HostGator and GoDaddy are acclaimed domain hosting providers with integrated templates and website builders. HostGator is more affordable and easier to use for beginners with single-site hosting starting at $3.84 per month. GoDaddy, however, provides affordable ecommerce website options for advanced online stores at $5.99 per month. When to Use HostGator Nontech-savvy business owners should…
Top 18 Best Business Slogans & Taglines
A slogan promotes a product by telling customers how it’s different from those of competitors. A tagline, on the other hand, represents a company’s entire identity and branding. The best slogans and taglines are memorable, benefit-focused, catchy, emotion-inducing, and tell a story. Below, we’ve highlighted the best slogans and taglines of the last 50 years….
Best & Worst Tourism Cities for Hotels and Airbnbs
Now more than ever, travelers have an abundance of accommodation options—from traditional hotel chains to a variety of Airbnb properties. Airbnbs have grown so much since the company’s inception in 2008 that it now accounts for 20% of the United States consumer lodging market. Hotels are thriving; the average revenue per available hotel room grew…
39 Top Construction Marketing Ideas From the Pros
Construction marketing involves online and offline relationship-building. In many cases, finding construction clients requires maintaining a solid network of customers from past builds whom you can tap for referrals. You can also source clients using online ads targeted to industry associations. For help with these and other strategies, we reached out to construction marketing pros….
6 Best WordPress IDX Plugins
WordPress IDX (internet data exchange) is a connection between a website and the multiple listing service (MLS) that allows agents to display MLS for-sale properties on their website, typically using a plugin. We compared 12 IDX WordPress plugins to find the best according to price, features, customization, marketing, usability, and service. Before you can use…
Relationship Marketing: Definition, Cost & Examples
Relationship marketing is a method of building a customer’s trust and loyalty with a brand, resulting in ongoing sales that increase their lifetime value. Businesses employ this strategy as a way to create repeat customers, not single-purchase customers. As this results in repeat sales, all companies should consider using relationship marketing. In order for relationship…
What Is a Sitemap & How to Use One to Get Found on Google
A sitemap is a digital index of all content and pages on your site, delivered to search engines to ensure your content appears in search results for relevant keywords searches. All businesses should create sitemaps — which can be done for free using plugins — to get increase search engine visibility. That’s right, sitemaps are…
Marketing Plan: The Ultimate Guide [+ 4 Free Templates]
A marketing plan is a document outlining high-level marketing goals and the step-by-step strategy for achieving them. These marketing plans typically include sections like buyer personas, a unique value proposition, and distribution channels. Marketing plans help businesses in all industries ensure they have a path to achieving clear goals and measuring marketing success. Both the…
17 of the Best Government Website Designs
The best government websites offer easily-accessible, resident, and state visitor-centered information wrapped in an appealing experience. Similar to a small business website, this is accomplished via high-quality and immersive images and videos, clear site navigation, interactive features, and options that enable users to personalize experiences. To help inspire your government website design, we’ve included the…
How to Make a Commercial for Must-see TV in 9 Steps
Making a TV commercial requires an understanding of which businesses can benefit most from commercials and how much commercials cost. Once you decide that TV commercials are right for your business, identify your advertising needs, create a compelling and relatable storyline, and film and edit commercial footage. Then, choose a network and air your ad….
How to Use Angie’s List to Build Your Business [+ Pro Tips]
Angie’s List is an online database of service-based businesses for local communities across the United States. Interested businesses register for a free profile, then solicit customer reviews. Based on these reviews, businesses can receive prominent placement on the site, prompting contact from interested customers. Businesses can also advertise to the local consumers on Angie’s List….
How to Market Your Business With Vehicle Wrap Designs
Business car wraps are vinyl decals that are designed, printed, and applied to vehicles to create mobile billboards. Wraps typically cost $2,500 to $5,000 or more, plus design. To use car wraps for marketing, choose vehicles to wrap, create a vehicle wrap design, and hire a company to fabricate and apply the decal. If you…