Most readers have probably used Yelp to find or pick out a restaurant. Why? The company has more than 90 million customer reviews to help you decide on which places you might like. Reviews are not just for restaurants. Retail shops and home improvement businesses now are significant categories which receive millions of reviews. Getting…
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Alignable, The New Social Network For Small Businesses – An Interview with CEO Eric Groves
Alignable wants to become the social network for small businesses. While Facebook and Twitter may be the best for business-to-customer relations, Alignable is positioning itself as the social network of choice for business-to-business relationships. Small businesses have lots of reasons to talk to one another, from sharing information on local regulations to planning cross promotional…
Responding To Online Reviews (Chart of the Week)
Online reviews are very important for drawing new customers, but can also discourage new business. Which reviews should you provide a response to and how should you respond? The following graphic from ratings and review software provider bazzarvoice, provides some valuable insights. Negative customer reviews stemming from a misunderstanding of how a product or service works,…
What is Manta? An interview with Manta’s Kristy Campbell
I had an opportunity to interview Kristy Campbell, the director of marketing for the technology company Manta. One could describe Manta as the largest online community for small businesses that enables them to connect with consumers. Any company can sign-up for free to be listed on Manta. Manta also enables a business to launch an…