Using funny real estate memes in your content—instead of simply posting listings, open houses, and market reports—can bring personality to your brand. The best memes are a combination of humor and a representation of how you and your clients feel at a given moment. Realtor memes can be used strategically within your social media or email marketing plan to build your authority and help you further connect with clients. Here are 40 of the most relatable real estate memes to help create laughter and generate real estate leads.
Real Estate Memes to Encourage Referrals
Every member of your sphere of influence can be a valuable source of leads to grow your business, so make sure to actively seek out referrals. About 43% of buyers and 65% of sellers found their agent through a referral from a friend, neighbor, or relative. Since memes are funny and lighthearted, they are an ideal way to connect with clients and ask for real estate referrals.
1. Cute Animal Meme to ‘Keep an Ear Out’
This example uses a few strategies in addition to humor. A cute animal will attract animal lovers, and this dog has a direct call to action, asking clients to “keep an ear out.” Agents can post this on their Instagram or real estate Facebook page to remind their sphere of influence and spread the word about their services.
2. How Agents Feel When They Get a Referral
Agents who actively ask for referrals from their sphere of influence can build a successful career on those leads alone. This meme could be used on social media, by text or email, to express appreciation for past referrals and prompt your previous clients to send new referrals.
Remember that the best way to ask for a referral lead is through email or text marketing because those are more personal connections. However, you can efficiently send these messages with a client relationship manager (CRM) and marketing tools like Real Geeks. Real Geeks is an all-in-one real estate marketing platform that provides automated email and text message marketing. Using this platform with the right memes lets you easily connect with previous clients and generate leads.
3. Funny Earth Day Referral Prompt
There are many unique ways to ask for referrals, so you shouldn’t feel like you’re repeating the same question constantly. This simple meme card takes advantage of Earth Day to present clients with an opportunity to refer you to others. Remember that building a successful business and online following doesn’t have to be complex—you can stand out with simple, creative ideas like this or by sending pop-by gifts to your referrals.
4. Thanking Clients for Referrals
Clients often choose their agents based on recommendations and referrals from people they trust. The key is to have a strategy in place so that all of your clients and industry contacts become significant sources of referrals. Use the realtor meme below to thank your clients for their referrals.
Memes About the Housing Market
The real estate market is always changing, drastically affecting your business’ success. It also impacts anyone who wants to participate in a real estate transaction, even if they don’t understand the details of how it works. Using house market memes can help you appeal to potential buyers and sellers who are confused or frustrated about the market but aren’t interested in reports.
5. Volatile Housing Market Meme
When real estate inventory is low, it’s hard on you and your homebuyer clients. Using a funny home-buying meme can bring some much-needed levity to the situation. This meme, in particular, focuses on the fast-paced nature of a seller’s market and can prompt the client to ask for more information about how to successfully find a home during this time.
6. Our Real Estate Market Is on Fire
This meme is relatively common, but the real estate market context makes it unique and gives it a wide appeal. By saying the “real estate market is on fire,” it displays a specific topic without naming the actual problem. This allows you to use it in a seller’s or buyer’s market or when other unusual things happen in the local or national real estate industry.
7. Property Pricing Meme
Every client wants the best deal, but sometimes, their expectations are unrealistic. For example, a client may feel that there is not enough inventory within their price range when, in reality, their budget is too low. Sharing a funny meme like this one on social media can be a lighthearted way to share the current pricing trends in your farm area.
8. Jokes About Home Valuation
This meme about selling a house is a way to share your expertise with your clients and shows you understand the market better than an online calculator. A great moment to share this meme with prospective seller clients is during pricing conversations. This type of real estate humor can also be used on social media to create awareness around housing prices calculated online to prospect for seller leads.
9. Real Estate Knowledge Meme
Every home sale differs based on factors like the time of year, market changes, location, size, and features. When someone claims to be an expert after selling one home, remind them of your value using the meme below. Even if they have sold a home on their own or with a non-real estate agent, you have dedicated your career to selling homes and have successfully sold more homes, making you the real expert.
Starting the Conversation About Real Estate
Anushk Mittal, the founder of the meme platform Memeois, told Forbes that memes get 10 times more reach than other marketing images. For this reason, memes are an invaluable tool to promote your business in a humorous way that doesn’t feel off-putting to followers. The following memes communicate a simple message—that you love real estate and want to talk about it—in a relatable and lighthearted way.
10. Modern Family Real Estate Meme
Since memes are more casual, they are often combined with pop culture references, like movies, events, or music. This meme, taken from the popular TV show Modern Family, allows you to talk about your passion for real estate with something relatable and hilarious.
11. Eager to Talk About Real Estate Meme
When you love being a real estate agent, you naturally want to talk about it. This meme reflects many agents’ feelings, making it highly relatable. It can also prompt your audience to come to you with any questions or thoughts about the real estate market.
12. Real Estate Job Meme
Most people are unaware of real estate agents’ day-to-day responsibilities. Post funny real estate memes on social media, like the one below, to show the challenges and work behind the day-to-day of an agent. It will give people a better understanding of what agents really do.
Self-promotional Memes
Learning how to promote yourself is vital to growing your business as a real estate professional. Memes are an ideal way to bring attention to yourself, your services, and your strengths without appearing arrogant or self-centered.
13. Benefits of Hiring You as a Real Estate Agent
Confidence is key to developing a successful real estate business, and combining it with a funny real estate meme is a great way to attract potential clients. This realtor meme is straight to the point and advocates that your presence as an agent is what clients need during a real estate transaction. Since most clients are unsure of what to expect when they enter the home buying and selling process, having confidence in yourself can inspire confidence in your clients.
14. Funny Real Estate Call to Action
It’s important to consistently provide a call to action (CTA) with your content on social media, through email, text, and even direct mail so that leads come further into your sales funnel. This photo is a direct CTA for leads, but it doesn’t feel overly sales-y or off-putting because it’s presented as a real estate funny meme. Make sure to follow the example of this realtor and add your real estate branding and contact information to the photo.
15. For Sale by Owner Listing Meme
This meme is a perfect real estate marketing idea if you focus on converting for sale by owner (FSBO) leads. Although FSBO listings can be sold successfully, they can be sold more easily and for higher prices with the right agent and listing marketing strategy. Sharing this meme can present an opportunity for you to address some of the questions that FSBOs often have.
If you choose to focus on working with FSBO sellers, using the right marketing tools is key to finding, contacting, and converting leads. For example, REDX provides daily FSBO leads and contact information verified against the highest-quality data sources. It also includes a built-in lead management system that prioritizes leads and tracks all communication automatically. Start using REDX to gain more FSBO leads today.
16. I Found a House for You Meme
Listings are among the most common things real estate agents post on social media. Even though you should share your listings online, providing variety in your social media content is important. This meme could be a fun way to bring attention to a listing without simply advertising a link to Zillow or photos of the home. Thinking of creative ways to share information will help you stand out from other agents in your area.
17. Love for Serving the Community
Realtors are deeply committed to providing exceptional service to their community. They are also devoted to helping individuals and families find their dream homes and make informed real estate decisions. You can show dedication to your community by sharing this meme on your social media accounts and community bulletin boards.
Educational Real Estate Memes
Another great way to leverage real estate memes and move the needle in your business is by using them educationally. Consider your target audience and choose a meme that addresses their questions and concerns. For example, the following memes are educational or can be used to naturally address important topics for your audience.
18. Educating First-time Buyers
Part of your real estate social media strategy should include educating your audience. This buying a house meme is a funny way to present the steps of buying a house for the first time. By sharing social media content like this, you can ensure that you and your clients are on the same page as you move through the process. When sharing this meme on social media, use real estate hashtags to bring clients interested in learning more about the process to your page.
19. No Buyer Preapproval
Real estate agents often make the mistake of spending time on buyers before they get prequalified. This can lead to wasted time and energy. It’s important to prioritize clients ready for a real estate transaction to prevent burnout. Learn more about the top reasons for agent burnout and failure and what to do about them.
This meme, in particular, would be ideal in an email campaign or even in materials you use to educate homebuyers. To help you make the prequalifying process easy for you and your leads, use a marketing automation tool like Market Leader. Market Leader is great for lead nurturing with its customizable website, email marketing, and real estate CRM software. It helps track every contact and allows you to send emails, texts, and newsletter campaigns efficiently.
20. Bad Real Estate Listing Descriptions Made Funny
This real estate listing meme humorously highlights the issue of misleading home descriptions. It emphasizes the importance of conducting due diligence and personally visiting properties instead of relying solely on the provided descriptions. The meme serves as a way to address this issue and educate buyers and sellers about using accurate and appealing real estate words in property listings.
If you want more keyword options to improve your listing description, visit SE Ranking. The SE Ranking platform uses search engine optimization (SEO) tools to find the most relevant and competitive words to use in your descriptions. Doing this will attract a larger online audience and, therefore, more potential buyers for your listings.
21. Agency Representation Meme
With popular real estate platforms like Zillow, some home buyers will look for homes online before finding an agent. In some cases, they may contact a listing agent about a home they’re interested in. This real estate meme is a perfect way to introduce this concept and explain the benefits of having your own agent representation.
22. Renter vs Homeowner Meme
This meme is another example of using pop culture to attract a wider audience. At the same time, the text on the meme markets specifically to renters, which is ideal for agents who focus on renters as their real estate niche. This meme could also be customized for almost any niche, highlighting a problem you can help your audience solve.
23. Discount Broker Meme
Remember, it’s not always about the commission. A lower commission doesn’t necessarily mean better value for clients. If a potential client is unsure about the commission you’ve set, you can use the meme below to humorously show how you go the extra mile and provide an unmatched experience.
24. Real Estate Agent Commission
The funny realtor meme below can enlighten your clients about allocating your agent commission. It’s common for clients, and even agents, to underestimate the actual amount needed to finalize a contract. Before reaching our bank account, your commission will be apportioned for numerous hidden expenses like signage, staging, ad spending, and commission splits.
Real Estate Celebration Memes
One of the most satisfying moments for a real estate professional is congratulating their clients on completing a home sale. Whether it’s a buyer closing on their first home or a seller finishing the sale process before moving, it’s a time to celebrate. Posting memes to mark this occasion serves a dual purpose for real estate agents. It allows them to celebrate their current clients and demonstrate to potential clients that they are caring agents who deliver results. Check out examples of these memes below.
25. Too Many Decision-makers Meme
During a real estate transaction, multiple parties are often involved in making a decision. Navigating the personality dynamics between couples, roommates, parents with children, or others can be difficult because they may have different ideas of what they want in a home. This buying a house meme showcases your expertise in dealing with groups of clientele. For example, if you’ve worked closely with roommate clients and have tips to make a rental transaction work seamlessly, this is a way to target these clients.
26. Celebrating a Client Win
This meme shows that you are your client’s biggest cheerleader, regardless of financial gain on your end. Clients want to work with someone who wants the best for them and is capable of helping clients secure a home. Realtor memes like this one can be a fun and effective part of a thorough social media strategy. However, posting memes alone or random posts when you feel like it will prevent you from successfully generating real estate leads online.
27. Celebrating a Dream Home
This is another good meme to celebrate a client win. Although these memes are similar on the surface, each will appeal to different members of your audience. Using various types of content and memes at every opportunity is ideal to maximize your reach and attract your target audience.
28. Closing Real Estate Success
Celebrating your wins is important, and it can boost your authority online. This meme uses lyrics from a popular song and a simple graphic to celebrate a real estate closing. Use it on social media to mention a few recent client wins.
29. The Relief of Closing on a House
When your clients have met all the requirements to close on the mortgage, it’s an exciting moment for you and them. To celebrate the victory and showcase your success on social media, share a closing on a house meme with them. Connecting with clients through small victories during the buying process can help you develop deeper relationships and generate Instagram leads.
30. Leads Funnel Meme
If you have a clear path for prospects to follow, you are more likely to secure a hot lead, like the meme below. When leads go through your funnels, they will already know about you, your market, and the areas they are searching for when they contact you.
31. Scoring the Listing First Meme
Prepare for your client meeting by informing yourself about local real estate news. Also, look at our article Listing Presentations for Agents to ensure a successful listing and financial gain. After securing a listing, share this funny realtor meme to celebrate on your social media platforms.
Real Estate Agent Camaraderie Memes
Real estate memes are not exclusive to an agent-client relationship; you can also use them to relieve stress and build rapport with other agents and professionals. The following memes could be used within a social media strategy but focus on common feelings and problems within a real estate career. Always make sure to think about your audience before posting anything online.
32. Buyers With Multiple Agents
It can be extremely frustrating for an agent to devote time and effort to a client only to find out they are already working with another agent. While we don’t recommend sending this meme to your clients, it accurately reflects how smart agents feel. Ensure you address the situation openly and kindly with your clients, telling them they need to choose one agent to work with.
33. Frustration With the Seller’s Agent Meme
This is a perfect meme to use with other agents if you’re struggling to get a response from the seller’s agent. Most agents who have worked in the industry will know the feeling and appreciate real estate humor. You can also share this with your clients to let them know you’re waiting for a response. A little humor can go a long way as agents navigate closing deals and advocate for their clients.
34. Realtor Work Schedule Meme
Sharing insight into your real estate agent life can help you connect with your network. When people see real estate agent memes like this, they may develop a newfound respect for your line of work, be drawn to your work ethic, and understand how much time you put in for your clients. Sharing memes with insights into #realtorlife humanizes the process and helps prospective clients see you beyond a transaction.
35. Clients Who Cannot Make a Decision Meme
Real estate agents always want to ensure their clients are happy with their new homes, but some clients’ requirements are difficult to meet. Using this funny real estate meme to share the indecisiveness of clients can bring light to picky client issues and help eliminate further issues. It can also provide insight to your social media followers into the pain points you encounter as an agent.
36. Real Estate Agents Time Off
The meme below can be a witty way to communicate your schedule or time off to your loved ones. If your workload is increasing and shows no signs of slowing down, it’s a good idea to talk with your friends and family ahead of time to inform them that you won’t be able to socialize as much as usual for a little while.
Real Estate Investor Memes
In addition to traditional residential buyers and sellers, investors are a lucrative niche market for many real estate agents. If you work with landlords, humor is an excellent way to attract their attention and bring light to their common stressors. Look at a few of the funny memes here for inspiration.
37. Not Normal Wear & Tear
All properties experience wear and tear over time. However, landlords and property owners know how difficult it can be to tell tenants what is and is not considered normal wear and tear. This meme perfectly reflects the frustrations that investors frequently feel when their tenants move. Share this meme on social media or in an email to current or future tenants to discuss this topic. Since conflict often surrounds this concept, using a meme to approach the situation in advance is a great way to build a strong landlord-tenant relationship successfully.
As a landlord or property owner, managing tenants is a massive responsibility. To simplify the process of finding tenants, vetting tenants, establishing expectations, and managing rental finances, use a property management tool like Buildium. Buildium is an all-in-one software for property managers with tools to screen tenants, accept payments, and manage maintenance requests. Plus, you can try Buildium for free!
38. An Interesting Investment Opportunity
Real estate investing is an exciting wealth-building strategy and career with endless unique opportunities. However, becoming a successful real estate investor means knowing how to find investment properties and evaluate their profit potential accurately. This meme reflects the decisions that investors often have to make. It would be great to share online a message about the types of investment opportunities that commonly arise for investors.
39. Homeownership Perks
This meme effectively highlights the advantages of owning a home and investing in real estate. It emphasizes the potential for long-term financial growth and stability that comes with these investments and the sense of pride and security that accompany homeownership.
40. Decent Home Investment Meme
Check out the laughable meme for real estate that perfectly captures the experience of investors who made the mistake of investing in poorly maintained properties.
Tools to Create Your Own Real Estate Memes
A wide variety of social media tools for real estate agents help strategize, create, post, and manage content online. Although you can find and share already created memes, the best way to drive as much attention to your social platforms is to create your own memes. These realtor memes will be original to your business, gain exposure as others share them, and showcase your unique real estate branding and personality. For additional social media marketing tips, read through our Key Real Estate Social Media Marketing Tips article.
It’s easy to create or customize memes with tools like the following:
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Bottom Line
Using real estate memes in your marketing strategy will help you gain influence, target a larger audience, and connect with social followers and clients through laughter. By sharing funny real estate posts, you’ll show your personality and sense of humor even in stressful real estate transactions. Use this list of the best realtor memes to communicate a clear message to potential leads and clients.