According to data from Cushman and Wakefield, retail rents along Manhattan’s 5th Avenue average around $3000 per year. At first blush that might sound pretty reasonable— even downright affordable—until you realize they’re talking about $3000 per square foot. That means a space roughly the size of a vinyl record will run you $250 per month…
Free Course: How to Crush it on Zillow in 2017
Love them or hate them, in the past ten years, Zillow has gone from plucky startup to almost complete domination of the online real estate market. The numbers speak for themselves: 83 million+ visitors per month and 186 homes viewed every second. While market skeptics may be able to explain away some of Zillow’s dominance…
Zillow Course Part 5: Maximizing ROI From Zillow’s Premier Agent Advertising Program
If you’ve completed our entire Zillow course, congratulations! You now have an insider’s understanding of how Zillow’s many consumer features and advertising tools work. At this point, you’re probably ready to get started advertising on Zillow Premier Agent. Before you do, you need to understand the basics of making the most of Zillow’s advertising programs….
Zillow Course Part 4: Using Zillow’s Free and Paid Tools to Increase Leads & Conversions
Remember the fishing tournament we talked about in the first chapter? The main reason that a small handful of boats keep winning year after year is their expert knowledge of local waters. They not only know where the fish are, but can predict where they will be. While this is indeed a powerful advantage, it’s…
Zillow Course Part 2: How to Build a Powerful Free Lead Magnet on Zillow
Now that you understand how buyer and seller leads use Zillow, let’s focus on how you can get them to contact you. Luckily, one of the best ways to generate leads on Zillow is 100% free. It’s your Zillow profile page. In this section of our Zillow course, we’ll cover how to build out your…
Zillow Course Part 1. How Buyers & Sellers Are Using Zillow in 2017
How Buyers and Sellers Are Using Zillow in 2017 Every fall my father competes in a fishing tournament in Cabo San Lucas. Dozens of boats and hundreds of people compete for prizes that can reach five figures. You might think that a tournament like this is essentially a level playing field— that luck plays the…
17 Insightful Door Knocking Tips [How Top Producers Do It]
At some point in every Realtor’s career, a coach or managing broker will tell them that door knocking is a great way to generate leads and learn how to sell. Although it’s great advice, fewer and fewer new Realtors are taking it. That’s a shame, because unlike say, Facebook retargeting or lead generation websites, door…
Best Real Estate Signs 2017 – Dee Sign vs Oakley Signs vs Build A Sign
Real estate signs are essential for advertising your open houses, listings, and building brand awareness. We looked at the most popular options and rising stars and decided to review Dee Sign, Oakley, and Build a Sign. These companies covered the range for agents and brokerages in terms of pricing and features. Read on for our comparison and…
Relationship Marketing 101: How to Grow Your Business Exponentially
If you want to learn the rudiments of effective relationship marketing, there is no better coach than Melanie Sifton. Seriously, she will teach you almost everything you need to know to dominate your office this year. You may be surprised to learn that Melanie Sifton is not a broker or even an agent. Not even…
How to Get Listings: 10 Killer Strategies from Top Producers
Whether you’re a top producing agent, or brand new to real estate, chances are you already know how to get listings. You may think that as long as you have talent and experience, all lead generation sources are equal. What you may not know is that some seller lead generation strategies are far more “equal”…
Bandit Signs: Do They Still Work in 2018?
Let’s face it. Bandit signs, those small plastic “WE BUY HOUSES” signs posted on telephone polls and at intersections, are the Kanye West of the real estate industry. The people that love them think they’re absolutely brilliant, and the people that hate them… well, they just wish they’d go away. As divisive as they are,…
How Realtors Use Contactually to Close More Deals
Contactually gives you the tools to communicate with the right lead, at the right time, with the right message. In fact, according to data from Contactually, agents who use their platform close an average of FOUR more deals per year compared to the average agent that doesn’t use Contactually. What would you do with 4…
