Software as a Service (SaaS) is a software delivery model where a user subscribes to a centrally hosted version of the software, rather than purchasing it outright and installing it locally. A recent SaaS industry market report showed that 80 percent of United States end users prefer SaaS for communication and organization purposes. We asked…
All Marketing Articles - Page 28
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Top 27 Convenience Store Marketing Tips from the Pros
By the end of 2017, the NACS/Nielsen convenience industry store count has reached more than 150,000, proving that this is one retail business type that continues to thrive. However, because there is little difference between the products they offer, consumers tend to just take their business to wherever is closest. These tips from experts are…
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Top 25 Creative Splash Page Examples from the Pros
Simply put, a splash page is a website’s introduction page that users see before being directed to the main page. The page is graphics-heavy and used to promote the company, its service and/or its products. Like a digital business card, an effective splash page should establish a brand in a single presentation and take visitors…
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Top 25 Blogging Tips from the Pros
A recent survey from HubSpot found that 53 percent of respondents consider blogging to be one of their primary marketing strategies, with one in 10 blog posts increasing their traffic over time. But there’s more to effective blogging than just great content, so we asked the experts to share their best tips for running a…
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10 Best Social Media for Small Businesses 2018
The purpose of social media for businesses is to attract, engage and retain customers. After evaluating most of the social media sites out there, we’ve put together a list of the best social media for business owners. Every business is familiar with Facebook, Twitter, Instagram, and LinkedIn but you may need others based on your…
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23 Fashion Marketing Ideas from the Pros
Coco Chanel once advised, “In order to be irreplaceable, one must always be different.” How do you apply that advice to fashion marketing and make it big in this fiercely competitive industry? What is the best way to break into the stylish and fast-paced fashion scene? To help you answer these questions and more, we…
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Press Release Definition [+ How to Write & Send]
A press release is an official statement about your business sent to journalists and media outlets that informs a relevant audience about newsworthy information. Press releases are typically around 500 words and follow a standard format consisting of a headline, summary paragraph and body copy. Types of press release include new hire announcements, sponsored events…
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25 Innovative Customer Appreciation Ideas
Your customers are the cornerstone of your business, so why not show them how much you appreciate them? If you’re looking for ways to express your gratitude to your faithful clientele, check out these 25 customer appreciation tips and ideas from the pros. 1. Create Custom Logo Signs for Your Clients Ally Compeau, Founder &…
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27 Best Photography Marketing Ideas from the Pros
You take stunning pictures. Your clients love how you capture the moment. Your breathtaking portfolio shows just how passionate and skilled you are in your craft. Now, how can you show the world what you have to offer? And how can you stand out amidst the sea of other photographers out there? We spoke to…
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30 Promotional Items Ideas from the Pros
When you give out promotional items to your clients, your aim is to capture interest and attention for your brand. You automatically make an impression on everyone who receives and sees your promotional product — Are you fun? Are you creative? Are you innovative? We asked the pros and they gave their expert opinions on…
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27 Best Guerrilla Marketing Ideas from the Pros
Guerrilla marketing uses unconventional and lower-cost tactics to gain maximum exposure. It’s particularly effective for businesses with smaller budgets because it generates a lot of attention for a minimal cost, delivering a good return on investment. We spoke to the pros and compiled 27 out-of-the-ordinary guerrilla marketing ideas to inspire you. 1. Create Chalk Art…
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5 Best Free Press Release Distribution Services 2018
Free press release distribution services syndicate your press releases to a network of media outlets for free. We looked at the available options and found only five reputable choices among the ninety-plus available. From there, we reviewed the five options on criteria such as the size of their distribution network, level of customization, and ease…
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