If you can successfully run a restaurant, with all its moving parts, you can definitely run a successful marketing campaign. All you need is the right tools, and that’s what we’re here for. We’ll provide you with a comprehensive guide to restaurant marketing. One great way to keep customers coming back is to set up…
10 Landing Page Examples: Anatomy of a Great Landing Page
A landing page is a web page that is specifically designed to capture a visitor’s information or prompt a specific action from your target audience. Landing pages are typically linked to social media, email campaigns or search engine advertisements, in order to enhance the effectiveness of a campaign. By directing users to a landing page…
10 One Page Website Examples: Building a Great Single-Page Design
Not all websites need to have multiple pages of content to be eye-catching or interesting. Sometimes one page can be just as or even more effective. But just because you are creating a single-page website doesn’t mean that it will be simple. Building a single-page layout requires just as much thought as websites with multiple…
Direct Mail Marketing – The Ultimate Guide for Small Businesses
You have probably heard before that “print is dead”. However, the data proves otherwise. Not only are people almost 4x more likely to open direct mail versus email (Epsilon), the direct mail response rate has actually increased since 2010 (DMA). This means that when done strategically, direct mail is a great way to increase revenue…
26 Direct Mail Ideas From The Pros
According to Epsilon, 77% of people open their mail as soon as they receive it. Data from the Direct Mail Association (DMA) showed that two-thirds of people have bought something because of a direct mail piece. This shows that when done right, direct mail can still be a fundamental element of your marketing strategy. One…
What Is Influencer Marketing & How To Get Started With Examples
Influencer marketing uses people with a large following to drive a brand’s message to their target market. Celebrities, athletes, and those with large social media followings are used to promote products or services. Instead of addressing the consumers directly, this strategy relies on individuals to inspire and get the word out to the target market….
Yelp For Business – 7 Simple Steps To Success
According to the Local Consumer Review Survey, 92% of consumers read online reviews before deciding to purchase a product or try an establishment. If you want to appear higher in Yelp search results, you have two choices: purchase advertising space, or the more cost-effective route of leveraging reviews across multiple other sites with Podium. This…
29 Innovative Gym Marketing Ideas
You may think that people will come to your gym simply because it’s close by, but it takes more than just proximity to get them through your door. Effective gym marketing ideas are key to not only getting customers to join, but to maintaining your relationship so that they keep coming back. We’ve gathered some…
Zoho vs Salesforce – Who Wins for Small Business?
Zoho CRM is a feature-rich CRM with pricing packages well-suited to small businesses. Salesforce is the runaway global market-leader with powerful packages for large enterprises, and simplified packages intended to suit small business. In Zoho vs Salesforce, we compare both options and recommend which is best to use under what circumstances. Zoho vs Salesforce: Why…
MailChimp Alternatives: Who’s the Best?
MailChimp is great and is actually our recommended email marketing software for small businesses. However, when you are ready to take your email marketing to the next level, there are just some things that MailChimp is not equipped to do. You will need to opt for a more feature rich solution if you want to…
How to Get a Free Facebook Ad Coupon & Avoid Scams in 2018
Getting a free Facebook ad coupon is not as easy as it used to be, but it is still possible. Back in 2015, Facebook stopped giving away coupon codes. But we’ve heard rumors of small business owners getting their hands on coupons, so we reached out to numerous people to find out how they were…
How to Sell on Etsy Successfully – The Ultimate Guide
Are you an artisan, studio artist, designer, or craft supplier interested learning how to sell on Etsy? If so, this guide is for you. In it, we detail the most important aspects of how to sell successfully on Etsy, from creating that all-important connection with buyers, to ensuring your products are found by potential customers….
