Online stores face increasing competition each year. Statista reports 2018 United States retail sales reached $501 billion, surpassing 2017 projections by $40 billion, and expected to end 2019 with $547 billion in sales. Small online store owners can benefit from this growing demand using special online selling tips to keep up with larger competitors. Here…
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20 Cross Selling Tips & Techniques
Cross selling is motivating customers to buy additional products related to their current purchase. The right cross selling strategy can significantly increase sales thousands of dollars and build customer loyalty at the same time. Some cross selling tips work better for different businesses, including online, brick-and-mortar shops, and startups looking to maximize their selling opportunities….
Write a Restaurant Business Plan in 7 Steps [+ Free Template]
A restaurant business plan is a blueprint for starting and operating your restaurant. You can use it to explain what type of restaurant you’re opening, why you’re in business, what food you serve, and how you will be profitable. Additionally, a business plan can help you to obtain funding from a bank or investor. The…
6 Best Third-party Logistics (3PL) Companies
Third-party logistics (3PL) companies deliver outsourced, end-to-end logistics services such as inventory management, order fulfillment, shipping, freight distribution, and import/export. These third-party logistics services aren’t reserved for just enterprise-level businesses with large budgets. Many startups and small businesses find it more efficient and economical to outsource fulfillment and freight logistics tasks to 3PL companies. If…
What Is a Shopper Profile: 8 Types of Shoppers
As a retailer, you have many different types of shoppers walking into your store (or browsing your online store). Shopper profiles identify different buying behaviors and what ultimately drives a customer’s decision to purchase. Understanding these types of shoppers will help you increase sales in your retail store. Retailers can cater to every kind of…
20 Brick-and-Mortar Retail Trends in 2019
Physical retail shops continue to thrive alongside the growing number of online stores. People still appreciate being able to interact with products before they buy. However, customer demands toward online shopping and environmentally friendly business practices are changing. This means brick-and-mortar stores must learn to adapt to stay competitive continually. Here are 20 brick-and-mortar retail…
8 Tips on How to Find Wholesale Suppliers
Most manufacturers prefer selling to wholesale suppliers because they purchase large volumes of products. These suppliers sell products to retailers at low costs (sometimes more than 40% off retail prices) if they purchase the minimum required quantity. Finding suppliers matching minimum quantity, cost, and shipping requirements is crucial for retailers and requires some research. Here…
What Is Cross Merchandising?
Cross merchandising, also known as secondary product placement, is the practice of displaying items from different product categories together. Cross merchandising provides value to customers by reminding them that they need the second item, or by saving them time from having to search the rest of the store. Effective cross merchandising results in increased sales….
How to Create a Retail Marketing Strategy
A retail marketing strategy is an actionable plan to develop and promote products in order to increase revenue. Retail marketing strategies can encompass the entire process of retailing from initial product ideation all the way through a completed sale. The best retail strategies prioritize customer needs and preferences while also driving sales. Marketing your retail…
Omnichannel vs Multichannel Retailing: The Ultimate Guide
In omnichannel vs multichannel retailing, the clear winner is omnichannel retail because it is an approach that integrates the customer experience across all sales and marketing channels from ecommerce, in-store and mobile apps to social media, email, and loyalty marketing. Multichannel retailing allows customers to purchase goods and services in many ways without integration. Omnichannel…
How to Make a Barcode in 3 Steps
Barcode labels help businesses track stock and access key product data easily. Learning how to make a barcode will help you see product details, stock on hand, pricing, and even complete a sale with a single barcode scan. You can make and print barcodes affordably using a point-of-sale (POS) system or barcode generators. Here’s how…
BigCommerce vs Shopify: Price, Features & What’s Best
The choice of the right ecommerce solution for your small business is likely going to come down to vs . These services cost between $30 and $300 per month to host your online store. BigCommerce is best for enterprise-level businesses. If you’re a smaller business or a startup, Shopify is a better fit. When to…