It’s clear that online reviews are swaying purchasing decisions. If you need more convincing, check out these stats from a recent local consumer review survey. 52 percent are more likely to use local businesses with positive reviews versus 28 percent who make their decision based on location and convenience. 52 percent trust authentic online reviews…
All Marketing Articles - Page 31
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Responding To Online Reviews (Chart of the Week)
Online reviews are very important for drawing new customers, but can also discourage new business. Which reviews should you provide a response to and how should you respond? The following graphic from ratings and review software provider bazzarvoice, provides some valuable insights. Negative customer reviews stemming from a misunderstanding of how a product or service works,…
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What is Manta? An interview with Manta’s Kristy Campbell
I had an opportunity to interview Kristy Campbell, the director of marketing for the technology company Manta. One could describe Manta as the largest online community for small businesses that enables them to connect with consumers. Any company can sign-up for free to be listed on Manta. Manta also enables a business to launch an…
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