All Marketing Articles - Page 2

Website migration involves moving content from one website to another. Reasons for site migration vary, from creating a new site rather than overhauling an existing one, to changing to a totally different content management system (CMS). When done successfully, site migration can boost traffic and search rankings, ultimately growing sales and brand awareness. Before you…

There are two ways to add functionality to your Squarespace website: via plugins or integrations. Plugins are third-party tools added by pasting a code into your webpage. Integrations are built by Squarespace and are accessible via your Squarespace menu. We’ve included the top 17 of both below to help you make your site more dynamic….

Providers of the best business cards online make it easy for you to create and print your own business cards, either using your own design or with predesigned templates. We looked at a variety of online providers and narrowed it down to these six best options in terms of price, available designs, and turnaround time….

Facebook ad coupons provide free credits that businesses can redeem for use on its social advertising platform. It’s a great way for those new to Facebook advertising to try the platform without a financial investment. Free Facebook ad coupons are not easy to find, but can be acquired through Facebook promotions, events, and partnerships. Before…

WordPress is the world’s largest, open-source content management system (CMS) used to build websites. It’s free to use, but there are costs associated with site building, including web hosting ($3 to $25/month), and optional premium themes ($29-$49) and plugins ($19-$100 or more). Overall, total WordPress website costs range from $0 to $500 or more. Before…

Website design is critical to business success; it serves as a first impression for new customers and encourages user engagement, resulting in sales. However, it can be difficult to design a site well; to help, we scoured the internet for website examples to inspire you as you build your own professional, user-friendly business website. For…

A TV ad is a 15 to 60-second video that’s aired during television show breaks to market a business’ products or services or to build brand awareness. Businesses pay $5 to $34 per 1,000 viewers for a local TV ad and an average of $115,000 for national 30-second ad airings. TV ad time is expensive,…

Dedicated server hosting allows businesses to rent entire servers to host website files without having to share space with other businesses, providing optimal security and website speed. We reviewed 30+ dedicated hosting providers to find the top six — including the best overall — based on price, features, customer support, ease of use, and reviews….

Facebook advertising targets Facebook users with various ad types and placements based on interests, web activity, psychographics, and demographics. Effective ads deliver eye-catching photos, valuable content, and calls to action (CTAs) aimed at converting your target audience into customers. To optimize ads, use content that captures Facebook users’ attention, trust, and loyalty. Most small businesses…

A landing page is a single web page that displays information about a product or service. Businesses send paid traffic to a landing page to collect contact information in exchange for a free offering or to sell a product or service directly. Landing pages are typically separate from small business websites. Once landing pages are…