is a customer relationship management (CRM) tool with pricing starting at $12.50 per user, per month that offers features to help manage, organize and visualize sales activities. It helps small businesses focus on critical selling activities while navigating long and complex sales processes. This article focuses on Pipedrive pricing tiers and the features you get…
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8 Pipeline Stages Every Sales Team Should Have
Sales pipeline stages are the steps within the sales cycle that represent activities needed to move a prospect from initial contact to buying your product or service. There are eight sales pipeline stages every sales team should have, including tasks like prospecting, lead qualification, and product delivery, which can be tracked using your CRM software….
6 Best Automotive CRMs for 2018
An automotive customer relationship management (CRM) tool helps organize daily work plans, internet leads and follow-up tasks. We reviewed 20 different automotive-specific and general use CRMs, comparing price and how each managed leads, reminders and inventory as well as if they included mobile access and system integrations order to determine the top six for small dealerships….
How to Format a Business Letter [+ 11 Free Templates]
A business letter is a written piece of formal business communication that is often templated. A business letter should follow a standard business letter format and include a header, recipient information, short greeting, concise body and formal closing. Common reasons to send a business letter include formal introductions, sales promotions, thank yous and more. One…
Marketing Qualified Lead (MQL): Definition & How SQLs Differ
A marketing qualified lead (MQL) is a potential customer that matches specific minimum requirements based on your ideal customer profile. These potential customers are typically sourced from marketing efforts like ad campaigns and email marketing campaigns. MQLs are typically one of the first stages in a multi-stage sales pipeline process, often tracked using a CRM….
6 Best Email Verification Services for 2018
An email verification service is a tool that checks whether an email is real and minimizes bounce rates, protecting a business’ domain from being flagged as a spam sender and blacklisted by email providers. We examined 20 of the most-used programs and narrowed them down to the top six. We compared and contrasted the price,…
27 Effective Sales Strategies and Tips
According to a report from the Brevet Group, only 13 percent of customers believe that the salesperson attending to them actually understands their needs. Developing an effective sales strategy involves not only equipping your team with the tools they need to succeed but also actively engaging with your customers to better understand them. We asked…
18 Creative Sales Promotion Ideas to Drive More Business
In 2017, sales promotion spending grew by 2.6 percent and is expected to keep growing by 3.5 percent by the end of this year. But even if you, as a business owner, invest more on your promotional strategies — not having a well thought out plan can backfire. You might even find them cutting into…
Lead Scoring: Simple Steps to Identify the Strongest Leads
Lead scoring is a way to identify your sales prospects that are most likely to buy. Using a combination of factors that measure level of interest and quality of fit, a lead scoring system automatically sorts your leads from hottest to coldest. For example, if you use email marketing, you can score leads based on…
Should a Salon Use Online Booking Software? Pros & Cons
Did you know that 35% of clients prefer scheduling appointments during non-business hours? Not only that, but 25% of millennials (those under 35) only book appointments online. If you’re a salon or spa with an established website, offering online booking could potentially boost appointments by 25%. While there’s no comprehensive study on the impact of…
Top 24 Home Improvement Lead Generation Ideas from the Pros for 2018
In 2015 alone, customers spent $350 billion for residential remodeling and analysts predict that home improvement spending will continue to increase by an average of two percentage points per year until 2025. For home improvement businesses, this means taking on the challenge of getting creative with their lead generation strategy and claiming those crucial leads…
Contractor Marketing: Generate Contractor Leads in 7 Steps
A Google study revealed that 7 out of 10 users who performed a local search visited an establishment within five miles of their location. As more people rely on the internet to find service providers such as contractors, you should be making your online marketing efforts a top stop for getting contractor leads. Online marketing…