All Marketing Articles - Page 2

11 Press Release Writing & Distribution Mistakes (& How to Avoid Them)

By Alana Rudder on June 8, 2020 | Marketing, Public Relations, Tip List | Comments (0)

Many businesses issue press releases to earn positive media coverage for their businesses. However, they often fail to receive that coverage because they make common mistakes, like not focusing on a truly newsworthy angle or being overly promotional. Businesses also regularly send out releases that don’t include resources for media contacts and target audience members…

Wix vs Weebly: Pricing & Features & Which Is Best for You in 2020

By Kelly Main on June 4, 2020 | Marketing, Versus | Comments (0)

When considering two of the most popular website builders, Wix and Weebly, it can be difficult to discern the differences and determine which is right for you. To help you take the guesswork out of your decision and to help you get to building your professional site faster, we’ve researched both in order to find…

How to Easily Create a Professional Email Signature

By Kelly Main on June 4, 2020 | Business Website, How To, Marketing | Comments (0)

A professional email signature shares your basic contact, but it can also serve as a marketing tool for your business. With the help of email signature tools and generators, your signature can match your business’ branding by displaying your logo and using your color scheme, include calls to action, and link to social profiles. The…

How to Submit Your URL to Google in 4 Steps

By Kelly Main on June 3, 2020 | Business Website, How To, Marketing | Comments (0)

Getting found in search isn’t always easy, but a good first step in increasing your site’s search visibility is to submit your URL to Google. By doing so, you’re helping Google to recognize your site so that it can be considered for search results. It’s free and can be done in just a couple of…

15 Best Press Release Examples by Type (& Why They Work)

By Alana Rudder on June 1, 2020 | How To, Marketing, Public Relations | Comments (27)

A press release is a written statement companies issue to entice the media to cover a company story. There are many different kinds of press releases, including those that promote a charity, announce a product launch or a new hire, and those that introduce a merger or acquisition. Though each type has its own requirements…

15 Best Email Apps for Business

By Kelly Main on May 29, 2020 | Business Website, Listicle, Marketing | Comments (0)

Keep up with business on the go with email apps designed to help businesses be more efficient. Whether you’re looking for a way to streamline how you manage multiple email accounts and inboxes, schedule emails to send later, track open rates, connect to other third-party apps, or pause incoming emails to avoid distractions and increase…

Best Free & Affordable Press Release Distribution Services

By Alana Rudder on May 28, 2020 | Buyer's Guide, Marketing, Public Relations | Comments (10)

Distribution services help businesses get their press release in front of a wider audience. While there are a few options that are technically free, they are limited in their distribution, and often only publish your release on low-quality newswires. That said, there are a few effective ways to distribute your release for free or without…

9 UX Web Design Principles to Improve Your Site & Delight Your Visitors

By Alana Rudder on May 27, 2020 | Business Website, Marketing, Ultimate Guide | Comments (0)

Designing a website with the user experience in mind (known as UX web design) is where form meets function, serving both site visitors and business’ goals simultaneously. It puts visitors, and how they interact with your site, at the core of the design process to create a positive and engaging experience. The principles of UX…

How to Build a Website With Squarespace in 8 Steps

By Kelly Main on May 26, 2020 | Business Website, How To, Marketing | Comments (0)

Squarespace is a drag-and-drop website builder and host. While all businesses can use Squarespace, it’s best for those that don’t have technical proficiency and need to build a site quickly and affordably. You can build your own Squarespace website by selecting a template, creating an account, choosing a domain name, customizing your template, and building…

25 Website Marketing Strategies 2020

By Alana Rudder on May 22, 2020 | Business Website, Buying a Business, Listicle, Marketing | Comments (7)

Your website marketing strategy should use a range of marketing channels, platforms, and techniques to attract visitors to your site. A few common ways to market your website include starting a blog; optimizing your website for search engines, social media, and mobile devices; email marketing; pay-per-click (PPC) advertising; and ensuring campaigns perform their best by…

Hotel Marketing Strategies to Increase Your Bookings

By Kelly Main on May 19, 2020 | Marketing, Marketing Strategies, Tip List | Comments (51)

The hotel industry is a $600 billion industry, and while the demand for short-term accommodation is high, the competition may also be fierce. Savvy hoteliers know that hotel marketing is multifaceted and requires multiple marketing channels in order to compete and attain bookings, and a great step to becoming one of them is learning how…

How to Choose a Domain Name

By Kelly Main on May 19, 2020 | Business Website, How To, Marketing | Comments (49)

Choosing a domain name for your business is one of the first decisions you have to make when starting a business. The right domain name can increase traffic, while a bad domain name can cause confusion and unnecessary headaches. We’ll provide tips from the pros designed to help your domain stand out, and walk you…