When writing a press release, it is important to follow the accepted press release structure and format, which includes a headline, subheadline, two or three paragraphs for the body, a boilerplate, and contact information. If you don’t use this journalist-expected format, you’re less likely to get media coverage. For best results, also include additional resources,…
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How to Build a Small Business Website With Weebly in 7 Simple Steps
Weebly is a simple, drag-and-drop website builder designed to make it easy for small businesses to build a website without any previous web design experience. What sets it apart from other all-in-one site builders is that it’s geared toward building and launching an online store easily at an affordable price. With Weebly, you get everything…
How to Create an XML Sitemap to Boost SEO
An XML (extensible markup language) sitemap will help boost SEO and help your site get found in search, but if you’re like most, you may be wondering how to create one. As technical as it sounds, the good news is that it’s surprisingly easy to create and submit an XML sitemap. While site builders, such…
8 Ways to Ensure Your Local Press Release Gains Media Coverage
Writing a local press release is the first step businesses should take when attempting to share their news with the audiences most likely to be impacted. However, there is no guarantee that newspapers, TV, or radio outlets will air it. That said, there are a number of things businesses can do when writing their press…
What Is a Press Release & Examples
A press release is an approximately 500-word, fact-based written description of a company’s newsworthy announcement. It is issued to earn media interest in publishing the story before targeted audiences. It should offer an angle that’s of interest to target audiences, resources for journalists to tell a complete story, and a call to action to help…
How to Create a Custom Email Address in 3 Steps
Ditch the generic email address for a custom email address that uses your own domain name, such as yourname@yourdomain.com. It not only creates a professional appearance, but it builds consistent branding and builds trust. While it may sound complicated, it’s surprisingly easy to create your own custom email address. All you have to do is…
Ways to Get the Best Business Logo Design (+ 21 Inspiring Examples)
There’s a lot riding on your business logo design. From making a good first impression to being strewn across all of your marketing materials and branding, having a good logo is crucial. A well-designed business logo will be simple, easily identifiable, and will effectively represent your business. But if you’ve ever attempted to make a…
20 Surprisingly Useful Website Statistics Every Business Should Know
If you’re a business of any size, it’s a given that you need a website. However, just having a business website isn’t enough―you need one that performs. We’ve compiled these business website statistics to help you understand how your site should look and what kind of functionality it should have. 1. Only 50% of small…
15 Professional Email Address Ideas & Examples
You can’t call yourself a professional and still use that old free email address. You know, the one that ends in @gmail.com, yahoo.com, or going even further back in time, hotmail.com. Sure, you could use this, but it’s a surefire way to look unprofessional to your potential customers. Whether you’re looking to maintain a professional…
How to Get a Free Custom Email Domain in 5 Steps
You may know your business needs a custom email address that uses your own domain name (i.e., name@business.com), but you also don’t want to spend a lot on business email. We’ll show you how you can set up your professional custom email domain and save money in the process. On top of a free email…
How to Make a WordPress Website in 10 Easy Steps: The Complete Beginner’s Guide
WordPress is the world’s leading content management system (CMS) platform with more than 75 million websites. Businesses choose WordPress because of its vast customization options, making it suitable for nearly any company. It works for small businesses just starting out as well as large, internationally recognized companies. Building a site with WordPress no longer requires…
What Is a Domain Name & How Much Does It Cost?
A domain name is the website address people type into their browser to visit your site, such as www.yourbusiness.com. Every website is required to have a domain name as it’s how people find and view sites from the web. Domains cost around $12 to $15 per year and can be purchased directly from a domain…