If you are just beginning in real estate, having the right tools and advice can be like rocket fuel to your career. We’ve compiled the best new real estate agent tips to kick off your career, giving you the incredible advice and tools that top agents wish they knew when just beginning.
Here are the top 19 tips for new real estate agents.
1. Use the Latest Technology
Augusto Bittencourt, Licensed Real Estate Salesperson, Compass Real Estate
Working in real estate is such a complex career and there’s never a day that goes by that you are not learning something new. To stay ahead of the game, you have to evolve with the industry and stay current with new developments, technology and the various marketing outlets.
2. Use Your Skills to Build Your Own Website with WordPress
If you’re a new agent who is technologically savvy, building your own website can be the way to go. Using WordPress with Bluehost web hosting can save you thousands of dollars and give you the tools to continue to maintain a fantastic presence online. For about $2.95 a month for hosting on Bluehost, plus the cost of your WordPress theme, you could have a stunning IDX real estate website.
We show you the step-by-step process of to how to build an IDX real estate website if you’re adventurous.
3. Stay on Top of Communication
Kelly Parks, Broker/Owner, Paris Gibson Realty
Be very familiar with ethics/laws, be patient and always answer your phone. Just because the phone doesn’t ring doesn’t mean you should quit. Keep networking, stay on top of market trends and be positive. There is a lot of turnover in the real estate business. This is not a nine-to-five business. You have to make hay when the sun is shining. Be available until you are so busy you can afford to turn clients down, if you choose to.
If you want one of the most advanced real estate lead generating websites on the market, look no further than Real Geeks. At $199 per month, Real Geeks may not be the cheapest option, but it is one of the best. With a Facebook marketing tool, email drip campaigns, SMS campaigns, auto-responder, and an in-house team that can run PPC campaigns for you, you are stepping into the Xanadu of real estate lead generation platforms.
5. Spend Ad Dollars in the Right Places
Robert Barrows, President, R.M. Barrows Inc.
What sets your company apart from all the other real estate companies? Is that kind of sales pitch coming through in your ads? And the bigger questions are…how much are you spending in advertising and are you spending it in the right places? Which media should you increase, and by how much? Which media can you decrease, and by how much?
6. Have a Social Media Presence
Lori Kim, Licensed Real Estate Salesperson, Douglas Elliman Real Estate
Promote yourself and make it easy for people to find you online. It’s where most real estate searches begin, after all! Create social media accounts as well as accounts on real estate listing sites.
7. Don’t Go Cheap on Photography
Evan Roberts, Co-Founder, Dependable Homebuyers
Never go cheap on listing photos. Your reputation means everything in this business, and nothing is worse than a potential client looking up one of your previous listings and finding non-professional photos taken on a cell phone. Spend the money on property real estate marketing and the return will be tenfold.
If you want to categorize, organize and prioritize your contacts, Contactually puts you in a position to stay top of mind. Although they offer a free trial, the Contactually CRM runs about $45 per month, so it’s an investment in your future. However, data from Contactually states that the average agent that uses them closes four more deals a year than the agent who doesn’t, so it might be an investment worth checking out.
If you are interested, learn more about how realtors use Contactually to close more deals.
9. Be Consistent in Your Marketing Efforts
Hillary Robert, Digital Marketing Strategist, HillaryRobert.ca
New realtors need to know that building a business takes time, hard work, and effort. To build a sustainable career in real estate, they need to be willing to put in the elbow grease to build an audience and database, learn how to work it, provide value, and be consistent.
With over 160 million visitors per month, it makes sense to put your brand in front of those visitors. Zillow Premier Agent, Zillow’s advertising platform for real estate agents, can give you both exclusivity and wider reach. Zillow allows Premier Agents to be the sole agent represented on their listings, giving you exclusivity and also allowing you to have a presence on listings in your area when the agent is not a Premier Agent, giving you greater reach. Experts estimate for every $1 spent on Zillow Premier Agent, you get an estimated $2.60 back in commissions.
See our article to learn more about how Zillow Premier Agent works.
11. Run Your Money Like a Business
Dawn Haulf, Franchisee, EXIT Realty
Figure out a yearly budget for all expenses, including both home and business. As for business, keep track of all expenses and run the business like a business. Open a separate bank account. Hire a bookkeeper or better yet a CPA. Have a P&L and save all receipts. Compile monthly P&L to keep organized. It will save you tons of money when doing tax planning with your CPA.
Once a budget is figured out, you can work backwards to know how much business you will need to create. Figure out how much money you will take out of your commission check for the following:
- Personal (household expenses): 50 percent
- Marketing expenses: 10 percent
- Year-end tax consequences: 10 percent
- License and education expenses: 10 percent
- Retirement account: 10 percent
If you’ve secured your social media names, but want to have a profile built out for you, you can often hire that out on Fiverr. For only a nominal amount, you can have your profiles built out for you on Twitter, Facebook, Pinterest, Instagram and any other platform you’d like to join.
13. Find a Brokerage with Solid Training
Brian Letendre, Licensed Associate Real Estate Broker, Bohemia Realty Group
Find a brokerage that has active, continuous training. A lot of firms hang your license, give you a week of classes, and throw you into the deep end. Most new agents don’t swim.
If your clients have never seen a well done 3D virtual tour, they will be blown away by the capacity of Matterport. A 3D virtual tour can make a potential buyer feel like they are literally walking through the property with stabilized, beautiful imagery. Although the camera investment is expensive, if your brokerage owns a camera, it may also cover the monthly fees of $45 and up. As a new agent, if you have clients you need to impress, this is a wonderful place to begin.
For more information about Matterport, see our user reviews and pricing information.
Farming your area takes postcards, mailers, door hangers and others marketing materials, especially as you begin to build name recognition. ProspectsPLUS! makes it easy for new agents to get all the materials they need and customize them to their specific brand and message. The price of customizing and mailing a first class postcard starts at 59 cents with ProspectsPLUS!, giving you the opportunity to target your farm area with something every person has to hold in their hands. Postcards allow you to target specific places like local apartment buildings for first time homeowners with specific messages that can get you on their radar and in the door.
16. Be Your Own Brand
Ainslee Charles, Licensed Real Estate Salesperson, Ventura County Homes by Ainslee
The best tip I can give to new realtors is to build a personal brand. In my opinion, people looking to buy or sell a home are more familiar with individual agents rather than the broker they work under. Creating a personal brand will help you stand out from all the other realtors out there in today’s market.
For basic accounting software that is worth its weight in gold, look no further than QuickBooks Self-Employed. You can track mileage, separate personal from business expenses, create a budget, and pay expenses from it starting at $10 per month. The thing we liked about QuickBooks for new agents is that it is geared toward the needs of those who operate as contractors (as agents do), and can grow and expand in what it offers as your business needs grow.
Check out our article on QuickBooks Self-Employed to learn more about how starting off with a basic accounting software can make life easier during tax season, and save you time and money down the road.
18. Have an Area of Focus
Misty Weaver, Licensed Real Estate Salesperson, Dream Weaver Team
My best tip for new agents is to focus on one main marketing avenue until you have mastered it from beginning to follow-up. Whether you choose to focus on your sphere of influence, social media, video, FSBOs, expireds, or one of the other million ways to get business, you need to concentrate on it until you start seeing success. So many agents get distracted by the next big thing that they rarely give enough to attention to each marketing idea to begin seeing results.
Real estate education is so important for initial licensing and getting started in your career. With courses to become an agent from $179 or so, including study preps, Brightwood is currently offered in 17 states and can be done from your own home. Not only is it one of the least expensive options for agent training, but the quality of their education is rated well.
The great thing about Brightwood is that you can continue your education through them, even down the road for continuing education or if you decide to become a broker.
If you are already licensed and still searching for a brokerage to start your career, we reviewed the best real estate companies to work for in 2018.
BONUS: Find a Mentor & Team You Like
Cori Bracey, Marketing Manager, Giveback Homes
When you are just starting out, it’s important to seek guidance and advice from those you strive to be like in the industry. Mentors are a wealth of knowledge and can help connect you to opportunities in the future. They can also help you find your place in the industry, so don’t be afraid to switch teams if you’re not feeling it. It’s better to find the people you love to work with early on, as they’ll be the most invested in helping you grow.
The Bottom Line
If you’re a new real estate agent, the advice and tools above will get you headed in the right direction. With a personal brand and the ability to choose a solid website, great CRM, and leverage Zillow Premier Agent, you’ll be well on your way to the launch of a successful career.
Need more new real estate agent tips to get you started? See our top 47 lead generation ideas from the pros.