Native advertising is a type of paid media designed to look like the organic content on a website, such as an article in a news feed. When used correctly, it offers value to readers while promoting a brand and its products/services. Native ads are best for businesses seeking a long-term, article-based content marketing strategy. It’s…
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Squarespace vs WordPress: Price, Features & What’s Best in 2019
Squarespace and WordPress are popular platforms for building websites, with a major difference in how users create sites. Squarespace is an all-in-one site builder with a drag-and-drop editor best for building a site easily. WordPress is an open-source CMS that requires web hosting. It’s best for those with technical aptitude building a fully customizable site….
What Are Meta Tags? Ultimate Guide
Meta tags are snippets of text added to your website’s code to help search engines more easily identify the types and purpose of your site content; this improves your ability to rank. The meta tags all small businesses should use include meta descriptions, title tags, content type tags, and viewport tags. Identifying the best meta…
How to Do Market Research for Your Small Business [+ Tips]
Market research is the process by which businesses gather information about the needs and preferences of their current and target customers so they can improve their offerings for increased sales. It is best for both new businesses trying to learn what their market wants and existing businesses that want to update their products/services. If you…
Top 21 Logo Design Tips from the Pros
Effective logos are easily recognizable, build a following, and can be applied to multiple marketing and product materials. Ineffective ones fail to connect products or services with their brand and are quickly forgotten. To ensure you create a stellar logo for your business, we reached out to the pros for their logo-design tips. Here are…
10 Social Media Trends: How to Be Successful in 2020
Social media will continue to be central to business marketing as we move into 2020—especially as a way to build brand awareness and trust. To help small businesses succeed on the social front in the months ahead, we researched the top social media trends, touching on things like multimedia use and consumer engagement. Building the…
How to Send a Press Release in 6 Steps (+ Distribution Tips)
To send a press release and secure coverage in relevant media, start by researching the primary outlets that serve your industry. Create your release, then submit it to each outlet manually. You can also distribute your release to a wider audience with a distribution service. Finally, nurture all placements via social media. Here is how…
Social Media Lead Generation: 6 Ways to Engage New Prospects
Social media lead generation helps businesses attract customers from Facebook, Twitter, LinkedIn, and Instagram. A social media strategy generates leads by building brand recognition, fostering trust, and creating social proof with each “like” or “follow” button earned. With so many people engaging with businesses on social media, it’s a tactic you can’t afford to avoid….
6 Best Press Release Distribution Services 2019
Press release distribution services deliver press releases to networks of targeted media outlets seeking content to publish and give businesses a way to land press. We researched over 15 of the leading release distribution services to find the top six—including the best overall—based on cost, word count, formatting, reach, and customer service. Top 6 Press…
Social Media Lead Generation: 17 Tips From the Pros
In our digital society, prospects and customers spend a lot of time on social media looking for products and services, making social media lead generation quite profitable. Cultivating leads on social media platforms by attracting potential buyers with engaging posts and ads is a terrific way to generate revenue and brand awareness. Here are 17…
Shopify vs Squarespace: Price, Features & What’s Best in 2019
Shopify and Squarespace both offer businesses an easy way of building and managing an online store. Shopify is an ecommerce-only solution that’s best for businesses in need of advanced ecommerce features such as multi-channel selling. Squarespace is a general-purpose site builder with ecommerce capabilities, making it best for small businesses with a limited product inventory….
What Is Responsive Web Design? [+ Examples]
Responsive web design enables websites to automatically adjust to any screen size and device-type, ensuring the best user experience. They are built using code, plugins, or drag-and-drop site builders. As web browsing from mobile devices accounts for half of all website visits worldwide, it’s critical that small businesses create responsive websites that keep users engaged….
