While you can buy an Instagram ad click for approximately $1 (or less), time, industry, and target-audience demographics like gender, age, location, and more can change the average and make or break your budget. Use this guide to estimate an Instagram ad budget that gets results, and to learn to keep costs low but effective….
All Marketing Articles - Page 24
PPC Campaigns: The Ultimate Guide
Pay-per-click (PPC) campaigns are a type of digital advertising model used to drive website traffic through online ads where advertisers only pay when a user clicks their ad from high-traffic sites like Google. Businesses looking for an affordable way to increase brand awareness, web traffic and sales are ideal candidates for PPC. Many businesses use…
How to Do Mobile Landing Page Optimization in 6 Steps
Mobile landing page optimizations are performed to better convert clicks to conversions from mobile ads. Optimizations serve as testing that allows advertisers to discover what works best, driving more conversions and increasing return on investment. Advertisers displaying ads on mobile devices must create mobile-friendly landing pages and optimize them consistently to increase their conversions further….
How to Do Landing Page Optimization in 5 Steps
Landing page optimizations are updates advertisers make to webpages with the goal of improving performance and increasing on-page conversions. Landing pages need to be optimized and tested to serve their audience better. Businesses using pay-per-click (PPC) advertising should optimize landing pages to convert hard earned clicks into leads. Your landing page’s performance data is the…
25 Beautiful Free & Paid Templates for Daycare Flyers
With the ever growing number of parents who work unpredictable hours, it’s no surprise that there are now over 700,000 daycare facilities in the U.S. If you’re a daycare business owner or planning to be one, you’ll need flyers to reach parents in your community. When your design is ready, use to start printing your…
Top 25 Professional Makeup Artist Business Card Ideas
Makeup artists stand out because of their creativity and skill to create drama and beauty with their brush strokes. But, even with the best training and background, your success lies in making sure that potential clients are aware of your services. Start with a well-designed business card that lets your personality and creativity shine. Here…
How to Create a Landing Page in 8 Steps [+ Examples]
A landing page is a single web page designed to be linked to digital advertisements, such as Google and Facebook ads. They help drive users through your sales funnel, leading to higher conversion rates. Pay-per-click (PPC) advertisers looking to increase conversions and generate more leads should use landing pages. Creating professional-looking and effective landing pages…
Top 7 Facebook Ad Targeting Options
Facebook ad targeting options are the parameters advertisers set during the campaign creation process to determine who to show their ads to. Their targeting options are robust, including everything from demographics to behavior and lifestyle. Targeting is required for every ad, and choosing the right options gets your ad in front of your ideal customers….
Top 25 Professional Lawyer Business Cards Tips & Examples
Statista estimates that there are currently over a million practicing lawyers in the United States, making the profession highly competitive. Therefore, it’s important that you and your firm always stand out to your target clients. Start by designing attorney business cards that are memorable and effectively promote your brand. Here are 25 valuable design tips…
6 Best Places to Hire a Social Media Consultant
There are plenty of sites where you can hire a social media consultant, but which one is the best? We analyzed over a dozen freelance websites to find the best options based on access to talent, cost, collaboration tools, and customer service. See our top six options, including our pick for the best site overall….
How to Write a Media Advisory in 6 Steps [+ Free Template]
A media advisory is a one-page announcement telling the media the details of an upcoming event. A media advisory invites the media to an event like a grand opening, fundraiser or something similar where free press coverage would benefit an organization. This event may or may not be open to the public. Free Media Advisory…
10 Free Facebook Business Page Templates
Facebook Business Page templates are preset layouts for your Facebook Page. Facebook has 10 different templates available for various industries, so it’s important that you choose the right template based on your type of business and what you’re trying to achieve with your Page. Facebook Page templates are free and relatively easy to set up….