A favicon is a small 16×16 pixel icon that appears at the top of a web browser. It serves as branding for your website and a convenient way for visitors to locate your page when they have multiple tabs open. Because of their tiny size, favicons work best as simple images or one-to-three characters of text….
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Joomla vs. WordPress: What Are the Key Differences?
Joomla and WordPress are open source content management systems (CMS) that are popular for creating websites. WordPress tends to be more user-friendly, suitable for small businesses and publications. Joomla is for experienced developers, suitable for more intricate social websites with login portals. When to Use Joomla works great for community/social websites where users register accounts…
What Is a Permalink: Best Practices & How to Edit
A permalink is a URL for a website page or blog article. It’s a combination of the words “permanent” and “link” because it’s intended to do exactly that: Provide a simple and unchanging URL to ensure your page remains accessible and avoid issues with broken links. Permalink Best Practices Permalinks should be made as short…
How to Use the WordPress Dashboard & Admin Page
The WordPress dashboard is where users go to manage their website. Also known as the admin page or admin area, the dashboard is used to make website edits, view analytics, install plug-ins, add or remove contributors and more. The page is typically accessed by entering “/wp-admin/” to the end of your website URL. How to…
Brand Identity Design: What It Is & How to Do It [+ Examples]
Brand identity design is the comprehensive brand messaging that defines how customers perceive your brand in the market. There are three components of brand identity design — your brand’s culture and values, position in the market and brand visuals. Businesses convey their brand identity design to customers using intangible and tangible elements like logos, company…
25 Creative Financial Advisor Marketing Ideas & Strategies
The financial planning industry has seen significant growth, culminating in $56 billion in revenue in 2017. To gain a share of this market, financial advisors need to establish themselves as a trusted partner in managing their client’s assets. We’ve curated expert advice on how financial advisors can effectively market themselves to potential clients. Here are…
29 Creative Automotive Marketing Strategies & Ideas
There were 268.8 million passenger cars, motorcycles, trucks, buses, and other vehicles registered in the United States by the end of 2016, making the U.S. the second largest automotive market in the world. Even with large companies as competitors, small businesses in the automotive industry can still thrive with the right strategy. In this article,…
Top 25 Accountant Marketing Ideas from the Pros 2018
The accounting industry may be undergoing some significant changes. A State of Accounts Report showed that 37% of small- and medium-size businesses think that the service is being automated to such a degree that it’s possible they may not need an accountant in 10 years’ time. This finding makes it all the more important for…
31 Crucial Business Email Etiquette Tips
U.S. employees spend, on average, about a quarter of their work time week reading and answering emails. But despite that fact, a lot of professionals still don’t know how to use email communication properly. To keep you from developing poor email habits, we asked 31 top professionals to share their best email etiquette tips. These…
Weebly vs WordPress: The Key Differences Explained
The key differences between Weebly and WordPress are features and ease-of-use. WordPress has been embraced by businesses and online stores because of its seemingly endless features and integrations, although it can be difficult for beginners. Weebly has found its niche in personal websites, largely for their simple visual editor that makes web design more accessible….
19 of the Best Startup Websites
If your startup business is in the planning stage of building its website, or if you’re looking for a refresh, it helps to look at some of the best examples of startup websites for cues. We asked experts to give us their recommendations on the best startup websites along with the elements that make these…
Top 28 Event Marketing Ideas the Pros Use
If you want your event to be a success, you must market it in creative ways to ensure that you get plenty of attendees in the door. Not only that, but you also want to be engaged with your customers before, during, and after the event in order to maintain the relationship. Finally, you want…