All Marketing Articles - Page 2

10 Most Memorable Branding Fails of All Time

By Valerie D’Orazio on March 9, 2020 | Listicle, Marketing | Comments (0)

The Ad That Broke the Internet On Nov. 21, 2019, popular fitness startup Peloton released a 30-second holiday-themed ad for its high-end stationary bike that rubbed people the wrong way. The ad, entitled “The Gift That Gives Back,” depicts a woman receiving a Peloton bike for Christmas from her husband and then chronicling her use…

How Much Does Google Advertising Cost?

By Kelly Main on February 5, 2020 | Marketing, Search Engine Marketing, What is | Comments (16)

Google Ads is a cost-effective pay-per-click advertising platform where businesses pay based on interactions, such as a click. The average cost per click, or CPC, is $2.69. However, CPCs range greatly from under $1 to $20+. The average small business using Google Ads has an ad spend of around $1,500 to $3,000+ per month. Maximize…

13 Best Email-Design Tips & Eye-Catching Examples 2020

By Alana Rudder on January 17, 2020 | Email Marketing, Marketing, Tip List | Comments (0)

Email design is about more than just making emails look pretty. For example, email design mistakes can result in low open rates, few clicks on call to action buttons, and emails landing in subscribers’ spam folders. The best email designs, however, draw readers in, create valuable experiences that delight, and, entice recipients to click on…

Top 20 Landing Page Examples That Convert in 2020

By Kelly Main on January 14, 2020 | Business Website, Listicle, Marketing | Comments (13)

Landing pages are single web pages with offers or content upgrades designed to collect user information and generate leads. Businesses interested in using landing pages should focus on well-placed text, clean design, and strong calls-to-action (CTAs) to ensure high conversions. To help, we searched the web for the best landing page examples. Here are the…

Squarespace vs GoDaddy: Price, Features & What’s Best in 2020

By Kelly Main on January 14, 2020 | Business Website, Marketing, Versus | Comments (0)

Squarespace and GoDaddy are both top all-in-one website building platforms known for their easy-to-use site editors, professional templates, and affordable pricing. Where they differ is that Squarespace is best for those seeking a highly customizable website, whereas GoDaddy is best for those that need to build a simple website in minutes. Squarespace vs GoDaddy: Compared…

Email Analytics: The 7 Best Metrics to Track & How to Track Them

By Alana Rudder on January 10, 2020 | Email Marketing, Marketing, What is | Comments (0)

Email analytics are a set of metrics that reveal how well email campaigns lead to accomplishing business marketing goals. Useful email metrics include call-to-action (CTA) button click-through rates (CTRs), bounce rates, conversion rates, list-growth rates, return-on-investment (ROI), share rates, and A/B-testing results. Email analytics help businesses understand how campaigns lend to meeting their marketing goals….

How to Advertise on Google & Boost Your Business in 2020

By Kelly Main on January 9, 2020 | How To, Marketing, Search Engine Marketing | Comments (200)

Google advertising is a cost-effective, pay-per-click advertising platform that helps generate leads and increase sales by enabling businesses to appear alongside top-ranking search results for specific keywords. To advertise on Google, set up a Google Ads Manager account, click “+” to start the new campaign creation process, and follow the prompts to complete all steps….

Ultimate Guide to Effective Marketing Materials in 2020

By Kelly Main on January 7, 2020 | Marketing, Ultimate Guide | Comments (0)

Digital marketing may have taken center stage, but businesses that overlook tangible marketing materials and print marketing campaigns may be missing out on a big opportunity to build lasting awareness, leads, and sales. Marketing materials can be used in a number of ways and give businesses the chance to connect more personally with audiences offline….