When marketing your business, giveaways can either be free promotional products or prizes handed out at a promotional event. These giveaways can increase customer response rate by as much as 17 percent and generally improve their impression of your businesses. However, a successful giveaway depends on the combination of overall strategy and product, so we…
All Marketing Articles - Page 27
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Top 28 Digital Branding Strategies from the Pros
Digital branding allows a business to establish its presence in the digital space through image, content and interactions that appeal to its target market. With digital marketing becoming increasingly sophisticated, it helps to use a combination of strategies to stand out. We curated a list of expert digital branding tips to help business owners create…
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Top 25 Creative Tips on How to Build an Email List
According to Statista, there are 244.5 million email users in the United States. With Salesforce reporting an average return on investment (ROI) of 3,800 percent in email marketing, there’s no doubt that email is an effective marketing channel. However, to realize that opportunity, you first need to start by building a list of engaged subscribers….
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Top 20 Business Letterhead Examples from Around the Web
Your company’s letterhead provides your customers and investors that crucial first impression they look for when trying to gauge your business. It helps keep your brand consistent and professional, so designing one should be more than just an afterthought. To help you get started on your design, we put together a list of examples to…
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14 Facebook Ad Examples — How to Create Effective Ads
Facebook ads are created by businesses and served to Facebook users based on interests, demographics and web activity. The best Facebook ad examples target an audience, include eye-catching images and incorporate engaging calls to action. We spoke with advertising experts to identify the best Facebook ad examples and what works about them. Here are 14…
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Top 25 Creative Pizza Advertising Ideas from the Pros
In 2017, Business Insider named pizza as the fastest growing segment of fast-casual dining, with PMQ Pizza Magazine estimating last year’s sales to $45.1 billion—41 percent of which was generated by independent pizzerias. A large factor in these sales are the creative pizza advertisements that business owners invest in to drive more sales. Whether you’re…
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Top 25 Nursing Home Marketing Ideas from the Pros
Approximately 12 million Americans use long-term care facilities like nursing homes, and with an aging population, this demand is growing. Like other medical services, nursing homes face unique marketing challenges. To help, we curated a list of nursing home marketing tips from the experts to help you reach potential clients better. Here are 25 nursing…
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How to Create a Press Kit with Examples [+ Free Template]
A press kit is a promotional resource companies use to communicate important facts to journalists. An effective press kit is a one-page, double-sided document containing contact information and details about your business, events, products, or promotions. You can distribute press kits to help support press releases in person, via email, or as PDFs on your…
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27 Church Marketing Strategies from the Pros
In a recent study shared on Studybreaks.com, 80 percent of Millennials see themselves as spiritual but unable to identify with a specific religion. To help religious groups reach their target audience, we asked marketing experts to share their insights on the best church marketing ideas that can help attract new members to their fold. Here…
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6 Best Email Verification Services for 2018
An email verification service is a tool that checks whether an email is real and minimizes bounce rates, protecting a business’ domain from being flagged as a spam sender and blacklisted by email providers. We examined 20 of the most-used programs and narrowed them down to the top six. We compared and contrasted the price,…
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Product Marketing Strategy – 26 Examples from the Pros
With so much marketing clutter online, it can sometimes be challenging to reach your target audience. However, it’s imperative for e-commerce success. Marketing your products online involves adapting traditional marketing strategies for your online audience like sending email newsletters instead of direct mail. Here are 26 tips for improving your e-commerce product marketing strategy to…
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27 Creative Marketing Ideas for Any Business in 2018
The CMO Survey reports an 11 percent increase in the marketing budgets for United States businesses in 2017. As more businesses recognize the value of a solid marketing strategy to their bottom line, the marketing landscape has turned into a complex network of ideas and approaches that can sometimes overwhelm. To make sure that you’re…
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