When it comes to business email, everyone wants to know which of the world’s leading email providers is better: Gmail or Outlook? Which is best for you will depend on your unique needs. While each provider enables you to connect your own domain, have admin control over email accounts, and offer productivity suites, where they…
Press Release Best Practices: 8 Press Release Tips for 2020
When writing a press release, you should try to think like a journalist and make their jobs easier. Some ways to pique a journalist’s interest include keeping your release brief and scannable, optimizing it for search engines, highlighting a newsworthy angle, and incorporating quotes, statistics, and multimedia. Doing so increases your chances that journalists will…
How to Set Up a Free Zoho Email Account in 4 Easy Steps
Looking for free business email? Zoho Email has you covered. In fact, it consistently ranks as one of the best business email providers. Zoho Email offers secure, ad-free business email hosting that uses your own domain name (e.g., name@yourbusiness.com). You can get up to five free business email accounts with 5GB per user and a…
Types of Web Hosting Explained (+ How to Choose the Right Plan)
Every website requires web hosting to be seen online, but with so many available types of web hosting plans, how do you know which is right for your small business website? The answer will depend on a variety of factors, such as whether you accept online payments, your need for fast load times, and your…
How Much Does Google Advertising Cost?
Google Ads is a cost-effective pay-per-click advertising platform where businesses pay based on interactions, such as a click. The average cost per click, or CPC, is $2.69. However, CPCs range greatly from under $1 to $20+. The average small business using Google Ads has an ad spend of around $1,500 to $3,000+ per month. Google…
6 Best Digital Marketing Agencies for Small Businesses
A digital marketing agency offers business services to build a positive online presence, including web design, search engine optimization (SEO), off-page marketing (like email marketing), and digital advertising. We reviewed 40 top digital marketing agencies to land on the best six, including the best overall, based on services, specialties, affordability, customer service, and customer reviews….
How to Advertise on Google & Boost Your Business in 2020
Google advertising is a cost-effective, pay-per-click advertising platform that helps generate leads and increase sales by enabling businesses to appear alongside top-ranking search results for specific keywords. To advertise on Google, set up a Google Ads Manager account, click “+” to start the new campaign creation process, and follow the prompts to complete all steps….
Ultimate Guide to Effective Marketing Materials in 2020
Digital marketing may have taken center stage, but businesses that overlook tangible marketing materials and print marketing campaigns may be missing out on a big opportunity to build lasting awareness, leads, and sales. Marketing materials can be used in a number of ways and give businesses the chance to connect more personally with audiences offline….
The Complete Guide to Social Media Advertising 2020
Social media advertising, otherwise known as paid social, is a form of advertising over social networks, such as Facebook, Instagram, or YouTube. With 2.65 billion worldwide social media users, paid social gives businesses a cost-effective way to reach their advertising goals by putting their ads in front of users of your choice based primarily on…
Search Engine Marketing: The Ultimate Guide
Search engine marketing, or SEM, is a strategy for increasing site visibility and traffic using tactics like SEO and paid digital ads. It grows a business by generating brand awareness and driving traffic to a well-designed site, meaning every business looking to leverage its site as a sales tool to grow should consider using SEM….
Email Marketing: The Ultimate Guide
Email marketing is a strategy where businesses create and send email campaigns to their contact lists. It’s one of the most effective and low-cost marketing strategies, especially for businesses looking to leverage their contact list. Businesses typically create email marketing campaigns to generate and nurture leads, share news and content, and promote products and services….
Facebook for Business: Ultimate Guide 2020
Facebook, the leading social networking platform, is also a powerful marketing tool for businesses of all sizes. It offers a number of different ways to market from Facebook business pages and groups to Facebook ads, giving businesses an effective and affordable way of building awareness among a target audience, connecting with customers, and driving sales….