All Marketing Articles - Page 2

Search Engine Marketing: The Ultimate Guide

By Kelly Main on December 31, 2019 | Marketing, Search Engine Marketing, Ultimate Guide | Comments (0)

Search engine marketing, or SEM, is a strategy for increasing site visibility and traffic using tactics like SEO and paid digital ads. It grows a business by generating brand awareness and driving traffic to a well-designed site, meaning every business looking to leverage its site as a sales tool to grow should consider using SEM….

What Is Domain Privacy?

By Alana Rudder on December 11, 2019 | Business Website, Marketing, What is | Comments (0)

Domain privacy (aka domain privacy protection or WHOIS privacy) is a service domain registrars offer that replaces your contact information with their information in the public WHOIS directory for free or about $10 per year. This protects all businesses by ensuring contact information is less accessible to spammers, hackers, solicitors, and competitors. While many domain…

Cheap Domain Registration: 6 Best Options 2019

By Alana Rudder on December 11, 2019 | Business Website, Buyers Guide, Marketing | Comments (0)

A domain is an address people use to access a website online, such as www.yourbusiness.com. Domain registration can sometimes be expensive. To help find you an inexpensive option, we reviewed 30 top domain registrars to select the top six—including the best overall—based on price, security, add-ons, and more. Top 6 Cheap Domain Registration Providers 2019…

6 Best Online Reputation Management Software 2020

By Alana Rudder on December 10, 2019 | Buyers Guide, Marketing, Search Engine Marketing | Comments (0)

Reputation management software gives businesses an overview of how their businesses are represented online and how to improve these perceptions. Improved reputations help businesses convert target consumers. We reviewed over 25 popular reputation management software to find the best six—including the best overall—based on their functionality, ease of use, customer support, and reviews. Top 6…

3 Rules to Choosing a Professional Email Address (+ Examples)

By Kelly Main on December 10, 2019 | Business Website, How To, Marketing | Comments (56)

A professional email address, which uses a custom domain and clear naming structure (such as james@williamslaw.com), is critical for all businesses that want to build trust with customers. This trust ultimately results in better brand reputation and, over time, increased sales. Follow the three rules below to create your own professional email address. An email…

How to Rebrand Your Business in 5 Steps

By Kelly Main on December 9, 2019 | How To, Marketing, Traditional Marketing | Comments (0)

Rebranding involves changing visual and text-based elements, such as your logo and tagline, that represent your brand to the public. If you institute a new mission or need to change public perception of your company, consider rebranding. To do so, examine how successful competitors are branded, then use this to inform your new brand identity….

8 Types of Press Releases to Get Your Message Out

By Alana Rudder on December 6, 2019 | Listicle, Marketing, Public Relations | Comments (0)

A press release is a written company announcement with details needed for bloggers, influencers, and news outlets to publish the story and amplify the announcement’s message. Types of press releases include those for events, book releases, product releases, new businesses, new hires, rebranding, new partnerships, and awards. An effective press release includes eight key expertly…

Why Email Segmentation Matters & How to Do It in 5 Steps

By Kelly Main on December 6, 2019 | Email Marketing, How To, Marketing | Comments (0)

Email segmentation is a strategy in email marketing where contact lists are broken out into smaller groups of people with shared attributes such as interests, location, or buying behavior. It drastically improves open rates and conversion rates, so businesses using email marketing should use segmentation to create better campaigns that effectively reach marketing objectives. How…