Squarespace templates (also known as “themes”) are pre-designed website designs you can install on your Squarespace website, then customize via a drag-and-drop editor. The best Squarespace templates for business offer ample customization, clean design, and well-rounded functionality. To help you build your professional website, we identified the 19 best Squarespace templates for specific industries/niches. Before…
All Marketing Articles - Page 18
How to Make an Effective One-page Website in 5 Easy Steps
A one-page website provides all of the standard information of a website on a single webpage. They’re best for those looking to showcase business information quickly and concisely in an easily navigable format. Learning how to build a one-page website is easy. First, register for web hosting and pick a domain name. Then, install WordPress….
15 Best Free Squarespace Templates
Squarespace is a leading all-in-one web host and site builder that uses templates and a drag-and-drop editor to help non-tech-savvy users create a professional-quality website. While building a Squarespace site is easy, we’ve made it even easier by ranking the best free Squarespace templates in three categories: best overall, best ecommerce, and best industry-specific templates….
6 Best Email Tracking Software
An email tracker is a tool that tracks the open rates, clicked links, and message delivery of your business emails. They also have marketing campaign management and customer relationship management (CRM) features. We looked at 25 different trackers and narrowed it down to the best overall systems based on pricing and features. Top 6 Email…
Yelp for Business Owners: The Ultimate Guide
Yelp is a review site where users share opinions and ratings of local businesses across the U.S. Businesses manage their own profiles on Yelp; this includes adding business information, answering comments, and advertising. With more than 130 million monthly users, Yelp offers businesses a valuable means to increase brand awareness and generate new customers. Who…
17 Best Squarespace Plugins & Integrations
There are two ways to add functionality to your Squarespace website: via plugins or integrations. Plugins are third-party tools added by pasting a code into your webpage. Integrations are built by Squarespace and are accessible via your Squarespace menu. We’ve included the top 17 of both below to help you make your site more dynamic….
6 Best Online Business Card Providers
Providers of the best business cards online make it easy for you to create and print your own business cards, either using your own design or with predesigned templates. We looked at a variety of online providers and narrowed it down to these six best options in terms of price, available designs, and turnaround time….
Direct Mail Marketing: The Ultimate Guide
Direct mail marketing campaigns deliver physical advertising materials to the mailboxes of targeted customers. It’s more affordable than magazine ads, and generally enjoys higher response rates than email. It’s best for businesses with a mailing list looking to promote a new product or service, an event, or seasonal offering. Types of Direct Mail Marketing The…
How to Get a Free Facebook Ad Coupon & Avoid Scams
Facebook ad coupons provide free credits that businesses can redeem for use on its social advertising platform. It’s a great way for those new to Facebook advertising to try the platform without a financial investment. Free Facebook ad coupons are not easy to find, but can be acquired through Facebook promotions, events, and partnerships. Before…
Website Design Inspiration: 25 Top Sites
Website design is critical to business success; it serves as a first impression for new customers and encourages user engagement, resulting in sales. However, it can be difficult to design a site well; to help, we scoured the internet for website examples to inspire you as you build your own professional, user-friendly business website. For…
Facebook Advertising: The Ultimate Guide with Examples
Facebook advertising targets Facebook users with various ad types and placements based on interests, web activity, psychographics, and demographics. Effective ads deliver eye-catching photos, valuable content, and calls to action (CTAs) aimed at converting your target audience into customers. To optimize ads, use content that captures Facebook users’ attention, trust, and loyalty. Most small businesses…
Facebook Ads vs Google Ads: Which Is Best
Facebook Ads and Google Ads are the two top pay-per-click advertising platforms. Google Ads target specific keywords and appear as the top results in Google searches, whereas Facebook Ads display in social feeds and are targeted using demographic and behavioral information. Each platform is used to do anything from build brand awareness to drive sales….