Local advertising is the promotion of your small business in a regional or smaller market. When you target local customers with both digital and offline advertising, you may find that your marketing efforts are more effective and affordable. Some local advertising ideas can inspire pride and loyalty from those who live near your business. Here…
Site123 Review: Is This Simple Site Builder Enough?
is a relatively new name in the website building space that claims anyone can build a website in only three steps. However, speed and ease of use alone don’t equate to the perfect solution for every business. In short, Site123 is a solid option for small businesses that need affordable ecommerce solutions, a booking system,…
19 Branding Statistics Small Businesses Need to Know
A brand is more than a color scheme and logo, although these elements do play a factor. It’s a representation of every part of the relationship between a company and its customers or clients, which plays a role in how a business is perceived in the marketplace. In this article, discover 19 intriguing branding statistics…
How to Write an AP Style Press Release (+Free Template)
An AP Style press release, or Associated Press-style press release, is a statement for the press that is correctly styled within AP guidelines. To write yours, you will need to familiarize yourself with the guidelines, then find a newsworthy angle and audience for your story. Add release instructions and your contact information. Then, write an…
How to Write a Call to Action (CTA) That Gets Clicks + 7 Examples
Getting your target audience to view your website is one thing, but generating sales, increasing subscriptions, and getting clicks are the ultimate goals. Effectively converting site visitors into customers is as important as the product and your content. Hence, using persuasive language and affirmative words are key factors in creating your call to action (CTA)—the…
Strikingly Review: Is This Simple Website Builder Right for You?
is one of the many all-in-one website builders you can find in the market. What sets it apart from the rest is its mobile-first design premise. It focuses on building one scrolling page web design. You can’t add multiple pages to your website until you upgrade to their Pro plan ($16 per month). Strikingly also…
What Is a Press Release? The Quick Guide
A press release is an approximately 500-word description of a company’s news or newsworthy announcement designed to be shared with, and pique the interest of, journalists and media outlets. Companies with compelling press releases are likely to land press coverage, and with that, a great deal of earned media and exposure. Keep in mind that…
Local Citations for SEO: What They Are & Ways to Build Them
Local citations are online mentions or references that include your business’ name, address, and phone number (NAP) and are an important element of local search engine optimization (SEO). When you build local citations for SEO—whether through online business directories, news, or blog post mentions—search engines assume your business is legit. This helps you rank higher…
How to Write a Press Release That Will Get Picked Up (+Free Template)
To write a press release, begin by choosing your release goals and metrics. Next, decide the story angle that will capture journalists’ attention. Then, configure your document format settings and begin adding initial elements like your logo, place, date stamp, and release date. Next, write the body of your press release as well as a…
5 Best Wix Alternatives in 2021
Wix is one of the most well-known site builders, but it’s definitely not the cheapest around for what you get. It doesn’t give unlimited storage on any of its plans, and many users complain about its lack of advanced features, like built-in SEO tools. Know that Wix isn’t your only option. Other competitively priced Wix…
What Is a Web Banner? Definition, Cost & Examples
Web banners, also known as banner ads or display ads, are digital advertisements displayed in the header, footer, or sidebars of websites, such as blogs and news publications. They’re generally considered an affordable type of online advertising with an average cost-per-click (CPC) of just $0.67 and an average cost-per-thousand-impressions (CPM) of $3.12. Businesses looking to…
Squarespace Ecommerce: Set Up Your Store in 5 Steps
Squarespace is one of the world’s leading website builders. It also tops our list of the best website builders in 2021. One of the reasons why Squarespace is so popular is because of its array of advanced, yet beginner-friendly features, including ecommerce. While it isn’t known for it, Squarespace ecommerce makes it easy to set…