All Marketing Articles - Page 2

Market segmentation separates a general consumer base into smaller groups of people that share specific characteristics based on user demographics, geographics, behavior, and interests. With these groups, or segments, businesses are able to create strategic marketing messages and ads designed to reach and speak to specific audiences, leading to an increase in sales conversions. How…

The best government websites offer easily-accessible, resident, and state visitor-centered information wrapped in an appealing experience. This is accomplished via high-quality and immersive images and videos, clear site navigation, interactive features, and options that enable users to personalize experiences. To help inspire your government website design, we’ve included the best state website examples below. Here…

Social media marketing agencies build, manage, and grow online social networks on behalf of businesses in an effort to market their brand. We reviewed over two dozen of the top-rated agencies and chose the top six—including the best overall—based on performance, value, customer service, and features such as dedicated account managers, content creation, and reporting….

Google Analytics WordPress plugins are tools used to track visitor interaction with websites. Their reports, powered by Google Analytics, are often visible in the WordPress dashboard and provide a high-level look at traffic and engagement metrics. We reviewed 30 to find the top six based on function, price, reporting, ease of use, and customer service….

Bluehost and Squarespace are leading web hosts that enable businesses to maintain a professional website. Bluehost is a top web host provider for those building a site with WordPress. Squarespace is a web host and website builder in-one, so it’s best for those looking to build their own website without any technical expertise. When to…

Making a TV commercial requires an understanding of which businesses can benefit most from commercials and how much commercials cost. Once you decide that TV commercials are right for your business, identify your advertising needs, create a compelling and relatable storyline, and film and edit commercial footage. Then, choose a network and air your ad….

A professional email address, which uses a custom domain and clear naming structure (such as james@williamslaw.com), is critical for all businesses that want to build trust with customers. This trust ultimately results in better brand reputation and, over time, increased sales. Follow the three rules below to create your own professional email address. The most…

Angie’s List is an online database of service-based businesses for local communities across the United States. Interested businesses register for a profile, then solicit customer reviews. Based on these reviews, a business can receive prominent placement on the site, prompting contact from interested customers. Businesses can also advertise to the local consumers on Angie’s List….

A Google review is customer feedback submitted via Google My Business that helps businesses appear in local online searches. The best ways to get more Google reviews include asking customers for feedback directly and making it easy for clients to share reviews. For more guidance, we asked marketing pros for their favorite tips. If you’re…

Business car wraps are vinyl decals that are designed, printed, and applied to vehicles to create mobile billboards. Wraps typically cost $2,500 to $5,000 or more, plus design. To use car wraps for marketing, choose vehicles to wrap, create a vehicle wrap design, and hire a company to fabricate and apply the decal. If you…

Help a Reporter Out (HARO) is a free platform that journalists use to request quotes from industry experts. By connecting journalists to experts, their stories are elevated with relevant and respected sources. The expert sources—and their employing businesses—also benefit by receiving significant exposure in the press. Another way to increase exposure is by sending out…