After creating a business plan and sourcing your products, setting up your online store is the next step in starting an ecommerce business, or bringing your retail store online. Shopify is our top pick for the best ecommerce platform because it offers a user-friendly site builder designed for selling products and works great for different…
Easy DIY Guide to High-Quality Product Photography
Along with robust product descriptions and a solid ecommerce platform, good product photos can transform your online store by engaging customers, creating conversions, and boosting site visibility. Your product shots can also contribute to online and offline marketing by promoting your brand on social media, online advertisements, catalogs, brochures, billboards, and more. Product photos are…
How to Set Up a BigCommerce Store in 10 Simple Steps
The BigCommerce ecommerce platform has a robust set of advanced selling features and management tools designed to help startups and small businesses compete at the highest levels. And, all of that power is surprisingly simple to harness. You can learn how to quickly set up a BigCommerce store by following our 10 easy steps. BigCommerce…
WooCommerce Review: Is It the Right Ecommerce Solution for Your Business?
WooCommerce is a free ecommerce plugin for WordPress. It allows users to build an online store with its store templates and back-end management tools, as well as a variety of analytical tools for reports and taxes. It is best for those who manage WordPress sites and would like to incorporate ecommerce features. What We Recommend…
How to Design the Best Storefront Sign for Your Business
Storefront signs are the signs that live outside your business, announce your brand name, and provide a first impression of your store. In addition to displaying your name, storefront signs also play a significant role in defining your brand, driving foot traffic, and ensuring that people can see your business day or night. This article…
How to Accept Credit Card Payments Online in 2021
If you own a small business, setting up your website or online store to accept credit cards online is a crucial step in growing your sales and customer bases. In the first quarter of 2021, ecommerce sales made up 13.6% of all retail sales, according to the U.S. Census Bureau, and that number is only…
How to Set Up Square Appointments in 6 Easy Steps
Square Appointments is an appointment scheduling platform that has integrated point-of-sale (POS) and payment processing solutions. With Square Appointments, you can manage your business calendar, track customer information, view sales reports, create invoices, and more. Every Square Appointments account includes Square Online, where merchants can create an ecommerce store and manage online bookings for free….
15 Retail Store Design Ideas to Increase Sales
Retail store design is how retailers set up product displays, decorations, and merchandise throughout their store as a means to enhance their brand, drive sales, and foster a great customer experience. Store design is powerful, and, if implemented well, can help grow your business. Done poorly, on the other hand, it can be a real…
Set Up Your Cash Wrap to Drive Sales in 4 Steps
A cash wrap, also known as a cash well or checkout counter, is the area that houses your point-of-sale system or cash register and where customers pay for their merchandise. A well-designed cash wrap can have a significant impact on your retail success and can drive your business in the following ways: Increase customer satisfaction:…
Create a Stunning Store Window Display in 4 Steps
A store window display is the scene you create in your exterior facing windows and one of the most powerful elements in your merchandising arsenal. Your window displays are an instrument for bringing in new and existing customers, displaying new products, highlighting promotions, and enhancing your brand image. Ultimately, an effective store window display drives…
How to Send a Square Invoice in 9 Steps
There are many ways to get paid with Square—one of those being invoices. Sending a Square invoice is free and allows your customer to pay immediately. Each invoice payment comes with a fee of 2.9% plus 30 cents per transaction. In this article, we’ll walk you through how to send an invoice with Square, an…
The Ultimate Square POS Setup Guide
Square is a free point-of-sale (POS) app that uses a credit card reader and your phone or tablet to process payments. The Square POS system includes features like inventory management, customer directories, and sales reports to help retailers manage their business. 1. Choose Which Square POS Is Right for You This guide focuses on Square’s…