Here at Fit Small Business we have a lot of experience with Google advertising. We’ve seen cost per clicks as low as $0.25 when advertising on behalf of a real estate agent in a small town, to upwards of $20 per click when running ads in competitive small business software. This means that unfortunately there…
Instagram Advertising: How to Promote Your Small Business
Instagram is a rapidly growing social media platform, with the number of U.S. businesses using it for marketing expected to grow to over 70% in 2017 (according to eMarketer). It’s also already the second most popular social network– after Facebook–with 600 million monthly users. This means that it’s time for small businesses to consider Instagram…
How to Make Money Online – 101 Ideas from the Pros
In today’s digital age, it is easier than ever to make money without having to leave the house. Whether you want to make some quick and easy side income, or have the expertise and time for longer projects, you will find something in this guide that fits your skill set. Learn how to make money…
Top 27 Construction Marketing Ideas From the Pros
In the construction industry, you’re constantly dealing with fluctuating costs, heavy competition, and cyclical demands. The best way to keep your business on solid footing is by continually building relationships with new clients – and the way to achieve this is through a multi-faceted marketing strategy. Marketing a construction business holds its own unique challenges,…
Best Reputation Management Software 2017: ReviewTrackers vs. GetFiveStars vs. Grade.us
Reputation management software allows you to manage all of your online reviews in one place so you can make sure you are promoting a positive online image. We researched dozens of the most popular options and will review our top three picks: ReviewTrackers, GetFiveStars, and Grade.us. These companies cover the range for small businesses in…
How Much Does Billboard Advertising Cost?
Billboard advertising costs roughly $1,500 to $4,000 in most small- to mid-size US cities, though it can dip as low as $250 in rural areas and can reach $14,000 or even higher in larger markets such as New York City. Want to be a local celebrity and promote your business without spending several thousand dollars on…
25 Photography Marketing Ideas From the Pros
You take stunning pictures. Your clients love how you capture the moment. Your breathtaking portfolio shows just how passionate and skilled you are in your craft. Now, how can you show the world what you have to offer? And how can you stand out amidst the sea of other photographers out there? How will you…
How to Create a Custom Email Address
Creating a custom email address is an important step in taking your business from a side hobby to a serious business. Using a custom email such as jsmith@mybusiness.com instead of jsmith@yahoo.com changes the way your correspondents perceive you and your business. Luckily for you, it’s pretty easy to create an email address. In this guide we…
35 Local Marketing Ideas & Resources From The Pros
If you search around online for marketing ideas, you will probably find great resources for businesses with a national audience. However, most businesses are local businesses, not national. That’s why we spoke to the top experts on local marketing to come up with this list of the top 35 local marketing ideas. A big thank…
How To Advertise Your Small Business Using Bing Ads
Advertising your small business on search engines is a great way to get your website in front of potential customers at the moment they are looking for your type of product or service. Many people immediately think of Google for this type of advertising, but you shouldn’t overlook other search engines, such as Bing. With…
Return on Advertising Spend (ROAS): How To Measure Ad Performance
Return on advertising spend (ROAS) is a metric marketers use to determine how well their advertisements are performing overall, and which campaigns specifically are performing best. By taking the revenue you received from advertising and dividing it by the cost of the ad, you get a metric that tells you how much money was generated…
How to Use Help a Reporter Out (HARO) to Get Press For Your Small Business
Help a Reporter Out (HARO) is a free database that connects reporters and sources. Using HARO, journalists get the information they need for their articles, while you get press coverage for your small business. Another proven strategy for getting media attention is through press releases. eReleases offers the best distribution for the price, as it…
