Makeup artists stand out because of their creativity and skill to create drama and beauty with their brush strokes. But, even with the best training and background, your success lies in making sure that potential clients are aware of your services. Start with a well-designed business card that lets your personality and creativity shine. Here…
How to Create a Landing Page in 8 Steps [+ Examples]
A landing page is a single web page designed to be linked to digital advertisements, such as Google and Facebook ads. They help drive users through your sales funnel, leading to higher conversion rates. Pay-per-click (PPC) advertisers looking to increase conversions and generate more leads should use landing pages. Creating professional-looking and effective landing pages…
Top 7 Facebook Ad Targeting Options
Facebook ad targeting options are the parameters advertisers set during the campaign creation process to determine who to show their ads to. Their targeting options are robust, including everything from demographics to behavior and lifestyle. Targeting is required for every ad, and choosing the right options gets your ad in front of your ideal customers….
Top 25 Professional Lawyer Business Cards Tips & Examples
Statista estimates that there are currently over a million practicing lawyers in the United States, making the profession highly competitive. Therefore, it’s important that you and your firm always stand out to your target clients. Start by designing attorney business cards that are memorable and effectively promote your brand. Here are 25 valuable design tips…
6 Best Places to Hire a Social Media Consultant
There are plenty of sites where you can hire a social media consultant, but which one is the best? We analyzed over a dozen freelance websites to find the best options based on access to talent, cost, collaboration tools, and customer service. See our top six options, including our pick for the best site overall….
How to Write a Media Advisory in 6 Steps [+ Free Template]
A media advisory is a one-page announcement telling the media the details of an upcoming event. A media advisory invites the media to an event like a grand opening, fundraiser or something similar where free press coverage would benefit an organization. This event may or may not be open to the public. Free Media Advisory…
10 Free Facebook Business Page Templates
Facebook Business Page templates are preset layouts for your Facebook Page. Facebook has 10 different templates available for various industries, so it’s important that you choose the right template based on your type of business and what you’re trying to achieve with your Page. Facebook Page templates are free and relatively easy to set up….
How to Create a High-Converting Facebook Landing Page in 11 Steps
Facebook landing pages are single webpages custom-designed for Facebook ads and posts to encourage on-page conversions. They are used instead of webpages because they focus solely on a single post’s or ad’s message and call to action (CTA), driving more conversions. Businesses marketing on Facebook should use landing pages to convert more clicks to customers….
Facebook Sponsored Posts: What They Are & How They Work
Facebook sponsored posts are posts that businesses pay to deliver to a larger audience than their following. They are created through a Facebook business profile and run for short-term campaigns of no longer than seven days. Businesses looking to increase brand awareness without using Facebook Ads Manager should use sponsored posts. How Facebook Sponsored Posts…
Complete List of Facebook Ad Specs
Facebook ad specs are specifications like image size, aspect ratio, and ad copy length, and can vary by type. For example, a single image ad’s image ratio is 1.91:1, whereas Carousel ads are 1:1. Advertisers must conform to these requirements or risk their ad displaying improperly or not being approved at all. Creating ads that…
11-Step Social Media Marketing Strategy That Works + [Free Template]
A social media marketing strategy is your game plan to build awareness for your business and grow your following on social media. Creating a social media strategy includes setting marketing goals, choosing the right networks to use, and measuring your desired results. Your strategy ensures social media has a positive impact on your business. Below…
Instagram Marketing: What it Is & How to Do It in 10 Steps
Instagram marketing is a way for businesses to use videos, images and other content on the platform to increase brand awareness and sales. All small businesses can benefit from Instagram marketing, although specific strategies will differ across industries. A successful Instagram marketing strategy increases Instagram followers and engagement, converting them to customers. Small businesses without…