Instagram ad specifications and sizes are restrictions Facebook sets to ensure ads look and perform well. Not adhering to set ad specs and sizes could mean Instagram ads get rejected or appear skewed or incomplete. To put your ads budget to best use, it’s best to stick to Facebook Ad Manager’s ad specs and sizes….
How to Create Facebook Lookalike Audiences in 7 Steps
Facebook lookalike audiences are an advanced segmentation tool Facebook advertisers use to build new audiences that match the profile of their top customers. They allow advertisers to reach high-converting audiences, leading to more sales. They are great for businesses looking to reach more users on Facebook who are likely to engage their brand. Creating and…
How to Create Facebook Retargeting Ad Campaigns in 8 Steps
Retargeting allows advertisers to reach warm leads by showing ads to those who have already shown an interest in your product or service. Facebook advertisers do this by embedding the Facebook Pixel into their site’s code. This code tracks the user behavior of their site’s visitors, which then helps advertisers create targeted ads on Facebook….
How to Create & Launch Effective Facebook Carousel Ads
Facebook carousel ads are a Facebook ad type that allows for two to ten images or videos within one ad. They are built in Facebook Ads Manager with multiple images and videos in a single ad, allowing advertisers to get more ad real estate at no additional cost. They are best for businesses advertising product-based…
Top 25 Professional Event Planner Business Card Examples
According to the Bureau of Labor Statistics, the consumer demand for experiences, as opposed to physical products, has resulted in a projected growth of 11 percent for the event planning profession through 2026. To help you stand out from the growing crowd, make sure you’re always visible, beginning with a well-designed business card. Here are…
Top 25 Examples of Professional Chef Business Cards
Statista projects that the number of professional chefs in the United States will reach 154,000 by 2026. This increase in competition means that, aside from skills, chefs will have to improve their branding and marketing strategy to be noticed. Start by designing a business card that brings out your personality. Here are 25 creative examples…
27 Creative Bakery Business Cards Examples
It takes a passion for baking to start your own bakery business, but it takes the right branding and marketing to sustain it. A good bakery business card needs to have an eye-catching design to get noticed and a clear message to create a memorable brand. To do this, you need to find what works…
Pinterest Marketing: What It Is & How To Do It
Pinterest marketing is using Pinterest as a tool to increase the awareness of your business. Pinterest marketing is not just for bloggers but also for any business looking to increase their audience utilizing a visual platform. Pinterest drives organic traffic back to a website and helps increase the overall awareness of a brand or business. How…
The Ultimate Guide to Instagram Ads Cost
While you can buy an Instagram ad click for approximately $1 (or less), time, industry, and target-audience demographics like gender, age, location, and more can change the average and make or break your budget. Use this guide to estimate an Instagram ad budget that gets results, and to learn to keep costs low but effective….
PPC Campaigns: The Ultimate Guide
Pay-per-click (PPC) campaigns are a type of digital advertising model used to drive website traffic through online ads where advertisers only pay when a user clicks their ad from high-traffic sites like Google. Businesses looking for an affordable way to increase brand awareness, web traffic and sales are ideal candidates for PPC. Many businesses use…
How to Do Mobile Landing Page Optimization in 6 Steps
Mobile landing page optimizations are performed to better convert clicks to conversions from mobile ads. Optimizations serve as testing that allows advertisers to discover what works best, driving more conversions and increasing return on investment. Advertisers displaying ads on mobile devices must create mobile-friendly landing pages and optimize them consistently to increase their conversions further….
How to Do Landing Page Optimization in 5 Steps
Landing page optimizations are updates advertisers make to webpages with the goal of improving performance and increasing on-page conversions. Landing pages need to be optimized and tested to serve their audience better. Businesses using pay-per-click (PPC) advertising should optimize landing pages to convert hard earned clicks into leads. Your landing page’s performance data is the…