New tools have made becoming a self-published author much easier but, as a consequence, the already-crowded book market has become even more saturated. As a self-published author, you’re not just responsible for writing the book — you also have to market it if you want it to be read. To help, we put together a…
Top 20 Business Letterhead Examples from Around the Web
Your company’s letterhead provides your customers and investors that crucial first impression they look for when trying to gauge your business. It helps keep your brand consistent and professional, so designing one should be more than just an afterthought. To help you get started on your design, we put together a list of examples to…
Top 19 Creative Pizza Advertising Ideas from the Pros
In 2017, Business Insider named pizza as the fastest growing segment of fast-casual dining, with PMQ Pizza Magazine estimating last year’s sales to $45.1 billion—41 percent of which was generated by independent pizzerias. A large factor in these sales are the creative pizza advertisements that business owners invest in to drive more sales. Whether you’re…
Top 25 Nursing Home Marketing Ideas from the Pros
Approximately 12 million Americans use long-term care facilities like nursing homes, and with an aging population, this demand is growing. Like other medical services, nursing homes face unique marketing challenges. To help, we curated a list of nursing home marketing tips from the experts to help you reach potential clients better. Here are 25 nursing…
How to Create a Press Kit with Examples [+ Free Template]
A press kit is a promotional resource companies use to communicate important facts to journalists. An effective press kit is a one-page, double-sided document containing contact information and details about your business, events, products, or promotions. You can distribute press kits to help support press releases in person, via email, or as PDFs on your…
24 Church Marketing Strategies from the Pros
In a recent study shared on Studybreaks.com, 80 percent of Millennials see themselves as spiritual but unable to identify with a specific religion. To help religious groups reach their target audience, we asked marketing experts to share their insights on the best church marketing ideas that can help attract new members to their fold. Here…
Top 25 Jewelry Marketing Ideas from the Pros
The United States is the world’s top consumer of jewelry, with a market volume of $1.7 trillion in 2017. Considering how much marketing helps to build these numbers, small jewelry business owners will have to be savvy to have a share in the industry’s revenue. To help, we compiled a list of 25 marketing tips…
Top 25 Real Estate Facebook Posts from the Pros & Why They Work
While Facebook has become more saturated with content, there are still plenty of ways to make your real estate Facebook posts stand out. Construct the perfect post using others as a model. We’ve gathered the top 25 real estate Facebook posts and tell you why they work to bring interest, leads, and increase engagement—so you…
Top 27 Convenience Store Marketing Tips from the Pros
By the end of 2017, the NACS/Nielsen convenience industry store count has reached more than 150,000, proving that this is one retail business type that continues to thrive. However, because there is little difference between the products they offer, consumers tend to just take their business to wherever is closest. These tips from experts are…
34 Best Medical Marketing Ideas for Your Practice
There are many methods for marketing a medical practice, including search engine marketing, social media, blogs, direct mail, and more. To make it easier, we spoke to the experts to find the 34 best ideas for medical marketing. Each of them provides you with a unique perspective or approach. 1. Know Ten Ways to Attract…
Brand Identity Design: What It Is & How to Do It [+ Examples]
Brand identity design is the comprehensive brand messaging that defines how customers perceive your brand in the market. There are three components of brand identity design — your brand’s culture and values, position in the market and brand visuals. Businesses convey their brand identity design to customers using intangible and tangible elements like logos, company…
25 Creative Financial Advisor Marketing Ideas & Strategies
The financial planning industry has seen significant growth, culminating in $56 billion in revenue in 2017. To gain a share of this market, financial advisors need to establish themselves as a trusted partner in managing their client’s assets. We’ve curated expert advice on how financial advisors can effectively market themselves to potential clients. Here are…