchimp campaign performance reports in Salesforce.

Salesforce Customer Support

Salesforce uses tier-based support that gives more channels and availability, depending on the plan. This includes phone and email support, with some 24/7 availability on the higher-priority plans. There’s also no shortage of online resources, like Trailhead, webinars, tutorials, user guides, and certification classes.

Read our in-depth Salesforce review to learn more about its integrations, built-in features, add-ons, and mobile application to see if it’s the right fit for your business.

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How We Evaluated the Best Mailchimp CRMs

To determine the best Mailchimp CRM integrations, we considered features specific to connecting both systems, such as two-way contact sync, list segmentation, and lead generation to the CRM from Mailchimp campaigns. We also looked at the ability to design, deploy, automate, and monitor email marketing campaigns from each system. Lastly, we looked into each product in terms of typical attributes, like price, general CRM features, ease of use, and customer support.

We found Pipedrive to be the best overall Mailchimp CRM as it offers a low-cost integration with Mailchimp and excellent general CRM capabilities, such as pipeline customization and lead management tools that help save you time. Additionally, this product has easy-to-use features for creating CRM customer segment lists within Pipedrive, then exporting them into Mailchimp to create and distribute targeted email marketing campaigns.

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The tabs below offer insight into our evaluation process of the best CRM for Mailchimp: