Joomla and WordPress are open source content management systems (CMS) that are popular for creating websites. WordPress tends to be more user-friendly, suitable for small businesses and publications. Joomla is for experienced developers, suitable for more intricate social websites with login portals. When to Use Joomla Joomla works great for community/social websites where users register…
Top 25 SEO Strategies, Tips and Tricks From the Pros
In a recent article by seoClarity, an average website traffic is 30% organic and effectively delivers as much as 25% conversion. This explains why marketers acknowledge the need to improve their company website’s organic presence. For smaller businesses, this means having to compete with larger companies for ranking in the search pages, but it doesn’t…
What Is a Permalink: Best Practices & How to Edit
A permalink is a URL for a website page or blog article. It’s a combination of the words “permanent” and “link” because it’s intended to do exactly that: Provide a simple and unchanging URL to ensure your page remains accessible and avoid issues with broken links. Permalink Best Practices Permalinks should be made as short…
What Are WordPress Widgets and How to Install Them
WordPress widgets are extra features you can add to the sidebar, header and footer of your website. Some examples of widgets include search bars, text boxes and video players, although there are countless more provided by third-party developers. Widgets are added using a simple drag-and-drop tool on the Appearance menu. Widgets must be added to…
How to Use the WordPress Dashboard & Admin Page
The WordPress dashboard is where users go to manage their website. Also known as the admin page or admin area, the dashboard is used to make website edits, view analytics, install plug-ins, add or remove contributors and more. The page is typically accessed by entering “/wp-admin/” to the end of your website URL. How to…
Brand Identity Design: What It Is & How to Do It [+ Examples]
![Brand Identity Design: What It Is & How to Do It [+ Examples]](https://fitsmallbusiness.com/wp-content/uploads/2018/05/Brand-Identity-Design-What-it-is-How-to-Do-it-Examples-300x200.png)
Brand identity design is the comprehensive brand messaging that defines how customers perceive your brand in the market. There are three components of brand identity design — your brand’s culture and values, position in the market and brand visuals. Businesses convey their brand identity design to customers using intangible and tangible elements like logos, company…
28 Actionable Affiliate Marketing Tips & Strategies, 2018
Affiliate marketing refers to the process by which marketers promote a product or company and receive a commission on each sale generated by their marketing. A Mediakix article recently reported that, as of 2016, 81 percent of brands and 84 percent of publishers use affiliate marketing programs. Marketers looking for opportunities in affiliate marketing need…
21 Innovative Contractor Lead Generation Ideas
Research shows that there are currently more than 700,000 construction companies in the U.S. sharing $1.73 trillion in annual industry revenue. While there are big names in the industry that claim a large portion of these sales, there is still plenty of room for small-scale contractors to grow their businesses. In this article, we’ve asked…
26 Innovative Roofing Lead Generation Ideas
Increased investment in housing and commercial buildings has sparked the growth of the roofing industry over the last five years. With $41 billion in revenue generated by the roofing industry in the US, it’s important that small firms are able to keep up with their larger competitors. We asked experts for recommendations on how to…
25 Creative Financial Advisor Marketing Ideas & Strategies
The financial planning industry has seen significant growth, culminating in $56 billion in revenue in 2017. To gain a share of this market, financial advisors need to establish themselves as a trusted partner in managing their client’s assets. We’ve curated expert advice on how financial advisors can effectively market themselves to potential clients. Here are…
25 Creative Automotive Marketing Strategies & Ideas
There were 268.8 million passenger cars, motorcycles, trucks, buses, and other vehicles registered in the United States by the end of 2016, making the U.S. the second largest automotive market in the world. Even with large companies as competitors, small businesses in the automotive industry can still thrive with the right strategy. In this article,…
25 Creative Website Marketing Strategies and Ideas
In 2017, 9% of the total United States retail sales were made online, and that number is forecast to grow to as much as 12.4% by 2020. All businesses invest heavily in online presence, so small businesses must contend with big names for a share of the online market. We asked marketing experts for sound…
