Increased investment in housing and commercial buildings has sparked the growth of the roofing industry over the last five years. With $41 billion in revenue generated by the roofing industry in the US, it’s important that small firms are able to keep up with their larger competitors. We asked experts for recommendations on how to…
All Marketing Articles - Page 31
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25 Creative Financial Advisor Marketing Ideas & Strategies
The financial planning industry has seen significant growth, culminating in $56 billion in revenue in 2017. To gain a share of this market, financial advisors need to establish themselves as a trusted partner in managing their client’s assets. We’ve curated expert advice on how financial advisors can effectively market themselves to potential clients. Here are…
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29 Creative Automotive Marketing Strategies & Ideas
There were 268.8 million passenger cars, motorcycles, trucks, buses, and other vehicles registered in the United States by the end of 2016, making the U.S. the second largest automotive market in the world. Even with large companies as competitors, small businesses in the automotive industry can still thrive with the right strategy. In this article,…
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25 Creative Website Marketing Strategies and Ideas
In 2017, 9% of the total United States retail sales were made online, and that number is forecast to grow to as much as 12.4% by 2020. All businesses invest heavily in online presence, so small businesses must contend with big names for a share of the online market. We asked marketing experts for sound…
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Top 27 Insurance Lead Generation Ideas from the Pros
A recent study showed that almost 50% of the U.S. population are either uninsured or underinsured, while the number of U.S. families without retirement account savings shows a similar percentage. We’ve asked the experts to share with us their most successful methods and strategies to get insurance leads. Here are the top 27 insurance lead…
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WordPress Plug-in Definition, Providers & How to Install One
If you are new to WordPress or looking to expand your existing presence using the platform, you may be wondering what is a WordPress plug-in. A WordPress plug-in is a feature a user can add to their WordPress website that goes beyond the default tools. Some examples include interactive calendars or contact forms but there are…
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WordPress Theme Definition, Costs, Providers & How to Install
If you find yourself asking what is a WordPress theme, the answer is it’s a website template that acts as a building block for new sites. WordPress users can choose from thousands of free and premium themes. Once they’ve found one that best matches their preference, WordPress makes it easy to modify the theme with…
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Top 27 Accountant Marketing Ideas from the Pros 2018
The accounting industry may be undergoing some significant changes. A State of Accounts Report showed that 37% of small- and medium-size businesses think that the service is being automated to such a degree that it’s possible they may not need an accountant in 10 years’ time. This finding makes it all the more important for…
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27 Plumber Marketing Ideas From the Pros
As of October 17, 2017, the number of plumbing contractors in the United States has reached more than 117,000 and they have enjoyed an annual revenue growth of 2.6 percent during the last five years. This trend is expected to continue, which means plumbers need to improve their marketing strategies constantly and win more clients….
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25 Abandoned Cart Email Examples & Tips from the Pros
Abandoned cart emails are automated email reminders for customers who have left an ecommerce website right before purchasing items already in their carts. It was designed to effectively recover lost sales by using a series of emails with varying degree of offers and clear call-to-actions to entice customers to complete their purchase. As much as…
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Remarketing: Definition & How It Works
Remarketing is a strategy used to re-engage customers using information collected while they navigated your website. And because 97% of first time online store visitors leave without purchasing anything, remarketing is the best approach to encourage conversions by bringing back customers who visited your site. Examples of remarketing include email reminders for abandoned shopping carts,…
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25 Retargeting Ad Examples & Tips from the Pros
Retargeting are ads that follow your visitors as soon as they leave your website. This is achieved by placing cookies that will keep track of your website visitors as they browse other sites online. Your brand gains more recognition by keeping your ads present. This strategy has raised the number of conversions from customers who…
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