I felt like a kid in the world’s biggest candy store when I walked into the 2017 IRCE ecommerce conference in Chicago this summer. In fact, I no doubt resembled Dr. Suess’ Thing 1, bouncing from booth to booth, trying to take in all that 600-plus ecommerce vendors had on display. When I finally paused…
15 Business Blogging Statistics That You Should Know
If you think your business can thrive without blogging, think again. Roughly 80% of online consumers spend half of their time researching products online. Companies who don’t blog fail to expose their business to 8 out of 10 potential customers. Are you satisfied with leftovers or are you prepared to compete for the lion’s share?…
26 Direct Mail Ideas From The Pros
According to Epsilon, 77% of people open their mail as soon as they receive it. Data from the Direct Mail Association (DMA) showed that two-thirds of people have bought something because of a direct mail piece. This shows that when done right, direct mail can still be a fundamental element of your marketing strategy. One…
Zillow Course Part 5: Maximizing ROI From Zillow’s Premier Agent Advertising Program
If you’ve completed our entire Zillow course, congratulations! You now have an insider’s understanding of how Zillow’s many consumer features and advertising tools work. At this point, you’re probably ready to get started advertising on . Before you do, you need to understand the basics of making the most of Zillow’s advertising programs. Here are…
Zillow Course Part 4: Using Zillow’s Free and Paid Tools to Increase Leads & Conversions
Remember the fishing tournament we talked about in the first chapter? The main reason that a small handful of boats keep winning year after year is their expert knowledge of local waters. They not only know where the fish are, but can predict where they will be. While this is indeed a powerful advantage, it’s…
Zillow Course Part 1. How Buyers & Sellers Are Using Zillow
How Buyers and Sellers Are Using Zillow in 2017 Every fall my father competes in a fishing tournament in Cabo San Lucas. Dozens of boats and hundreds of people compete for prizes that can reach five figures. You might think that a tournament like this is essentially a level playing field— that luck plays the…
How to Create Business Flyers – Printing, Costs, Design, & More!
Business flyers are a great, inexpensive way to generate buzz around an upcoming event, promotion, or store opening. That’s because when you hand out a physical flyer you can ensure that your potential customers are actually seeing your promotion. Plus, local businesses can target the distribution to just people in their immediate vicinity. How to…
What Makes a Good Press Release & How to Prepare One
Though the landscape has changed, press releases are still the number one way for small businesses to receive press. This is especially true with the advent of blogging and Google News Alerts, which many industry journalists use to find stories. That said, not every press release will automatically make waves. To be effective, it has…
How to Use Constant Contact for Email Marketing
This guide will explain how to use for professional email marketing campaigns. We’ll show you how to build lists with convenient tools, draft stylized emails and use some advanced tools like birthday messages and automated welcome emails. To follow along on a free trial Constant Contact you can (no credit card required). 1. Create Your Email…
Facebook Horror Stories: 3 Mistakes to Avoid
Facebook Advertising can seem like a dream come true. The ability to reach specific audiences like “Pet shop owners who love baseball” or “Newlyweds browsing for Condos in your zip code” makes it a must-use tool for niche businesses. But what happens when things go wrong? Like any advertising channel, Facebook gives you the chance to…
Yelp Profiles, Reviews & Advertising: An Interview With Darnell Holloway
Most readers have probably used Yelp to find or pick out a restaurant. Why? The company has more than 90 million customer reviews to help you decide on which places you might like. Reviews are not just for restaurants. Retail shops and home improvement businesses now are significant categories which receive millions of reviews. Getting…