According to Epsilon, 77% of people open their mail as soon as they receive it. Data from the Direct Mail Association (DMA) showed that two-thirds of people have bought something because of a direct mail piece. This shows that when done right, direct mail can still be a fundamental element of your marketing strategy. One…
All Marketing Articles - Page 31
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What Is Influencer Marketing & How To Get Started With Examples
Influencer marketing uses people with a large following to drive a brand’s message to their target market. Celebrities, athletes, and those with large social media followings are used to promote products or services. Instead of addressing the consumers directly, this strategy relies on individuals to inspire and get the word out to the target market….
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Best Messaging App for Business – Slack vs. Hipchat vs. Skype
Messaging apps help your small business’ team to communicate and collaborate and they can also be used more casually to help them bond while they get to know each other more personally. We looked at the most popular options and reviewed , , and in-depth below. These solutions covered a range for small businesses in…
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Zillow Course Part 5: Maximizing ROI From Zillow’s Premier Agent Advertising Program
If you’ve completed our entire Zillow course, congratulations! You now have an insider’s understanding of how Zillow’s many consumer features and advertising tools work. At this point, you’re probably ready to get started advertising on . Before you do, you need to understand the basics of making the most of Zillow’s advertising programs. Here are…
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Zillow Course Part 4: Using Zillow’s Free and Paid Tools to Increase Leads & Conversions
Remember the fishing tournament we talked about in the first chapter? The main reason that a small handful of boats keep winning year after year is their expert knowledge of local waters. They not only know where the fish are, but can predict where they will be. While this is indeed a powerful advantage, it’s…
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Zillow Course Part 1. How Buyers & Sellers Are Using Zillow
How Buyers and Sellers Are Using Zillow in 2017 Every fall my father competes in a fishing tournament in Cabo San Lucas. Dozens of boats and hundreds of people compete for prizes that can reach five figures. You might think that a tournament like this is essentially a level playing field— that luck plays the…
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How to Create Business Flyers – Printing, Costs, Design, & More!
Business flyers are a great, inexpensive way to generate buzz around an upcoming event, promotion, or store opening. That’s because when you hand out a physical flyer you can ensure that your potential customers are actually seeing your promotion. Plus, local businesses can target the distribution to just people in their immediate vicinity. How to…
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How to Make A Business Card in 7 Easy Steps
The perfect business card should convey a sense of what your business is about while also providing useful information about your company and your role in it. Although there is a limited surface area, by using the space wisely, you will give people more than just your name and address when you hand them your…
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Survey Says: Small Businesses Don’t Want 400 Apps
Thank you Intuit for sponsoring this article. Imagine if you had an opportunity to ask 2,000 small businesses around the world about their usage and attitudes towards business web-based and mobile apps. What would they say? How tech savvy do you think small business owners really are? Wearing many hats, small business owners have to…
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What Makes a Good Press Release & How to Prepare One
Though the landscape has changed, press releases are still the number one way for small businesses to receive press. This is especially true with the advent of blogging and Google News Alerts, which many industry journalists use to find stories. That said, not every press release will automatically make waves. To be effective, it has…
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How to Use Constant Contact for Email Marketing
This guide will explain how to use for professional email marketing campaigns. We’ll show you how to build lists with convenient tools, draft stylized emails and use some advanced tools like birthday messages and automated welcome emails. To follow along on a free trial Constant Contact you can (no credit card required). 1. Create Your Email…
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Facebook Horror Stories: 3 Mistakes to Avoid
Facebook Advertising can seem like a dream come true. The ability to reach specific audiences like “Pet shop owners who love baseball” or “Newlyweds browsing for Condos in your zip code” makes it a must-use tool for niche businesses. But what happens when things go wrong? Like any advertising channel, Facebook gives you the chance to…
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